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Shadia Avila, Yeilin Arbelaez, Lauren Rodriguez y Sara Palacios

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1. What do you see?A stylish model wearing a camel jacket and black pants, clear background, large red H&M logo, minimalistic design. No sound.

2. What words or slogans are used?

“New Releases”

“MUGLER H&M”

“Zlatan Ibrahimovic in exclusive”

“Democratize sport for everyone”

3. Who is the target audience?

Young adults interested in fashion, modern style, and sports.

4. What techniques does the ad use to persuade?

It uses celebrity appeal (Zlatan), visual style, and the idea of inspiration and exclusivity to attract people.

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1 I can see two colours red and black

2 in the picture we cant SEE words or slogans

3 the targert audience is the beutiful colours

4 the colours can represent emotions.

the colores can also be a celebrity because of how beutiful they are

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_1. What do you see? (Images, colors, people, setting)_

On TikTok, you see short and funny videos that can include images, colors, people, and varied settings. The videos are usually vertical and designed to be viewed on mobile devices.

_2. What do you hear? (If it's a video)_

On TikTok, you hear music, sounds, and audio effects that accompany the videos. The platform offers a wide variety of audio options for creators to add music or sound effects to their videos.

_3. What words or slogans are used?_

On TikTok, hashtags (#) are used to categorize and make videos discoverable by other users. Some popular slogans on TikTok include "Make it go viral" or "Join the challenge".

_4. Who do you think is the target audience?_

The target audience of TikTok is diverse, but it mainly focuses on young people and young adults who enjoy creating and sharing short-form video content. The platform is popular among people of all ages, but its largest audience is in the 16-24 age range.

_5. What techniques does the ad use to persuade people?_

TikTok uses several techniques to persuade people, including:

- _Emotion_: It uses emotional and funny content to capture users' attention.

- _Humor_: Many videos on TikTok are humorous and designed to make users laugh.

- _Challenges_: The platform uses challenges and trends to encourage user participation and engagement.

- _Influencers_: TikTok also uses influencers and popular content creators to promote products and services.

Some useful tools for analyzing TikTok include:

- _TikTok analytics tools_: such as Countik, Brand24, Pentos, and Socialinsider, which provide insights into account performance and hashtags.

- _TikTok's internal analytics_: The platform also offers internal analytics for business accounts, which provide insights into video performance and audience."

alumnos: germary hernandez, yacer arevalo , luis narvaez , Carlos gamarra

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The image is definitely fun and creative. The representation of a roasted chicken with muscular arms adds a humorous and exaggerated touch, making it eye-catching. The warm colors of the chicken and mustard contrast well with the green of the salad, creating an attractive visual palette. The setting seems to be an indoor environment, which adds a sense of familiarity and comfort to the image. Overall, it is a clever advertisement that effectively captures attention.

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Juan Diego Charris , Moisés palacio ,Juan David AND Gerardo Movilla 

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1. What do you see?

The image shows a close-up of a Burger King Whopper with vivid details: a sesame seed bun, fresh lettuce, tomato slices, onions, pickles, and a flame-grilled beef patty.

The background is a solid red-orange color, making the burger pop visually.

The Burger King logo is in the top-right corner.

There are no people or setting visible—just the burger and bold text.

2. What words or slogans are used?

"WHOPPER"

"IT’S NOT A SECRET"

"IT’S REAL FIRE"

3. Who do you think is the target audience?

Likely teens to adults who enjoy fast food, especially burger lovers looking for a grilled, flavorful option.

Possibly appeals to people who value "authentic" cooking methods (like flame-grilling) over microwaved or flat-top grilled burgers.

4. What techniques does the ad use to persuade people?

Visual appeal: The close-up of the juicy burger makes it look delicious and fresh.

Emotional appeal: Words like “REAL FIRE” suggest authenticity and quality, tapping into a desire for real, flavorful food.

Bold typography and color contrast draw attention quickly and make the message memorable.

Brand reinforcement: The iconic Burger King logo reminds viewers of the brand's identity.

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1 What do you see

I see a Coca-Cola bottle with a straw with eyes and many dolls behind it.

2⁠Who do you think is the target audience?

Uncover happiness

3⁠What techniques does the ad use to persuade people? (Emotion, humor, facts, celebrity, etc

Most people may be young because the advertisement is very interesting for young people.

The techniques he uses are the Keywords like uncover happiness, drawings also draw a lot of attention.

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Rhode Peptide Lip Tint - Camila Corrales, Nicolle Brito, Juliana Florez, Luciana Gutiérrez y Darianna Vanegas

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Rhode Peptide Lip Tint - Camila Corrales, Nicolle Brito, Juliana Florez, Luciana Gutiérrez y Darianna Vanegas

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1. What do you see?

• I see the product, some fruits like strawberries or berries, desserts, and drinks, all referencing the color of the product, in this case a lip tint.

What do you hear?

• I listen to commercial music to make the video more eye-catching.

2. What words or slogans are used?

There are no words or slogans; we can only see the brand name.

3. Who do you think the target audience is? • The main audience is women because it's a viral makeup brand.

4. What techniques does the ad use to persuade people?

• It uses aesthetics, and it works very well for selling on a network like TikTok.

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What do you see? In the image, Bella Hadid is seen posing in a fashionable outfit that includes a black lace bralette, dark denim jeans, and a denim jacket. She is also holding a Balenciaga bag.

