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AE Dreamy Drape Stretch Low-Rise Baggy Wide-Leg Jean

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AE Dreamy Drape Stretch Low-Rise Baggy Wide-Leg Jean

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Original Price- $59.95

Sale- $53.95

Percentage markdown- 10%

59.95-53.95/59.95x100=10%

The point of this markdown is to boost sales by reducing prices, clearing inventory, attracting customers, and increasing competitiveness.

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American Eagle Stock Performance (by month)

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American Eagle Stock Performance (by month)

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Hoovers Database (through FIT database)

https://app.avention.com/company/de940838-f052-32a4-b72d-07b5af0edecc#report/company_stock

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Total Revenue: American Eagle reported net revenues of $1.68 billion for the year​(AEO-Inc).

Sales Per Square Foot: The average sales per square foot is approximately $534​(AEO-Inc).

Total Retail Space: The total retail space is around 6.8 million square feet​(Investors.AE)​(AEO-Inc)

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American Eagle Outfitters Operating Metrics | Craft.co

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American Eagle Outfitters Operating Metrics | Craft.co

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Gross profit of $464 million increased 12% compared to first quarter of 2023

Record first quarter revenue of $1.1 billion, rising 6% to last year

Aerie revenue of $373 million rose 4%

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AEO Inc. Reports First Quarter Fiscal 2024 Results Reflecting Strong Execution on Powering Profitable Growth Strategy

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Record first quarter revenue of $1.1 billion, rising 6% to last year Operating profit of $78 million exceeded guidance Aerie achieved all-time high first quarter revenue with comps up 6% American Eagle sequentially accelerated, with comps increasing 7% American Eagle Outfitters, Inc. (NYSE: AEO) today announced financial results for the first quarter fiscal 2024 ended May 4, 2024. “Our strong first quarter results underscore the power of our iconic brand portfolio and demonstrate great progress on our Powering Profitable Growth strategy. We achieved record revenue, amplifying American Eagle’s and Aerie’s leading market positions and opportunity in casual apparel. We continued to offer exciting merchandise collections and customer activations, providing compelling in-store and digital shopping experiences. This, combined with actions to optimize our operations and drive efficiencies across the organization, contributed to meaningful profit expansion, which was ahead of expectations,”

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American Eagle Outfitters reported a revenue of $1.1 billion for Q1 2023, marking a 2% increase compared to the same period in 2022. Store revenue increased by 5%, while digital revenue saw a decline of 4%.

The company’s net income dropped significantly to $18.5 million, or $0.09 per share, compared to $31.7 million, or $0.16 per share, in Q1 2022.

Adjusted earnings were $0.17 per share, slightly higher than the $0.16 per share reported in the same quarter of the previous year.

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Apparel retailer American Eagle Outfitters ( NYSE: AEO) has announced financial results for the first quarter of 2023, reporting a modest increase in adjusted earnings and net sales.

First-quarter revenue came in at $1.1 billion, which is up 2% from the same period in 2022; store revenue was up 5%, while digital revenue declined 4%

Aerie revenue moved up 12% annually to $359 million in the April quarter; Aerie comparable sales were up 2%

American Eagle brand revenues were $671 million during the three-month period, down 2% from last year; comp sales declined 4%

First-quarter net income declined sharply to $18.5 million or $0.09 per share from $31.7 million or $0.16 per share in Q1 2022

At $0.17 per share, adjusted earnings were slighter higher than the $0.16 per share profit reported last year

Looking for more insights on the earnings results? Click here to access the full transcripts of the latest earnings conference calls!

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american eagle outfitters (nyse: aeo) earnings

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american eagle infographics what to expect from american eagle outfitters earnings

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american eagle outfitters apparel retailer

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american eagle outfitters earnings report

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Earnings Summary: Highlights of American Eagle Outfitters' Q1 2023 results | AlphaStreet

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Apparel retailer American Eagle Outfitters (NYSE: AEO) has announced financial results for the first quarter of 2023, reporting a modest increase in adjusted earnings and net sales. First-quarter revenue came in at $1.1 billion, which is up 2% from the same period in 2022; store revenue was up 5%, while digital revenue declined 4%Aerie revenue [...]

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AE Corset Bodice Floral Midi Dress- Stephanie 

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AE Corset Bodice Floral Midi Dress- Stephanie 

# data[].attributes.body
Original Price: $69.95

Sale Price: $55.96

Percentage Markdown: 69.95−55.96/69.95×100=20.0%

This 20% reduction helps attract customers by offering value and making room for new products.

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https://finance.yahoo.com/news/american-eagle-outfitters-inc-nyse-131532143.html

The company achieved record revenue of $1.2 billion for the quarter, which was slightly higher than the previous year. Store revenue increased by 4%, while digital revenue declined by 7%.

Aerie achieved record revenue and significant profit growth. The brand saw particularly strong results in its core apparel collection and activewear extension, with new collections driving positive sales trends.

The company focused on its supply chain and store operations, with new AI-based technologies for inventory management and enhanced online shopping features. The integration of store and digital operations improved the customer experience and operational efficiency.

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American Eagle Outfitters, Inc. (NYSE:AEO) Q2 2023 Earnings Call Transcript

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American Eagle Outfitters, Inc. (NYSE:AEO) Q2 2023 Earnings Call Transcript September 6, 2023 American Eagle Outfitters, Inc. beats earnings expectations. Reported EPS is $0.25, expectations were $0.15. Operator: Greetings and welcome to the AEO Second Quarter 2023 Earnings Conference Call. [Operator Instructions] As a reminder, this conference is being recorded. It is now my pleasure […]

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Shares of American Eagle Outfitters fell nearly 16% after the company’s holiday forecast did not meet market expectations... the holiday quarter, surpassing analysts' expectations of 3.4%. However, its operating income forecast of $105 million to $115 million is below the expected $114 million.

affected by a projected 20% increase in selling, general, and administrative (SG&A) expenses.

