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The Marketing and Communications Director will lead the brand in the market to create a consistent brand voice, drive brand heat across content (owned, earned, paid) and initiatives both local and global.
With innovation and creatively as the lodestar, the director will be responsible for defining and implementing the brand strategy at market level in line with regional direction using visionary thinking to problem solve, impact brand equity and drive growth.
Key Responsibilities Lead Media Transformation for UK, Ireland, and the Nordics Qualifications

10+ years of marketing and communications experience, within luxury retail, agency experience a plus.

10+ years of leadership experience.

Bachelor's degree / MBA.

Ability to work cross-functionally across different departments to eliminate silos and achieve aligned objectives.

Flawless attention to detail, be a team player, multi-tasker, creative thinker and excellent communicator.

A natural relationship -builder with the ability to work well with a strong network of peers and partners.

Experienced in digital analytics and social listening tools, measuring campaign ROI and analyzing metrics to support overall influencer strategy.

Understanding of financial and operational performance to ensure quality work and budget adherence.

Strong knowledge of digital and social and emerging technologies

Strong analytical skills.

Experience in managing large, complex media budgets. Strict financial stewardship and oversight

Strong creativity and communication skills.

Expertise of media landscape across the region: omnichannel view, platform efficiency, innovation, audiences.

Guide annual media strategy with a view to driving concrete business objectives.

Ensure that every investment has a positive ROI (data, commercial, brand equity)

Understand how media can best be leveraged to boost brand equity.

Customer data expertise: ability to analyse profiles to determine market segment requirements.

Strong knowledge of our competitive landscape to enable accurate external benchmarking.

Be the authority on the changes and trends within the industry that have impact on our business.

Leverage external relationships / establish partnerships to identify, negotiate and secure first to market opportunities for the brand that have significant business impact.

Work with internal cross-functional team to flawlessly execute programs.

PR Strategy

Ability to create regionally specific narrative for Tiffany & CO and apply to all communications levers in alignment with business goals.

Develop strategy for new campaigns and product launches, new store openings, and other business news.

Ability to build considered, strategic editorial plans for product launches, product news and PR programs/events that support business goals and PR directives.

Proven track record in opinion former management.

Partnerships and collaborations

Develop local partnership opportunities and PR driven brand campaigns for product launches or key initiatives.

Influencer Marketing: Strategize and negotiate brand partnerships that include communications opportunities or collaborations.

Drive full funnel influencer marketing strategy.

Build strategies to drive awareness on brand and product collaborations.

Build and maintain strong relationships with and manage external agencies and key press, identifying opportunities for high visibility brand and product stories across the region.

Data and reporting

Lead market research efforts, with a view to identifying trends and making recommendations.

Utilize trends to develop and lead PR & Communications strategies.

Manage and track PR & Communications budgets, effectiveness, and ROI.

Compile and create presentations for internal management, retailers, partners, and international meetings.

Present to and update frequently market leadership and regional Marketing & Communications teams.

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Director, Marketing & Communications - UK, Ireland & Nordics - London, United Kingdom job with Tiffany & Co. | 252528

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Position Overview \n The Marketing and Communications Director will lead the brand in the market to create a consistent brand voice, drive brand he...

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Supporting the Communication and PR Manager in the Communications team, the Media and Digital Executive will assist in the planning, coordination and execution of all Media projects in Malaysia according HQ guidelines, tailored to local strategies and objectives. You will be a highly resourceful, independent, results-driven, and self-motivated individual with strong project management skills. The role will require a keen understanding of the local Media landscape with a meticulous eye.

MEDIA AND DIGITAL CAMPAIGNS

Adapt and Implement a localised Media Wave Plan alongside Communication and PR Manager with HQ

End-to-end management of creative process and approvals: liaising with Media and Production Agencies to order, approve and traffic creatives by production deadlines.

Monitor and scrutinize the performance of all campaigns across digital channels (Display, Video and Social); work closely with Media Agency to recommend optimizations and ensure all KPIs are met.

Prepare and disseminate materials for all partner communication channels.

Manage and develop local content with creative agencies when necessary; ensure content aligns with HQ guidelines and meets local objectives.

BUDGET

Consolidation and timely reporting of media budget to Communications and Strategic Planner for Athena.

SEARCH ENGINE MARKETING

Ensure always-on Search advertising to maximize ROI and support eCommerce; regularly review keywords and creatives.

Monitor and scrutinize performance of account, recommend optimizations or new tools in line with strategy.

