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A famous example is the Starbucks Rewards Loyalty Program, where customers earn points for every purchase and can redeem them for free drinks, essentially rewarding frequent coffee buying with perks

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stocks

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Example of intangible assets (Windows) - Hiro

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Example of intangible assets (Windows) - Hiro

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Intangible assets are assets that have no physical substance.

Examples include patents, copyrights, franchises, trademarks, trade names, reputation, research and development, know-how, and any form of digital assets.

Microsoft's software, such as Windows and Office, is a key intangible asset that generates significant revenue for the company. These products are critical to its business model and play a major role in maintaining its market leadership and competitive edge in the technology industry.

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The value of the rights presented in contractual agreements

Valuation Techniques: Common methods for valuing these intangible assets include:

Income Approach: Estimating future cash flows and discounting them to present value.

Market Approach: Comparing similar contract transactions in the market.

Cost Approach: Estimating the cost to replace or reproduce the contract.

Types of Contracts: This includes service agreements, licensing deals, franchise rights, lease agreements, supply contracts, and intellectual property licenses.

Strategic Importance: Companies often leverage contracts to secure competitive advantages, strengthen business relationships, and ensure long-term revenue streams.