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ExampleExampleExampleExampleExampleExampleExampleExampleExampleExample

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An African-American family eating at a McDonald's restaurant

Advertisement of a cheap, practical, child-friendly, quality restaurant

Well-dressed people with trendy clothing

Most ages are shown in the drawing

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In my opinion this is not derogatory the the African-American community.

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-Well dressed kid with glasses
-Two hamburgers
-People are in nice car
-Drinks in hand
-Mouthfull
-African American Vernacular Language
-Vintage picture quality
-Black people
-McDonald's logo
-Well trimmed haircuts
-Sit in backseat
-Both started eating already
-Happy faces

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- Sweet family
- Inclusion
- Eating = Happy
- Mcdonalds think African Americans are associated with rapping
- Are they talking and eating?

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- Did Mcdonalds sell more after this?
- Are they getting drive through service?
- Were people offended by the stereotypes?
- Do ads still target African American communities like this?

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smiling and happy whilst holding a mcdonalds burger

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repetition of makin' it

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You see three main images: the largest is an african-american man sleeping happily, then you see a smaller image of the man supposedly at work or on his way to work eating a burger. On the bottom left, theres also pictures of the actual breakfast meals. This add also has a larger text, with "We do it all for you" being in bold.

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- Possibly a father with his son
- burgers, fries, soda
- white bold texts to highlight the important phrases
- the son is pointing at something
- mcdonald's logo
- Only black people
- Old style clothing, not too fancy
- kid is wearing a hat
- bonding

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he is happy

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I think this add is targeting families to show how it's a good environment.
I think this target may also target African Americans.
I think the "we do it all for you" is catchy and lets the audience know that Mcdonald's as "everything"
They are promoting fries.

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less aimed at audiance and more description of the ingredients

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- Were people offended by the language used?
- How  much money did they make from this campaign?
- Was this seen as appropriate back then?

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We think the purpose of this advertisement is to show how easy it is to access - even for a worker.

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Very descriptive of the ingredients, saying things like "Made with ground beef that's 100% purer and leaner than most beef you buy at the store" Aiming to say that they make burgers better than you can

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how did this ad help mcdonalds make more money?

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is this actually aimed at anyone in particular?

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what does the "we do it all for you" slogan mean? who are they doing it all for?

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Is the breakfast healthy? - Does it keep you full for your day at work?
Is it actually as accessible as they tell?

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- I wonder if this add was successful
- I wonder if this add was racially motivated
- I wonder if the add reached the right audience
- I wonder who the audience was for this add
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