ASSET MANAGEMENT

Timely and orderly archiving of Media assets.

Updating internal and external stakeholders (Retail Partners) of new Ad Panorama.

ANALYSIS AND REPORTING

Monitoring, clippings and reporting of competitor Media activities.

Data extraction from DMR/BumbleBee for reports

Prepare, submit, and distribute all necessary Media and PR plans / reports to internal stakeholders.

BILLING, ADMINSTRATION & LOGISTICS

Assist in processing vendor account, PO/SO creation and follow up on Invoices for Media, Production.

Assist on logistical functions via SAP/LGSM/FISM or local logistics partners

HOW WILL YOU EXPERIENCE SUCCESS WITH US?

You justify of at least 3 years of experience in communications especially Media, Digital Marketing, social media and PR, luxury is a plus.

You have strong knowledge of Malaysia's media landscape.

You strive in excellent project management, communication and writing skills, and copywriting.

You are skilled in Microsoft Office, trained and proficient in Google Analytics.

You have strong knowledge and skills in Adobe Creative Suite (Photoshop, Illustrator), Adobe Acrobat, and major graphic/video file formats a plus.

You are known to be Curious, Open-Minded, Diligent, meticulous, systematic and results oriented.

You have the ability to manage multiple tasks simultaneously, solve problems, manage and meet deadlines and maintain a high quality of work

You are a Team player and enthusiastic.

You are a naturally Digitally-savvy, creative, enjoys innovation and new challenges

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Apply now at Vogue Business Talent for the Media and Digital Executive role at Cartier in Malaysia

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Tiffany and Co: Director, Marketing & Communications

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Tiffany and Co: Director, Marketing & Communications

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10+ years of marketing and communications experience, within luxury retail, agency experience a plus.

10+ years of leadership experience.

Strong knowledge of digital and social and emerging technologies

Strong analytical skills.

Experienced in digital analytics and social listening tools, measuring campaign ROI and analyzing metrics to support overall influencer strategy.

Flawless attention to detail, be a team player, multi-tasker, creative thinker and excellent communicator.

A natural relationship -builder with the ability to work well with a strong network of peers and partners.

Ability to work cross-functionally across different departments to eliminate silos and achieve aligned objectives.

# data[].attributes.body
You are a Team player and enthusiastic.

You are a naturally Digitally-savvy, creative, enjoys innovation and new challenges

You are skilled in Microsoft Office, trained and proficient in Google Analytics.

You have strong knowledge of Malaysia’s media landscape.

You have strong knowledge and skills in Adobe Creative Suite (Photoshop, Illustrator), Adobe Acrobat, and major graphic/video file formats a plus.

You justify of at least 3 years of experience in communications especially Media, Digital Marketing, social media and PR, luxury is a plus.

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Tiffany and Co: Director, Marketing & Communications

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Tiffany and Co: Director, Marketing & Communications

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Expertise of media landscape: omnichannel view, platform efficiency, innovation, audiences.

Ensure that every investment has a positive ROI,.

Influencer Marketing: Strategise and negotiate brand partnerships that include communications opportunities or collaborations.

Utilise trends to develop and lead PR & Communications strategies.

Work with internal cross-functional team to flawlessly execute programs.

Be the authority on the changes and trends within the industry that have impact on our business.

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Today's top 7 jobs in . Leverage your professional network, and get hired. New jobs added daily.

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Mint Velvet: Performance Marketing Assistant

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Mint Velvet: Performance Marketing Assistant

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Comfortable working in a fast-paced environment, and delivering results under pressure

You have an analytical mind balanced with finding creative solutions

You consistently role model our brand values

Experience in SEO is a bonus

Knowledge of working on international digital marketing is a bonus

Previous experience in Paid Search and Affiliates at scale, with an eagerness to learn new platforms and work on more channels

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Creative Presentation

Trend Analytics/Predictions

Mood Board Creation

SEO Knowledge

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Adobe Skills

Use a Wider Variety of Sources

Critical Writing

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Use a wider variety of sources to begin building research and critical analysis skills.

Time management

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Consolidation and timely reporting of media budget to Communications and Strategic Planner for Athena.

Ensure always-on Search advertising to maximize ROI and support eCommerce; regularly review keywords and creatives.

Monitor and scrutinize performance of account, recommend optimizations or new tools in line with strategy.

Timely and orderly archiving of Media assets.

Prepare, submit, and distribute all necessary Media and PR plans / reports to internal stakeholders.

