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Give students 15 minutes to conduct an information search for a specific product (e.g., wireless headphones). They must document:
- Sources used (minimum 5)
- Key information found
- Credibility of sources
- Most influential information
Discuss how different students approached the search and what sources they trust most. Time: 30 minutes.

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Students reflect on a recent significant purchase (>£100) they made. They should document each stage of their decision-making process:
1. Problem/need recognition
2. Information search
3. Evaluation of alternatives
4. Purchase decision
5. Post-purchase behaviour

Students present their analysis to small groups, discussing what influenced their decisions at each stage. Time: 30 minutes.

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1. Problem/need recognition

Cereal
2. Information search

Supermarket E.g Aldi
3. Evaluation of alternatives

Promotions, price, brand, preference
4. Purchase decision

Buying the cereal
5. Post-purchase behaviour

Taste, perceived value, comparison

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1. Problem/need recognition

Current car is broken down?
2. Information search

A independent mechanic or dealership to fix the car

3. Evaluation of alternatives

Price of parts

Cost of labour

Dealership v independent

4. Purchase decision

Depends on the customers wants

Do they see value in dealing with main dealer - genuine parts - resale value of car

Independent dealer - may use genuine parts but may affect resale value with main dealer?

Depends on age and brand of car

5. Post-purchase behaviour

Satisfaction with service received

Is car fixed?

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Personal Purchase Analysis (Group Three)

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Personal Purchase Analysis (Group Three)

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1. Problem/need recognition

What's for breakfast tomorrow morning?

2. Information search

Low input/investment search. Shop (closest if not 'weekly shop')
3. Evaluation of alternatives

Brand Recognition, Promotional Offers, Price, Mood Related/Preference
4. Purchase decision

On aisle-decision, pretty quick assessment
5. Post-purchase behaviour

Taste, Perceived Value, Enjoyment, Assessment of product is outside of normal 'breakfast' i.e. Cereal Drink/Ready Made Oats

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1. Problem/need recognition

Birthday Party, convenience of shopping online vs in store, brand awareness
2. Information search

Quality, style, Brand,
3. Evaluation of alternatives

Cost, delivery of item - if in store it's on hand, environmental consciousness
4. Purchase decision

Convenience of the item, best price, courtesy/offer, multi buy offers
5. Post-purchase behaviour

Repeat business if happy with the purchase/ if unhappy request a refund