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Alton Towers supports the neighbourhood by providing jobs. Around 2,500 locals are employed by Alton Towers. Alton Towers made £1.74 billion in revenue in 2019, which has a beneficial economic impact on the neighbourhood because visitors' wages are spent locally. The multiplier effect is used to describe this. Although many of the employment at Alton Towers are seasonal, people lose their jobs throughout the year. A 10-year plan, however, to increase tourism in Staffordshire by keeping Alton Towers open all year round is being proposed. The theme park would create more jobs and more long-term positions if it were open all year. However, I also believe that if Alton Towers were open all year long, they could decrease the number of visitors because the major complaint from visitors is that the lines are too long and ruin their day. The park is also close to other local attractions, such as Wildlife Park. I believe that Alton Towers could cooperate with Awesome Walls and Wetley Moor Alpacas and provide a combined ticket price. This would entice tourists to stay for more than a single day in the region. Additionally, Alton Towers helps the local economy by supporting other nearby businesses and sourcing locally, as well as by bringing in a steady stream of visitors. With more money, the neighbourhood can improve its infrastructure, which could include new hotels, roads, and railways, which will benefit the local population in terms of accessibility and employment. Alton Towers will benefit the neighbourhood and contribute to the local GDP with its increased revenue.

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Each year, Alton Towers allocates funds for ecologically friendly projects including LED lighting, solar PV, variable speed drives, and water efficiency management at the attraction in order to cut carbon emissions and manage climate change. Alton Towers is now taking a number of steps to address climate change, including investing in on-site renewable resources, recycling waste whenever possible, and creating electricity from it. The attraction is working to eliminate single-use plastic from the attraction in an effort to lessen plastic pollution. One instance is the phase-out of plastic straws in 2018. By putting these programmes in place, you may help the environment by increasing awareness of environmental problems. Additionally, some visitors are inspired to visit particular places if they are contributing to the environment.

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Technology is used by Alton Tower for a variety of purposes, including expanding consumer reach, enhancing customer service, and enhancing communication. Visitors can make reservations online and then scan a QR code on their ticket when they arrive. Additionally, Alton Towers collaborated with Coca-Cola in 2019 to test autonomous robots that would carry drinks to customers. Although technology intrigues customers and makes things more convenient for them, this has the drawback that, despite employing locals for some jobs, such as selling tickets and scanning tickets as you enter the park, fewer people will be required as a result of technology taking their place. This will have a negative impact on local employment in the area. However, because people can now reserve their tickets online, there are fewer vehicles queuing up in the hamlet to buy them on the day. This would have a beneficial influence because it would prevent traffic congestion in the area.

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Every year, Alton Towers hosts fundraising events, such as bake sales for certain causes, McMillion coffee mornings, family fun nights, and memorabilia auctions, to help earn money for Merlin's Magic Wand and other worthwhile causes. In addition, Alton Towers Resort donates money to Staffordshire-based charities and community involvement initiatives, hosts overnight stays for children receiving end-of-life care from nearby hospices, and offers educational and training courses like Princes Trust. Events organised by Alton Towers are beneficial because they involve locals and inspire them to contribute to the tourism vision. By doing this, the brand and attraction will be perceived as positively benefiting the neighbourhood. Drayton Manor will be considered a rival by Alton Towers. At Drayton Manor, wedding packages are available. Alton Towers does not at the moment provide this. Given the rise in interest in hosting weddings at unusual sites, I believe this is something they should take into account.

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Four individuals were hurt in a mishap in 2015 that occurred on one of the attraction's most well-known rides. The park was consequently shut down while an inquiry was being conducted. The number of visitors to the site reportedly substantially decreased in the months that followed, though. This meant that the neighbourhood companies that gained from the theme park's knock-on effects suffered. As a result, the local businesses that depend on tourism from visitors to Alton Towers would suffer if something similar happened again in the future. The local economy would suffer as a result because their profits would decline.

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Merlin Entertainments | Communities
Merlin Entertainments | Environment
The secret to enhancing customer experience at your attraction | Blog (notlost.com)
Impacts of Tourism Revision Notes B.pdf (goldington.beds.sch.uk)
Popular wedding venue types UK 2019 | Statista

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We believe a thriving hospitality and tourism sector is a cornerstone to any economy. It's often the principal industry within certain areas. Many young people start their working life in this industry and we're proud to be their springboard into many rewarding careers.

Investing in our people

Merlin employs 28,000 passionate people who are dedicated and committed to delighting our guests. We invest in their training and development, and offer opportunities to learn valuable skill sets on the job. Accelerate apprenticeships provide the opportunity to experience many roles in several locations, while our apprenticeships provide practical experience and the chance to learn skills in specific professions.

Contributing locally

In many locations, we contribute significantly to the local economy through employment, local procurement, while supporting other local enterprises and services through generating consistent flows of tourists. Wherever we operate, we aim to be an integrated partner to our immediate communities, protecting our environments and investing in local initiatives.

Taking a leadership position in our industry

We're proud to be a member of UK Hospitality and the British Association of Leisure Parks, Piers and Attractions.

We actively participate in developing policy and legislation at both a national and local level. To promote effective, considered policy-making and attract greater investment into our sector, we play a key role within our trade associations, and frequently share information and best practice.

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We believe a thriving hospitality and tourism sector is a cornerstone to any economy. It's often the principal industry within certain areas. Many young people start their working life in this industry and we're proud to be their springboard into many rewarding careers.