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At the beginning, I think of digital marketing as another tool of marketing, a new channel. Through the course learnings, my perception has changed and I realized the importance of integration between digital and traditional marketing channels, benefits and opportunities of digital marketing, and potential downsides of the digital world. Omnichannel marketing, which plays a big part in connecting digital and non-digital platforms to create seamless customer experiences, is one of our essential learnings  through the course. With all the examples we saw with our own eyes, I gained deeper understanding of how to utilize Omnichannel marketing effectively.

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the AR interaction between store and customers

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alignment between online and offline experience

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alignment between online and offline experience

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Blam of Clam new collection with headset actually clam the customers down

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the products placement online, offline, create a unique experience for customers

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omichannel online offline integration does bring and enhance customer experience

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omichannel online offline integration does bring and enhance customer experience

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the salad bar and customer interaction makes customers more interested to stay in store longer

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Digital Marketing could also increase brand dilution

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Digital Marketing could also increase brand dilution

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We all know Wimbledon is a prestige brand, with highly selective sponsor. However, Wimbledon recently partner Barclays as their sponsor with so many bad reputation in Europe. Digital marketing makes customers to access the brand easier.