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The event’s theme is a response to the ongoing problem of unattainable beauty standards and their effects on individuals as well as the fashion industry. Though there’s been improvements made, we are far away from fully embracing inclusivity and presenting authentic representation. The events serves as a bridge and allows the public to experience unique exhibitions and experiences that push the paradigm as well as panel industry talks where professionals are invited to engage in discussion which will lead to release and put in place change for a better and more inclusive future for fashion to come.

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This event aims to connect the general public and industry professionals to challenge beauty standards and promote inclusivity in fashion. For the public, it’s an opportunity to see real people beyond polished images, helping to build confidence and celebrate diversity. For industry professionals, it offers practical insights: designers can create more inclusive collections, journalists can explore more diverse stories, and stylists can move away from outdated practices by ensuring clothing fits all body types. The goal is to inspire positive changes in how fashion is created, represented, and experienced.

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Vogue, one of the most iconic and influential fashion publications across the globe, was established in the United States in 1892 by Arthur Baldwin Turnure. Originally released as a high society weekly chronicles, it very soon became the go-to authority on fashion, beauty, culture and lifestyle (Borrelli-Persson, 2017). Vogue, which is owned by Condé Nast, is published around the world, with 26 international editions as of November 2024 (Conde Nast, 2024).

British Vogue, which was founded during World War I in 1916, was the first international edition of the magazine, meant to get around shipping restrictions on the U.S. edition. British Vogue has become a powerhouse of cultural and fashion influence, shaping not only the British market but also the global perception of style and inclusivity (Pentelow, 2017)

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Photography exhibition “Beyond the Surface”

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Photography exhibition “Beyond the Surface”

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This immersive exhibition will showcase digital portraits of individuals from diverse backgrounds. Visitors will use VR glasses to uncover short videos that reveal the subjects’ lives beyond their appearances. For instance, a seemingly perfect young woman may discuss her struggles with self-worth, or a middle-aged musician may share her triumphs despite societal expectations. The exhibition creates a profound connection, urging viewers to reconsider how they define beauty and value.

Additionally, I have myself created a series of images to support the concept. Please see them below.

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The positioning map assesses leading fashion publications on two main dimensions; the first is the frequency of the publications (Y-axis) and the second is the social media following (X-axis). With over 130 years of heritage, Vogue is traditionally seen as a stronghold in the space. Publishing once a month, which is a remarkable achievement in today’s fast-paced, digital-first world, Vogue maintains consistency and relevance while upholding its legacy.

Thus, Vogue has the largest social media presence of all publications included, confirming its leading role and popularity on social media. Despite this strong positioning, the analysis indicates potential areas for growth. By adopting a more experimental and daring approach, Vogue has the opportunity to further engage and capture the attention of younger audiences, ensuring its cultural and creative influence remains as dynamic as ever in an evolving industry.

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Category Details Political 1. Government incentives for digital transformation The UK government offers funding and tax relief for digital innovations, which could be leveraged for ARVR technologi

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Category Details Political 1. Government incentives for digital transformation The UK government offers funding and tax relief for digital innovations, which could be leveraged for ARVR technologi

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Category Details Political 1. G2overnment incentives for digital transformation The UK government offers funding and tax relief for digital innovations, which could be leveraged for ARVR technologi

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When?                                     20th and 21st May 2025

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When?                                     20th and 21st May 2025

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Late May is ideal as designers are starting to plan AW collections, making it the perfect moment to discuss body representation and inclusivity. It’s also free from major industry events and aligns with the season’s themes of growth and change happening during the Spring.

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Curated by Michaela Stark, this live exhibition will challenge the fashion industry’s obsession with unattainable beauty standards and restrictive sizing (Jackson, 2023). Stark’s garments, designed to distort and constrict the body, will be worn by 12 performers, including both established creatives like Alexandra Bachzetsis, Trajal Harrell and Florence Peake as well as ordinary individuals cast directly from the streets of London.

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1. Panel talk – Redefining Body Representation in Fashion Media

This talk will explore how fashion media can reshape narratives about body image and inclusivity, focusing on authentic representation and storytelling.

Panelists:

Zanele Muholi – Renowned photographer known for documenting Black LGBTQIA+ experiences, adding a raw, emotional layer to body representation.

