# data[].attributes.headline
The bus system in my county is not good, and people who don't have their own transportation don't have a lot of options.

# data[].attributes.subject
The bus system in my county is not good, and people who don't have their own transportation don't have a lot of options.

# data[].attributes.headline
People are set in their ways and don't want to add new tech into their lives

# data[].attributes.subject
People are set in their ways and don't want to add new tech into their lives

# data[].attributes.headline
Folks who use the library might know about programming offered, but the community at large, folks who aren't in branches, often don't know what we have to offer.

# data[].attributes.subject
Folks who use the library might know about programming offered, but the community at large, folks who aren't in branches, often don't know what we have to offer.

# data[].attributes.headline
Scheduling of class to meet both staff availability and patron availability.

# data[].attributes.subject
Scheduling of class to meet both staff availability and patron availability.

# data[].attributes.headline
Seniors may not be able to drive, especially at night.

# data[].attributes.subject
Seniors may not be able to drive, especially at night.

# data[].attributes.body
it makes sense that they don’t know about programs if they don’t have the skills

# data[].attributes.body
Unable to reach our library, and due to their lack of digital skills, virtual programming is a bit of a non-starter

# data[].attributes.headline
Sometimes people aren't aware that there is more to learn.

# data[].attributes.subject
Sometimes people aren't aware that there is more to learn.

# data[].attributes.headline
Lot of people are still unaware of the available resources for getting connected to digital world

# data[].attributes.subject
Lot of people are still unaware of the available resources for getting connected to digital world

# data[].attributes.headline
Refugee communities where women don't drive

# data[].attributes.subject
Refugee communities where women don't drive

# data[].attributes.headline
Public transportation options to our facility is very limited, and people cannot get to our site in person.

# data[].attributes.subject
Public transportation options to our facility is very limited, and people cannot get to our site in person.

# data[].attributes.headline
Difficulty getting residents in affordable housing developments to attend programming offered on site 

# data[].attributes.subject
Difficulty getting residents in affordable housing developments to attend programming offered on site 

# data[].attributes.headline
Many in our community still associate the library with being just books. They're always amazed that we offer so much more. 

# data[].attributes.subject
Many in our community still associate the library with being just books. They're always amazed that we offer so much more. 

# data[].attributes.body
Those in lower socio-economic stratum, experiencing poverty or homelessness do not have time horizon to plan for extensive digital skills curricula offered by libraries over a long period of time.

# data[].attributes.headline
So many times, people say, "I didn't know the library did that!" We use Facebook a lot to promote programming, but if people don't have access to Facebook, that is a challenge. 

# data[].attributes.subject
So many times, people say, "I didn't know the library did that!" We use Facebook a lot to promote programming, but if people don't have access to Facebook, that is a challenge. 

# data[].attributes.headline
Scared of computers, knows almost nothing about them.

# data[].attributes.subject
Scared of computers, knows almost nothing about them.

# data[].attributes.headline
Time constraints/survival needs are most pressing.

# data[].attributes.subject
Time constraints/survival needs are most pressing.

# data[].attributes.body
participants in classes need a safe place to keep their kids while learning digital skills

# data[].attributes.headline
Lack of access to translation services, particularly ASL, and lack of funding to get it independently.

# data[].attributes.subject
Lack of access to translation services, particularly ASL, and lack of funding to get it independently.

# data[].attributes.headline
Not all of our services are provided in other languages, which is often stated as a reason some don't feel welcomed in our libraries. 

# data[].attributes.subject
Not all of our services are provided in other languages, which is often stated as a reason some don't feel welcomed in our libraries. 

# data[].attributes.headline
Meet them where they are to accomplish buy in.

# data[].attributes.subject
Meet them where they are to accomplish buy in.

# data[].attributes.body
People tell us what they would like but them no one shows up for the program.

# data[].attributes.body
I've had patrons approach digital skills with a very defeatist attitude.  They feel that they've missed their chance and can never catch up, so they're resistant to seeking out digital skills courses

# data[].attributes.headline
Certain ISP's not available in some areas.

# data[].attributes.subject
Certain ISP's not available in some areas.

# data[].attributes.headline
Low income residents in affordable housing developments can't get to REC and Libraries where programs are offered - especially if those program locations are not on direct bus lines 

# data[].attributes.subject
Low income residents in affordable housing developments can't get to REC and Libraries where programs are offered - especially if those program locations are not on direct bus lines 

# data[].attributes.body
In our experience with Rec Centers, our Rec-to-Tech leaders have the know-how, the tools, and community members in the room. What they seem to need are volunteers, capacity to manage them, support with grant-writing and reporting, marketing support, events management.

