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Engagement & Digital Marketing Internship

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Engagement & Digital Marketing Internship

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Main activities include: Content:

Support in content creation, by participating in Social Media creative briefs + follow-up

Benchmarking of competition content strategy

Social Media:

Preparation of monthly animation plans for Facebook / IG

Monthly reporting of social networks (owned &earned) performance

Adhoc analysis through ELC social listening tools

Influence/PR:

Participate in conversations and back&forths with influencers and agencies to coordinate and operate Earned media influencers activations

Participate in Press Releases elaboration

Coordination:

Coordinate the markets on an international scope on all consumer engagement related topics (incl. local paid media strategies & activations, local influencers strategies & activations, ad hoc reporting) + follow-up with the markets

Support in the design of all the Consumer Engagement presentations, to be shared with the top management, markets and regional teams

Competition analysis (Social, in store, ...) / Best practices identification

Qualifications:

Soon to graduate from a business school, with at least 1 first corporate work experience

Fluency in French and English is a mandatory

Analytical / synthetic

Autonomy / proactivity

Conscientiousness and precision in projects follow-up

Mastery of basic tools Word, Excel, PPT

Flexibility & ability to handle several projects / stakeholders / key contacts

Interest for digital / beauty industry is a plus

Someone who enjoys creative writing is a plus

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Global Consumer Engagement & Digital Marketing Internship H/F - Darphin

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Apply now at Vogue Business Talent for the Global Consumer Engagement & Digital Marketing Intern role at Estēe Lauder Companies in France

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Engagement & Digital Marketing Internship

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Engagement & Digital Marketing Internship

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Fluent in French and English.

Analytical / synthetic.

Autonomy / proactivity.

Word, Excel, PPT.

Flexibility, multi-tasking.

Interest for digital / beauty industry.

Enjoys creative writing.

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Interpersonal skills (communication).

Planning and organisation.

Ability to work cross-functionally (teamwork).

Patience.

Emotional intelligence.

Hardworking.

Adaptable.

Quick learner.

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Engagement & Digital Marketing Internship

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Engagement & Digital Marketing Internship

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Preparation of monthly animation plans for Facebook / IG.

Support in content creation, by participating in Social Media creative briefs + follow-up.

Benchmarking of competition content strategy.

Support in the design of all the Consumer Engagement presentations.

Competition analysis.

Monthly reporting of social networks (owned &earned) performance.

Adhoc analysis through ELC social listening tools.

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Work cross-functionally, each season with merchandising and design to build product marketing strategies for campaign/ editorial content.

Partner with the marketing team to create robust go to market strategies for each seasonal launch. Share these strategies with key business partners for local and channel specific execution.

Understand the needs of each sales channel (DTC, retail, wholesale) to drive deliverables for campaigns and editorial shoots.

Streamline processes to unify the team members and eliminate inefficiencies within the process.

Manage marketing budget in partnership with the finance team.

Support budget planning, spend tracking, and ROI analysis for the department and individual marketing teams.

Partner with creative/ production team to ensure creative needs across all channels are being met and delivered on time.

Create and oversee briefing process for all marketing/ creative requests from the business.

Communicate campaign launch dates to all stakeholders locally and internationally, ensuring timing global launches for all campaigns.

Support international teams with marketing/ creative related requests.

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Minimum 8+ years in a marketing role, preferably in luxury fashion or beauty.

Highly organized with the ability to manage multiple projects and priorities in a fast-paced environment.

Strong analytical skills.

Demonstrated experience in developing and implementing strategic multi-channel marketing plans and creating/ managing robust marketing calendars.

High-level of collaboration, communication and teamwork.

Ability to find ways to increase productivity.

Personable, working effectively with a variety of different people.

Proficient in Microsoft Office Suite.

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Director of Marketing Operations - New York City, New York (US) (Hybrid) job with Alexander Wang | 255313

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The Director of Marketing Operations will be a key member of a team leading brand voice and creative storytelling across all brand channels.

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Senior Marketing Manager, Drapers Jobs, Zachary Daniels, Manchester and Digital Marketing, SEO.

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Coach, lead and inspire a growing team.

Work with the team and Marketing Director to ensure a clear and commercially driven marketing strategy. Focus on acquisition and retention.