Petra Collins – director and photographer whose work challenges beauty standards and inspires younger generation to embrace their true self.

Catherine McCormack – Author of Women in the Picture, to provide a historical and cultural lens on the representation of women’s bodies throughout the history of humanity.

2. Panel talk – The Problem of Sizing in Fashion

Discusses the historical roots and modern challenges of standardized sizing, and how it excludes diverse body types. This talk will focus on actionable solutions for designers, stylists, and brands.

Panelists:

Michaela Stark – Designer and performance artist known for her garments that distort the body to question conventional beauty norms.

Gabriela Hearst – Sustainable fashion designer advocating for inclusivity in design and production.

Simone Rocha - fashion designer, owner of the fashion label.

3. Lecture – Beyond the Runway: How Stylists and PR Specialists Can Champion Inclusivity

Speaker:

Robin Givhan – Pulitzer Prize-winning fashion critic and journalist, known for her incisive commentary on fashion’s deeper cultural and societal implications. She has written extensively about the intersections of race, gender, and inclusivity in the fashion industry.

This lecture will explore how stylists, journalists, and PR specialists can actively champion inclusivity in fashion. By examining the power of storytelling, visual representation, and impactful campaigns, the session will provide actionable insights for industry professionals to embrace diverse beauty standards and challenge exclusionary practices.

4. Lecture on digitalisation - how technology redefines beauty and identity

Speaker:

Dr. Sarah Banet-Weiser, Professor of Media and Communications at the London School of Economics (LSE) and a renowned author on branding, gender, and digital culture.

As the fashion industry becomes more digital, it’s crucial to adapt to new technologies while addressing their impact on beauty standards. This lecture will give designers, marketers, and digital creatives practical insights into using technology in a way that promotes inclusivity and authenticity, helping the industry move forward responsibly in both real and virtual spaces.

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For my primary research, I decided to visit several exhibitions to explore how the body is currently represented in the worlds of art and fashion. This provided valuable insight into contemporary approaches to form, identity, and representation. I visited George Rouy’s exhibition at Hauser & Wirth, Ella Walker’s show at Pilar Corrias, and Anna Weyant’s presentation at Gagosian (See Appendix). Each exhibition offered a unique perspective, enriching my understanding of the subject and inspiring the creative direction for my event.

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I selected these two pen portraits to reflect the key demographics attending my event: established industry professionals, such as editors and designers, and emerging talents or general audience members who are passionate about fashion and body positivity. The average age of the current female Vogue reader is 35, but one of the primary objectives of this event is to engage a younger audience as well (Conde Nast, 2024). By targeting these two distinct demographics, we aim to bridge the gap between experienced insiders and the next generation of creative voices, ensuring the event resonates with both.

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All promotion would need to begin early to ensure enough time for selecting students who will attend the event for free as part of the initiative to amplify young voices and emerging talents in the industry.

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To effectively evaluate the success of the event and ensure that the primary goals are fulfilled, the following metrics and methods will be used:

1. Attendance Metrics:

• Track the number of attendees for each day, including both in-person and virtual participants.

• Analyse the demographics of attendees, such as the ratio of industry professionals to students, to ensure inclusivity and alignment with the goals.

2. Engagement Metrics:

• Gather data on social media interactions using event-specific hashtags (e.g., mentions, shares, comments, and impressions).

• Measure participation in the Vogue Connect platform, including the number of connections made and active users during and after the event.

3. Survey Feedback:

• Distribute post-event surveys to all attendees, speakers, and partners, focusing on their experience, perceived value, and areas of improvement.

• Include qualitative questions to capture in-depth insights about the impact of the event.

4. Media and PR Coverage:

• Analyze the extent and tone of media coverage, including articles, blogs, and mentions from influencers and attendees.

• Track the number of press articles and social media posts generated from the event.

5. Goal-Specific Metrics:

• Challenging Beauty Standards: Review feedback from panel talks and lectures to assess how the event inspired attendees to rethink beauty standards.

• Digital-Only Engagement: Evaluate the number of interactions with digital elements, such as the VR exhibition and Vogue Connect platform, as a proof of concept for future digital-first initiatives.

• Fostering Collaboration: Track the number of collaborations and projects initiated via Vogue Connect and attendee networking sessions.