Assist in processing vendor account, PO/SO creation and follow up on Invoices for Media, Production.

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Mint Velvet: Performance Marketing Assistant

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Mint Velvet: Performance Marketing Assistant

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Work with cross-functional teams to drive performance across all our digital channels, to contribute towards the overall business objectives

Monitor, measure and report across core digital marketing channels

Ensure accuracy and optimize customer journey

Additional ad-hoc tasks to support the digital marketing team

Conduct competitor reviews, feeding back and providing recommendations to the wider team

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Research who is inspirational (BoF 500 etc.)

Utilise university resources more- I have a mentor through the university mentorship program but I need to utilise it more to gain more advice

Apply for different opportunities such as the Elle one above, to gain a better insight to the industry

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LinkedIn learning programs such as the one above in digital marketing to expand my knowledge

LVMH masterclasses

Utilise university workshops and guest lectures more (for example connecting with the guest lecturer on LinkedIn after)

Skillshare- excel skills

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Digital Marketing Foundations Online Class | LinkedIn Learning, formerly Lynda.com

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Learn the key skills, strategies, and techniques of digital marketing-a key skill to support the success of your brand and business.

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The ME Institute designs custom-tailored Master Classes for its students hosted by its Maisons.

MÉTIER MASTER CLASSES

Métier Master Classes give students a chance to learn about, try and understand specific skills with experts from LVMH Maisons.

For example, students in the Fashion & Creative Industries Design Master program were invited to a Master Class at Chaumet in Paris. During the session they had a chance to visit the recently renovated mythic store on Place Vendôme, marvel at the Grands Salons and speak with Chaumet's Architecture Director.

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The ME Institute designs custom-tailored Master Classes for its students hosted by its Maisons.

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Listen to more fashion podcasts about what the trends are or where the market is going, for example, the BoF podcast

Listen to podcasts about working in fashion including, The Cutting Room Floor, to inform myself of which areas inspire me and where exactly I want to work

Use LinkedIn more to post and connect with people in a similar position or more aspirational people

Keep up to date with current reports, for example, the McKinsey yearly report or Mintel reports.

Study the brands I want to work for or brands I could see myself working for in the future

Post on LinkedIn to further create connections

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Description:
For this assignment we had to create a marketing proposal for a chosen brand, whilst working in a team. Each brand had different objectives set out, the one that we felt best suited our needs was Private White V.C.

Feelings:

I was anxious to work in a group, as previously one of our units was a group project and I did not get the grade I had hoped for, and therefore I was not overly excited to have to do it again. Once we started work I definitely felt less anxious, as I was happy with my group.

Evaluation:

The experience went well, we worked effectively as a team and were able to get our idea across effectively. I took on a bit of a leadership role with the work, which is not my usual style. One of my skills identified is creative presentation, so I created the layout for the proposal. Another strength was trend analytics, so I helped with the situational analysis and then the strategy for the brand after identifying the trends.

Analysis:

Planning helped with our work, and using the SOSTAC model to create a layout, ensured we were able to split tasks up and decide who was doing what. Other models such as the PEST analysis helped in the planning stage, as they allowed us to evaluate the current market and what ideas would best suit the brand. Learning how to communicate different ideas to each other, is a skill I have learnt through the course, I know this will happen in industry, so it was helpful to learn how to deal with it.

Conclusion:

The unit has definitely taught me how to work in a team more effectively, through the importance of communication. I also have more of a grasp at the importance of teamwork, as I now know most of the work I will be completing in the workforce will be within a group setting. The fact that we were put into groups helped to teach me what the industry would be like, as it pushed me out of my comfort zone more. Overall, I feel as though my confidence when it comes to group projects has improved and I am able to communicate my ideas more effectively. The finished assignment is a piece of work I am proud of and I enjoyed the creative process.

Action Plan:

In the future I will continue to use models, to make the process easier and ensure we are all happy with our designated tasks. Also, I think in the future I will be adaptable to what roles I take on. Teamwork is a skill carried across the four jobs identified on the board, where there are varying positions, and so being able to communicate is essential. I feel as though I can still improve on my time management (as identified in my strengths section) so in the future I will prioritise tasks to ensure it all gets finished.

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Listen to The Cutting Room Floor on Spotify. Fashion's Only Fashion Show. Hosted by designer, Recho Omondi.

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Camila Coutinho is a Brazilian fashion blogger and one of the country's biggest influencers for luxury and aspirational consumers alike through her blog "Garotas Estúpidas" and collaborations with brands such as Dior and Harrods.

