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e-PORTFOLIO Gardenia Bakeries (KL) Sdn Bhd

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Durkanantini A/P Pulanthiran, S.A. (28 November, 2016). OM (Gardenia).docx. Retrieved 8 May 2022, from CourseHero: https://www.coursehero.com/r/wD7mVYPj/

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The preview shows page 5 - 7 out of 34 pages.

FACULTY OF BUSINESS AND ACCOUNTANCY OPERATIONS MANAGEMENT PMS3123 GROUP ASSIGNMENT GARDENIA BAKERIES (KL MALAYSIA) SDN BHD PREPARED TO: MADAM NORLIANA BT.AHMAD SHAH GROUP MEMBERS: NAME MATRIC ID DURKANANTINI A/P PULANTHIRAN 4183007791 SHAMINI A/P VALLAVAN 4183008371 SATHIESWARY A/P NEDUNCHELIAN 4183008191 THIYANESHWARI A/P K. MURUGESU 4183007951 SRI THARSHINI A/P VISVANATHAN 4183007511

ABOUT GARDENIA(KL) BAKERIES SDN BHD Gardenia bakeries is a subsidiary of a food listed company,QAF Ltd,which also operates Gardenia Singapore, Gardenia Philippines , and will soon be opening Gardenia bakery in Fujian,China. BACKGROUND/HISTORY OF THE COMPANY Gardenia Food Industries (Gardenia) is a multinational company that founded in Malaysia on year 1969 in East Malaysia. Gardenia originally was founded by an American named Horatio Sye Slocumm, an employee of International Executive Service Corps. Mr Slocumm who had 35 years of baking experience together with America's leading chain of bakeries. Gardenia was born successfully after 45 years of hardship. Gardenia now has become a Malaysia leading brands of bread manufacturer. Gardenia produced the first loaf of bread in year 1986. Gardenia becomes the leader in the bakery market with an outstanding 99% brand recall rate and 80% top-of-mind recall within 4 years. The company multiply its products chain throughout the years, which slowly become better and soon best. ACHIEVEMENTS.

1. DESIGN OF GOODS AND SERVICES  What good or service does the company offer?

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 Does the company meet the customer expectations?

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also looking forward for a fresh and convenience bread that they can consume at low health risk and can get it easily. To fulfil their demands, Gardenia have done its very best to provide daily baked bread to their customers and have more delivery channel such as supermarket, grocery shop or even hawker along the road. Also, the most preferred brand for breads in Malaysia is Gardenia. Below is the table which shows the results of consumer survey done in Skudai, and found 5 major brands of bread in Malaysia. Variables F Percentage Daily's 23 12.8 Bonanza 10 5.6 Gardenia 123 68.7 Delicia 3 1.7 Massimo 15 8.4 Other 5 2.8 Amongst all, around 69% respondents preferred Gardenia making it strongest brand from consumers' perspective. The consumers of Daily's bread are 13 percent, Massimo are 8

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OM (Gardenia).docx - FACULTY OF BUSINESS AND ACCOUNTANCY OPERATIONS MANAGEMENT PMS3123 GROUP ASSIGNMENT GARDENIA BAKERIES (KL MALAYSIA) SDN BHD PREPARED | Course Hero

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The preview shows page 5 - 7 out of 34 pages. FACULTY OF BUSINESS AND ACCOUNTANCY OPERATIONS MANAGEMENT PMS3123 GROUP ASSIGNMENT GARDENIA BAKERIES (KL MALAYSIA) SDN BHD PREPARED TO: MADAM NORLIANA BT.AHMAD SHAH GROUP MEMBERS: NAME MATRIC ID DURKANANTINI A/P PULANTHIRAN 4183007791 SHAMINI A/P VALLAVAN 4183008371 SATHIESWARY A/P NEDUNCHELIAN 4183008191 THIYANESHWARI A/P K.

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How We Made Our Bread. (n.d). Retrieved 10 May, 2022, from Gardenia Web Site: https://www.gardenia.com.sg/bakery.aspx

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Gardenia uses the traditional American Sponge and Dough bread-making method to bake you that soft-textured loaf with a tender crust and distinct taste. This unique method ensures that Gardenia's bread stays fresh longer and tastes so good you can even eat it on its own.

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Gardenia: So Good You Can Even Eat It On Its Own

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Gardenia uses the traditional American Sponge and Dough bread-making method to bake you that soft-textured loaf with a tender crust and distinct taste. This unique method ensures that Gardenia's bread stays fresh longer and tastes so good you can even eat it on its own.