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A man yells as his assignment just randomly deletes itself. He then sees an ad on his phone for a new pill that helps you with your work. He rushes to the pharmacy and then back home to try them out. When he wakes up all his work is finished, and he hands up his assignment on time.

He then tells all his friends, and they all rush to the pharmacy showing almost the same scene but with different people.

Then everything suddenly pauses and all the side effects are shown on the pill. it turns to black and white and a message appears on the screen to visit our website which is against against unethical advertising.

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For my selected font, I want it to be bold and confident. After browsing fonts on Adobe and Word I ended up selecting June Expt Variable font from Adobe

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I knew I wanted my Pallete to be bright, bold and colourful. So I needed to use vibrant colours that constrast eachother the make the pop that I want from my promo.

Colours like Light blue, Red, Orange, Pink and Light green

J, Cao, 2015, Web design color theory: how to create the right emotions with color in web design, TNW

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Chris Conner, 2012, Sean Of The Dead, The Plan, video, youtube. <https://www.youtube.com/watch?v=MeJzHSxRq40>

This clip is from Edgar Wright's, 2004 comedy film Sean of the Dead. Although this is not from a commercial, The fast, montage style of editing would work perfectly in my advertisement after the protagonist has eaten the pill.

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Attention

The way my promo will grab the attention of my audience is by captivating the relatable feeling of anger when an assignment suddenly disappears. A loud scream will draw the audience in from the get-go. After this initial attention grabber, the introduction of the pill will appear with the logo showing within the video not just on the screen which will help the audience remember the product.

Interest

After researching my TA, I’ve found that adolescents are susceptible to colourful and new things. Having this pill be in a brightly coloured box and making taking the pill fun and exciting will draw them in and then seeing that it can help instantly finish their work will make them stay.

Desire

Using a pill for some people can be quite daunting especially one that knocks you out. Delivering the message with a metaphor that is relatable and comforting will help break the tension between the customer and product. Such as it’s just like taking your morning coffee, or

Action

The call to action is to visit a website, that will not be real but it will act as the place find out more about misleading advertising.

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Tim Romano, 2010, Early 1960's Cigarette Ads, Video, Youtube
<https://www.youtube.com/watch?v=uyCl3BdlICY>

This video features multiple smoking advertisments from different cigarette companies of the decade. The main takeaways from these advertisements was that smoking was advertised as classy, attractive but most of all refreshing. Each company also usually had their own jingle to go with their ads which is still a common technique used today. Many ads also used humour to make their videos stand out. One of the main takeaways was that some ads used repetition to nail in their brand or message. Using the quick montage style editing shown from Sean of the Dead clip, this will add that repetition that will be remembered by viewers.

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A collection of ultra rare cigarette tv commercials from the early 1960's. All mastered from 35mm network prints. Including one of a kind bumpers from the early Joey Bishop show.

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The Salt Lake Tribune, 2014, VUSE e-cigarette tv commercial, video, youtube,
<https://www.youtube.com/watch?v=zzEK7TL-W_o>

This advertisements tone is serious and informative but features many visuals which give the ad a feeling of joy. This ad features a voice over to relay the information to the audience and includes b-roll of scientists and bright colours to make the video feel professional and draw you in.

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My target audience (TA) is going to be teenagers with a main focus on students in a lower socio-economic areas, as addictions and bad habits are more likely to form in those areas.

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- Companies getting away with unethical advertising
- Vape ads, how do they distract the audience from the negatives
- Nestle milk powder scandal
- Research TA, how to expose them (the psychology behind why young people are so susceptable to these scandals_

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To understand my target audience more I looked into what made vaping so popular.