In 2006 Coutinho, still a fashion design student at DeVry University, created her blog "Garotas Estúpidas" - named after the singer Pink's "Stupid Girls" song - to cover celebrity style and fashion tips. The blog quickly garnered a cult following for its mix of high fashion and street style. Coutinho has since launched a Youtube channel, where she has interviewed personalities like Gisele Bündchen and Kaya Scodelario, and authored the book "Estúpida, eu?" (Stupid, Me?), which was published in 2018 and recounts her experiences in building a business from initially blogging as a hobby.

Today she is Brazil's biggest fashion blogger, with an Instagram following of over 2 million on her personal style account, and 1 million on her blog. She was the first Brazilian digital influencer to join The Society Management, and has worked with luxury brands including Harrods, Dior and Jimmy Choo. In 2014, she featured in Meghan Trainor's music video "Lips Are Movin."

Coutinho was also awarded the Best Blogger award at Glamour's Generation Awards in 2016.

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Camila Coutinho | BoF 500 | The People Shaping the Global Fashion Industry

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Coutinho created her blog while she was still a fashion student, and is now Brazil's most established fashion influencer with over 2 million followers.

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18 Of Fashion's Most Influential Designers Reflect On A Change Of Pace

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Forced from their studios under lockdown, in this exclusive portfolio from the September 2020 issue, leading designers from Miuccia Prada to Donatella Versace, Virgil Abloh to Olivier Rousteing, John Galliano to Maria Grazia Chiuri describe how they learnt to embrace the quietude of home - and take the time to rethink the future of fashion itself.

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Listen to the wide perspectives of the fashion industry's creative directors, CEOs, business leaders and experts. Make BoF your podcast source for fashion news & analysis.

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We are always looking for enthusiastic and talented Marketing graduates to join our team and support with different tasks, working alongside the Digital Marketing, Social Media, PR and Affiliates team.

Have experience within a Marketing team is desirable

Previous retail experience is preferred

Ability to work on your own initiative

Work well in a team but can also strive in individual tasks

Highly organized with excellent time keeping skills

Excellent communication skill

Ability to priorities tasks and meet deadlines

Ability to build strong relationships with different key business areas, both internal and external

Positive, can-do attitude and willingness to learn and get involved into projects

What you'll be doing

Supporting multiple marketing teams across the business

Work directly with other teams, like the Studio or Merchandising

Support the Digital Marketing Managers in Reiss' global marketing strategy

Provide recommendations based on performance

Support in weekly & monthly reporting across all markets

Create weekly & monthly reports across all markets

Provide you with an inspirational working environment

Provide you will exceptional training and a foundation for your career in Marketing

Provide you with a competitive salary

Generous employee discount

Company bonus scheme

Health & Wellbeing perks

Plus many more

If you want to start your story at Reiss as part of our Marketing team, register your interest here now!

#WeAreReiss We recognize the importance and power of diversity within our business and, as such, we ensure that our people processes are fair, transparent and promote equality of opportunity for all candidates. It is our pledge that candidates will not be discriminated against on the grounds of gender, gender identity or expression, pregnancy, marital status, age, race, color, ethnic background, nationality, disability, sexual orientation, religion, religious or similar belief. Every individual will be treated with respect. We know that some people won't apply for a role unless they feel they meet all of the requirements listed. We want you to know that finding people who will add to our inspirational culture and have a learning mindset is incredibly important to us. Even if you feel you don't tick all the boxes, we'd still like to hear from you.

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Marketing - Graduate Opportunities at REISS

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What's the role about We are always looking for enthusiastic and talented Marketing graduates to join our team and support with different tasks, working alongside the Digital Marketing, Social Media, PR and Affiliates team. Who you are Have experience within a Marketing team is desirablePrevious r

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Provide recommendations based on performance

Support in weekly & monthly reporting across all markets

Create weekly & monthly reports across all markets

Supporting multiple marketing teams across the business

Work directly with other teams, like the Studio or Merchandising

Support the Digital Marketing Managers in Reiss' global marketing strategy

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Previous retail experience is preferred

Ability to work on your own initiative

Work well in a team but can also strive in individual tasks

Highly organized with excellent time keeping skills

Excellent communication skill

Ability to priorities tasks and meet deadlines

Ability to build strong relationships with different key business areas, both internal and external

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Online Marketing Courses - Training & Certificates - FutureLearn

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Discover the basics of marketing and explore topics like analytics, customer behaviour and branding. Start learning today with leading universities and institutions.

