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Dance Moms- Early Season Sexualized Episodes

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Dance Moms- Early Season Sexualized Episodes

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1.05 million views

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1.10 million views

(0.05 million increase from previous episode)

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1.05 million views

(0.05 million decrease from previous episode)

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1.62 million views

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Episode 9: "From Ballerinas to Showgirls"

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Episode 9: "From Ballerinas to Showgirls"

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1.73 million views

(0.11 million increase from previous episode)

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1.75 million views

(0.02 million increase from previous episode)

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2.27 million views

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2.7 million views

(0.43 million increase from previous episode)

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2.20 million views

(0.5 million decrease from previous episode)

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Reposted Clips of Dance Moms Routines on Youtube

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Reposted Clips of Dance Moms Routines on Youtube

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Reposted Clip of the "Electricity" dance routine in Season 1, Episode 2: "Wildly Inappropriate"

Post Date: June 26, 2014

Views: 5,136,693

Likes: 27,000

(Data taken on April 25, 2024)

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Reposted Clip of the "Glam" dance routine from Season 2, Episode 15: "Night of the Living Dancers"

Post Date: June 26, 2014

Views: 181,243

Likes: 1,500

(Data taken on April 25, 2024)

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Overall Trend: Sexualization in the title or costume choice (shown in the thumbnail of the video) increased viewership and consumer engagement for both official Dance Moms content and reposted Dance Moms content.

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Overall Trend: Sexualization in the title or costume choice (shown in the thumbnail of the video) increased viewership and consumer engagement for both official Dance Moms content and reposted Dance Moms content.

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Sexualization official Dance Moms episode titles included words like "inappropriate," "showgirls," and "topless."

Sexualization in thumbnails showed girls ages 6 to 13 years old in revealing costumes, where their midriffs were revealed and the girls wore "hot pants" or "booty shorts."

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“List of Dance Moms Episodes.” Wikipedia, Wikimedia Foundation, 11 Nov. 2023, en.wikipedia.org/wiki/List_of_Dance_Moms_episodes. Accessed 06 May 2024.

pink.aldc. “Dance Moms Electricity Full Dance.” Youtube, 26 June 2014, https://www.youtube.com/watch?v=-Hbwed_7o20&list=PLrYiROQrOyOOfYS1NSxC6PlNSBhOKOX6b&index=65&ab_channel=pink.aldc.

pink.aldc. “Dance Moms Glam full dance.” Youtube, 26 June 2014, https://www.youtube.com/watch?v=v0jGDofivnU&list=PLrYiROQrOyOOfYS1NSxC6PlNSBhOKOX6b&index=64&ab_channel=pink.aldc.

Photos taken from:

Dance Moms Wiki, Fandom, dancemoms.fandom.com/wiki/Dance_Moms_Wiki. Accessed 06 May 2024.

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In season 1, both episodes with sexualization in the title had an increase in the number of views in comparing view counts between the previous episode and the episode with a sexualized title. Furthermore, in episodes 8-10 of season 1, all three episodes had provocative outfits, resulting in a similar view count amongst the three episodes (1.62, 1.73, and 1.75 million views respectively). For episodes 1-3 where episode 2 was "more sexualized" through the title and costume choice, there was a more dramatic drop in views for episodes 1 and 3 (0.05 million drop compared to episode 2).

In season 2, a similar trend was seen. Episode 9 (which had a sexualized title and costume choice that resembled showgirls) had a 0.43 million increase in views compared to episode 8 and a 0.5 million increase in views compared to episode 10.

In looking at the 9 episodes focused on, 7 of the 9 episodes had the girls wearing revealing costumes, where they wore "hot pants" or "booty shorts" and their midriffs were exposed on stage.