Regularly review performance against KPI's, presenting to the Marketing Director and ensuring your team are driving the agenda on a daily basis.

Lead the marketing calendar. Meet key deadlines for campaign delivery and all marketing activities with an emphasis on across Digital (Paid, Social, PR, SEO and Affiliates), CRM, TV and Print.

Management of digital company in terms of delivery and spend.

Manage 3rd party marketing support in both the UK and International.

Collaborate with the Creative team, work cross-functionally.

Translate products and trends into relevant customer communication, ensuring each campaign is optimised.

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Confident in leading teams.

Hands on operating at a similar level, in a performance marketing role preferably within fashion.

A digital first mindset and data driven approach.

Demonstrable success in improving the ROAS & scale of digital marketing investments.

Store/retail marketing experience.

International marketing experience is desirable.

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This website is using a security service to protect itself from online attacks. The action you just performed triggered the security solution. There are several actions that could trigger this block including submitting a certain word or phrase, a SQL command or malformed data.

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Created by BoF's journalists and editors, in conjunction with our wider network of leading fashion creatives, thought-leaders, and innovators, Masterclasses are in-depth webinars with supporting resources, designed to deliver key learning outcomes on critical industry topics.
After a performance marketing boom in the 2010s, marketers are recalibrating their strategies (and budgets) to focus once again on brand marketing, or the long-term efforts to build a brand identity. Though brand marketing cannot be as easily linked to purchases, brands that are able to nail their brand marketing strategies will be better off in the end, developing loyal customer bases who will evangelise their company.
Watch on demand here:
"When you think about building loyalty and consistent relationships with customers over time, when you want to experiment or grow into other categories, there's a permission when [consumers] understand you at a different level, because you're building a brand around more than a product," said Tiffany Rolfe, the chief creative officer of advertising agency R/GA.

On the latest BoF LIVE, BoF news and features editor Diana Pearl was joined by Rolfe, Nell Diamond, the founder and CEO of Hill House Home and Jon Haber, founder of creative agency Giant Spoon, to discuss the importance of brand identity and how brands can build a brand marketing strategy.

The author has shared a YouTube video. You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: YouTube, Instagram or Twitter), in order to view embedded content in this article and others you may visit in future. Accept

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BoF Masterclass | The Essential Brand Marketing Guide

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Join us for a BoF Professional Masterclass that explores the topic in our latest Case Study, "The Essential Brand Marketing Guide."

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Late last month, smack dab in the middle of the Black Friday holiday shopping frenzy, Vestiaire Collective announced a ban on 30 fast fashion brands, including H&M, Uniqlo, Gap and Zara.

In a campaign dubbed "Think First, Buy Second," the Kering-backed resale platform released ads showing heaps of discarded clothing in front of iconic monuments such as the Colosseum and Eiffel Tower. Vestiaire's point: classic quality endures while disposable clothing befouls the landscape.

No doubt, the fact that it's much harder to make money re-selling cheap jeans and shirts than it is high-priced luxury played a part in motivating the stunt. But notwithstanding any self-interest, Vestiaire's point is sound. As clothing continues to become less valuable and more disposable, discarded products from the fashion industry are a growing planetary blight.

And the waste problem goes far deeper. For confirmation, explore the cutting room floor of any footwear factory in China, the markdown bins at TJ Maxx in the US or a flaming industrial dump in Ghana.

There's so much excess and waste at every stage of fashion's value chain. Why? It is by design. The feature of an economic model that prioritises profit ahead of the planet.

This is the case at every step of a garment's lifecycle.

Post-Industrial Mess

The first step in fashion's throwaway model occurs before shoes or shirts are even fully produced, with millions of tonnes of scraps that simply end up on the cutting room floor.

That's because the costs of excess material are often cheaper to absorb compared to the capital required to operate more efficiently. Or, as one footwear executive told me recently, "costing managers have more power than sustainability managers."

To be sure, the exact scale of the problem is hard to pin down. As a rule, fashion companies don't report on the volumes of post-industrial waste generated by their suppliers, and the efficiency of manufacturing processes can vary widely.