# data[].attributes.headline
Patrons need so much support that there is no ability to practice in between classes.

# data[].attributes.subject
Patrons need so much support that there is no ability to practice in between classes.

# data[].attributes.headline
Seniors lacking the skills to use our digital services

# data[].attributes.subject
Seniors lacking the skills to use our digital services

# data[].attributes.headline
People who think libraries should only be about books.

# data[].attributes.subject
People who think libraries should only be about books.

# data[].attributes.headline
Skills acquisition is not actively tied to job placement with good prospects for advancement

# data[].attributes.subject
Skills acquisition is not actively tied to job placement with good prospects for advancement

# data[].attributes.headline
Not able to get all hand out material translated into other languages

# data[].attributes.subject
Not able to get all hand out material translated into other languages

# data[].attributes.headline
Residents not being able to participate in all-day/full-time skills training due to full-time employment. 

# data[].attributes.subject
Residents not being able to participate in all-day/full-time skills training due to full-time employment. 

# data[].attributes.headline
Internet access and the devices to make use of it are expensive

# data[].attributes.subject
Internet access and the devices to make use of it are expensive

# data[].attributes.headline
Huge lack of trust in using different websites or services on internet

# data[].attributes.subject
Huge lack of trust in using different websites or services on internet

# data[].attributes.headline
digital content is changing so fast that it is intimidating and people need to embrace continuous learning

# data[].attributes.subject
digital content is changing so fast that it is intimidating and people need to embrace continuous learning

# data[].attributes.body
When we work with folks 1-1 to do multilingual outreach it goes really well, but not having full trainings or all materials be mutlingual is a real gap in our offerings.

# data[].attributes.headline
Indeed and the usefulness of this whole state Initiative is how this can be overcome.

# data[].attributes.subject
Indeed and the usefulness of this whole state Initiative is how this can be overcome.

# data[].attributes.headline
ACP (Affordable Connectivity Program) vs. connection costs

# data[].attributes.subject
ACP (Affordable Connectivity Program) vs. connection costs

# data[].attributes.body
While ACP covers monthly fees, there are no options for assistance with connection/equipment fees to get them online.

# data[].attributes.headline
Need more funding for new computers ($400 each) and for better computers for coding/community college students/job seekers

# data[].attributes.subject
Need more funding for new computers ($400 each) and for better computers for coding/community college students/job seekers

# data[].attributes.body
Do customers understand what we mean by a program? Would it be more effective to target our programs to specific needs / tasks (e.g. "Scan Your Scrabooks to Instagram") rather than focus on the software or digital skill itself?

# data[].attributes.body
So much of our program advertising relies in digital platforms (our website, social media, email lists, etc) that the people we want to reach with our digital skills curriculum are excluded from this advertising by default.

# data[].attributes.headline
Overwhelming amount of resources by city, county, state, region, country, and by different organizations such as libraries, non profits, for profits - duplicating work and lack of clear understanding of who does what

# data[].attributes.subject
Overwhelming amount of resources by city, county, state, region, country, and by different organizations such as libraries, non profits, for profits - duplicating work and lack of clear understanding of who does what

# data[].attributes.headline
Visitors not able to visit our website in advance of coming in person miss a lot of key information that would allow them to have a more successful, efficient experience.

# data[].attributes.subject
Visitors not able to visit our website in advance of coming in person miss a lot of key information that would allow them to have a more successful, efficient experience.

# data[].attributes.headline
My library doesn't have enough staff with training and time to devote to teaching people how to use the internet

# data[].attributes.subject
My library doesn't have enough staff with training and time to devote to teaching people how to use the internet

# data[].attributes.headline
People who don't read well in any language

# data[].attributes.subject
People who don't read well in any language

# data[].attributes.headline
Personnel and/or partner to provide onsite skills training. (typically requires a paid partnership which is not feasible for small groups)

# data[].attributes.subject
Personnel and/or partner to provide onsite skills training. (typically requires a paid partnership which is not feasible for small groups)

# data[].attributes.body
They can't afford their own devices, so they don't see the value in learning on our devices.

# data[].attributes.headline
Cannot afford time off work to attend classes

# data[].attributes.subject
Cannot afford time off work to attend classes

# data[].attributes.headline
Hiring for certain skill sets (and creating positions for things like digital navigators) are all difficult to fund

# data[].attributes.subject
Hiring for certain skill sets (and creating positions for things like digital navigators) are all difficult to fund

# data[].attributes.body
lack of access to internet/technological equipments such as mobile phone and computers or ipads etc

# data[].attributes.headline
ACP and other device distributions are offered for people who are low income and that leaves other segment of people who might be tight on resources and are not receiving any assistance 

# data[].attributes.subject
ACP and other device distributions are offered for people who are low income and that leaves other segment of people who might be tight on resources and are not receiving any assistance 

# data[].attributes.headline
Everything on my phone is too small to read.

# data[].attributes.subject
Everything on my phone is too small to read.

# data[].attributes.body
If someone's not online, they need flyers, newspaper ads, radio ads, etc. to find programs to help

# data[].attributes.body
Sometimes a patron needs more support than I can fairly give them without neglecting our students who need research assistance.