For the third quarter, American Eagle’s earnings per share were 49 cents, beating the 48 cents expected. Revenue was $1.3 billion, slightly more than forecasted.

Profit margin was 41.8%, a bit lower than expected. For the full year, they predict a bit more sales growth than before and have updated their profit forecast.

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Shares of American Eagle plummet 16% on unimpressive holiday forecast

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American Eagle issued a holiday forecast that failed to impress Wall Street, following a string of retailers who’ve issued muted guidance for the season.

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2023 revenue reached a record $5.3 billion registered $375 million of adjusted operating income.

American Eagle revenue grew 11%, fueled by a 6% increase in comps.

Fourth quarter revenue of $1.7 billion marked a new company record, rising 12% over last year.

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Q4 2023 American Eagle Outfitters Inc Earnings Call

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Q4 2023 American Eagle Outfitters Inc Earnings Call

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Regional Net Sales

we don’t have exact regional sales data, the total revenue based on estimated regional market sizes:

Northwest: 15% of total sales

West: 25% of total sales

South: 30% of total sales

NYC: 30% of total sales

Total Annual Net Sales: Approximately $1.68 billion (as of the latest fiscal year)

Average Sales Per Square Foot: Around $534 Monthly Net Sales=121.68 billion​≈140 million

Total Square Footage=5341,680,000,000​≈3,144,553 sq. ft.

Square Footage for Monthly Sales=534140,000,000​≈262,393 sq. ft

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American Eagle Outfitters Operating Metrics | Craft.co

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American Eagle Outfitters Operating Metrics | Craft.co

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#5.) Recent Article: American Eagle is reviving its 20-year-old “Live Your Life” slogan for its fall campaign, aiming to resonate with Gen Z during the back-to-school season.

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#5.) Recent Article: American Eagle is reviving its 20-year-old “Live Your Life” slogan for its fall campaign, aiming to resonate with Gen Z during the back-to-school season.

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The slogan "live your life", which was first used in 2012, is being updated to reflect Gen Z values of self-expression, inclusion, and authenticity...highlighting multi-faceted individuals involved in various activities and passions, such as sports, social media, and community impact

Utilizes a customer panel of 2,000 people aged 15-25 for data/insights

Includes pop-ups at college football games and guerrilla-style marketing, such as custom videos and 3D billboards

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Inside American Eagle’s ‘Live Your Life’ brand platform and fall campaign

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CMO Craig Brommers explains how efforts like a social-focused tie-up with Life on Film to capture disposable camera footage are meant to reach Gen Z.

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#6) Recent Article- American Eagle Outfitters Names Stephanie Pugliese to Its Board

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#6) Recent Article- American Eagle Outfitters Names Stephanie Pugliese to Its Board

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American Eagle added Under Armour veteran, Stephanie Pugliese, to their board

She is in position as a strategist, operator, and advisor

AEO is looking for growth in customers

AOE hopes to reengage their customers

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American Eagle Outfitters Inc. named Stephanie Pugliese, a veteran of Under Armour Inc. and Duluth Holdings, to its board of directors, starting Thursday.

Pugliese, who is an independent director, increases the retailer's board to eight members, seven of whom are independent.

Jay Schottenstein, the company's executive chairman and chief executive officer, said: "With over three decades of brand-building experience as an executive leader and board member across a number of enduring businesses, Stephanie is a proven strategist, operator and adviser.

"Her passion for innovation and ability to build highly successful consumer-centric omnichannel brands will be invaluable as we execute on our powering profitable growth plan and driving long-term shareholder returns," Schottenstein said.

Pugliese was president of the Americas at Under Armour from 2019 to 2023 and, before that, spent 11 years at Duluth, a period where she rose to become president and CEO and took the company public. Earlier in her career, she worked at Lands' End Inc. and Ann Inc.

She also sits on the boards of Fortune Brands Innovations and Cooper's Hawk Winery and Restaurants and on the advisory board of the Women in Retail Leadership Circle.

Pugliese joins just as the company, which counts American Eagle and Aerie as its largest businesses, sets out to add more than $700 million in sales over the next three years to hit a $6 billion annual top line.

The strategy showed some signs of gaining traction in the first quarter when revenues grew 6 percent to $1.1 billion.

Jennifer Foyle, president and executive creative director of AE and Aerie, told WWD at the time: "There are two different stories here. We have been repositioning the brands, amplifying American Eagle as well as Aerie. Both brands exceeded expectations....There's been nice growth in new customers and in reengaging customers, particularly on the AE side."

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American Eagle Outfitters Names Stephanie Pugliese to Its Board

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Pugliese's appointment brings the number of directors at the company to eight.

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Extra news- Collaborations with American Eagle

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Extra news- Collaborations with American Eagle

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Along with her own collection with American Eagle, tennis star Gauff stars in the retailer’s fall campaign and new brand platform, Live Your Life.

Coco Gauff celebrates collaboration with American Eagle in New York City on Aug. 21.

The company felt the sentiment behind the phrase resonates with contemporary consumers, with Gauff as a representative for her generation.

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Coco Gauff Celebrates Exclusive Collaboration With American Eagle in Custom Denim Jacket Featuring Her U.S. Open 2023 Victory Speech

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Coco Gauff celebrated the launch of her exclusive collaboration with American Eagle, wearing a custom denim jacket with a US Open 2023 callback.