Even Nike, a company considered a sustainability leader, generates vast amounts of post-industrial waste. (Credit to the company for reporting this information.) In 2022, it produced 109,144 tones of in-process waste at finished goods suppliers alone - the equivalent of approximately 22,000 elephants or almost a half pair's-worth of waste for each pair of shoes produced.

In Nike's case, about half of this scrap is recycled, while the other half is burned for energy. This outcome is better than at many peers. For instance, New Balance, another company that deserves credit for providing some transparency on factory waste, reports that it landfills or burns almost two thirds of its post-industrial waste.

Pre-Consumer Excess

Fashion's post-industrial waste is largely a function of inattention to inefficiency. It's pre-consumer excess is deliberate; brands plan to overproduce.

That's because in an industry where top-line growth reigns, a potential missed sale is considered more costly than an end-of-season write-down created by unsold inventory. Executives, who's incentive pay is often linked to revenue growth, pad production forecasts expecting that a healthy proportion of every collection will sell at discount, modelling waste into the system.

These economics are underpinned by structural inefficiencies that make the problem worse. Most fashion companies work on long lead times that combine with shortening trend cycles to make sales forecasting an exercise in guesswork, resulting in still more waste. Companies that claim to have successfully tackled this challenge, like Shein, have honed their operating model to generate an incomparable churn of styles, designing most waste out of their production and merchandising and into consumers' wardrobes.

Post-Consumer Fiasco

As clothing and footwear production volumes have ballooned this century, historic amounts of shoes and shirts now end up in secondhand outlets, landfills in the Global South and incinerators. According to the US Environmental Protection Agency, the amount of textile waste generated by Americans has grown nearly 10-fold over the past six decades. Globally, fashion waste is estimated to be approximately 100 million tonnes annually.

There's little to suggest this trend will improve. Clothing and footwear are now cheaper and more disposable than ever. As illustrations, Aldi is offering $13 sneakers and Temu is selling $12 jeans skirts.

Who Pays?

Despite big brands' high-profile sustainability commitments, fashion waste continues to accumulate and the industry's negative environmental impact grows. This is not a result of a lack of good intentions. Instead, it is a function of a system's structure and misaligned incentives.

After all, it is easier for fashion companies to waste materials than invest capital to pay for yield-optimising machinery; it is cheaper to move production to countries with lax environmental standards than force compliance at outsourced producers; and it makes financial sense to overproduce rather than miss sales.

As a result, fashion company profits are privatised while social and environmental costs are socialised and the industry's contribution to the destruction of natural habitats, carbon and methane leakage from landfills, and toxins and pollutants release continues to grow.

At long last, regulators are waking to this peril. In 2020, France passed legislation outlawing destruction of excess inventory and both the state of California and the European Union are working on regulations that would make brands responsible for managing textile waste more responsibly.

Forcing the fashion industry to pay for its social and environmental damage makes clear sense, but overproduction is just one half of the problem. After all, were consumers to choose to buy fewer shirts and shoes, waste would decline at every step in the fashion value chain.

Until we find a way to reduce the overall flow of fashion, more leather, plastic, nylon and rubber will continue to burn and pile up.
Kenneth P. Pucker is a professor of practice at the Tufts Fletcher School. He worked at Timberland for 15 years and served as chief operating officer from 2000 to 2007.

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How Fashion's Business Model Is Wasteful by Design

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Excess is built into the economics of the industry at every step of the value chain, writes Kenneth P. Pucker.

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‎The Business of Fashion Podcast on Apple Podcasts

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The Business of Fashion has gained a global following as an essential daily resource for fashion creatives, executives and entrepreneurs in over 200 countries. It is frequently described as "indispensable," "required reading" and "an addiction." The Business of Fashion has gained a global following as an essential daily resource for fashion creatives, executives and entrepreneurs in over 200 countries.