# data[].attributes.headline
We are sometimes confused with other state agencies that deliver similar services.

# data[].attributes.subject
We are sometimes confused with other state agencies that deliver similar services.

# data[].attributes.headline
Seniors want to use their land line to call and get answers to gardening questions. They don't understand this 'internet' thing.

# data[].attributes.subject
Seniors want to use their land line to call and get answers to gardening questions. They don't understand this 'internet' thing.

# data[].attributes.headline
Our marketing is largely digital, so people who are not operating in the digital world will not know about our programming.

# data[].attributes.subject
Our marketing is largely digital, so people who are not operating in the digital world will not know about our programming.

# data[].attributes.headline
I have to agree to something I never read.

# data[].attributes.subject
I have to agree to something I never read.

# data[].attributes.body
For those with limited digital skills, learning the technological lingo is already like learning a new language, and so other language barriers exacerbate this probem.

# data[].attributes.headline
Difficulty of classes vs. one-one-one training - learners have such a variety of comfort levels/skills that it makes it very hard to build a class that serves many well

# data[].attributes.subject
Difficulty of classes vs. one-one-one training - learners have such a variety of comfort levels/skills that it makes it very hard to build a class that serves many well

# data[].attributes.headline
Mismatch Between Library Resources and Community Needs

# data[].attributes.subject
Mismatch Between Library Resources and Community Needs

# data[].attributes.body
Libraries have to plan in advance in order to staff a program, and customers ask for computer skills classes all the time. But when we offer them, they don't show up. We try evening, daytime, weekend, etc. and have very low attendance, despite constant requests for computer instruction programs. Help!

# data[].attributes.headline
Many people want us to make house calls to access and solve their gardening problems.

# data[].attributes.subject
Many people want us to make house calls to access and solve their gardening problems.

# data[].attributes.headline
assumption that Kids info needs are met at school and that's enough (not)

# data[].attributes.subject
assumption that Kids info needs are met at school and that's enough (not)

# data[].attributes.headline
Overly afraid of all the bad stuff--people will steal my identity, the government is spying on me, etc.

# data[].attributes.subject
Overly afraid of all the bad stuff--people will steal my identity, the government is spying on me, etc.

# data[].attributes.headline
Transition from texting to using a keyboard

# data[].attributes.subject
Transition from texting to using a keyboard

# data[].attributes.body
Even English speakers may not know the digital terminology/jargon used frequently by those "in the know" in promoting the digital skils training opportunities.

# data[].attributes.headline
Parts of our county have no mass transit, or van by appointment.  This initiative might possibly offer some funding for transport to training…

# data[].attributes.subject
Parts of our county have no mass transit, or van by appointment.  This initiative might possibly offer some funding for transport to training…

# data[].attributes.headline
Library programming is very limited; basic programming only.  Access to certification programs would be helpful as well

# data[].attributes.subject
Library programming is very limited; basic programming only.  Access to certification programs would be helpful as well

# data[].attributes.headline
Lack of staffing to get out and about in the community

# data[].attributes.subject
Lack of staffing to get out and about in the community

# data[].attributes.headline
Self-consciousness: "When I left the workplace, we were using Microsoft Word. What's all this stuff about Google Drive?"

# data[].attributes.subject
Self-consciousness: "When I left the workplace, we were using Microsoft Word. What's all this stuff about Google Drive?"

# data[].attributes.body
Although the university is physically near non-enghlish speaking communities there is still an uncertainty or lack of knowledge of what my outreach programs can do for their children. I feel like we are a visible invisible institution.

# data[].attributes.headline
Fear of hacking, phishing, identity theft, etc.

# data[].attributes.subject
Fear of hacking, phishing, identity theft, etc.

# data[].attributes.body
Many of the teaching tools we use require setting up usernames and accounts to track progress or access content, but this already assumes a certain level of digital proficiency that many of those most in need of digital instruction simply don't have.