What slogans are used? In terms of words or slogans, the name "BALENCIAGA" appears prominently, highlighting the brand as the focus of the ad.

Who do you think is the target audience? The target audience for this ad is likely young adults and people interested in high-end fashion, especially those who follow trends and celebrities.

What techniques does the ad use to persuade people? The techniques used to persuade people include:

1. **Use of celebrities**: The presence of Bella Hadid, a renowned figure in the fashion world, attracts attention and generates interest.

2. **Minimalist style**: The neutral background and clean composition emphasize the product without distractions.

3. **Emotional Appeal**: The model's serious expression and relaxed pose can evoke a sense of confidence and style.

4. **Focus on Luxury**: The Balenciaga brand is associated with luxury and exclusivity, which attracts consumers seeking premium products.

These strategies seek not only to capture attention but also to connect emotionally with the audience, motivating them to desire the products featured.

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*ADVERTISEMENT ACTIVITY*

Select a print ad, digital ad, or commercial (TV/YouTube/social media) that you find interesting, funny, powerful, or strange.

1. What do you see?

I see an internationally known Colombian singer, He holds a bottle of soda from an equally Colombian brand, evident in the name "Colombiana". I see the slogan and the title, referring not only to the soda but to the singer as well by using the pronoun "la".

2. ⁠What words or slogans are used?

They use the slogan of "nos hace latir" in Spanish, "It makes us beat" translated into English.

3. ⁠Who do you think is the target audience?

For the general public, what it seeks is to generate more consumers of its gel product so it doesn't have a specific audience, on the contrary, it seeks to reach everyone.

4. ⁠What techniques does the ad use to persuade people?

Uses the famous Colombian singer Karol G, Seeking to generate more confidence in the public by using that famous figure. The singer appears comfortable, happy and calm. The environment is colorful, and in the video commercial it gives the same vibes.

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1. What do you see? (Images, colors, people, environments)- Colors:The predominant colors are bright yellow, which evokes happiness and optimism, along with the classic red and gold associated with the McDonald's brand. These colors are known to stimulate appetite and create a positive emotional connection.  - Images: The main image shows a McShare Box filled with crispy pieces of fried chicken. The presentation is visually appetizing, with a golden appearance suggesting freshness and quality. There are no people in the image, allowing the focus to remain on the product.- Environment:Although a specific environment isn't represented, the image suggests a cozy setting where one can enjoy food, such as at home or during a gathering with friends.2. What words or slogans are used?- Main slogan:  "Free Delivery with McDelivery for orders of ₱200 or more." This message highlights the promotion and offers an immediate benefit to the consumer.  - Keywords: "Free Delivery," "Orders of ₱200 or more," along with additional information on how to place an order through the mobile app and Messenger. The clarity in the message makes it easy for consumers to quickly understand the offer.3. Who do you think is the target audience?- consumers: People who enjoy fast food, especially McDonald's products.  - Delivery service users: Those seeking convenience when ordering food delivery, which has grown in popularity.  - Social groups: The mention of the "McShare Box" suggests a focus on groups or families wanting to share a meal.4. What techniques does the advertisement use to persuade people?- Appetizing Images: The images of golden fried chicken create an immediate desire and stimulate the viewer's appetite.- Attractive Offers: The proposal of "Free Delivery" is a strong incentive for consumers, as it eliminates additional costs, making the offer more appealing.- Vibrant Colors: Bright colors generate a positive and cheerful feeling, contributing to a pleasant visual experience.- Clarity in Message: The simplicity and clarity of the main slogan allow consumers to quickly understand what is being offered and how they can benefit.

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Santiago Quesada, Andrés Gutiérrez y Juan David Baena 

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Santiago Quesada, Andrés Gutiérrez y Juan David Baena 

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Sure! Let's analyze the Doritos ad you described:

1. **What do you see?**

In the image, there are three bags of Doritos Nacho Cheese flavor against a vibrant orange background. The bags are prominently displayed, clearly showing the Doritos logo. There are chips scattered around the bags, adding an appealing and dynamic touch. The bright orange color is eye-catching and energetic, suggesting fun and flavor. There are no people in the image, but the composition is visually stimulating.

2. **What words or slogans are used?**

The ad features the following words: "SABOR INCREÍBLE!" (Incredible Flavor!) and "UNA EXPERIENCIA SOLO PARA ATREVIDOS" (An experience only for the daring). These slogans emphasize both the product's taste and the idea that eating them is an adventure or challenge.

3. **Who do you think is the target audience?**

The target audience seems to be primarily young people and young adults looking for fun and tasty snacks. It may also appeal to individuals who enjoy an intense or daring experience when eating, as the message suggests that Doritos are for those who dare to try something new.

4. **What techniques does the ad use to persuade people?**

The ad uses emotional techniques by appealing to the desire for fun and adventure. The vibrant colors and dynamic design create a sense of energy and excitement. Additionally, using words like "incredible" and "daring" suggests an exciting experience, which can attract consumers to try the product. There are no celebrities or explicit humor used in this case, but the visual presentation is impactful enough to capture the audience's attention.

This Doritos ad is effective because it combines an attractive design with clear messages that appeal to consumers' desires for exciting flavors and unique experiences.