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The fashion industry is a fast-paced profession to work in and staying on top of trends, production, design, as well as eco and ethical standards is a challenging task. These elements might make a career in fashion one of the toughest, but they also make it one of the most interesting and exciting industries to be part of.

If you're thinking about your next career move an intelligent place to start is to consider what individual fashion companies can offer you, as an employee. Not only taking into account salary and progression, but also how businesses' treat staff, approach diversity, and what strategies are in place to look after the environment.

Beyond Talent has analysed top businesses worldwide, considering all of the elements mentioned above, to suggest you some of the best fashion brands to work for.

Read our article and tell us - who would you like to secure your next fashion job with?

NIKE

Nike continues to be one of the most influential brands across the world. In fact, it's been listed in the group of 20 companies accounting for 97% of the global economic profit for the fashion sector.

Employees working for Nike are guaranteed to never be bored. Its extensive product range including equipment, footwear and apparel opens up many avenues to explore in your career.

Nike also presents high standards when it comes to supporting employees to give back to the community. The Nike Community Ambassador Programme allows staff to take time out of the office to "share their love of sport with the next generation" through volunteering at local schools, charities and organisations. It's a scheme that's loved by employees and makes them feel proud to work for the brand.

If working for a sustainable and eco-friendly company matters to you, Nike is taking steps in the right direction to make a difference. The business has a big focus on improving sustainability through using eco-friendly materials, reducing its waste and water, and has committed to diminishing greenhouse gas emissions by 100 percent by 2025.

Job opportunities at Nike are worldwide. Headquarters are based in the US near Beaverton, Oregon, however there are 90 more offices across the globe including UK, Canada, Italy, Spain and Singapore.

HERMES

The third most-valuable luxury brand in the world, Hermés is the only fashion company to ever make it into France's top 10 of places to work for.

A family-owned business with headquarters in Paris, Hermés is a company with high standards and values authenticity, imagination and elegance. With stores all across the globe selling bags, jewellery, fragrances, watches and accessories, the company employs over 12,000 people worldwide.

One reason why Hermés was listed as a best company to work for is because it stays true to its family-owned culture. It encourages employees to have a good work life balance by offering flexible working hours, working from home, and a desirable annual leave package. Benefits you're unlikely to find working for other luxury-fashion-houses. Employees who work at Hermés say you're welcomed into the 'family' from day one and the environment is an infectious and warm place to be.

Hermés also puts sustainability at the top of its agenda to ensure the "planet's resources are preserved, protected, traced, certified and recycled". Actions include planting trees, using renewable energy, supporting act4nature to protect land and seas, fighting back against trafficking of endangered animals, and devising new solutions to recycle materials.

Many of Hermés' job opportunities are based in Paris, however there are also careers to consider in Shanghai and its retail-stores across the world.

H&M

H&M (Hennes & Mauritz) is the second-largest global clothing retailer, just behind Zara, with an estimated brand value of 19 billion.

The Swedish company is not only known for its popular fast-fashion collections, but it's also known as a business that gives employees plenty of opportunities.

No matter what your job role is at H&M, the company encourages you to set your own career path with its 'Place of Possible' employee development scheme. You are given the freedom to learn new skills through internal job rotations, promotions and international placements. Therefore, if you're considering a side-step in your career or you'd like a deeper understanding of other job functions, H&M would be a fantastic employer to support you.

H&M has also been named one of the best fashion companies to work for and praised for its ethical, diverse and equality approach. Half of its current board members are women from all kinds of backgrounds.

The fashion company's headquarters are based in Stockholm, Sweden, however there are many job opportunities worldwide including the UK, Europe and Middle East.

GUCCI

Luxury brand Gucci, which is part of the Kering Group, has made it onto the Top Global Brands List every year since 2000. Its skilled and innovative product craftsmanship, entwined with the freedom it gives employers to be creative, are what have earned the brand a place at the top.

In 2016, Gucci appointed a new Chief Executive (Marco Bizzarri) who reinvigorated the business with a unique transparent approach. Bizzarri's influence has transformed Gucci into a motivating place to work by encouraging employees to be innovative, discover new skills, take risks and have ownership over their creations. Not only have the changes had a positive impact on working environments, but Gucci is now the fastest-growing luxury brand and saw a value increase of 23 percent in 2019.

When it comes to responsible business, Gucci announced a 10 year plan back in 2017. It committed to eliminating animal fur from all collections, reduce environmental impact, enhance the lives of factory workers, and launched a campaign with Unicef's Girls' Empowerment Initiative to support women in the industry. Over half of Gucci's senior managers are now female from a variety of backgrounds.

