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they trash

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-They allow customers to give feedback & innovation ideas.

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their promotion is more popular there for

atracting more consumers

- More trendy amongst a variety of consumers

- Brand named clothing

-Reebok is almost missing from the market lately, less appearence on commercials

-Nike has more retail being sold not only in there own stores but also in stores such as footlocker.

-Celebrities and sports players wear nike during sports events and games

-sports are sponsered by nike

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they put their products on sale

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Athletes and athletic people

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After analysing the different segments of sustainable competitive advantages, our group came to the conclusion that Nike is the more dominant brand compared to Reebok. Firstly, in terms of unique selling proposition, Nike has established a unique brand (logo, slogan) has created brand recognition throught this particular market through their forms of promotion to the consumer. Secondly, in terms of customer loyatly, they are able to maintain a good relationship based on the customer's good experiences with Nike's many products. Thirdly, in terms of servicing a niche market, Nike has been able to for the most part keep competitors out of the athletic goods market because they are able to please their target consumers which include people involved in sporting activities and people who wish to maintain a healthy lifestyle. Lastly, in terms of cost advantage they are able to produce goods at a lower cost than their competitors but at the same time they are able to maintain high product quality. Overall, Nike

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athletes and active people

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Reebok is known for the amount of years of being in sporting good retail business. Reebok was established in 1895.

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original and recognizable logo

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improves athletic ability

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They are usually high giving the

impression of higher quality.

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Nike competitve advantages