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Hermes

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Lululemon

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Modern take on luxury

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I’d consider them designer rather than necessarily luxury.

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Not sure they are more accessible as it depends on the price point

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Fashionable comfort

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Over the top. Pricey

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Yes to the 2 bottom left as they look extravagant. The others could be bought from anywhere 

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Yes to the 2 bottom left as they look extravagant. The others could be bought from anywhere 

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Yes it does feel slightly more accessible depending on price.  It doesn’t change how I feel re luxury 

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Yes it does feel slightly more accessible depending on price.  It doesn’t change how I feel re luxury 

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Fashionable with comfort. I like the trend as it still looks smart

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Fashionable with comfort. I like the trend as it still looks smart

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Louis Vuitton

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Collabs make it more accessible and spreads to a wider market, but if it looks too high end that restricts the market

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Exclusive, High End, Classy, Loewe

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Tala, Lululemon, Sweaty Betty

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I wouldn’t say luxury for these, more high fashion and but not sophisticated or classy. Seems more like a less classy take on luxury

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I think when high fashion brands collaborate with more accessible brands it does make it easier to get but the pieces feel a bit gimmicky and less authentic to each brand. Some examples really work but sometime they really dont

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These don’t represent luxury to me, more casual athlesure. I don’t feel connected as I wouldn’t choose to wear these pieces out of the house, i think casual luxury can be done in different ways

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Gucci, LV, Hermes

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Lululemon, abyl, tala, sweaty betty

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Hermes, The Row, Louis Vuitton

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Glamourised approach to luxury, sleek and over the top cuts with an appeal of sophistication and elegance

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Yes but only from the photography and styling of the clothing, the colouring and clean aesthetic

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I think it represents athleisure but not luxury it seems very casual and simplistic not promoting high quality that you would expect with a luxury athleisure brand 

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I think it represents athleisure but not luxury it seems very casual and simplistic not promoting high quality that you would expect with a luxury athleisure brand 

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Louis Vuitton, Prada, Channel, Hermes, Boss, Gucci

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Bold, Glamour, Expensive, Exclusive

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Looks super, high end exclusive pieces, maybe not luxury, also the bottom right one could be Lulu or Adidas or something similar

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Yes I feel connected because the outfits look comfortable yet stylish

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Chanel

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Hermes

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LVMH, Gucci

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Alo, Sweaty Betty, Adanola

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Lululemon, gymshark, Nike, Adidas

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No, they are not elegant enough to be luxury. I would say they are cool high end pieces

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They make it more accessible but that to me loses the meaning of luxury

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Luxury does not necessarily mean it looks good

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Going from the gym to a coffee and brunch whilst looking stylish.

I wear a lot like this so I do feel connected. They are comfortable outfits but still make you look put together.

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none of these look particularly luxurious to me, some of them like bottom right look very standard

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It may make it more accessible in terms of being more aware of its existence, but I doubt it makes it more accessible due to price

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General city lifestyle, can hit the town but also do active things if going to the park (play a bit of footy perhaps).

I resonate with it as it’s the kind of clothing I’d typically wear, comfortable, not doing too much, but still stylish.

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sleek, expensive looking, glamorous

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They don’t seem far off from high street streetwear. I don’t think there’s a particularly big or visible overlap with sportswear/athleisure and luxury fashion because of this.

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I think a lot of people would be willing to spend more on a designer athleisure piece over a dress for example, because they will get more wear out of it. But I think part of luxury fashion is about exclusivity and if certain items become more popular, to me they lose some value.

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Modern athleisure - to an extent it does represent luxury because it’s an elevated take on tracksuits etc. Pre covid, I think most people would associate wearing tracksuits and sports shorts as your everyday fashion with lower income people, but this has changed in recent years with people opting for comfortable clothing