6. Financial Metrics:

• Assess the total donations generated through ticket sales for the Emergent Vision initiative and compare it to the target amount.

• Review the cost-effectiveness of the event by comparing the budget to the final expenditure.

7. Student Selection Success:

• Analyze the motivation and backgrounds of students who attended to evaluate the effectiveness of the selection process.

• Follow up with students post-event to track any professional outcomes or connections made.

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Where?                                      Royal Academy of Arts

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Where?                                      Royal Academy of Arts

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The Royal Academy of Arts was chosen as the venue for this event due to its historical significance and alignment with the event’s mission to challenge and redefine beauty standards. As Catherine McCormack highlights in her book Women in the Picture, women were historically excluded from participating in live drawing classes at the Academy, limiting their access to the artistic world and reinforcing gender-based barriers in creative spaces. Hosting an empowering event centered on inclusivity and body positivity in this iconic venue serves as a bold statement, reclaiming the space as one that now celebrates diverse representation and challenges exclusionary practices in both art and fashion.

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• Vogue has an estimated print and digital global audience of 12.5 million readers each month (Barnett, 2024).

• British Vogue has an average of 3.7 million monthly digital users, high engagement on social platforms including Instagram (8 million followers), YouTube and TikTok (SimilarWeb, 2024).

• Vogue’s parent company Condé Nast reached global revenues of $2 billion last year, with digital innovation and partnerships playing a major role (Conde Nast, 2024).

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Name: Charlotte Hughes

Age: 35

Location: London, UK

Occupation: Fashion Editor at Another Magazine

Relationship status: Engaged

Children: None

Pets: A miniature dachshund named Milo

Transport: Uses Uber

Favourite colour: Emerald green

Favorite film: The Devil Wears Prada

Favourite song: “Dreams” by Fleetwood Mac

Favourite drink: Classic gin and tonic

Ideal holiday: A week-long yoga retreat in Tuscany

Hobbies: Vintage shopping, attending art exhibitions, pilates, and writing

Personality: Confident, driven, empathetic

Personality type: Ambivert

Favorite brands: Prada, Simone Rocha, Bottega Veneta

Values: Creativity, inclusivity, sustainability

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Name: Mia Patel

Age: 22

Location: London, UK

Occupation: Fashion Design Student at Central Saint Martins

Relationship status: Single

Children: None

Pets: A cat named Luna

Transport: Uses the tube or rental bikes

Favourite Colour: Lavender

Favourite film: Lady Bird

Favourite song: “Bad Habit” by Steve Lacy

Favourite drink: Iced oat milk matcha latte

Ideal holiday: Backpacking across Japan

Hobbies: Thrifting, creating TikTok videos, digital illustration, and reading feminist literature

Personality: Creative, idealistic, bold

Personality type: Ambivert

Favorite brands: Acne Studios, Vivienne Westwood, Paloma Wool

Values: Body positivity, self-expression, sustainability

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For the event, tickets are structured to ensure inclusivity while providing meaningful engagement opportunities.

Capacity

350 attendees per day, including:

250 tickets for industry professionals and general guests.

100 free student passes.

1. Industry Professionals and General Guests

Tickets are donation-based, with a minimum of £150.

Proceeds support the Emergent Vision initiative, a non-profit organisation by Vogue and Conde Nast aimed at nurturing emerging talents in the fashion industry.

Includes:

• Attendance to all two-day events, including performances, exhibitions, and activities.

• Access to live panel talks and lectures, which must be pre-booked through a dedicated platform shared after ticket purchase.

• A digital subscription to Vogue for three months.

• An exclusive event tote bag.

2. Students

Students from any UK university can apply for free passes.

Applications will be reviewed by the British Vogue team, with selections based on clear motivation. Selected students will have:

• Free access to the full event schedule, excluding live industry talks.

• Recordings of panel talks and lectures made available post-event.

• An exclusive event tote bag.

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I chose Art Gate VR as the technology partner for the VR photography exhibition because of its dedicated focus on art and its ability to create immersive virtual environments. Their platform allows for both on-site and remote participation, enabling those who cannot attend in person but have VR glasses to experience the exhibition seamlessly. This flexibility aligns with the event’s inclusive vision, extending its reach to a global audience.