If Gucci sounds like the next employer for you, its headquarters are based in Italy with the main offices in Milan, Florence and Rome. However, there are opportunities all over the world including UK, US, Paris and Tokyo.

PATAGONIA

Named the 'coolest company on the planet', Patagonia is an outdoor retailer known for its iconic fleeces, backpacks and wetsuits. It's also known as the retailer who isn't afraid to set its own path and go against the status-quo.

Ever since Patagonia was founded in 1973 it pledged to give back to the world by donating 1% of sales to environmental groups. Yvon Chouinard, the founder, said "there's no business to be done on a dead planet."

If looking after our world and the people in it are top of your agenda, then you'll be interested to hear Patagonia prioritises looking after communities we live in too. Its Patagonia Pro Program is a membership for outdoor professionals and businesses allowing them to apply for grants to improve activities for local societies.

Patagonia has an employee-first culture that means its retention rate is extremely high. The respect, support and benefits employees receive are hard to compete with - especially in the fashion industry.

On your first day of employment you're handed a "Let my people go surfing" handbook that encourages you to choose your working hours. Because of the trust the company gives employees, they always work hard and are dedicated to their roles when they are in the office. Employees are also given every other Friday off to enjoy long weekends with friends and family.

Childcare is a huge benefit for many working parents at Patagonia. It has childcare facilities on site, pays for Nannies to go on work trips when childcare is not available, and embraces babies and children in the office.

If Patagonia sounds like the perfect employer for you it has offices in California, Nevada, and the Netherlands.

ZALANDO

Since launching in 2008, Zalando has become one of the fastest growing online-fashion-retailers through combining the offer of popular global brands alongside its own label collections.

Zalando is a very modern company to work for and has a business-model based on uniting tech with fashion. If you're an expert in digital technologies and have an interest in fashion, this company is the perfect fit for your skill set.

The e-commerce's recruitment strategy has built a diverse and entrepreneurial employee culture - something that has become one its greatest assets. Zalando employs people from all over the world and has a workforce that includes over 100 nationalities. Alongside diversity, Zalando believes in giving employees autonomy and encourages entrepreneurship and putting your own ideas into action.

The e-commerce business has also been praised for supporting employees with families. Flexible working hours are available to parents and there's even a dedicated area for children in the office when childcare is not available.

When it comes to sustainability Zalando is making strides to improve its footprint. It launched a 'Sustainability Flag' in 2016 that highlights to customers' products made from organic cotton or recycled materials. It also promises to make 20 percent of its collections completely sustainable by 2023.

Zalando has fashion job opportunities all across Europe. Its headquarters is in Berlin, Germany, however there are also offices in Italy, Poland and Finland.

ADIDAS

Adidas is one of the most influential brands in the world leading the way in business when it comes to careers, equality and sustainability.

Listed as one of the best fashion companies to work for, Adidas is at the top for employee learning and development. The business prides itself on progressing existing talent and giving its workforce endless learning opportunities.

In 2018, the sportswear-giant launched a recruitment drive for digital talent with an Employer Branding campaign called 'Here To Create'. An emotive video was released telling real stories from real employees, showcasing the employer as an inspiring, creative and adventurous place to work.

Leading the way in sustainability, Adidas is using its high-profile-platform to change industry behaviours and ensure fashion and retail businesses protect our world. The company is a founding member of ambitious initiatives including Better Cotton, Leather Working Group and Fair Labour Association. Sustainable actions it has taken itself include reducing chemical usage, water consumption, and energy. In fact, Adidas has already achieved its energy reduction target one year ahead of schedule.

Adidas' headquarters are based in Herzogenaurach, Germany, however the company also has offices in Shanghai, Hong Kong, Amsterdam and Russia.

Considering your next career move in the fashion industry?

Get in touch with our Beyond Talent recruiters to help you find a new role beyond your expectations. Contact us.

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By Federica Pantanella
09 September 2020 09:00

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The best fashion brands to work for right now | Fashion jobs

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A round up of the best fashion brands to work for. Inspire your next fashion job with insights into top fashion companies.

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By Hanne Keiling

Updated May 18, 2022

Published February 22, 2019

The marketing field is available to people with a wide variety of abilities. Whether you are skilled in writing, analytics, graphic design, leadership or others, there are marketing careers available to you with high earning potential.

