# data[].attributes.headline
At the end of the training you will be able to:

# data[].attributes.subject
At the end of the training you will be able to:

# data[].attributes.body
•Understand the importance of websites, how to host and build a website

•Understand the key principles of SEO

•Understand how to use Google Analytics to gather insights on website performance

•Understand how to create compelling email marketing campaigns

# data[].attributes.body
Project Report on this website:

1000 words

Introduction – 150 words

Objectives of the project 150 words

Research – 100 words

Resources used – 150 words

Outcome/Impact of the Website 200 words

Recommendations 250 words

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Focus the evaluation on the following areas -

Price

Ease of use

Convenience

Customer service

Security/SSL

Performance/CDN

Flexibility with CMS

Scalability

Reputation and Reviews

Specialist features

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What do you judge a website on? How do you achieve a fast-loading website?

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What do you judge a website on? How do you achieve a fast-loading website?

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Find keywords which can help your website rank

Keywords must be related to:

Safeguarding

EDI

Prevent Strategy

Deliverables:

A report with 5 potential keywords/phrases, list their estimated traffic/search volume and keyword difficulty.

Wincher: Track Your Keyword Positions and Monitor Your SEO

https://trends.google.com/trends/

https://answerthepublic.com/

https://pagespeed.web.dev/

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Attach you're spreadsheet and website evaluation slide decks here

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Attach you're spreadsheet and website evaluation slide decks here

# data[].attributes.body
Deliverables:

Completed checklist using the document provided

Presentation which contains a slide on each website, giving a breakdown of what the strengths and weaknesses were, TREAT THIS AS YOUR MINI PROJECT PRESENTATION!

# data[].attributes.attachment_link.title
5 Reasons Why You NEED A Website in 2024! | Grow Your Business Online

# data[].attributes.attachment_link.title
Complete Elementor PRO And Wordpress Tutorial For Beginners 2024

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Elementor WordPress Tutorial 2023 - A Complete Elementor Page Builder For WordPress Tutorial

# data[].attributes.body
safeguarding.blog - Sally

safeguardingco.blog - Niamh

safeguarding-co.xyz - Olivia

safeguardinginfo.xyz - Mikolaj

safeguardingcompany.blog - Lola

safeguarding-company.blog - Rosie

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Updated link: Apprenticeship Safeguarding for Learners and Trainers (safeguarding-company.blog)

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Apprenticeship Safeguarding for Learners and Trainers

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Apprenticeship Safeguarding: Ensure a safe and supportive learning environment for apprentices. Discover key practices and top tips.

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What types are there?

What are their purpose?

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What is the objective of Google and other search engines?

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Google Analytics 4 Tutorial 2024 | Step-by-Step Course

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MAILCHIMP TUTORIAL 2024 (For Beginners) -  Step by Step Email Marketing Guide

# data[].attributes.body
What we do monitor on a website?

# data[].attributes.headline
What types of email marketing are there?

# data[].attributes.subject
What types of email marketing are there?

# data[].attributes.body
What we do monitor for our email marketing?

# data[].attributes.body
Your name

Name your favorite marketing tool

An interesting fact about you

# data[].attributes.body
My favourite marketing tool is social media

Fun fact, I like drawing childrens books :)

I will draw your books Rosie!

# data[].attributes.body
Favourite marketing tool: Answer the public

Fun fact: I like writing childrens books! Hannah draw my childrens books!

# data[].attributes.body
My favourite marketing tool is Canva.

A fun fact about me is that I crochet my own blankets. :)

# data[].attributes.body
My favourite marketing tool is Email marketing - creating the mail chimps I find really fun to brand your company correctly.

Fun Fact I have a horse called Bacardi.

# data[].attributes.body
Email Marketing

Played for Chelsea U9s

# data[].attributes.body
My favourite marketing tool is Canva.

Fun Fact - I have a black belt in karate :)

# data[].attributes.body
Marketing tool: Canva

Fun Fact: I was on the GB team for trampolining

# data[].attributes.body
Tool: Canva

Fact: I like making personalised greeting cards on Canva and procreate app

# data[].attributes.body
We need a website because it is the main hub of the business to direct online and offline customers to a source of all the company info.

Types:

E-commerce

Brochure (one page) site

Blog

Their purpose is to be a source of information to customers that showcases the brand and it's capabilities/products and directs to other touchpoints such as social media, brick and mortar stores, contact,

newsletters etc

# data[].attributes.body
E-Commerce Website, Portfolio Website, Business Website

Found online easier, build trust with customers, brand awareness, Shop and share information

# data[].attributes.body
E-commerce websites - used for selling products.

Blog websites - to share your views/interests on a topic.

Business website - to establish an online presence with your brand/company.

# data[].attributes.body
Blogs - more informal / personal

Business / corporate - share business info

E commerce - shopping

Video streaming - sharing and watching videos

# data[].attributes.body
Favourite marketing tool: Canva and Mailchimp

Fun Fact: I like cats :) (I don't really have any fun facts)

# data[].attributes.body
You need a website to reach a wider audience of people, and be able to make your online presence known. You can brand your website to your company so when people click onto the website they can instantly see the vibe your company is adopting.