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AE Dreamy Drape Stretch Low-Rise Baggy Wide-Leg JeanA low rise (Lannel)

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AE Dreamy Drape Stretch Low-Rise Baggy Wide-Leg JeanA low rise (Lannel)

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633 added to the bag in the last 24 hours 9-18-24

25% off promotion 9-18-24

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AE Corset Bodice Floral Midi Dress (Stephanie)

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AE Corset Bodice Floral Midi Dress (Stephanie)

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(9/18) Item low is tock - in demand - 33 added to bag in the last 24 hours

(10/1) Item back in stck - 12 added to bag in the last 24 hours

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Shop American Eagle Outfitters for men's and women's jeans, T's, shoes and more. All styles are available in additional sizes only at ae.com

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AE Soft & Sexy Cropped Mock Neck (Ciara)

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AE Soft & Sexy Cropped Mock Neck (Ciara)

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(9/18/24):

- 221 people added to their cart in the last 24 hours

- $18.71 (25% off)

(10/2/24):

- 88 added to their bag in the last 24 hours

- Still $18.71 (25% off)

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American Eagle Offical page on Instagram promoting sales and membership

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Social Media #1 ( Instagram Story's) - Stephanie 

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Social Media #1 ( Instagram Story's) - Stephanie 

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Countdown story post for % off when shopping the brands AE & Aerie with the code "LOVEYA"

Post linked to signing up to be a RR member

The promotion strategy of off price promotion to attract customers, also creating a sense of pressure to purchase

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Social Media #2 ( Facebook posts)- Stephanie

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Social Media #2 ( Facebook posts)- Stephanie

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Actively encourages customer interaction and sharing of experiences through posts and hashtags.

Updating followers on new sales, arrivals and styling them together

Encouraging customers to share photos of themselves wearing American Eagle clothing, which they often repost. This fosters community engagement and showcases real-life usage of their products​

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Social Media #3 (Tiktok appearance)- Stephanie

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Social Media #3 (Tiktok appearance)- Stephanie

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American Eagle focuses on engaging Gen Z on Tiktok through creative campaigns that resonate with their interests.

They use music, emerging artists to branded content and hashtag challenges.

Making connection through music and digital engagement.

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On the American Eagle website opening page there are two banners for this 25% off sale

Marketing a current sale to gain consumer interest

This promotional strategy compels consumers to make a purchase because they know they will be saving money on it

The banner promotes convenience as there are two options provided that will take the user to the items on sale

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on the opening page we see not only banners promoting sales but...

Sale incentives for email sign ups

Sale incentives for shopping AE and their brand Aerie

Banner for their newest sale for members; promotion to get people to sign up for their membership

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American Eagle opening page features several promotional banners users have to scroll past to get to the merchandise

The banner shown is promoting their new arrivals and providing buttons that will take users straight to their new styles

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American Eagle directed email once you sign up 

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When you first open the website you’re given the option to put your email in for a promotion

You get a extra 10% from American Eagle and Aerie

this email promotion aimed to engage customers, drive sales, and increase brand awareness by delivering targeted offers directly to their inbox.

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Employees rate American Eagle Outfitters 3.6 out of 5 stars based on 9,270 anonymous reviews on Glassdoor.

Overall, 63% of employees would recommend working at American Eagle Outfitters to a friend. This is based on 9,270 anonymously submitted reviews on Glassdoor.

When reading reviews on the work environment/ culture many say that the workload was not worth the pay, they were spoke down to, and called the environment "dramatic"

Mentions of a toxic work environment: Pitted against each other, constantly talked down to, people did not listen to each other and made to feel constantly inadequate

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AE Soft & Sexy Cropped Mock Neck Tee- Ciara

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AE Soft & Sexy Cropped Mock Neck Tee- Ciara

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Retail Price: $24.95

Sale Price: $18.71

Percentage Markdown: 24.95-18.71/24.95 x 100= 25%

The 25% sale gains attention of shoppers and make them want to complete a purchase because they are not paying full price

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h

This is the American eagle located at the Soho location.

There are a lot of reviews between 2-4 stars.

The main problem with the products is that there are a lot of returns since a piece is always manufactured incorrectly.

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American Eagle Outfitters - New York, NY

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80 reviews and 42 photos of AMERICAN EAGLE OUTFITTERS at 599 Broadway, New York, New York 10012

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24 hours 10% off when you sign up

Free shipping on orders for 75% off

Many perks after sign up

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extra 10% off

Gives a code

Monitors styles I viewed to give me the percent off

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Q3 2024 Guidance:

Operating income expected between $120 million and $125 million.

Comparable sales projected to increase 3% to 4%.

Full Year 2024 Guidance:

Operating income revised to $455 million to $465 million (upper range of prior guidance).

Comparable sales expected to rise around 4%, with total revenue up 2% to 3%.

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American Eagle Outfitters, Inc. Provides Earnings Guidance for the Third Quarter 2024 and Updates Earnings Guidance for the Year 2024

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American Eagle Outfitters, Inc. provided earnings guidance for the third quarter 2024 and updated earnings guidance for the year 2024. For the third quarter, the company expected operating income to…

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Bounce rate 42.29%

Pages per visits 4.69

Avg Visit Duration 00:04:11

Total Visits on website 20.7m

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AE Dreamy Drape Stretch Low-Rise Baggy Wide-Leg Jean

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AE Dreamy Drape Stretch Low-Rise Baggy Wide-Leg Jean

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Retail Price: $59.95

Cost estimate- $30

Markup percentage: 99.83%

The markup percentage indicates profitability, pricing strategy, and how well costs are covered.