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Hosts Chioma Nnadi and Chloe Malle - both longtime Vogue writers/editors - take you inside the world of Vogue. Each episode features conversations with Vogue editors, creatives, and cover stars. Who's the new designer you should be paying attention to? And what are Vogue editors buzzing about this week? Listen to The Run-Through with Vogue to find out. This is the podcast to listen to when you want to be in the know about fashion and culture.
For more from Vogue in audio, check out our fashion history podcast In VOGUE

Hosts Chioma Nnadi and Chloe Malle - both longtime Vogue writers/editors - take you inside the world of Vogue. Each episode features conversations with Vogue editors, creatives, and cover stars. Who's the new designer you should be paying attention to? And what are Vogue editors buzzing about this week? Listen to The Run-Through with Vogue to find out. This is the podcast to listen to when you want to be in the know about fashion and culture.
For more from Vogue in audio, check out our fashion history podcast In VOGUE

Fascinating and informative podcast

An excellent podcast. I am not really a keen follower of fashion, but am very interested in popular culture and it's recent history. The podcast really hit the spot for me. As you would expect from Vogue, the content is flawless and extremely well put together. It was accessible for a relative novice while still being informative. Finally, the main presenter has a pleasant voice, which is always a bonus on a podcast!

Great content BUT....

Chloe needs to let Chioma finish her sentences and stories. They both have a lot of value to add, it only seems fair for them both to be able to speak freely.

Vacuous

Came on this by chance. 'Wow' seems to be the main response to simple answers to undemanding questions. This pair come over as idiotic. September is important because.... it's always been important. There is one point where social class is touched on and AW having dressed for dinner, but they do not pick up on this. In fact they don't follow up on anything except with their amazed 'wow, really.'

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‎The Run-Through with Vogue on Apple Podcasts

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Hosts Chioma Nnadi and Chloe Malle - both longtime Vogue writers/editors - take you inside the world of Vogue. Each episode features conversations with Vogue editors, creatives, and cover stars. Who's the new designer you should be paying attention to? And what are Vogue editors buzzing about this w...

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As the world's hottest year on record draws to a close, fashion still isn't sweating it. It should be.

Rising temperatures and associated weather extremes pose an increasingly present - and costly - business threat, even as big brands continue to lag on their climate commitments. New regulations aimed at curbing fashion's environmental impact found many companies unprepared this year. And more is coming.

Part of the problem is that tackling the industry's sustainability shortfalls requires facing a tangled web of interconnected and systemic challenges that have been made even harder by this year's gloomy global economic backdrop and geopolitical upheaval.

Fashion's growth has been powered by cheap energy in the form of coal, cheap materials in the form of plastic synthetics like polyester and cheap labour supplied by a precarious workforce increasingly threatened by a broader global shift towards authoritarianism.

Changes are underway, from consumer movements that question how much wealthy individuals should shop to new tech platforms that promise to help brands measure their environmental footprint and meet incoming sustainability regulations. But heading into 2024, the industry will need to start to grapple more seriously with its climate risk.

Top Stories

Is Fashion Sleepwalking Into the Climate Crisis?: The extreme and deadly weather experienced around much of the world in July got little mention on big brands' earnings calls, signalling that investors and executives still aren't treating climate as an immediate business risk.

A 'Climate of Fear' in Fashion's Supply Chains: The killing of a union leader in Bangladesh this summer has heightened anxiety over the risks facing labour organisers amid a broader, often violent, crackdown on labour rights.

Fashion Isn't Ready for the Regulation Coming for It: New transparency requirements in France are testing big brands as they prepare for an oncoming wave of sustainability regulation.

Is Sustainable Fashion Elitist?: Calling out the industry's environmental footprint and the true cost of making clothes has touched off a complex and heated debate about the accessibility and affordability of lower-impact fashion.

Should Fashion Pay for Its 'Waste Colonialism'?: Every year, millions of tons of old clothes are shipped around the world as part of the global secondhand clothing trade. Nonprofit The Or Foundation and Vestiaire Collective are lobbying for regulation that benefits the countries where they end up.

The Tech Race to Back Up Fashion's Green Claims: Brands are turning to AI-powered analytics tools to improve their ability to measure environmental impact in the face of new government regulation. But getting hold of accurate data to support these assessments remains a difficult and largely manual challenge.

The BoF Podcast | The World Is On Fire But We're Still Buying Shoes: BoF's Imran Amed speaks with Alec Leach about his manifesto on how we can move towards a better relationship with fashion.

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The Best of BoF 2023: Fashion's Sustainability Reckoning

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Record-breaking temperatures have turned up the heat on fashion's climate commitments this year. But the industry still has a long way to go to deliver on its sustainabiity ambitions.

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To receive the Vogue Business newsletter, sign up here.

