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ChocoLala is a proudly established business in the Food & Beverage (F&B) industry, specialising in selling homemade brownies crafted with care and quality. Located at the area of Unimas, our business aims to bring joy and satisfaction to our customers through our rich, flavourful, and freshly baked brownies.

Our operating hours are 24/7 via online pre-ordering, ensuring our customers can satisfy their brownie cravings at their convenience.

To stay connected with our customers and showcase our delicious offerings, we actively maintain our presence on social media. You can find us on:

Our Instagram Page: CHOCOLALA_YYDS

Our Facebook page: ChocoLala Yyds

Our Marketing Group:

01110912026- Karol

01135319633- Magdelina

Our mission is to solve a common problem for our customers: finding high-quality, homemade desserts that combine exceptional taste, freshness, and convenience. Whether it’s a sweet treat to brighten someone’s day, a dessert for gatherings, or a personalized gift, our brownies are the perfect choice to satisfy their needs.

At ChocoLala, we believe in delivering more than just desserts—we create moments of happiness, one brownie at a time.

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https://www.instagram.com/chocolala_yyds?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

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https://www.facebook.com/people/ChocoLala-Yyds/pfbid02kuAwYc5ZRnzyyiLUJybxALQQhnxi9qyBYk9kn7YPWFanwgs2X21zukS4RXQzpBzhl/?mibextid=ZbWKwL

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ChocoLala Cash Flow

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I learned many valuable skills and lessons during this business project. First of all, through time management and teamwork, we efficiently accomplished our production, promotion, and sales tasks. A clear division of labor allowed each member to play to his or her strengths, with some in charge of cake making, others focusing on marketing, and still others managing finances. In addition, we mastered the basics of marketing and financial management, attracted customers through social media promotion, and learned costing and pricing strategies.

However, we also faced some challenges, such as budget constraints that made it difficult to purchase materials, occasional poor team communication that affected efficiency, and the ineffectiveness of some of our promotional tools. To cope with these issues, we have optimized resource allocation, strengthened communication, and focused resources on more effective promotional channels.

The whole process made me realize the importance of teamwork and strengthened my confidence that I can achieve my goal through hard work. It was an unforgettable experience, and I will cherish this time of growth.

#AnsonNgSzeYu

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Chester Tan Hao Yi

Roles:

Responsible in overseeing operation, ensuring all department work towards the company goals.

Ensuring all resources are allocated effectively, meeting company objectives.

Fostering positive working environment and strengthening relationships within company.

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Starting a small dessert company brand is an exciting yet challenging venture that combines creativity, passion, and entrepreneurship. As I reflect on this journey, several key aspects stand out that have shaped my experience and understanding of what it means to build a brand in the food industry.

The joy of creating sweet treats and the happiness they bring to others is incredibly fulfilling. This passion not only fuels my creativity in developing unique recipes but also motivates me to overcome challenges along the way.

One of the first steps in launching my dessert brand was conducting thorough market research. I learned about current trends in the dessert industry

Creating a strong brand identity has been both a challenge and a rewarding experience. I spent considerable time developing a brand name, logo, and packaging that resonate with my target audience.

I am excited about the possibilities for growth and expansion. My vision includes not only increasing product offerings but also exploring partnerships with local cafes and participating in community events.

#ChesterTanHaoYi

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ChocoLala's signature product, The Brookie, featuring a fudgy brownie base topped with generous chunks of cookie dough speckled on top made from real butter, brown sugar, and rich, dark chocolate chips. The combination creates a chocolatey indulgence that truly satisfy to brownie enthusiasts and cookie lovers.

Our advert is not only eye-catching with its vibrant contrast along with its easy-readability allows for anyone interested to contact us easily via text messages. Our delivery services costs RM1 on Cash On Demand(COD), which means that customers save more, the more they buy!!!

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https://www.canva.com/design/DAGYbMoDLVk/Sh1tVcecceL2sXw8hmCegA/edit?utm_content=DAGYbMoDLVk&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

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Our key partners are our ingredient suppliers, where they provide the key ingredients for the making of our main product.

The technology partners, which include the internet providers , social media platforms, that helps with the ease of access to a broader demographic about our product and brand.

Map data providers helps with determining where our customers addresses are and providing the best route for our deliveries.

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Our main activities include the preparation of materials for baking such as procuring of baking goods and baking of "Brookies".

Marketing and promotion to make sure our brand is constantly being promoted to the public and potential customers.

Customer service, dealing with customers with suggestions or complains to better our recipe and build loyal customer base.

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Our company's key resources are the bakers and utensils used in baking our fan-favourite 'Brookies'.

Another key resources include the bakery location and facilities by which, is one of our employee's kitchen.

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We aim to produce only the freshest and delicious 'Brookies' on the commercial market.

Our company focuses on being convenient for our customers, with high-quality ingredients used to make a rich, chocolatey treat.

