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Trump University (also known as the Trump Wealth Institute and Trump Entrepreneur Initiative LLC) was an American company that ran a real estate training program from 2005 until 2010. It was owned and operated by The Trump Organization. A separate organization, Trump Institute, was licensed by Trump University but not owned by The Trump Organization. In 2011, amid multiple investigations, lawsuits and student complaints, it ceased operations. It was founded by Donald Trump and his associates, Michael Sexton and Jonathan Spitalny, in 2004. The company offered courses in real estate, asset management, entrepreneurship, and wealth creation.

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: PAINFUL

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"Google Glass is a brand of optical head-mounted display designed in the shape of a pair of eyeglasses. It displayed information in a  smartphone-like, hands-free format. The headset received a great deal of criticism amid concerns that its use could violate existing privacy laws.

On January 15, 2015, Google announced that it would stop producing the Google Glass prototype, to be continued in 2017 tentatively. In May 2019, Google announced the Google Glass Enterprise Edition." - Wiki

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: PAINFUL

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"The N-Gage was a smart  smartphone combining features of a mobile phone and a  handheld game system. N-Gage attempted to lure gamers away from the Game Boy Advance by including telephone functionality. This was unsuccessful, partly because the buttons, designed for a telephone, were not well-suited for gaming. The original N-Gage was described as resembling a taco, which led to its mocking nickname "Taco phone" - Wiki

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: RIP

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The reformulated Coke was introduced in April 1985. In 1992, it was renamed Coke II. However, the American public's reaction to the change was negative, and "New Coke" was considered a major failure. Coke II was discontinued in July 2002. It remains influential as a cautionary tale against tampering with a well-established and successful brand

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: PAINFUL

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Microsoft launch the Zune in 2006 as competitor to iPod. The biggest failure was that it was simply late to the game.

Hype Level: KARDASHIAN
Failure Proportion: MASSIVE
Cost to Company: PAINFUL

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"It is remembered for the one model it produced — the stainless steel sports car featuring gull wing doors.   The lack of demand, cost overruns, and unfavourable exchange rates began to take their toll on DMC's cash flow in late 1981. The company had estimated its break-even point to be between 10,000 and 12,000 units, but sales were only around 6,000." -Wiki

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: RIP

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"Kin was a short-lived mobile phone  designed for users of social networking  Microsoft described the phones' target demographic as men and women between ages 15 and 30. Microsoft invested two years and about US$1 billion developing the Kin platform." - Wiki

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: PAINFUL

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Free to internet users, a cat-shaped handheld barcode reader to open a URL by scanning a barcode on a printed matter. "CueCat isn't worth installing and using, even though it's available free of charge ... In order to scan in codes from magazines and newspapers, you have to be reading them in front of your PC...  fails miserably. Using it is just unnatural and ridiculous... ."  WSJ, 2000

"...not solving a problem... feeble business idea" Spolsky, 2000

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: RIP

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Swedish Fish Oreos, contrary to popular belief, were as real as ever. Back in the summer of 2016, Oreo rolled out this particular flavor at Kroger stores nationwide. Like many of the brand's nontraditional flavors, the Swedish Fish-flavored cookies only hit shelves for a limited time. This lack of availability made the flavor hard to come by and many only saw the Oreos on social media. Though the release of Swedish Fish Oreos generated a serious amount of social media buzz, the consensus was overwhelmingly negative, making it unlikely Oreo will bring back the flavor in the future

Failure: Massive; Cost to company: So-So

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Dolls which uses speech recognition  technology in conjunction with a mobile app to recognise the child's speech and have a conversation. The doll uses the internet to search what the child said which then answers with what it collected online. The doll is banned in Germany as an illegal surveillance device.

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: PAINFUL

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HP was eager to compete with the iPad when it released the Touchpad in 2011 with a huge event and expensive advertising. However, it soon became clear that HP had rushed the release of its product with a poor operating system and lots of bugs. Stores soon faced excess inventory and were forced to slash prices. HP eventually discontinued the Touchpad and took a loss of hundreds of millions of dollars.

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Company: Colgate

Year introduced: 1982

What it was: Frozen meal

Many of the worst product flops in recent memory were caused by otherwise popular brands wandering too far outside of their area of expertise. Colgate Kitchen Entrees may be the best example of such a product failure. When it came to pre-prepared frozen meals, Americans had plenty of options in the 1980s. Perhaps because consumers naturally associated the Colgate name with toothpaste, there was never much of an appetite for pre-made meals bearing the Colgate logo.

Failure : Massive

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Countries around the world have invested millions in inventing and producing C-19 testing robots. Howerver, the implementation and rollout has not been so obvious and impactful in many countries.

EPIC failure in terms of ROI of this invention from what we can see now.

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What else do you think belongs here? Feel free to add them all!  Don't forget to add wall notes. Analyse the failure based on:
1. Hype Level
LOW
MEDIUM
KARDASHIAN
2. Failure Proportion
MODERATE
MASSIVE
EPIC
3. Cost to Company
SO-SO
PAINFUL
RIP

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Lame solution looking for a problem that does not exist. 

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Lame solution looking for a problem that does not exist. 

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7th generation flagship phone which sadly had to sink due to explosion issues

Failure Proportion: Kaboom

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Harley Davidson perfume

Company: Harley Davidson

Year released: 1994

What it was: Perfume

Harley Davidson is one of the most iconic and valuable brands in the world. It is also one of the most masculine brands. The company has not deviated considerably from this manly personality, although it has tried. The company released Legendary Harley-Davidson, a cologne for men, among several other varieties, starting in 1994. Another perfume, Black Fire, hit the market as recently as 2005. All are now discontinued. In the 1990s, the company released a number of other products, including wine coolers and aftershave, which after failing miserably have also become classic cases of brand overextension.

Epic Failure

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"The Newton is a series of personal digital assistants (PDAs) developed and marketed byApple Computer, Inc. An early device in the PDA category it was the first to feature handwriting recognition. Considered technologically innovative at its debut, but a combination of factors, some of which included its high price and early problems with its handwriting recognition feature, limited its sales. This led to Apple ultimately discontinuing the platform at the direction of Steve Jobs  in after his return to the company." -Wiki

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: PAINFUL

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Replaced by handphone and google translation with no additional cost and no additional device required

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TASK 2: PICK ONE FAILURE FROM THE MUSEUM AND IN YOUR GROUP... (15 mins)

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TASK 2: PICK ONE FAILURE FROM THE MUSEUM AND IN YOUR GROUP... (15 mins)

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1. Tell each other about the company, object, technology that you read about or added to, that has failed

2. Discuss what contributed to its failure.

3. What role does failure play in innovation?