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American Eagle CEO- 
Jay L. Schottenstein

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American Eagle CEO- 
Jay L. Schottenstein

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Jennifer Foyle  President, Executive Creative Director 

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Jennifer Foyle  President, Executive Creative Director 

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2012-2014

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2003-2012

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American Eagle Outfitters' square footage using sales per square foot and to project end-of-month net sales

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American Eagle Outfitters' square footage using sales per square foot and to project end-of-month net sales

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Dollar Amount per Square Foot: Approximately $534.

Over all

Estimated End-of-Month Net Sales: Approximately $140 million.

Estimated Square Footage for Monthly Sales: Approximately 262,393 sq. ft..

Dollar Amount per Square Foot: Approximately $534.

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AEO Reports Record Fourth Quarter Revenue, Reflecting Momentum Across Brands and Continued Progress On Profit Improvement Initiatives

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Record fourth quarter revenue of $1.7 billion rose 12% to last year Aerie achieved all-time high fourth quarter revenue with comps up 13% American Eagle comps increased 6% reflecting continued sequential improvement American Eagle Outfitters, Inc. (NYSE: AEO) today announced financial results for the fourth quarter and full year fiscal 2023 ended February 3, 2024. In a separate release today, the company also announced its new Powering Profitable Growth long-term strategy structured to deliver $

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1992-2002

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Strong Sales and Profit Growth: Q4 earnings and revenue increased significantly, beating expectations due to high demand and a strong holiday season.

Brand Success: American Eagle sales grew 11%, while Aerie sales rose 16%, reaching record highs.

Better Profit Margins: Higher profits were driven by lower costs and better pricing, leading to improved profit margins.

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American Eagle (AEO) Beats Q4 Earnings & Revenue Estimates

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American Eagle’s (AEO) Q4 results reflect the benefits of strength across brands, solid demand, a successful holiday season, reduced product and freight costs, and its profit improvement initiatives.

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AE Corset Bodice Floral Midi Dress- Stephanie 

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AE Corset Bodice Floral Midi Dress- Stephanie 

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Markups allows brands like American Eagle to maintain their desired profit margins and support costs like marketing, logistics, and store operations.

For the AE Corset Bodice Floral Midi Dress, the markup justifies the $55.96 price point

Product: AE Corset Bodice Floral Midi Dress

Cost Estimate: $20

Retail Price: $55.96

Markup=CostRetail Price−Cost​×100=55.96−20​/20 ×100=179.8%

The markup of 179.8% covers production, distribution, and operational expenses, ensuring profitability.

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Shop American Eagle Outfitters for men's and women's jeans, T's, shoes and more. All styles are available in additional sizes only at ae.com

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2016-2020

# data[].attributes.body
2012-2016

# data[].attributes.body
2005-2012

# data[].attributes.body
Open: $19.70

High: $20.46

Low: $19.30

Close: $20.36

Volume: 24,136,462

# data[].attributes.body
Open: $22.07

High: $22.83

Low: $18.67

Close: $20.58

Volume: 101,913,947

# data[].attributes.body
Open: $20.19

High: $22.54

Low: $19.09

Close: $22.05

Volume: 95,102,395

# data[].attributes.body
Open: $22.16

High: $22.85

Low: $19.44

Close: $19.96

Volume: 116,920,290

# data[].attributes.body
Open: $24.10

High: $25.15

Low: $21.20

Close: $21.97

Volume: 92,555,441

# data[].attributes.body
Open: $25.86

High: $26.25

Low: $21.91

Close: $24.26

Volume: 92,775,310

# data[].attributes.body
Open: $23.61

High: $26.44

Low: $21.89

Close: $25.79

Volume: 116,303,394

# data[].attributes.body
Open: $19.99

High: $24.47

Low: $19.73

Close: $23.75

Volume: 74,118,742

# data[].attributes.body
Open: $21.16

High: $21.68

Low: $19.72

Close: $19.82

Volume: 92,555,459

# data[].attributes.body
Open: $19.00

High: $21.49

Low: $18.86

Close: $21.16

Volume: 84,304,714

# data[].attributes.body
Open: $17.48

High: $20.21

Low: $15.92

Close: $19.03

Volume: 133,974,342

# data[].attributes.body
Open: $16.61

High: $18.41

Low: $15.68

Close: $17.47

Volume: 94,271,982

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AOE stock has gone up 29.48% since last year

YTD is -0.48%

Their highest price was March 2024 at $26.44 a share

Their highest closing price was March 2024 at $25.79 a share

The most stock sold was November 2023 at roughly 133K

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Average conversion rates are 2%- 4% but some clothing brands can have higher rates to 5% or more https://www.nasdaq.com/press-release/aeo-inc.-reports-record-third-quarter-revenue-and-strong-operating-profit-updated

Fast loading times contribute to better user experience and higher conversion rates​

American Eagle’s conversion rate is approximately 5.4%- https://ecommercedb.com/store/ae.com

A large portion of visitors to their website complete purchases

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Revenue analytics + Marketing & Performance Indicators + Competitor Analysis: ae.com

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General benchmarks in retail/ fashion industry are 20% to 30% depending on store policy

American Eagle Outfitters' return rate is around 15-30% = standard when purchasing clothes online

Based on season, type of clothing, promo

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Fashion e-commerce involves buying and selling fashion-related items such as clothing, shoes, and various accessories online. The industry accounts for roughly 20 percent of total online retail sales in the United States and has experienced steady annual growth in the past two decades. In 2024, U.S. retail e-commerce revenue from the sale of fashion apparel, footwear, and accessories is set to reach over 145 billion U.S. dollars. By 2029, the online fashion retail sector could be responsible for over 219 billion dollars in sales.

A strong vertical in U.S. e-commerce

Businesses engaged in fashion e-commerce typically operate an official website for online shopping, where consumers can buy clothing, footwear, and accessories directly from brands or on platforms that combine different manufacturers. Walmart, Amazon, and Shein are among the best-selling online fashion stores in the U.S.