Marketing careers are also a good option for nearly any educational background. Whether you have studied marketing, business, English or art, there are marketing specialties that can benefit from your experiences. Many marketing titles vary from business to business, so pay close attention to job descriptions to ensure you are applying for the best-fitting position.

While other fields might have high-earning entry-level positions like engineering or health care, marketing earning potential increases as you gain more experience. In this article, we share several marketing jobs with high earning potential that might be a good fit for you.

Top marketing jobs

Many marketing positions have similar names with slightly different duties. Here are 15 well-paying jobs in the marketing field:

Primary duties: Community managers are responsible for maintaining and developing online communities related to a brand or company. Another interpretation of this title is a person who is responsible for representing a brand in online properties such as social media, reviews, forums and more.
Companies with this position: , ,

Primary duties: Web content specialists write copy that promotes a company's brand and is featured on its website. They often plan, research and coordinate various content pieces using content calendars. Web content specialists use search engine optimization best practices to craft content pieces, like blog posts, white papers, e-books and web copy, to feature on the company's website and rank high on search engines.

Primary duties: Search engine optimization specialists analyze and improve digital content to rank at the top of search engine results. SEO specialists determine how to best drive traffic to the company's website by constantly testing and analyzing data to determine trends. They also analyze data before and after implementing paid search campaigns. SEO specialists will thrive if they possess analytical skills, strong critical thinking and programming or technical skills.

Primary duties: Public relations managers are responsible for managing a company's public-facing image. They complete tasks such as developing relationships with key publishers, writing press releases and managing potentially damaging situations.

Related: Career Paths: Jobs for English Majors

In this video, a copywriter, brand manager and book editor describe their daily work and the skills needed to be great at their job.

Primary duties: Marketing executives, sometimes called account executives, work in agencies and marketing firms. They interact with customers and clients and cultivate relationships with clients by maintaining constant communication, building marketing strategies and managing campaigns. This position is well-suited for employees with people skills and an eagerness to learn how marketing campaigns operate.

Primary duties: Digital marketing coordinators collaborate closely with many marketing roles to oversee the proper implementation of marketing campaigns. They create and oversee campaign deadlines, manage the budget and coordinate the campaign from start to finish. Digital marketers should have organizational, time management and communication skills to be successful in this role.

Primary duties: Media planners are responsible for identifying optimal patterns, times and platforms for distributing a marketing campaign. They typically work for marketing or advertising agencies for one or more clients.

8.

Primary duties: Content marketing managers are responsible for developing and executing content strategies for a company to meet its sales goals. Content might include items such as blogs, videos, photos, infographics and more that is then distributed through various media.

9.

Primary duties: Account managers might work for agencies or publishers and are responsible for managing a book of business made up of one or more clients. They might also be responsible for upselling or carrying out renewal sales to ensure the client meets sales goals. They should manage a client's campaign to ensure their marketing and advertising goals are met.

Primary duties: Social media managers are responsible for overseeing and developing social media strategies for a brand. They might work at a marketing agency or directly at a company to increase and maintain the health of their social media presence.

Primary duties: Global marketing managers are responsible for focusing on a brand's international marketing presence. They oversee and maintain operations between multiple marketing managers who are responsible for different markets.

Primary duties: Digital strategists identify a business's goals to develop and execute digital marketing plans. While they might solve problems with both traditional and digital marketing products or services, their main focus is working with digital tactics.

Primary duties: Content marketers, sometimes referred to as copywriters, create multiple forms of content including whitepapers, blogs, ebooks, video scripts and website copy. Content marketers are often experts in the industry in which they work as well as knowledgeable of SEO best practices to get their content ranked well in the search engines. This role should be creative, skilled in researching and detail-oriented.

Primary duties: Brand managers are responsible for developing and maintaining the way a brand is perceived. They will work closely with design, marketing research and public relations teams to increase and strategically position a brand in the market.

Primary duties: Marketing analysts conduct customer satisfaction surveys, run competitive analysis and initiate product testing. Marketing analysts measure marketing campaign performance to identify successful patterns and characteristics. They are also charged with examining potential campaign challenges and troubleshooting how to overcome these challenges.

Primary duties: Data analysts collect and interpret data for various business functions. The difference between a scientist and analyst is that analysts simply perform data collection and interpretations as opposed to analyzing risk and providing decision recommendations.

Primary duties: Marketing directors are responsible for leading marketing groups to ensure processes run efficiently and both team and employee's personal goals are being met.

