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Week 5 the class viewed two different advertisement for different brands of the same product. In this instance, beer.

Both highly popular and successful, however each taking a drastically different approach to the other. One being a cinematic story of sorts appealing to a specific fantasy of their target audience. The other, a more simplistic song parody that appeals to the masses, and targets the lowest common denominator in order to maximise total potential customers.

We also started colour theory, which I was pleased to have briefly explored when looking at websites, as well as setting a goal for what I want my colour palette to be on my website.

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My promotional piece will focus on the community of the POSFC. As this club is unique to other sporting clubs, and the culture differs from societal expectations, my piece will stand out as a raw depiction of a local footy club.

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Today we did a multitude of creative thinking tasks in an effort to encourage us be unique in our design and execution of our assignment. In class we were giving options of what activity to do, of which I elected to complete a 30 circle task, trying to think of ways to differentiate the 30 circles (IE making one a power button, the other a shirt button etc).

Another thing we were instructed with was to learn the purpose and how to create a Mindmap. Seen above is my Mindmap detail 5 different point of views on the POSFC community.

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Thompson, J. D., & Weldon, J. (2022). Audiences and target audiences. In Content production for digital media (1st ed., pp. 11–20). https://doi.org/10.1007/978-981-16-9686-2_2

This section was explored in week 2 and was used to understand the importance of ones message and understanding to whom you are portraying the message to. Furthermore, providing more insight into one's target audience.

Dewdney, A., & Ride, P. (2014). Digital media as a subject. In The digital media handbook (2nd ed., pp. 20–42). London, UK: Taylor & Francis Group.

This Section of the Digital media handbook was used in week 1 as part of the introduction to digital media. And was helpful in understanding what digital media is and the concepts surrounding it. This was used to get a basic understanding of how we will use digital media in this course

Earnshaw, R. (2017). Introduction and background. In State of the art in digital media and applications (pp. 1–7). Springer, Cham.

Similarly, this piece was used in week 1 and assists in gaining a brief understanding of digital media, this time implementing knowledge on specific applications.

Non - Academic Sources:

(2021) Pembroke Kings. Wordpress. Available at: http://www.pembrokekings.com.au/ (Accessed: April 1, 2023).

POSFC website constructed by the club in 2021 to give limited information and a brief history on the club. Used to gain a foundation of understanding on the club. As well as using it to be more familiar with the colour palette of the club. That being a focus on green, with yellow and blue tinges.

(2023) Australia DIY, Garden & Hardware Store - Bunnings Australia . Available at: https://www.bunnings.com.au/ (Accessed: April 2, 2023).

Website created by Bunnings warehouse to portray information and online purchases for customers. Explored to understand a strong website creation aesthetic.

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In week 3 the class was introduced to website building with HTML. Most vitally, understanding how we will be uploading our assignment, as well as learning a step by step process on how to do so.

A piece of reflection that was valuable to me, was a consideration of what website aesthetic I was striving for when I was going to create my website. After conducting research on various websites, as well as exploring the Pembroke Old Scholars Football Club (POSFC) website, I began to consider what colour palettes and website design I would implement for my website. Below are images of the POSFC website and Bunning's warehouse website. The latter of which, I deemed appropriate to what I want my website to look like, a bold and simple yet colourful design.

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My film concisely shows the comradery of a football community, it begins with as series of shots of a particular player showing up to a training at the club. The music is slow, and the setting is dark and gloomy. It becomes a POV shot, until a player tying his boots up greets the player as they approach the changeroom. The POV continues as the camera passes dozens of players, of which a lot greet the player. The music, and the lens becomes lighter and upbeat. Screen goes black. A series of medium close ups of different players saying what the football club means to them flow in a montage - like fashion. The football clubs logo takes up the frame. The slogan "Football, comradery, Friendship".

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After exploring my thematic plan of week 2 I gained a deeper understanding of what message I sought to tell. In an ideal world, everyone has a sense of belonging, that is the point that the theme of community is trying to portray. A football club provides an environment where at least 1 common interest is shared amongst a group of potentially 100 or more people at one time. All of these people have aligning goals, first to get better as players and as people, but also to enjoy the sport they take an interest in. The statement I am making is that it is imperative for people to display interest in what they believe in, the joining of a sporting club, or various other clubs allows one to socialise, and have a social or potentially creative release. It is healthy, if not necessary for a person to engage in these types of environments. My promotional piece encourages people to get involved in a club or group that they take a passion or interest in.