Online shoppers spent an average of 3.2 U.S. dollars per visit to luxury apparel properties, 2.7 U.S. dollars per visit to general footwear properties, and 2.6 U.S. dollars per online shopper per visit to general apparel properties, making fashion the highest revenue-generating vertical for e-commerce websites. Overall, roughly seven in ten consumers were spending anywhere from 1 to 200 U.S. dollars per month on online clothing and shoe purchases respectively.

Fashion at our fingertips

In addition to a wide variety of e-commerce websites, in recent years the online fashion landscape has been further diversified by mobile applications developed by B2C (business-to-consumer) apparel retailers as well as C2C (consumer-to-consumer) platforms that allow buying and selling between private consumers. Recent geolocated mobile user data shows that the lion's share of fashion e-commerce shoppers are women, most likely in the age range of 18 to 34 years old. Based on the number of downloads registered in 2023, these consumers were likely to have been among those who used the most popular fashion shopping app in the United States belonging to the Chinese retail brand Shein. With over 35 million downloads, the Shein app overshadowed other renowned fashion brands such as Nike and Poshmark. Along with Poshmark, GOAT and Depop were some of the most used fashion apps among U.S. mobile shoppers in 2023, serving as C2C marketplaces for fashion lovers that allow users to buy and sell items on their platforms.

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Topic: Fashion e-commerce in the United States

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Find the most relevant and recent statistics and facts about fashion e-commerce in the United States. In 2018, U.S. fashion retail e-commerce sales amounted to approximately 102 billion U.S. dollars.

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AOV of $150-175

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ae.com ecommerce revenue, sales and traffic | Grips

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Discover eCommerce Insights for ae.com and thousands of other online retailers. Analyze traffic, sales and revenue alongside with Conversion Rates, AOV and deepdive into Channels and Devices.

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American Eagle has the rate of about 76.9% due to various factors such as high shipping costs, lengthy checkouts, or limited payment options.

rates often ranging from 67-70% on average for multi-brand retailers​

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Often, customers add products to an online shopping cart but move on without purchasing them. In other words, they abandon their carts without finishing check-out. They thus contribute to the shopping cart abandonment rate of an eCommerce business.

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AE Soft & Sexy Cropped Mock Neck Tee- Ciara

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AE Soft & Sexy Cropped Mock Neck Tee- Ciara

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Product: AE Cropped Soft & Sexy Mock Neck T-shirt

Cost Estimate: $2

Retail Price: $18.71

Markup percentage: 89%

The 89% markup allows for American Eagle to make a substantial profit on this garment after paying the production expenses

average t-shirt can cost from $0.50 to $3 so I estimated $2 (seamapparel.com). (Retail Price - Production Cost) / Retail Price = Markup

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3 KPIs driving American Eagles success - Stephanie 

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3 KPIs driving American Eagles success - Stephanie 

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1. Conversion rate of American Eagle: This is all about how many people who visit the website end up buying something. If this number is high, it means their website is doing a good job of convincing people to purchase. This is crucial because it directly affects sales—more purchases mean more profit.https://capturly.com/blog/average-cart-abandonment-rate-by-industry/

2. The average order rate of American Eagle: This measures how much, on average, each customer spends per purchase. If customers are adding more items to their orders or buying pricier items, this number goes up. A higher AOV boosts revenue without needing more customers keeping American Eagle forward. https://www.shopify.com/blog/average-order-value

3. American Eagles customer retention rate: how many people come back to shop again. Loyal customers who keep returning save the company money (it’s cheaper than finding new customers) and bring in steady sales. American Eagle uses perks and promotions to keep these customers around, which is key to long-term growth.

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Key Performance Indicator (KPI): Definition, Types, and Examples

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KPIs: What Are Key Performance Indicators? Types and Examples- Lannel 

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KPIs: What Are Key Performance Indicators? Types and Examples- Lannel 

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1. American Eagle Financial Performance- American Eagle Outfitters' financial performance is crucial as it directly impacts the company's ability to invest in growth, manage debt, and return value to shareholders. Strong financial results can enhance brand reputation, attract investors, and support strategic initiatives like marketing and product development. https://www.tipranks.com/stocks/aeo/financials

2. American Eagle ROE (Return on equity)- A high return on equity (ROE) is essential for American Eagle Outfitters because it shows that the business can turn a profit quickly, which can draw in investors and raise stock prices https://www.gurufocus.com/term/roe/AEO#:~:text=AEO%20(American%20Eagle%20Outfitters)%20ROE%20%25%20%3A%2017.93%25%20(,2024)

3. American Eagle gross margins- For American Eagle, gross margins are significant since they show how effectively the business manufactures and markets its goods. Greater flexibility in pricing, marketing, and investment in new projects is made possible by higher gross margins, which result into more profit per sale. https://www.cnbc.com/2024/08/29/american-eagle-aeo-earnings-q2-2024.html#:~:text=American%20Eagle's%20gross%20margin%20came,its%20assortment%20during%20the%20quarter.

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What Is a Key Performance Indicator (KPI)?

Key performance indicators (KPIs) refer to a set of quantifiable measurements used to gauge a company's overall long-term performance. KPIs specifically help determine a company's strategic, financial, and operational achievements, especially compared to those of other businesses within the same sector.

Key Takeaways

Understanding Key Performance Indicators (KPIs)

Also referred to as key success indicators (KSIs), KPIs vary between companies and between industries, depending on performance criteria. For example, a software company striving to attain the fastest growth in its industry may consider year-over-year (YOY) revenue growth as its chief performance indicator. Conversely, a retail chain might place more value on same-store sales as the best KPI metric for gauging growth.

