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Hello I’m Richard Anthony G. Pumikpik, but you can call me “Rich”. Growing up as a transwoman in the Philippines during the 2010s, my childhood was shaped by the vibrant Philippine pop culture of the time. I remember eagerly streaming teleseryes like "Darna" and "Mara Clara". My playlist was filled with OPM hits like Charice's "Pyramid" which became the soundtrack of my youth. Festivals were a blend of tradition and modernity, with vibrant street celebrations and Instagram-worthy moments. These experiences, along with following beauty and fashio influencers like Laureen Uy and Michelle dy and watching beauty pageants like Binibining Pilipinas, played a crucial role in helping me embrace who I am with pride and confidence.

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One Philippine pop culture phenomenon that holds a special place in my heart is the Filipino beauty pageant, particularly Binibining Pilipinas. Growing up, watching these pageants became a cherished tradition, offering a unique blend of glamour, talent, and cultural pride. The contestants, with their poise and grace, served as role models, showcasing not only beauty but also intelligence and advocacy. The excitement of the coronation night, the stunning gowns, and the heartfelt answers during the Q&A segment all contributed to an atmosphere of inspiration and empowerment. For me, as a transwoman, these pageants were more than just entertainment; they were a celebration of femininity and a source of motivation to embrace my own identity with pride and confidence.

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Watching Filipino beauty pageants like Binibining Pilipinas has been an inspiring part of my journey as a transwoman growing up in the Philippines. These pageants, through the lens of Agenda Setting theory, have empowered me by showcasing diverse definitions of beauty and intelligence. They set agendas by influencing societal norms and celebrating inclusivity, teaching me to embrace my identity with pride.

Through televised broadcasts and social media coverage, these pageants spark important conversations about acceptance and representation. They have played a pivotal role in shaping my perspective on beauty and womanhood, demonstrating how pop culture can drive positive social change and foster community empowerment.