With an interesting twist on two fan-favourite desserts of chocolate chips and brownies, our company provides a creative and unique decadence for dessert lovers of all ages.

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By providing personalized service, we aim to create memorable experiences that foster customer loyalty, making customers feel understood and valued.

Our various online ordering platforms allows for customers to choose their own method to order, giving accessibility and convenience.

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Our company is mainly online, so our marketing is solely digitalised, where we focus on our online presence and online platforms.

We advertise our brand and company primarily via Instagram and WhatsApp Communities.

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As our small-scale company works mostly online and with limited employees, our demographic mainly targets students of Unimas, faculty workers, local residents and workers.

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Tan Xin Rou

Roles:

Ensuring smooth organisational operation within company.

Organising and arranging of meetings and coordinating schedules, keeping company on track with timed objectives.

Responsible in updating files, keeping sure that all important documents are easily accessible and properly archived.

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Anson Ng Sze Yu

Roles:

Oversee the company's cash flow, ensuring that funds are available for operational needs.

Responsible for developing the company's budget and creating realistic budgets, aligning with objectives.

Preparing and presenting financial reports, providing insights into the company's financial status.

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Fina Elysie Ipung Anak Brian

Roles:

Responsible for establishing company's brand image, ensuring consistency across all platforms.

Conducting market research, analyse competitors for effective marketing strategies.

Collect data on customer preferences and satisfaction through surveys and feedback mechanisms.

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Karol Chia

Roles:

Responsible for establishing company's brand image, ensuring consistency across all platforms.

Conducting market research, analyse competitors for effective marketing strategies.

Collect data on customer preferences and satisfaction through surveys and feedback mechanisms.

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Magdelina Anak Daniel

Roles:

Responsible for establishing company's brand image, ensuring consistency across all platforms.

Conducting market research, analyse competitors for effective marketing strategies.

Collect data on customer preferences and satisfaction through surveys and feedback mechanisms.

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Our cost of production is mainly ingredient and supply cost, such as the rich, dark chocolate used in 'Brookies', brown sugar and more.

Labour costs, rent and utilities are kept to a minimum by using one of our employee's kitchen and utilities. They are made sure to be paid accordingly for their help.

An extra cost is paid for equipment maintenance such as the de-greaser and soap to keep the cooking environment clean and tidy.

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This subject has exposed me to a new experience that I have never tried before. Learning to manage a small business is not as easy as I thought. However, with the cooperation and assistance of each group member who is always committed to doing our respective tasks, we managed to achieve the best results. Apart from managing the business, I also find that making cakes like the products we sell which is brownies requires its own skills. Thank you to our CEO for sharing his recipes and experience in the field of making this cake. Not forgetting the training I went through in playing the responsibility as part of a marketing expert. I was able to learn how to promote an item and interact with a lot of people, especially on social media. In conclusion, I feel very grateful to be given the opportunity to learn new things as well as improve my skills. I would like to thank everyone who supports our company as well as our products. I hope that this experience I have can be used in the future.

#FINAELYSIE

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ChocoLala is a local dessert company specialising in decadent fudgy brownies topped with dark chocolate chip cookie dough. Our goal is the produce a unique and indulgent treat that combines the beloved flavours of brownie and cookie dough, appealing to those with a sweet tooth of all ages. Aiming on the usage of only high-quality ingredients and artisanal baking techniques, becoming the go-to brand for anyone looking for a pleasurable dessert experience.

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Our main revenue stream is solely on the sales of our 'Brookies' and the sweet tooth and cravings of our customers.

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Through this project I was able to learn many new things in managing a small business. Making brownies is not an easy thing, so with the cooperation between group members, we were able to achieve the targeted target of RM 100. Through this project I was also able to learn to do tasks according to the scope of work or each organization. For example, I did marketing of our products by making posters to promote our products to attract the attention of customers. In addition, in this business I was able to improve my skills in communicating with group members and with customers. In conclusion, this business project provided an interesting and new experience to the students to be used as a basis in the future when students want to start a business in the future

(Magdelina)

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The dessert market is seeing an exponential growth over the years, consumers demand for an innovative and indulgent treats. ChocoLala had poised to capture this market by offering a product that stands out through its distinctive flavour profile and premium quality.

ChocoLala is committed to delivering an unforgettable dessert experience through our unique brownie and cookie dough combination. With a clear market opportunity, strong product differentiation, and an effective marketing strategy, we are well-positioned for success in the growing gourmet dessert market.

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This course project of starting a business in a group was a truly interesting experience. Setting a sales target of RM100 challenged us to think creatively and work collaboratively to achieve our goals. Through this project, I gained hands-on experience in business planning, marketing, and teamwork. It taught me the value of effective communication and time management while fostering an entrepreneurial mindset. Overall, it was a rewarding opportunity to apply theoretical knowledge in a practical setting. —— Tan Xin Rou