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Source: "Plz be." Pinterest, 11 September 2023, Accessed 22 September 2023.

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The client mentions that they compare their success with other peoples successes. This quote is a reminder that the client is reminding themselves that focusing on themselves is how they will reach their own success, on their own journey.

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Source: "Small steps everyday." Pinterest, La Lavande Studio, 5 July 2023 Accessed 22 September 2023. 

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This quote is what the client is going to live by in the future. The client knows that by trying to fast forward life is holding them back, so the client is learning to take small, imperfect steps towards their goal.

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Source: Galloway, Bryonna. "in the air." Pinterest, 16 February 2023, Accessed 22 September 2023.

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During the client meeting, the client added that one of their interests is traveling, specifically to warm countries. The idea of exploring correlates to how the client wants to explore beyond their comfort zone and see what opportunities lie outside.

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Source: "250 * pantone purples * ideas in 2023: Pantone color, Pantone, Colour Board." Pinterest, Pantone, 31 March 2023, Accessed 22 September 2023.

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While reading the client's statement, I felt a very creative and imaginative aura coming from it. Purple represents imagination and creativity so I want to be able to express those feelings into the logo to capture the essence of my client.

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Source: My creation, No Citation Needed.

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The present box is wrapped in purple ribbon representing imagination and creativity the client is keeping locked away. The red steps represent the strength needed to overcome obstacles. The star is the end goal which is success and the vibrant colours coming out is the urge to explore and find opportunities.

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Source: My creation, No Citation Needed.

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The present box represents the client being trapped in the present time. It's erupting because the clients creativity is exploding and she wants to explore beyond the comfort zone. The green ooze represents the envy coming out since part of the clients journey. Red stairs represents the strength the client needs inorder to over come their challenges.

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Source: My creation, No Citation Needed.

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Incorporated the present box to represent the present time. The red stairs symbolizes each step forward to the goal is dangerous, challenging, and requires strength. The purple ribbons is the creativity the client if they allow themselves to open their comfort zone.

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Source: “The Ladder to the Wonderland.” Pinterest, Dribble, 21 July 2022, Accessed 18 September 2023.

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The hole represents my client's comfort zone. The client voices their feelings of losing the ripe timing to find success and aspirations. The client's comfort zone is their unwillingness to step out and explore new opportunities at the beginning of their statement. However, the ladder represents that they acknowledge the obstacles and create a new goal for the first step.

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Source: "Electric Colour Palette by Arcana Studio." Pinterest, Arcana Studio, 13 Nov 2022, Accessed 18 September 2023. 

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The electric colour palette symbolizes the client's potential opportunities filled with creativity and expression of their own interests. The vibrancy of these colours expresses the bright future the client has once they step out of their comfort zone.

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Source: Richards, Kelli. "Oprah's Real Secret to Success May Not Be What You Think It Is." Mansueto Ventures, 7 July 2016, Accessed 19 September 2023. 

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The client states that they look up to Oprah Winfrey's success story and how she faced several obstacles to get to where she is now. The client uses Oprah Winfrey as the standard for what society thinks success is. The client finds themselves comparing their nonexistent success to Oprah Winfrey's victories during her career. Oprah Winfrey is the representation of creating her own success against several challenges society created.

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Source: "Home - The Daily Quotes." Pinterest, The Daily Quotes, 19 February 2018, Accessed 19 September 2023. 

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Master Oogway from Kung Fu Panda exudes wisdom, knowledge, and experience. As a Master he informs Poh the panda to not focus so deeply on what happened previously, or what may happen in the future. Instead to focus on the now, and what currently must be done. The client's statement relates well to what Poh is struggling with (finding his identity and worth), therefore, this quote connects well to how the client is slowly understanding what they need to do from now on.

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Source: "Gift Box Icons Set." Pinterest, Creative Market, 26 January 2020, Accessed 19 September 2023. 

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These different gift boxes are inspiration for the logo. The client mentions that they feel like their prime time for finding goals and interests is slipping from them. They focused too much on the future and the "what ifs" that they didn't live in the present. The gift icon is a reference to Kung Fu Panda's famous quote, "Yesterday is history, tomorrow is a mystery. Today is a gift, that's why they call it the present" (Kung Fu Panda).

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Source: "Staircase Box Logo." Pinterest, Vector Background Sky, 30 July 2023, Accessed 19 September 2023. 

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I want to be able to use the present box and the idea of taking steps outside of the box. The inside of the box represents the unwillingness to explore and live in the moment. The steps coming from the inside to the outside represents taking the small steps towards find goals and opportunities.

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Source: Li, Ella. 10 June 2023, Accessed 20 September 2023.

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The different shades of grey and black represent the feelings of disappointment and isolation that the client feels. The client expressed they felt stumped whenever people asked them, "what is [they're] favourite hobbies?" and "what [attributes] would define [them]?" These questions create feelings of being isolated and far too behind from the world. It creates an image in your mind of someone sitting alone in darkness contemplating over their life choices and what little time they have.

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Source: "Jade." Wasai LLC, Dixon & Moe, Accessed 20 September 2023. 

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Jade Green is the colour of envy. The client expresses emotions of envy and jealousy when they see young adults establish names and created their own successes while they feel like they have done nothing.

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Source: Li, Ella. 9 July 2023, Accessed 20 September 2023.

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These are the Suga Jinja Shrine's famous stairsteps in Shinjuku, Japan. These steep stairs have people breathing heavily when they walk up, which represents the struggles the client may face when walking towards their goals. The hand railings are the colour red which represents the idea of bloodflow, where the heartrate is higher and feelings of strong emotions and danger. As the designer I want to express those symbolisms within the logo.

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Source: SiberianArt. "Graphic designer creating logo design, vector flat isometric illustration..." iStock, 3 December 2020. Accessed 19 September 2023.

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Designing is one of the creative ways the client is able to express themselves with. Designing is able to express emotions and vulnerability in a constructive manner. This interest of theirs is what drives them to hopefully find success and reach their goals before their time runs out.

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Source: Garber, Danielle. "Shades of Black: Be More You Online: Brandstrategist." Pinterest, Be More You, 31 July 2023, Accessed 19 September 2023. 

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The colour black represents the barrier it creates from other things. Its bold and precise shade doesn't allow for other colours to be emphasized. It also represents the idea of hiding ones emotions and vulnerability. This symbolizes the clients barrier they created within themselves that's holding them back from trying new things.

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Source: "Stereo Buttons - Digital Print." Pinterest, MFPhotographyCanada, 7 October 2022, Accessed 20 September 2023. 

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In society we value time like it's money because we need time in order to make more money. However, we cannot buy more time. The client feels as though they're running out of time to find goals and reach success since people around them seem to have it all figured out. We all want to pause time so we have more time to do or experience something, or fast forward time because it seems that life is taking too long to get to the point of security and balance.