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After familiarizing myself with the first assignment for INFT1054 without having absorbed the content so far, I was slightly confused and daunted. The sheer variety of options as far as what the topic of promotion could be, as well as the method of promotion, made for an abundance of ideas. However this soon led to excitement, as the relative creative free reign helped me to realise that the topic of my choosing would be something I am passionate about. My initial thoughts were of my various hobbies, these namely being Cricket, Football and Entertainment media such a films and TV shows, as well as user generated content such a YouTube videos. My plan was to explore how I could encourage others to take an interest in my various hobbies or just listen to my adoration for them.

I have decided which specific topic I wanted to discuss. I based my decision on my gross enjoyment of the hobby, this led to me deciding to promote football. However, I pivoted my promotion idea slightly, and have decided to have a thematic focus of the importance of community and belonging, using my football club as my vehicle and example. Having played and watched football for approximately fourteen years, I believe I have a deep understanding of a vast array of football "cultures" as well as what makes belonging to a community so important.

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Week 2 established the importance of understanding who your target audience is for your promotional piece, as well as the message you want to send to said audience. Given this information, my goal of creating a piece that focuses on the importance of community feels satisfactory as a message, and reaffirms to me that the football club setting will work for my piece.

As my promotional piece will be centred around a football club, my target audience is football players, footballs fans and people generally interested in Australian rules football.  However, my target audience has no particular age demographic, as every team has a wide range of ages. As well as playing, there a numerous off field roles necessary to a football club, such as coaching, social media managing, and team physio for examples. There are also a multitude of just football fans that support the teams from the grandstands that are also imperative to team and club success.

The theme of community is imported to increase the range of the target demographic. This is in order to make the potential audience volume as large as possible to increase the notoriety and popularity of the promotional piece. Football clubs often highlight the role of supporters and various off field personnel, this indicates that the idea of community is relevant in society today.

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The first week of the course was an introductory period to the class. We became acclimated with our classmates and with the content structure for the upcoming semester, as well as a brief introduction to our assignments. Assignment 1 detailing a weekly creative journal to keep a record of the creative process.

Task 1 consists of compiling a total of 80 possibilities for messages that you could promote for our second assignment. These can be concepts and ideas, beliefs or literal products for consumers. My 80 ideas are as follows;

1: Community finder
2: Football Club promotion
3: Cricket Club promotion
4: Coffee grinding classes
5: Film review platform
6: Streaming service
7:Easy to consume cooking tutorials
8: Interest Collator
9: Aged care online portal
10: Adjusted age care facilities
11: Resume distribution
12: HYPA associate
13: Edge applications
14: Steam - type online market platform
15: Kicking Consultants
16: Tips + Tricks portals
17: Better online chat platforms.
18: Magazine writers
19: Magazine Editors
20: Magazine consumption
21: Sport club roles association
22: Cohesive interclub communication portal
23: Online Film recommendation school
24: Pet care
25: Child care
26: Aged care
27: temporary transaction holders
28: Custom boots accessibility
29: Sport club custom designs
30: accessibility to all sport channels
31: accessibility to all entertainment mediums
32: beginners courses to various sports
33: "village" sporting associations
34: Better team advertising
35: commentary brand
36: media distribution brand
37: Youtube channel monopoly of similar content
38: interest detailer
39: Gym motivater
40: gym plan writer
41: Gym Buddies
42: Online gym friend system
43: Accountability foundation
44: White ribbon foundation
45: Pink Lady foundation
46: NWLC association
47: Malala foundation
48: Jane McGrath day substitutes
49: Portal of appeals and interests
50: Community club finder.
51: University - school discourse centre
52: career pathway analysis
53: Film review submission
54: film recommendation software
55: Youtube substitute
56: Cricket beginners podcast
57: Twitch channels
58: Escape rooms
59: Treeclimb
60: Physical experience (IE red balloon)
61: Oval construction committee
62: Public housing trust
63: SYC
64: Geared2Drive
65: Job Prospects
66: Garden Grove
67: Music streaming platforms
68: Music recommendation software
69: Film editing software
70: Meal Prep development
71: MyFitnessPal substitute
72: Gym wear
73: Gym Products
74: Healthy living PSA
75: Social battery
76: ideal Club finder
77: Discord Substitute
78: Video game teammate finder
79: Reducing Stigma in men
80: "Have the Conversation"