# data[].attributes.body
one of the biggest strengths that the video has is bringing awareness to people, and educating people about the subject

# data[].attributes.body
The music behind the happy clips made it emotional, such a contrast between the clips and music

# data[].attributes.body
It tricks the viewer with the happy music then gives a powerful message at the end

# data[].attributes.body
it felt like a homemade and personal video, not a fabricated view on the topic which made is very raw, real and emotional

# data[].attributes.body
the target audience could be people who know others struggling or have struggled with suicide. the age group could be any age and gender

the target audience could also be people who want to learn about suicide, raise awareness or support those around them

# data[].attributes.body
The dissonance between how someone might appear when they're suicidal vs how they actually feel is symbolised with the dissonance between the contents of the videos shown in the ad, and the music and subject matter.

# data[].attributes.body
they used happy clips and the music and sound tricked us into thinking that there life is perfect.

# data[].attributes.body
The video shows the suicide victims with their family and children to show you that even parents can struggle too

# data[].attributes.body
it appeals to many age groups and demographics

# data[].attributes.body
It achieves a lot of emotional engagement in a brief period of time, and doesn't try too hard to make the audience sympathize with the content, it achieves that on it's own

# data[].attributes.body
It could also appeal to those who have people they're close to who are suicidal, but aren't showing many signs about it, suggesting for them to dig deeper, and also suicidal people themselves, encouraging them to open up to people who care about them.

# data[].attributes.body
The target audience could be for people from all age groups that may struggle with mental health and they may relate to this.

# data[].attributes.body
It's... Attention grabbing?

# data[].attributes.body
High production value

# data[].attributes.body
Unclear message, confusing,

# data[].attributes.body
Poor job conveying the message.

# data[].attributes.body
The video presents a strong message with very little information. I like how we don't know what the video is about until the end, it let's the audience take away from the video without telling us what the message is

# data[].attributes.body
It's easy to understand.

# data[].attributes.body
It gives people confidence about themselves

# data[].attributes.body
Give the message that you never know what someone is going through

# data[].attributes.body
People with disabilities and/or relatives of those people.

# data[].attributes.body
Its engaging cause of they're talking with a lot of confidence

# data[].attributes.body
As the audience, we think that these people are just normal people we would see everyday, and the answers to the questions are nothing out of the ordinary, but this ad incorporates a twist at the end to drive the point of the video

# data[].attributes.body
The video is indicating that you don't always know what people are going through behind the scenes. They have nicknames and hobbies and they are more than just their disability

# data[].attributes.body
Their confidence makes viewers with disabilities proud of who they are

# data[].attributes.body
Can come across as potentially hamfisted, and preachy in it's messaging

# data[].attributes.body
The video takes it's time until the twist, then it is quick to end the video and doesn't give the viewer a lot of time to process the content