At the heart of KPIs lie data collection, storage, cleaning, and synthesizing. The information may be financial or nonfinancial and may relate to any department across the company. The goal of KPIs is to communicate results succinctly to allow management to make more informed strategic decisions.

Categories of KPIs

Most KPIs fall into four different categories, with each category having its own characteristics, time frame, and users.

1. Strategic KPIs are usually the most high-level. These types of KPIs may indicate how a company is doing, although it doesn't provide much information beyond a very high-level snapshot. Executives are most likely to use strategic KPIs, and examples of strategic KPIs include return on investment, profit margin, and total company revenue.

2. Operational KPIs are focused on a much tighter time frame. These KPIs measure how a company is doing month over month (or even day over day) by analyzing different processes, segments, or geographical locations. These operational KPIs are often used by managing staff and to analyze questions that are derived from analyzing strategic KPIs. For example, if an executive notices that company-wide revenue has decreased, they may investigate which product lines are struggling.

3. Functional KPIs hone in on specific departments or functions within a company. For example, the finance department may keep track of how many new vendors they register within their accounting information system each month, while the marketing department measures how many clicks each email distribution received. These types of KPIs may be strategic or operational but provide the greatest value to one specific set of users.

4. Leading/lagging KPIs describe the nature of the data being analyzed and whether it is signaling something to come or something that has already occurred. Consider two different KPIs: the number of overtime hours worked and the profit margin for a flagship product. The number of overtime hours worked may be a leading KPI should the company begin to notice poorer manufacturing quality. Alternatively, profit margins are a result of operations and are considered a lagging indicator.

Types of KPIs

Financial Metrics and KPIs

Key performance indicators tied to the financials typically focus on revenue and profit margins. Net profit, the most tried and true of profit-based measurements, represents the amount of revenue that remains, as profit for a given period, after accounting for all of the company's expenses, taxes, and interest payments for the same period.

Financial metrics may be drawn from a company's financial statements. However, internal management may find it more useful to analyze different numbers that are more specific to analyzing the problems or aspects of the company that management wants to analyze. For example, a company may leverage variable costing to recalculate certain account balances for internal analysis only.

Examples of financial KPIs include:

Liquidity ratios (i.e., current ratios, which divide current assets by current liabilities): These types of KPIs measure how well a company will manage short-term debt obligations based on the short-term assets it has on hand.

Profitability ratios (i.e., net profit margin): These types of KPIs measure how well a company is performing in generating sales while keeping expenses low.

Solvency ratios (i.e., total-debt-to-total-assets ratio): These types of KPIs measure the long-term financial health of a company by evaluating how well a company will be able to pay long-term debt.

Turnover ratios (i.e., inventory turnover): These types of KPIs measure how quickly a company can perform a certain task. For example, inventory turnover measures how quickly a company can convert an item from inventory to a sale. Companies strive to increase turnover to generate faster churn of spending cash to later recover that cash through revenue.

Customer Experience Metrics and KPI

Customer-focused KPIs generally center on per-customer efficiency, customer satisfaction, and customer retention. These metrics are used by customer service teams to better understand the service that customers have been receiving.

Examples of customer-centric metrics include:

Number of new ticket requests: This KPI counts customer service requests and measures how many new and open issues customers are having.

Number of resolved tickets: This KPI counts the number of requests that have been successfully taken care of. By comparing the number of requests to the number of resolutions, a company can assess its success rate in getting through customer requests.

Average resolution time: This KPI is the average amount of time needed to help a customer with an issue. Companies may choose to segment average resolution time across different requests (i.e., technical issue requests vs. new account requests).

Average response time: This KPI is the average amount of time needed for a customer service agent to first connect with a customer after the customer has submitted a request. Though the initial agent may not have the knowledge or expertise to provide a solution, a company may value decreasing the time that a customer is waiting for any help.

Top customer service agent: This KPI is a combination of any metric above cross-referenced by customer service representatives. For example, in addition to analyzing company-wide average response time, a company can determine the three fastest and slowest responders.

Type of request: This KPI is a count of the different types of requests. This KPI can help a company better understand the problems a customer may have (i.e., the company's website gave incorrect or inaccurate directions) that need to be resolved by the company.

Customer satisfaction rating: This KPI is a vague measurement, though companies may perform surveys or post-interaction questionnaires to gather additional information on the customer's experience.

Process Performance Metrics and KPI

Process metrics aim to measure and monitor operational performance across the organization. These KPIs analyze how tasks are performed and whether there are process, quality, or performance issues. These types of metrics are most useful for companies with repetitive processes, such as manufacturing firms or companies in cyclical industries.

Examples of process performance metrics include:

Production efficiency: This KPI is often measured as the production time for each stage divided by the total processing time. A company may strive to spend only 2% of its time soliciting raw materials; if it discovers it takes 5% of the total process, then the company may strive for solicitation improvements.

Total cycle time: This KPI is the total amount of time needed to complete a process from start to finish. This may be converted to average cycle time if management wishes to analyze a process over a period of time.

Throughput: This KPI is the number of units produced divided by the production time per unit, measuring how fast the manufacturing process is.

Error rate: This KPI is the total number of errors divided by the total number of units produced. A company striving to reduce waste can better understand the number of items that are failing quality control testing.

Quality rate: This KPI focuses on the positive items produced instead of the negative. By dividing the successful units completed by the total number of units produced, this percentage informs management of its success rate in meeting quality standards.

