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Meet the team!

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My name is Aliah and I love to bake and play badminton during my free time. I operate the business operations side with ease with the help of my team and also record financial transactions along with my team member, Afiq.

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Hello, my name is Afiq, I am a UNIMAS student and currently taking Multimedia Computing under the Faculty of Science Technology and Information Technology. My hobbies during my free time is playing badminton and I also love singing. My role in this business is to record financial transactions, produce statements of money flow and manage the business financial with my team member, Aliah.

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My name is Amani and I currently live in Subang Jaya. Besides reading and sketching, my hobbies are squishing my cats. I act as the team manager and ensures that people meet our organizational targets and goals. I plan the team meetings and ensure workflow is smooth.

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Hi! I’m Nazzim and i am currently living in Kuching. I am a UNIMAS student taking Bachelors of Economics (International Economics). My focus is getting my degree done with flying colours and i play futsal a lot. I am tasked to build business plan for implementing new techniques in preparing the products. I am also doing the research and development for our group in order for us to know our target markets and also improvise our products and services to fit our customers’ needs.

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Hey everyone, im Annu and im 21 years old. I am currently perusing my degree on comp sc and is on my second year. I love reading books and listening to podcasts. In this course, i am assigned to do the online marketing activities for our business together with another teammate, staph

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I'm from Seremban and currently pursuing my degree in business economics at UNIMAS. I love reading books and listening to music. On the team, me and Annu help create the marketing materials for the business.

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https://drive.google.com/drive/folders/1cZrTjgRFcYXzQl0XozlVcyv0l-7BiQOt?usp=sharing

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I'm a 23 years old teen who came from a small town in Bintulu -- called Tatau. I was raised in a family that make education as the first priority. I like listening to Blackpink and Taylor Swift. When I am free, I love reading books and watching drama/series. I like teaching too, it makes me feel satisfied seeing the person that I teach understand the topic, and I hope I get to be an educator in the future. I act as the secretary of the team, ensuring receipts and meeting outcomes are recorded. I also assisted Marketing with their social media planning.

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https://docs.google.com/spreadsheets/d/1kFbuoF0tE9N8MSG9ROrIfCTEznRSMJbuyYxsTmPiKP0/edit?usp=sharing

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1st Post: Hardsell Copywriting Post

This post is selected to be our Facebook account’s hardsell copywriting post. This post has again fulfilled the requirement of a hardsell post as it has a heading “FLASH SALE” and most importantly it gives audiences the sense of urgency through the words like ”LIMITED TIME ONLY!” and “FLASH SALE”. The usage of these words are usually used in aggressive sales technique like hardsell posts. The sign of “RM3 OFF” and the duration of time stated on the poster makes the audience feel like they are missing out on an offer which rushes them into buying our product.

2nd Post: Softsell Copywriting Post

This post is selected for the softsell copywriting post for our Facebook account. This post is about a customer’s feedback after purchasing our signature chocolate chip cookie jar. This customer review is chosen as softshell post because it doesn’t have any writings or caption to push customers into buying the product whereas it uses a soft approach of building trust into customers on our product. This method of persuading customer into buying our product is very effective as we are slowly giving them the trust that our product is a good one and by posting good reviews like this especially for food items helps a lot growing business.  Customer feedback is also a very efficient way to do business because almost everyone look at the review of a certain product before purchasing them other than the ones with no reviews.

3rd Post: Teaser Post

For Facebook teaser post, we have selected this post. This post doesn’t contain any information about how, when and where our product will be released. The only information the customers are aware of is that our business is a cookie business, that its homemade and the name of our business. This creates an interest in customers about our business which would eventually boost our business growth.