As part of the collaboration with Art Gate VR, the glasses will be provided directly at the event for attendees to use on-site. Additionally, remote access to the photography exhibition will be offered free of charge to anyone using their own compatible VR glasses, emphasizing accessibility and encouraging engagement with the event’s theme on a broader scale. This partnership not only enhances the attendee experience but also aligns with Art Gate VR’s ethos of fostering innovation in the art world (Festa, 2021).

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"Business Tinder"

This is a dynamic networking platform introduced exclusively for the event, designed to bring students, industry professionals, and general guests together in meaningful ways. Inspired by the concept of modern dating apps, Vogue Connect allows attendees to create a profile, browse others, and initiate connections based on shared interests or potential collaborations.

With options to express interest in collaborating, connecting, or discussing specific projects, the platform ensures equal opportunities for all participants. Students can engage directly with industry leaders, offering fresh perspectives, while professionals can discover emerging talent and foster new partnerships.

This platform also serves as a pilot initiative for Vogue’s new approach to inclusivity and accessibility in the industry. If successful, Vogue Connect could become a permanent feature, making the fashion world more open and interconnected, fostering meaningful collaborations, and bridging the gap between established professionals and rising talents.

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This event is not just about celebrating fashion but actively pushing for social change. By championing inclusivity, body positivity, and diverse representation, the event emphasises the importance of creating a more accessible and equitable fashion industry (Ndure, 2024).

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1. Promoting beauty inclusivity

The primary goal is to challenge and redefine beauty standards within the fashion industry by promoting inclusivity and celebrating individuality. This aligns with Vogue’s ongoing mission to reshape societal norms and empower diverse voices in the creative space.

2. Testing digital-only formats

To evaluate audience engagement with a fully digital event format, exploring the feasibility of transitioning Vogue to a digital-only platform in the future. This event serves as a pilot to assess the effectiveness, reach, and reception of a purely digital approach.

3. Launching Emergent Vision initiative

To prepare for and support the launch of the Vogue-backed non-profit initiative, which aims to empower emerging talents in the fashion industry. The initiative will provide opportunities for creatives dedicated to body-positive and inclusive fashion.

4. Expanding Vogue’s target market

To strategically expand Vogue’s reach to a younger audience by offering innovative, engaging, and inclusive experiences that resonate with Gen Z values and aesthetics. This goal reflects the brand’s commitment to attracting and retaining a higher percentage of the younger generation as part of its evolving identity.

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Category Details Political 1. 2Government incentives for digital transformation The UK government offers funding and tax relief for digital innovations, which could be leveraged for ARVR technologi

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Cat3gory Details Political 1. Government incentives for digital transformation The UK government offers funding and tax relief for digital innovations, which could be leveraged for ARVR technologi

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Farfetch, the leading online platform for luxury fashion, connects brands, boutiques, and designers worldwide. Their innovative approach aligns perfectly with the event’s forward-thinking vision.

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The Royal Academy of Arts, an iconic space in London, offers a historical yet modern venue that reflects the intersection of art, culture, and inclusivity.

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ArtGate VR, a pioneer in virtual reality for art exhibitions, brings cutting-edge technology to enhance the event’s immersive experience.

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Laurent-Perrier, the renowned champagne house, adds a touch of elegance and sophistication to the networking sessions and open bar.

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Liberty London, a historic department store known for its unique designs and premium products, provides thoughtful and elegant gifts for event attendees.

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Featuring Michaela Stark's design

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Category Detailff Political 1. Government incentives for digital transformation The UK government offers funding and tax relief for digital innovations, which could be leveraged for ARVR technologi

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Category Details Political 123. Government incentives for digital transformation The UK government offers funding and tax relief for digital innovations, which could be leveraged for ARVR technologi

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Vogue Beauty Redefined Aryna Karpova 084194

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Category Details Political 1. Government incentives for digital transformation The UK government offers funding and tax relief for digital innovations, which could be leveraged for ARVR technologi

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Based on the primary research conducted among Gen Z individuals interested in fashion, it became evident that a significant majority perceive Vogue’s content as overly commercial and lacking creativity. This suggests a clear need for Vogue to explore more innovative and experimental approaches in its content and event strategies to resonate with younger audiences (Appendix - Questionnaire).