Marketing KPIs

Marketing KPIs attempt to gain a better understanding of how effective marketing and promotional campaigns have been. These metrics often measure conversation rates on how often prospective customers perform certain actions in response to a given marketing medium. Examples of marketing KPIs include:

Website traffic: This KPI tracks the number of people who visit certain pages of a company's website. Management can use this KPI to better understand whether online traffic is being pushed down potential sales channels and if customers are not being funneled appropriately.

Social media traffic: This KPI tracks the views, follows, likes, retweets, shares, engagement, and other measurable interactions between customers and the company's social media profiles.

Conversion rate on call-to-action content: This KPI centers around focused promotional programs that ask customers to perform certain actions. For example, a specific campaign may encourage customers to act before a certain sale date ends. A company can divide the number of successful engagements by the total number of content distributions to understand what percent of customers answered the call to action.

Blog articles published per month: This KPI simply counts the number of blog posts a company publishes in a given month.

Click-through rates: This KPI measures the number of specific clicks that are performed on email distributions. For example, certain programs may track how many customers opened an email distribution, clicked on a link, and followed through with a sale.

A company may desire operational excellence; in this case, it may want to track how its internal technology (IT) department is operating. These KPIs may encourage a better understanding of employee satisfaction or whether the IT department is being adequately staffed. Examples of IT KPIs include:

Total system downtime: This KPI measures the amount of time that various systems must be taken offline for system updates or repairs. While systems are down, customers may be unable to place orders or employees are unable to perform certain duties (i.e., when the accounting information system is down).

Number of tickets/resolutions: This KPI is similar to customer service KPIs. However, these tickets and resolutions relate to internal staff requests such as hardware or software needs, network problems, or other internal technology problems.

Number of developed features: This KPI measures internal product development by quantifying the number of product changes.

Count of critical bugs: This KPI counts the number of critical problems within systems or programs. A company will need to have its own internal standards for what constitutes a minor vs. major bug.

Back-up frequency: This KPI counts how often critical data is duplicated and stored in a safe location. In accordance with record retention requirements, management may set different targets for different bits of information.

The ultimate goal of a company is to generate revenue through sales. Though revenue is often measured through financial KPIs, sales KPIs take a more granular approach by leveraging nonfinancial data to better understand the sales process. Examples of sales KPIs include:

Customer lifetime value (CLV): This KPI represents the total amount of money that a customer is expected to spend on your products over the entire business relationship.

Customer acquisition cost (CAC): This KPI represents the total sales and marketing cost required to land a new customer. By comparing CAC to CLV, businesses can measure the effectiveness of their customer acquisition efforts.

Average dollar value for new contracts: This KPI measures the average size of new agreements. A company may have a desired threshold for landing larger or smaller customers.

Average conversion time: This KPI measures the amount of time from first contacting a prospective client to securing a signed contract to perform business.

Number of engaged leads: This KPI counts how many potential leads have been contacted or met with. This metric can be further divided into mediums such as visits, emails, phone calls, or other contacts with customers.

Human Resource and Staffing KPIs

Companies may also find it beneficial to analyze KPIs specific to their employees. Ranging from turnover to retention to satisfaction, a company may have a wealth of information already available about its staff. Examples of human resource or staffing KPIs include:

Absenteeism rate: This KPI is a count of how many dates per year or specific period employees are calling in sick or missing shifts. This KPI may be a leading indicator for disengaged or unhappy employees.

Number of overtime hours worked: This KPI tracks the amount of overtime hours worked to gauge whether employees are potentially facing burnout or if staffing levels are appropriate.

Employee satisfaction: This KPI often requires a company-wide survey to gauge how employees are feeling about various aspects of the company. To get the best value from this KPI, companies should consider hosting the same survey every year to track changes from one year to the next regarding the exact same questions.

Employee turnover rate: This KPI measures how often and quickly employees are leaving their positions. Companies can further break down this KPI across departments or teams to determine why some positions may be leaving faster than others.

Number of applicants: This KPI keeps count of how many applications are submitted to open job positions. This KPI helps assess whether job listings are adequately reaching a wide-enough audience to capture interest and lure strong candidates.

Examples of KPIs

Let's take a look at electric vehicle maker Tesla ( TSLA) for a few examples of KPIs in real life. These numbers are from its fourth quarter (Q4) 2021 earnings release.

Vehicle Production

During the quarter, Tesla produced a record 305,840 vehicles and delivered 308,650 vehicles. Production is a big deal for the company because it has consistently been criticized for being bad at ramping up. Increased manufacturing scale means more market share and profits for Tesla.

Automotive Gross Margin

For the quarter, Tesla's automotive gross margin expanded to 30.6%. Gross margin is one of the best measures of profitability for Tesla because it isolates its vehicle production costs. Tesla managed to expand its gross margin in Q4 even as sales of lower-priced models outpaced its higher-margin models.

Free Cash Flow

Tesla's free cash flow clocked in at $2.8 billion during the quarter. That represented a vast improvement from the $1.9 billion free cash flow in the prior year. Tesla's level of free cash flow production suggested that the company was reaching a scale of profitability without the help of regulatory credits.

Companies can use KPIs across three broad levels:

First, company-wide KPIs focus on the overall business health and performance. These types of KPIs are useful for informing management of how things are going. However, they are often not granular enough to make decisions. Company-wide KPIs often kick off conversations on why certain departments are performing well or poorly.

At this point, companies often begin digging into department-level KPIs. These are more specific than company-wide KPIs. Department-level KPIs are often more informative as to why specific outcomes are occurring. Many of the examples mentioned above are department-level KPIs, as they focus on a very niche aspect of a company.

If a company chooses to dig even deeper, it may engage with project-level or subdepartment-level KPIs. These KPIs are often specifically requested by management as they may require very specific data sets that may not be readily available. For example, management may want to ask very specific questions to a control group about a potential product rollout.

