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Leonard v Pepsi Co.

In 1999, Pepsi ran a commercial jokingly suggesting consumers could win a Harrier jet for 7,000,000 Pepsi Points. John Leonard tried to claim the jet, but Pepsi refused, and the court ruled against him, stating no reasonable person would take the advert seriously. I believe the outcome was fair because the law must protect common sense in contracts.

A contract requires a serious offer, and Pepsi’s ad was clearly humorous. The commercial showed a teenager flying a military jet, an obviously exaggerated image. If the court had ruled for Leonard, it would have encouraged people to treat jokes as real offers, making advertising impractical.

The judgment was also fair because the law relies on reasonableness. Leonard’s clever interpretation ignored the spirit of the ad, which any reasonable viewer would see as a parody. This principle prevents endless disputes over exaggerated marketing claims.

However, the case shows that advertisers have a responsibility not to blur the line between humor and deception. Even joking, corporations should avoid misleading consumers too far.

In conclusion, the outcome was fair, upholding reason and contract law. A joke should not be a binding promise, but the case reminds companies to advertise responsibly.

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Pauline and Ella