Change, it's said, comes from the top. Leaders across fashion and beauty are responsible for setting the tone and shaping the next phase of their industries. The way they manage, hire and plan for the future will decide just what that turns out to be for leading companies.

The first Vogue Business Executive Summit invited CEOs, category leaders and founders to share how they're navigating an industry in flux. Six years into leading America's quintessential fashion brand, Ralph Lauren CEO Patrice Louvet reflected on how he prioritises new technologies and plans for growth without necessarily selling more product. Stefano Martinetto, the CEO of brand development platform Tomorrow London, spoke to the challenges facing a newer generation of brands. Reflecting on how technology will influence the future of fashion, Natasha Franck, the CEO of Eon, shared her outlook on digital IDs - which will soon be mandatory for all fashion brands in the EU, while the founders and co-CEOs of DressX detailed the role that digital twins will play in fashion as metaverse hype wanes.

Finally, beauty leaders looked forward as the industry develops to meet the needs of a new consumer. Estée Lauder's SVP of luxury, Kendal Ascher, explained the role of ultra-luxe beauty products in defining the next generation of cosmetics and skincare. And Katia Beauchamp, the co-founder of Birchbox who's now heading up Victoria Beckham Beauty as CEO, discussed how fashion and beauty have become more closely intertwined and how to move quickly as a leader.

See the highlights below. Members can check out the summit content in full here. Not a Member? Register today and never miss another Vogue Business event.

Comments, questions or feedback? Email us at feedback@voguebusiness.com.

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What you missed at the Vogue Business Executive Summit

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Executives from Ralph Lauren, Estée Lauder, Victoria Beckham Beauty and more joined senior editors to discuss their outlooks for the future of the industry.

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Fashion Career Consultancy | 13,619 followers on LinkedIn. Connecting candidates and brands within the fashion, retail, beauty and e-commerce industry ✨ | FCC is a retail recruitment company and a careers advice platform🤍 It was originally set up to help build an online community for people wanting to get into fashion head office roles with cv and interview tips as well as general advice on how to secure a job in the industry. Now we also work with brands all over the UK to recruit for any roles within their head office teams🙌
FCC also run networking events to connect brands within the fashion, beauty, e-commerce and retail industry with candidates! Follow us on Instagram and TikTok - fashioncareerconsultancy 🖤

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Concepts of Sustainable Fashion - Online Course - FutureLearn

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Discover what sustainable fashion really means and use this knowledge to reevaluate the future of the fashion industry alongside the experts at Parsons School of Design.

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Social Media Marketing Tips Online Class | LinkedIn Learning, formerly Lynda.com

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Learn useful tips for marketing on all social media platforms.

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More than a decade after the launch of Instagram, influencer marketing has evolved from a cottage industry into a global juggernaut. In a sense, fashion and beauty brands are just beginning to understand how best to use creators to sell their products. Spending on influencer marketing is expected to top $4 billion in 2022 in the US alone, according to eMarketer. The explosive growth of this market isn't without its growing pains, which include costlier endeavours and moving goalposts.

The question is no longer about whether a brand should get into influencer marketing. Rather, it's how to most effectively reach their target audience with influencer marketing.

As the space has matured, some challenges, such as finding the right influencers to pair with the right brand, have receded. Others, such as inaccurate performance metrics, have stubbornly persisted. At the same time, the landscape has changed dramatically, with a constantly shifting array of talent and the rise of TikTok as arguably the first true challenger to Instagram for fashion's marketing dollars. Meanwhile, changes to privacy regulations and norms will impact marketers' ability to track consumers effectively.

This case study seeks to educate readers on topics ranging from platform usage, talent scouting and relationship building, contract negotiations, content strategy, campaign execution and measurement. The guidance focuses on influencer marketing in the US and Europe, as well as in China, where differing cultural norms impact the way talent and brands work together. BoF spoke with experts from influencer marketing agencies, talent firms, fashion and beauty brands, creators and platforms to understand the challenges they are facing and how they are innovating for the future.

Click below to read the case study now.

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The Complete Guide to Influencer Marketing - Download the Case Study

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As the creator space has matured, brands must be thoughtful about crafting a strategy that leverages influencer marketing's full power, considering everything from talent scouting to the effectiveness of metrics.