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1st post: Hardsell copywriting post

This is the post that has been chosen for hard sell copywriting for our Instagram account. This post is about the flash sale that has been going on for a week from 1st June till 7th June. This post has been selected for hard sell because it contains the feature a hardsell post should have. The most common phrase for hard selling that is used in this post is “Don’t Miss out!”. This particular advertising strategy is used to give the thought of urgency in purchasing the product. For example, the usage of these kind of words creates a rushed feeling in customers who might’ve seen the post and liked the cookie but thought they would just purchase it later on. In some cases, they are also customers who are addicted to shop in low prices and when they come across post like this, they would want to shop even though they weren’t planning on buying one. The second element in the post that makes it a hard sell post is the repetition of the phrase “RM 3 off!”. This further creates a feeling of missing out in the customers which tends to convince them to make purchases.

2nd post: Teaser Post

This is the post that is selected as a teaser post for Instagram account.  This post is the first post that has been posted to our business account. In this post, we have not revealed what our products would be, but just a statement saying that the product is going to be released and it is going to be very something related to food. The customers are also given the feeling of excitement and ambiguity on what might the product be. This is exactly what a teaser is about. It is all about creating curiosity among potential customers.

3rd Post: Softsell Copywriting Post

This post is selected as our soft sell copywriting post for our Instagram account. This post is about the premium ingredients that has been added to our signature chocolate cookie. As visible in the post, there are four premium ingredients that makes up the whole cookie which are the premium butter, brown sugar, gluten free flour and Belgian chocolate chips. This post is chosen to be soft selling because it does not portray any aggressive advertising. To be simplified, this is a way of promoting without actually trying to look like we are promoting a product. In this post, it is clear that we are selling a type of cookie, it also indicates we are selling chocolate chip cookie and to purchase the cookie the customer can contact the Instagram account provided at the top of the post but this all done without actually mentioning about the sale. This is a technique of gentle persuasion and consultative towards customers.

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We have few social media accounts for our business. Other than Facebook and Instagram we take orders through Whatsapp also. WhatsApp is a free, multiplatform messaging app that lets people to make video and voice calls, send text messages, and more all with just a Wi-Fi connection. With over 2 billion active users, WhatsApp is especially popular among friends and family who live in different countries and want to stay in touch.  WhatsApp is preferred by over 2 billion users for its ability to streamline communications, no matter their device or location. Not only is WhatsApp simple to use, it also offers far more features and customizations than traditional SMS messaging all for free. Since, Whatsapp is an easy platform to promote products to our family friends , we promote our cookies through Whatsapp. Customers can place orders through Whatsapp also. We promote our product in Whatsapp status also.

The link(URL) to Whatsapp is below :-

https://wa.me/0138188459

The image above are the few examples of engagement we had with our customers through our Whatsapp app .

Image 1 shows a Whatsapp conversation with one of our customer. The customer gave a positive feedback saying that they loved our cookies, the price is reasonable and they will repeat the order again.

Image 2 shows a conversation with our customer who says that our cookies are the best and they loved it.

Image 3 shows the chat of a customer who place orders for our cookies through Whatsapp app.

Lastly, image 4 shows the promotional message we posted in the Whatsapp stories that can be viewed by family and friends. Customers can chat with us to enquire and to place their orderd through Whatsapp after they view this story.

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Platforms like Facebook and Instagram are a means of helping to build a relationship with our customers. Every time a customer interacts with us in  social media posts, it shows they are interested in what we have to say. Having better social media engagement means our customers have a stronger relationship with our brand. This in turn provides us with more opportunities to build brand loyalty, increase word-of-mouth referrals and increase sales. We can simply analyze the engagement through insights that has been provided in the business accounts. We can also view it from the likes, shares and comments we receive for our products. In the social media world the more the like , the more the customers are attracted to our product.
The image above are the few examples of social media engagement we had with our customers through Instagram and Facebook.

Image 1 shows the Instagram account of our business. We have reached 545 followers. This means we have 545 people who are interested in our product and willing to know our daily updates time to time.

Image 2 shows the post of our product that was posted in Instagram and we have received 12 likes for this picture. This shows that we have build engagement with our customers.

Image 3 shows a conversation with a customer in Instagram account. The customer text us to place order for the cookies after seeing our Instagram profile.