Blog

Ecommerce

Business

Their purpose is to show customers and any online users your business and what it is you are selling/ proposing to the internet.

# data[].attributes.body
Types Of Websites -

E-commerce

Blog

Portfolios

To act as a hub of information for viewers

# data[].attributes.body
Websites are essential for having a digital presence, it allows you to interact with a broader audience.

Purpose: sharing information, e-commerce, community and brand building

Types of websites: business websites, e-commerce websites, nfp websites, news websites, blogs and forums

# data[].attributes.body
Portfolio website, e commerce, blog

A website shows credibility, where users can trust. There is constant availability increasing visibility. Awareness of the business

# data[].attributes.body
Types:

Ecommerce

Business

Portfolio

Blog

# data[].attributes.body
Blue host pricing starts at £2.29 a month and go daddy is £4.99 a month they are both the lowest you can get.

They both offer 24/7 customer support

Bluehost is more popular if you are using wordpress while godaddy is more used if you want a easy user friendly experience and a platform that will be reliable

# data[].attributes.body
Hostinger

Price - competitive pricing, affordable for new businesses

Ease of use - user friendly, recommended for beginners

Customer service - 24/7 customer support via live chat, email, and ticketing system

Security - Provides free SSL certificates and weekly backups

Namecheap

Price - most affordable/cheapest

Customer service - Namecheap offers 24/7 customer support through live chat and a ticketing system, no phone support available

Reputation - Namecheap has a mixed reputation. While it's well-known for domain registration, its hosting services receive varied reviews

Bluehost

Price - slightly more expensive

Customer service - Offers 24/7 support via chat, with phone support available on higher-tier plans

Reputation - One of the most well-known hosting providers, officially recommended by WordPress

# data[].attributes.body
Blue host

Price 2.29-9.99 per month

Reputation rating- 4.1 stars on trust pilot

Customer service- noted from reviews how good their customer service is.

24/7 availability, phone and chat support and website design service available

Security- free SSL offer premium SSL, assures site is safe to collect money safe from customers

Daily backups

Site lock- protect website from hackers spammers etc

go daddy

Rating 4/5 on trust pilot

3.22 first year usually 27.10

Security 4.49-14.99 to premium protection. Only protects one website

# data[].attributes.body
Go Daddy Website Hosting

Price - Ranges from 3.99 - 10.99 per month

Ease Of Use - Relatively easy to use , content panes & rollover buttons provided access to information

Customer Service - Have FAQ section & Guides to help. Aswell as a support team

Security - Has SSL padlock

Hostinger

Price - 2.59 for 3 months

Customer Service - Chatbot

# data[].attributes.body
Speed

Navigation

Aesthetics

Put off if there's loads of ads/popups everywhere

Clear branding

# data[].attributes.body
How fast it loads

If it is compatible with my phone

If there is loads of pop ups / ad panes on it - puts me off

# data[].attributes.body
The visual appearance of the website/ the aesthetic the website - The speed and how easy you can navigate around the website. Plus not loads of ads and email signups coming up.

# data[].attributes.body
Page speeds

Visual aesthetic

Easy navigation

Acessibility

Clear concise info

# data[].attributes.body
Aesthetic

How quick it loads

Amount of ads/pop up

If it's clear what they do

How easy it is to navigate

# data[].attributes.body
What do you judge a website on?

Ease of navigation

Loading speed

Content - is it up to date? - is it relevant?

Looks - is the branding consistent?

# data[].attributes.body
Judge by:

speed

Clarity of info

How easy it is to use

How secure it feels

How to make it fast:

Optimised images

# data[].attributes.body
Loading speed, design, mobile optimized.

Removing or shrinking file sizes of images and videos, removing videos

# data[].attributes.body
Safeguarding Co Brief

Module Progress

0% Complete

You’re responsible for building a website that informs and raises awareness of apprentices across England in the following:

How to stay safe during their apprenticeship (Safeguarding)

Raises awareness of the Prevent Strategy

EDI

Project Overview:
Safeguarding Co. is an organisation dedicated to raising awareness of safeguarding, the UK Prevent strategy, and Equality, Diversity, and Inclusion (EDI) specifically within the apprenticeship industry. As a marketing apprentice, your task is to build a website that informs and educates apprentices and apprenticeship training providers about these topics.

Your website should provide valuable information and clear guidance on how safeguarding, Prevent, and EDI practices can be integrated into apprenticeship programs to ensure a safe, inclusive, and supportive environment for all learners.

Key Objectives

1.Raise Awareness in Apprenticeships: Highlight the importance of safeguarding in apprenticeship programs and work-based learning.

2.Educate on the UK Prevent Strategy: Explain the relevance of the Prevent strategy in apprenticeship settings, focusing on how training providers can support apprentices who may be vulnerable.