Primary duties: Business analysts are responsible for identifying and interpreting data to make important business decisions. They work with many different departments including finance, marketing and sales.

Primary duties: Product marketing managers are responsible for developing talking and presentation points for sales representatives to sell a product. They create sales collateral and train sales professionals on the best ways to market products for upselling, renewals and booking new business.

Primary duties: A vice president of marketing is in charge of managing a company's brand and image. They typically collaborate with the chief executive officer, chief operating officer and shareholders to determine the company's overall goals. Duties include setting targets for the marketing team, building a relationship with the media, preparing budgets and networking with industry professionals.

When applying for marketing positions, highlight your hard and soft skills by reviewing the job description and incorporating relevant keywords. Some common soft skills in marketing include effective communication, creativity, active listening and organization. You should also include any transferable skills if you are changing careers or applying for different positions that you have professional experience for.

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By Hanne Keiling Updated May 18, 2022 Published February 22, 2019 The marketing field is available to people with a wide variety of abilities. Whether you are skilled in writing, analytics, graphic design, leadership or others, there are marketing careers available to you with high earning potential.

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Download McKinsey's signature reports and special collections on the management issues that matter, from leading through the pandemic to digitizing operations.

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You guys voted, debated, exalted, and bitched-and we've heard you, loud and clear. Last month, we cobbled together a who's-who list of the most influential in fashion (at least, in our world), and it was finally time we closed the polls to tally up your votes. Of course, our initial list couldn't feature 'em all, and you guys really let us know the people you missed (until next time, Tom Ford, Stella McCartney, and Steven Meisel!). But we're ready for the big reveal... Whether through grassroots rackateering, a demonstration of a cult following, or just plain mass likeability, these were the people that have influenced you all the most. Click through for the final Fashion 50!

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Fashion 50- The Most Influential People In Fashion

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Here are who you voted as the top 50 most influential people in fashion.

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Anna Wintour
Editor-in-chief, Vogue
Vogue, c'est moi. No fashion figure has ever played her power as strongly and cannily as the feared, respected, sharply intelligent Wintour. She can make a fledgling's career in a single phone call (designers from John Galliano to Zac Posen owe her a debt of gratitude), anoint the next society muse (Lauren duPont, Jessica Joffe), and raise millions for her favorite causes ($26 million for the Met's Costume Institute in the past eleven years, $14 million for various AIDS charities). And let's not forget her burgeoning empire ( Teen Vogue, Men's Vogue, Vogue Living). Even paint-wielding peta activists and a whiny roman à clef can't touch her. In fact, she's been an inadvertent boon to the publishing industry, since The Devil Wears Prada spawned its own subgenre of chick lit.

Marc Jacobs
Head designer, Marc Jacobs International
Quietly, modestly, totally, Marc Jacobs has taken over. You see him everywhere, from the army jackets (even if yours is from H&M, it is, in a sense, by Marc) to the ubiquitous slouchy leather bags to the transformation of that once-sleepy stretch of Bleecker Street. In his other gig, as creative director of Louis Vuitton, he's single-handedly made that brand the most profitable of parent company LVMH's fashion stable. You may not immediately swoon for what he shows on the runway (ballooning volumes and bulky layering for fall, for example), but by the time the season changes, you will. Fashion: Julie Gilhart, Terry Lundgren, Elie Tahari ...

Thom Browne
Designer, Thom Browne New York
To the uninitiated, Thom Browne's flood-watch trousers and skinny jackets are geek revisited. But his shrunken preppy look is having a ripple effect-see Brooks Brothers' newest suit silhouette, the Fitzgerald, with its high armhole, slim cut, and skinnier pant. Next: The Influential Scenesters

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The Most Influential People in Fashion -- New York Magazine - Nymag

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Anna Wintour Editor-in-chief, Vogue Vogue, c'est moi. No fashion figure has ever played her power as strongly and cannily as the feared, respected, sharply intelligent Wintour.

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Hey you, scrolling on LinkedIn. Yes, you 🫵 You should be lying on the sofa doing nothing - not scrolling on LinkedIn. This is your sign to take some time away from the screen and switch off. Enjoy your time off and don't feel guilty for it! LinkedIn will still be here next year 😌 P.s. Yes, of course we scheduled this post 🤝

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Girls in Marketing | 266,563 followers on LinkedIn. A learning platform and community for marketers | Girls in Marketing is a learning provider and community for marketers. We're on a mission to reignite the spark and excitement in professional and aspiring marketers throughout their career by providing education, community and development opportunities.