Finally, image 4 shows a conversation with customer through Facebook app. The customer wants to place order for the cookies.

The images above are the proof of the engagement we had with our customers for our business through online social media platforms. During this pandemic season social media platforms helped us a lot to create engagement with the customers and we are glad that we managed to engage with our customers through these online platforms.

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Our business is called Oh!Cookie by the group the Sweet Spot. The business is fully owned by Noor Aliah Abdillah of the group, and it is located in Taman Pelita Jaya, Petra Jaya, 93050 Kuching, Sarawak. The nature of the business is a food & beverage (F&B) business, solely owned by Aliah. This means that the profits that are accrued over the course of this will be wholly hers as the modal that was used was also wholly hers. The business operates daily, and customers can contact the business 24 hours for order and purchase, but the order will only be processed and up for delivery during office hour.

Operations of the baking and packaging stages are done by her in her kitchen at Petra Jaya. And the rest of the team assisted her wherever they could. Nazzim and Afiq assisted with delivery and COD aspect of the business, they also assisted in doing some market research and collecting feedback from customers for future improvement and new products. Meanwhile, Annu, Stapane, Fong and Amani handled all the marketing and promotional aspects of the business including the social media accounts. Afiq also assisted with the financial recording and accounting for the business.

Our business gets ingredients supplies from a number of bakery suppliers around Kuching, Sarawak, one of them being The Baker’s Co where we get our premium Callebaut chocolates with the cheapest price. Next, we get our raw ingredients such as castor sugar, brown sugar, butter, flour, eggs and baking soda at K.T Bakery Supply which offers a wholesale price when you buy the ingredients in bulk. As for the jars and transparent plastic bag supplies, we get it from S World Baking Ingredients and Packaging Supplies and print our sticker label at F.D Stickers, Matang.

The business offers two methods for the distribution of our cookies to our customers which is through Cash on Delivery (COD) and self - collect service. Unlike most ecommerce purchases, which require buyers to pay in advance before the deliveries are made, we will only collect the payment once the products arrived at the hands of the customers. We currently deliver to the majority areas in Kuching. Thus, once we get your order, we strive to have it baked, packed, and ready for delivery the next day. For our self – collection service, our customers will be prompted to choose an hourly pick – up to ensure that they will receive freshly baked cookie that is ready for pick – up.

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The Oh!CookieKch is a small home-based business owned by Noor Aliah from The Sweet Spot that is located at her own house in Petra Jaya Kuching. The nature of the business is a food & beverage (F&B) business, solely owned by Aliah. All of the profits that are accrued over the course of this business during this class will be wholly hers as the modal that was used was also hers. Operations of the baking and packaging stages are done by her in her kitchen at Petra Jaya. The rest of the team assisted her wherever they could. The business’ problem that is solved with our product is to supply handmade chocolate chip cookies as snacks for people in Petra Jaya and Matang. The idea of the business rises because Aliah received complaints from her colleagues about not being able to get quality snacks with affordable price. The primary customer of the business are people around the Petra Jaya and Matang area who are aged between 20 to 40 years old particularly university students and office workers. The business’ vision statement is to be the go-to spot for delicious freshly baked handmade cookies to share with family and friends. Whilst our mission statement is to bake the greatest cookies that have ever been baked. In the short term, our business aims to come up with new variations of cookie flavours so that our customers have a larger decision-making choice when purchasing our cookies with high quality but also with affordable pricing range. As for the long-term goal, customer service would be attaining at least 95 percent favourable customer feedback, and the customer service research method would be redesigned to incorporate new questionnaires and incentives, such as monthly draws for free items or discounts on future purchases for consumers who take the time to answer.