# data[].attributes.body
Library HR depts should focus on hiring and retaining info professionals with language skills that match the languages used in their communities, and offer a pay bump for those with these skills to retain them. Managers should provide staff who wish to do so the resources and time to pursue language skills aquisition (e.g. Mango Languages Spanish for Libraries - could be on paid work time).

# data[].attributes.headline
Don't trust the trainer, who I don't know and he/she says I need to create a password. 

# data[].attributes.subject
Don't trust the trainer, who I don't know and he/she says I need to create a password. 

# data[].attributes.headline
Enrollment in ACP take 45-1 hour because it takes 20-40 mins to get the provider to apply the discount. We need more staff to assist residents with enrollment.

# data[].attributes.subject
Enrollment in ACP take 45-1 hour because it takes 20-40 mins to get the provider to apply the discount. We need more staff to assist residents with enrollment.

# data[].attributes.headline
Hoping against hope that they can use paper govt forms or that someone at a govt office  will fill out forms for them

# data[].attributes.subject
Hoping against hope that they can use paper govt forms or that someone at a govt office  will fill out forms for them

# data[].attributes.headline
it's ironic (sadly) that many computer basics are only offered online - or you must register online to get a free chromebook aimed at those with low digital skills

# data[].attributes.subject
it's ironic (sadly) that many computer basics are only offered online - or you must register online to get a free chromebook aimed at those with low digital skills

# data[].attributes.headline
Accessibility (including among older people)--low vision, tremors, memory issues) makes the learning tough.

# data[].attributes.subject
Accessibility (including among older people)--low vision, tremors, memory issues) makes the learning tough.

# data[].attributes.headline
EVERYTHING wants an email address now - just setting one up can be a huge challenge for some folks, let alone remembering how to log back into it

# data[].attributes.subject
EVERYTHING wants an email address now - just setting one up can be a huge challenge for some folks, let alone remembering how to log back into it

# data[].attributes.headline
Sometimes there are so many options when doing a Google search that they don't know how to choose a reputable one. For profit businesses can pay to have their link appear higher in search results. Search results with .edu often appear below the fold.

# data[].attributes.subject
Sometimes there are so many options when doing a Google search that they don't know how to choose a reputable one. For profit businesses can pay to have their link appear higher in search results. Search results with .edu often appear below the fold.

# data[].attributes.headline
Some people prefer working person-to-person, not through technology.

# data[].attributes.subject
Some people prefer working person-to-person, not through technology.

# data[].attributes.headline
Some library folks are not very friendly; don't have good customer skills

# data[].attributes.subject
Some library folks are not very friendly; don't have good customer skills

# data[].attributes.body
Other places where constituents may require attention are definitely medical facilities where primary care is almost all conducted online, senior organizations, after school and Saturday lunch assistance programs where families come to get food etc…

# data[].attributes.headline
negative experience in the past is blocking the person from learning

# data[].attributes.subject
negative experience in the past is blocking the person from learning

# data[].attributes.headline
A big part of the attitude I've noticed in the library, even from older coworkers who are self-proclaimed to be bad at technology, is: "Oh that's for young people, I don't want to touch it, what if I break it." 

# data[].attributes.subject
A big part of the attitude I've noticed in the library, even from older coworkers who are self-proclaimed to be bad at technology, is: "Oh that's for young people, I don't want to touch it, what if I break it." 

# data[].attributes.body
Part of the solution here is showing that the tech is much hardier than folks believe, that by putting hands on it or clicking around they will find answers rather than messing anything up for a customer.

# data[].attributes.headline
Cultural differences. Some cultures/subcultures  place higher value on oral sharing of information, on transmission of knowledge from older to younger, on seeking information within the community rather than outside, etc.

# data[].attributes.subject
Cultural differences. Some cultures/subcultures  place higher value on oral sharing of information, on transmission of knowledge from older to younger, on seeking information within the community rather than outside, etc.

# data[].attributes.body
I am unable to provide outreach programming to areas outside of the MOCO, & PG. Our campus has restrictive transportation during afterschool hours - My staff relies on the public transportation, metro rail. How can we reach Bladensburg, DC and other areas? How can we reach Ocean City and Southern Maryland?

# data[].attributes.body
Many programs are set up classroom style which can be intimidating to people with social anxiety - some folks learn better one-on-one, through reading, or other non-social means.

# data[].attributes.body
Captchas, two-factor authentication, and overly-restrictive security requirements in Facebook, Google, Apple, Android, etc. are a barrier to access for so many. Public library staff do the on-the-ground work of helping people navigate these platforms - it is about half of what my staff at the info desk do, not kidding - and we get zero funding from Amazon, etc. We're doing frontline customer service for Google and we do the emotional labor of funnelling customer frustration.