Adolescents were targeted for cigarette commercials back in the day, as they were the most likely to try them out. A similar thing is happening today with nicotine vapes and e-cigarettes. Vapes were originally marketed as a healthier alternative than smoking to help addicts quit or at least convert to a healthier alternative. A study done by the National Institute of health found that 40% of seniors in high school were vaping and this has been increasing due to advertising campaigns aimed at a younger audience, which was not the original intention for vaping. Techniques used to lure the younger audience in was to advertise the product as an ‘adult thing’ to make them feel more grown up and using models to add sex appeal to the product. (Overbeek, 2020)

D, Overbeek, A, Kass, L, Chiel, E, Boyer & A, Casey (2020) A review of toxic effects of electronic cigarettes/vaping in adolescents and young adults, Critical Reviews in Toxicology, Taylor and Francis, Boston

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A study done in Korea about the continued use of vapes in adolescents looked at who is an experimental user of vapes and who is a continuous user. The data received showed that 45% of current adolescent vape users were experimental, so they only try it out occasionally, while 55% of current adolescents were continuous vape users. It also showed that adolescents who had an allowance of over $50 a week were 1.336 times more likely to vape and adolescents who didn’t live with their parents were 2.011 times to use vapes.

One of the reasons for this increase in vape usage is how widely available it is. Although in most countries it is illegal to sell vapes to minors, most stores don’t get ID making it widely accessible for teenagers. Another reason is the wide variety of flavours so even if on the first time you try it, you don’t enjoy it, there’s always another reason to give it a go because this flavour might be better.

(Han, 2020)

Han, G, Son, H, 2020, What influences adolescents to continuously use e-cigarettes?. Public Health Nurs. 37: 504– 509.

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White Hat:
I will need to research the tone, my target audience, editing and other stylistic elements such as the font and colour palette. I will also need to plan heavily for shooting the promo and a place to shoot. I will also need to organise any props needed for shooting

Red Hat:
I have faith that my video will be well produced, edited and shot but I'm not sure how well the message will be received by the target audience.

Black Hat:
My video 'fake promo' will need to be made well and not taken as a joke or else the ending where it turns out to be raising awareness for advertising for unethical products will not be as effective.

Yellow Hat:
The benefits of making this promo is that more awareness can be raised for this issue as there are many real life counterparts such as a vaping and smoking that effect people we know.

Green Hat:
There are many different ways I could show my message, such as an informative video just outlining the facts, a metaphorical video by using another similar thing to compare my message to, a comedy style video, whether to use a voice over or not. There are many creative choices I will need to male

Blue Hat:
I've already planned out the tone and stylistic elements of the promo, but what I need to organise is a story board for the shot types and all the props/location for where I will inevitably film it.

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I decided to choose idea 20: Pills that knock you out but when you wake up all your work is done but comes with heavy side effects.

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How marketing can make an unethical product succeed despite the products obvious setbacks.