How to Create a KPI Report

With companies seemingly collecting more data every day, it can become overwhelming to sort through the information and determine what KPIs are most useful and impactful for decision making. When beginning the process of pulling together KPI dashboards or reports, consider the following steps:

1. Discuss goals and intentions with business partners. KPIs are only as useful as the users make them. Before pulling together any KPI reports, understand what you or your business partner are attempting to achieve.

2. Draft SMART KPI requirements. KPIs should have restrictions and be tied to SMART (specific, measurable, attainable, realistic, and time-bound) metrics. Vague, hard-to-ascertain, and unrealistic KPIs serve little to no value. Instead, focus on what information you have that is available and meeting the SMART acronym requirements.

3. Be adaptable. As you pull together KPI reports, be prepared for new business problems to appear and for further attention to be given to other areas. As business and customer needs change, KPIs should also adapt with certain numbers, metrics, and goals changing in line with operational evolutions.

4. Avoid overwhelming users. It may be tempting to overload report users with as many KPIs as you can fit on a report. At a certain point, KPIs start to become difficult to comprehend, and it may become more difficult to determine which metrics are important to focus on.

Advantages of KPIs

A company may wish to analyze KPIs for several reasons. KPIs help inform management of specific problems; the data-driven approach provides quantifiable information useful in strategic planning and ensuring operational excellence.

KPIs help hold employees accountable. Instead of relying on feelings or emotions, KPIs are statistically supported and cannot discriminate across employees. When used appropriately, KPIs may help encourage employees as they realize their numbers are being closely monitored.

KPIs are also the bridge that connects actual business operations and goals. A company may set targets, but without the ability to track progress toward those goals, there is little to no purpose in those plans. Instead, KPIs allow companies to set objectives, then monitor progress toward those objectives.

Limitations of KPIs

There are some downsides to consider when working with KPIs. There may be a long time frame required for KPIs to provide meaningful data. For example, a company may need to collect annual data from employees for years to better understand trends in satisfaction rates over long periods of time.

KPIs require constant monitoring and close follow-up to be useful. A KPI report that is prepared but never analyzed serves no purpose. In addition, KPIs that are not continuously monitored for accuracy and reasonableness do not encourage beneficial decision making.

KPIs open up the possibility for managers to "game" KPIs. Instead of focusing on actually improving processes or results, managers may feel incentivized to focus on improving KPIs tied to performance bonuses. In addition, quality may decrease if managers are hyper-focused on productivity KPIs, and employees may feel pushed too hard to meet specific KPI measurements that may simply not be reasonable.

What does KPI mean?

KPI is an abbreviation for key performance indicator, data that has been collected, analyzed, and summarized to help decision making. KPIs may be a single calculation or value that summarizes a period of activity, such as "450 sales in the month of October." By themselves, KPIs do not add any value to a company. However, a company can use this information to make more informed decisions about business operations and strategies.

What is an example of a KPI?

One of the most basic examples of a KPI is revenue per client (RPC). For example, if you generate $100,000 in revenue annually and have 100 clients, then your RPC is $1,000. A company can use this KPI to track its RPC over time.

What are five of the most common key performance indicators (KPIs)?

KPIs vary from business to business, and some KPIs are more suitable for certain companies compared to others. In general, five of the most commonly used KPIs are:

1. Revenue growth

2. Revenue per client

3. Profit margin

4. Client retention rate

5. Customer satisfaction

How do you measure KPIs?

It depends on the actual KPI being measured. Generally speaking, businesses measure and track KPIs through business analytics software and reporting tools. This includes everything from the collection of data via reliable sources, the safe storage of information, the cleaning of data to standardize its format for analysis, and the actual number crunching. Finally, KPIs are often reported using visualization or reporting software.

What makes a KPI good?

A good KPI provides objective and clear information on progress toward an end goal. It tracks and measures factors such as efficiency, quality, timeliness, and performance while providing a way to measure performance over time. The ultimate goal of a KPI is to help management make more informed decisions.

The Bottom Line

KPIs offer an effective way to measure and track a company's performance on a variety of different metrics. By understanding exactly what KPIs are and how to implement them properly, managers are better able to optimize the business for long-term success.

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Key Performance Indicator (KPI): Definition, Types, and Examples

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Key performance indicators (KPIs) are quantifiable measures that gauge a company's performance against a set of targets, objectives, or industry peers.

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3 KPI's Driving American Eagles Success Rate- Ciara

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3 KPI's Driving American Eagles Success Rate- Ciara

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Click Through Rate: Earlier this year, American Eagles marketing efforts showed a huge success as their SMS outreach led to a 60% click through rate, reaching over 8 million consumers in just two weeks. This is important data for the company to track to show the effectiveness and overall performance of their marketing efforts and therefore their reach.

Earnings Per Share: Earnings Per Share help a company understand their financial health and the potential to grow. In 2024, Americans Eagles EPS is $0.86 whereas the previous year was $0.64. This shows about a 34% increase which means investors are more interested and there is more profitability. https://www.macrotrends.net/stocks/charts/AEO/american-eagle-outfitters/eps-earnings-per-share-diluted

Return on Capital Employed: ROCE tells us how effective a business generates earnings from their investments. In recent reports, American Eagle has an ROCE of 16% indicating they are using their capital effectively to generate profits. By tracking this KPI, American Eagle can ensure they are making good business decisions decisions such as investments and successfully turning profits https://finance.yahoo.com/news/american-eagle-outfitters-nyse-aeo-125507229.html

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American Eagle Outfitters Sees Winning Strategy in SMS - Mobile Messaging

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The holiday season is a critical time of year in retail. No matter what you’ve done during the previous 11 months, you must get customers in the door in December.