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Link to FB: https://www.facebook.com/ohcookiekch/
Link to IG: https://instagram.com/ohcookiekch/

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Figure Above: Premium ingredients for cookies: Lurpak Butter and Chocolate Callebaut : The images of the cookies by: Oh!cookiekch

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Our product is handmade chocolate chip cookies by Aliah. The cookies are made of premium ingredients such as Callebaut chocolate chips and Lurpak butter. These two premium ingredients will enhance the taste of the chocolate chip cookies. Most cookies are produced in factories and there is no personal touch in it. Our cookies are different from those machine-made cookies as we take our cookie quality serious and make sure we are selling the best for the people. This makes us the preferable one for customers as the cookies are handmade and baked with premium ingredients.

The price of our product also very affordable and reasonable that allows our customers to enjoy cookies which are rich in taste at a reasonable price. One jar of chocolate chip cookies consists of 33 to 35 pieces of cookies for RM20.  The uniqueness of our product is the Callebaut chocolate chips and Lurpak Butter. Callebaut chocolate is known for its rich quality, its high cacao content and its superb workability. It is world-renowned among the finest gourmet and culinary professionals. Lurpak Butter is made only with the highest quality ingredients. Lurpak butter has a distinctive, creamy delicate and fresh taste. Our Lurpak butter process begins with roughly 20kg of whole Danish milk to make every 1kg of butter. The most valuable and flavoursome part of the milk – the cream – is carefully "ripened" before the butter making process. Lactic cultures are added, giving a fresh and slightly aromatic note with the unmistakable creaminess that creates the characteristic Lurpak flavours.

Nothing more is added, apart from a pinch of salt to our Slightly Salted varieties of butter. As a result, our cookies are different from others as we are really details in our choice of ingredients and the way cookies are baked. These premium ingredients allow our product to stand out from other products and to attract our customers. Our product is the best choices for all occasions, such as birthdays, festive seasons and for daily basis.

A target market is a group of people identified as possible clients for a company's products based on some shared qualities. As a business creates, packages, and distributes its product, identifying the target market guides the decision-making process. A target market may be divided into groups based on their age, geography, income, and way of life. Cookies appeal to people of all ages and genders. Due to an increase in calorie consumption connected with growing, children are much more likely to like sweets. Men like sweets as well, owing to a rush of chemical events in the brain in response to sugar, including the synthesis of dopamine, a neurotransmitter that controls the pleasure regions in the brain.

For our cookies business which is a small business, “Oh!Cookiekch”, we focus on baking chocolate chip cookies and in our city alone which is Kuching, we have a lot of small businesses selling the same products. The competitors are high in numbers and the competitions are really challenging as we have to review back our prices, taste, promotions and many more to keep our business alive and more recognise by the people in Kuching.

For our cookies, we focus more on female than male as most of our customers are female. Out of our first 40 orders, 60% of the orders are female and the rest are male. This indicates that chocolate cookies are for everyone to enjoy. Fresh-baked cookies or pre-made cookies are substantially more popular among people under 45 than they are among those over 45. Half of adults between the ages of 18 and 25 binge on sweets, eat often, and buy the cookies they prefer rather than the healthier option especially in Kuching as the city does not have that much to offer for sweets. Millennials were the generation that ate cookies the most frequently. As a result, this group is an excellent target market for cookies. It is really logical for us to focus on advertising our cookies to those group of age especially during festivals such as Eid and Christmas. For those who are above 45, we only target some mothers or grandparents to buy cookies for their little kids or grandchildren as they are the ones who determine the child’s sweets preferences. Not only that, teenagers age of 13-17 are also our target markets as cookies are made for them to enjoy when watching movies or even doing their homework. Consumers aged 65 and over were the least likely to eat cookies once a week or more frequently, owing to their difficulties with sweets or other issues. Our cookie line is also targeted for children and teenagers aged 6 to 17. Our cookie is not only delicious, but it is also reasonably priced. As a result, young adults will be eager to get it.

The purpose of target market is to boost our sales and expand our business. This way, it is easier for us to determine our sales. For example, we can customise our cookies in cartoon shape for kids and that will increase demand for kids. In this case, once we have identified our customers, it is easy for us to know who to market our products to and who to avoid.