3.Promote EDI in Apprenticeships: Emphasise the importance of fostering Equality, Diversity, and Inclusion in work-based learning environments.

Target Audience

1.Apprentices

2.Apprenticeship training providers

3.Employers and workplace mentors

4.Assessors and apprenticeship coordinators

5.Other stakeholders in the apprenticeship and work-based learning sector

Website Structure & Content Guidelines:

Homepage, Safeguarding, Prevent Strategy, EDI

Homepage

Introduction to Safeguarding Co. and its mission within the apprenticeship industry

Overview of safeguarding, Prevent, and EDI tailored to apprenticeships

Engaging visuals and calls-to-action (CTAs) encouraging visitors to explore resources for providers and apprentices

Safeguarding

UK Prevent Strategy for Apprenticeships

EDI

Requirements of the website

Playful, and approachable design, reflecting the apprenticeship industry

Simple navigation with distinct sections

Mobile-responsive design to cater to apprentices accessing the website from different devices

Optimised for SEO such as keywords

Use a maximum of 4 colours

Pass all the tests on Website Devs

Accessible to all

Compliant

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Safeguarding:

safeguarding / 60,500 / Low Comp

safeguarding policies / 5,400 / Low Comp

safeguarding apprentices / 90 / Low Comp (may be people searching for apprentices for SG)

safeguarding rules / 140 / Low Comp

signs of abuse / 2,400 / Low Comp

signs of neglect / 1,600 / Low Comp

abuse in the workplace / 260 / Low Comp

neglect in the workplace / 10 / Low Comp

Prevent:

prevent strategy / 2,400 / Low Comp

prevent duty / 6,600 / Low Comp

prevent radicalisation / 720 / Low Comp

radicalisation / 9,900 / Low Comp

ERWT / 90 / Low Comp

LASIT / 1,600 / Low Comp

Online Radicalisation / 140 / Low Comp

EDI:

EDI / 18,100 / Low Comp

equality / 14,800 / Low Comp

diversity / 40,500 / Low Comp

inclusion / 9,900 / Low Comp

equality diversity and inclusion / 5,400 / Low Comp

gender equality / 3,600 / Low Comp

diversity and inclusion / 5,400 / Low Comp

diversity and inclusion in the workplace / 880 / Low Comp

equality act 2010 / 60,500 / Low Comp

diversity in the workplace / 1,300 / Low Comp

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Wincher

Safeguarding 60.5k searches, difficulty - moderate(32)

What is safeguarding 14.8 k searches difficulty - easy to compete

Risk management strategies 480 searches difficulty(51) need optimisation ti reach first page

Safeguarding in apprenticeships- no data available on wincher

Safeguarding principles 4.4k searches difficulty-5

Google insights

Prevent- avg monthly searches 10-100k competition low

Preventative strategies- avg monthly searches 10-100 low competition

Prevention- 1k-10k avg monthly views low competition

Searched Prevention education, keywords- online college 1k-10k avg monthly search, high competition

Prevent strategy- avg monthly searches 1-10k low competition

Edi google insights

Edi 10-100k searches avg month, low competition

Edi workplace 10-100 searches low competition

Edi apprenticeships 10-100 searches avg month low competition

Diversity 10-10k avg month search low competition

Equality diversity inclusion, 100-1k searches low competition

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"Safeguarding policies"

Search Volume: 2,400 searches/month

Keyword Difficulty: 30/100

This keyword is essential as it ties directly into the core service of promoting safeguarding measures.

"Equality, Diversity, and Inclusion (EDI)"

Search Volume: 1,800 searches/month

Keyword Difficulty: 38/100

A relevant term as many organisations are increasingly focusing on EDI in their safeguarding approaches​

"Prevent Strategy guidance"

Search Volume: 1,000 searches/month

Keyword Difficulty: 40/100

Tied to the UK government’s Prevent Strategy

"Child safeguarding"

Search Volume: 3,500 searches/month

Keyword Difficulty: 28/100

With a clear focus on protecting children, this term addresses a key demographic

"Workplace safeguarding"

Search Volume: 1,200 searches/month

Keyword Difficulty: 35/100

This targets safeguarding measures in professional environments, which is often a hot topic for EDI discussions.

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Hostinger:

£2.59 a month + 3 months free

Doesn't come with a CDN or dedicated IP address unless you upgrade to £8.99/mth plan.

Has a built in website builder

Free DDoS protection

Customer service is a chatbot or email form fill-out - no direct contact.

Good reviews

Sleek dashboard for web overview

Free domain

DreamHost:

$2.95 a month

Free domain for a year if you sign up to a contract, does not include .co.uk extension

97 Day Money-Back Guarantee

Free self-install SSL certificate

No site backup

Online chat bot customer cupport

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oop i didnt know I could only upload one document at a time sorry for this

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GA 4

https://support.google.com/analytics/answer/6367342?hl=en#zippy=%2Cin%3Dthis-article%2Cin-this-article

Mailchimp

https://mailchimp.com/pricing/free-details/?currency=GBP