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Below are different advertisements that have been "banned" or deemed controversial. With yourself or with a partner, do the following:

1. Choose at least five ads to analyze.

2. For three ads, you can simply write a "see-think-wonder". This must be written in complete sentences.

In Advertisement Z, I see...I think....I wonder....

3. For each group member, each person must write one PEEL Paragraph answering the question:

Is this advertisement harmful? Explain.

1. For PEEL evidence, use at least one of the following:

1. observations of the advertisement

In the corner of the picture, there is.../At 0 minutes 10 seconds, there is...

2. ethos, pathos logos

This advertisement uses logos by...

3. elements of design (visual image, space, color, logo, slogan, text)

The ad uses (element) to give the audience a feeling that...

4. Lastly, answer the question with your group members' opinions: Can advertisements be dangerous?

1. PEEL Format. Evidence is using what you know/have learned.

2. If you don't all agree, make sure your answer reflects that.

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POINT - Make and introduce the reader to your point.

EVIDENCE - Back it up, support the point you are making with examples or evidence. Typically with academic sources such as textbooks, journals or specialist products.

EXPLANATION - Explain how the evidence or examples support your point. Critically analyse what would happen if the theory was or was not applied. Explain: why? how? what is the impact? for each point.

LINK - Link this point to the next point that you will be making in the following paragraph, or link it back to the main point.

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Coke keeps you thin!  (1961 Coke commercial)