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Question 1: How important would it be to you that the Career Kickstart program is explicitly associated with the AP Brand?

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Question 1: How important would it be to you that the Career Kickstart program is explicitly associated with the AP Brand?

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1. Not at all
2. Somewhat
3. A Great Deal

(Please comment and share more about your response)

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Question 2: If Career Kickstart is explicitly associated with the AP brand, what advantages could you see?

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Question 2: If Career Kickstart is explicitly associated with the AP brand, what advantages could you see?

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Consider your response from the following vantages:
- K-12
- Postsecondary
- Employers/Workforce

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Question 3: What disadvantages could you see?

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Question 3: What disadvantages could you see?

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Consider your response from the following vantages:
- K-12
- Postsecondary
- Employers/Workforce

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Question 4: Would your perception of either Career Kickstart or AP change if the two were associated with one another through marketing?

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Question 4: Would your perception of either Career Kickstart or AP change if the two were associated with one another through marketing?

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Please share detail about why below

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Utilize the CK name only establishing its own branding presence

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Question 1: If the Career Kickstart brand is marketed on its own, what characteristics or values should its branding emphasize to establish its own presence?

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Question 1: If the Career Kickstart brand is marketed on its own, what characteristics or values should its branding emphasize to establish its own presence?

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Consider your response from the following vantages:
- K-12
- Postsecondary
- Employers/Workforce

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Question 2: If the Career Kickstart program is marketed on its own,

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Question 2: If the Career Kickstart program is marketed on its own,

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(a) What specific elements or attributes from the AP brand do you feel are successful and could be incorporated or emphasized in Career Kickstart's branding?

(b) What specific elements or attributes from the AP brand do you feel should be avoided and not incorporated or emphasized?

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Question 3: Knowing what you know about Career Kickstart, what messaging do you think would resonate best with a student, family members, employers, and other stakeholders who will be weighing the value of these courses over other more traditional career and technical education courses?

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Question 3: Knowing what you know about Career Kickstart, what messaging do you think would resonate best with a student, family members, employers, and other stakeholders who will be weighing the value of these courses over other more traditional career and technical education courses?

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Please share detail about why below

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Remove the CK name and promote under AP brand only

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Question 1: If the Career Kickstart program is promoted under the AP brand only, what advantages could you see? 

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Question 1: If the Career Kickstart program is promoted under the AP brand only, what advantages could you see? 

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Consider your response from the following vantages:
- K-12
- Postsecondary
- Employers/Workforce

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Question 2: What disadvantages could you see?

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Question 2: What disadvantages could you see?

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Consider your response from the following vantages:
- K-12
- Postsecondary
- Employers/Workforce

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Question 3: If the Career Kickstart program is placed under the AP brand only, do you see any drawbacks for Career Kickstart's intent/purpose and/or AP's intent/purpose?

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Question 3: If the Career Kickstart program is placed under the AP brand only, do you see any drawbacks for Career Kickstart's intent/purpose and/or AP's intent/purpose?

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Please share detail about why below

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Question 5: If the Career Kickstart program is associated with the AP brand, what specific elements or attributes from the AP brand would you like to see incorporated or emphasized?

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Question 5: If the Career Kickstart program is associated with the AP brand, what specific elements or attributes from the AP brand would you like to see incorporated or emphasized?

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Please share detail about why below