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1. City Dirt Jumps
2. Piccadilly Tennis Club
3. Old Collegians Rugby Club
4. Imagination Can: everything you imagine that can fit in a can and imagine will appear.
5. A couch once you get on, you can never leave (but you enjoy it and somehow don't die)
6. Superhero ad but the super power is useless. (I'm gonna save your home! but he can't)
7. City West Skatepark
8. Mens mental health (raising awareness generally or for a company maybe)
9. Earrings that make you invincible but only when you don't get hurt
10. A meta commercial: starts with a commercial going wrong and the actor goes home depressed and the actual advertisement is about something to cheer him up
11. Benefits of going outside
12. Bluetooth seatbelts
13. Bluetooth Brain (Leave your brain at home!)
14. Advertisment for my website that I am making.
15. Fake Schizophrenia pills (tired of all your friends dissapearing, well boy do I have the product for you.
16. Clothes for your dog
17. An infinite notepad
18. A stopwatch that freezes time when you stop it.
19. Hitman operation
20. Pills that knock you out but when you wake up all you're work is done (side effects may include: depression, cancer, anxiety and weight loss) (a dream he has takes him to the endless void and wakes up a changed man but atleast his work is done, right?)
21. Toaster but all that pops out is bananas
22. Shoes that run for you
23. device that lets you skip forward in time
24. Goon sack of literal piss
25. Tape that doesn't lose its stickyness
26. Promo for my local pub; The Uraidla. Style of video matching the style of the pub
27. Esky that makes cool drink warm and warm drinks cool
28. A death note
29. A diary/planner that if you write it in, it will happen.
30. Hand sanitiser where it seeps into your bloodstream. (aka lots of alcohol)
31. Make a promo for the uni t.a. film students
32. Promo for the uni aimed at new students/general introduction
33. Trolley with unlimited storage
34. For a local musician
35. local artist
36. Machine that turns anything green
37. Life note
38. Book that only includes useless information
39. A university study group for students lagging behind
40. For the city of Adelaide t.a. people living in other Australian cities
41. Electronic music TA students after a long/rough day
42. Invisible pants
43. Imagination pants: the design changes depending on what you imagine
44. Pop of colour. Advertising how much a pop of colour in your photography/cinematography elevates your product
45. Drink bottle that never runs out of water
46. Shoes that allow you to walk on air
47. Shoes that allow you to walk on water
48. Ear implants that create noise when you're in danger
49. A service where people write your essays for you
50. Dance club at uni
51. Diary that automatically plans for you
52. A tent that sets itself up
53. A pen that writes with your imagination
54. Suprise sauce bottle (a bottle of sauce where a different type of sauce comes out each time you use it
55. X-ray glasses
56. camera glasses (glasses that take photos/video)
57. Advertisement for my dog (all of her features)
58. Miniature skatepark to accompany tech decks
59. Hologram phone (out of a watch or something)
60. Charger that instantly charges your laptop
61. Advert for your imagination (the power that your imagination has)
62. Data upload device (injects into your body and gives you the knowledge that is stored in the device (matrix style))
63. instant fertilizer (like bone meal from minecraft)
64. Outfit hat (put on the hat and the outfit is magically put on with it
65. Advertisement for salvos op shops
66. A fake cactus (a prank item to scare your friends with)
67. Boardies/swim suits that dry instantly after getting wet
68. Phone that recharges off solar power
69. Fitness program style video but 10 easy steps to beat lactose intolerance
70. finger nail growth medicine (medicine that stops your finger nails growing
71. portable pool (a pool that is easy to store and can be pulled out at any time.
72. Portable pool table (see above)
73. Teleportation device aimed at the disadvantaged that can't travel
74. Alcoholic beverage that doesn't give you a hangover
75. Instant charger for your phone (it saves up charge and instantly puts it all into the battery)
76. Bluetooth Belt
77. Dog walking machine
78. Cap that doesn't give you hat hair
79. Human repellant (bug spray but for when you want a human to leave)
80. Dog bed that never loses its fluff

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I'm never confident in my abilities despite having made promotional videos before in highschool and being confident working with a camera. I think the main things I need to get right is plan, plan and plan. I usually go into these kind of things expected everything to go well, which happened a lot in school and I would have to go and re-shoot with a proper conceptualilsed story board.

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With my mind map I already decided what the message of my video was going to be, but I didn't know what side of the message I was going to stand on and some of the basic stylistic elements of my video would be. I started out with just for and against nodes with for representing making an advertisement for an unethical product and against making an advertisement raising awareness for the damage these ad campaigns can do.

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I've highlighted all the parts that I enjoy the most out of my mind map above. So my video will be a fun promo with bright colours and a fast paced editing style to keep the audience engaged. I decided to combine the for and against ideas into making a fake advertisement about a made up product to raise awareness against campaigns like this. All the information will be given through diegetic sound, as in not utilising a voice over until the end when it switches to the call to action.

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ANNECHINO, R. and ANTIN, T. (2016), Taking Sides in E-cigarette Research. Ethnographic Praxis in Industry Conference Proceedings, 105-119.

This last source looked at both sides of the coin and discussed how vaping has had some good benefits to society, including less tobacco and cigarette usage over the years.
This helps me as picking something to combat in my promo will be the way to success. For example take our tablet instead of your morning coffee.

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By researching and then creating an advertisement for an unethical product, I will raise awareness of the effects of marketing by calling out the audience at the end to get them to double think before getting sucked into advertisements in the future.

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By visiting a website they can find out more information