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WHY PRINT MARKETING STILL MATTERS IN THE DIGITAL AGE

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WHY PRINT MARKETING STILL MATTERS IN THE DIGITAL AGE

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In today’s hyper-connected digital world, where information is just a click away, it’s easy to assume that print marketing has lost its relevance. However, contrary to popular belief, print marketing continues to hold a significant place in the advertising landscape. With its tangible nature and unique ability to engage the senses, print has a lasting impact that digital mediums struggle to replicate. In this article, we delve into the enduring power of print and explore why it still matters in the digital age.

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Discover the impact of print marketing. Our experts create captivating campaigns that engage your audience. Contact us for a personalised strategy!

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How to make your Annual Report Stand Out? 

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How to make your Annual Report Stand Out? 

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It’s the time of year when Australian companies, government agencies, charities, and not-for-profits are getting ready to print an Annual Report. These reports are often thought of as just boring financial information, but many organisations will put a lot of time and effort into them, so they can be used as the flagship for their marketing for the coming year.

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How to Stand Out from the Crowd

It's the time of year when Australian companies, government agencies and charities and not -for-profits are getting ready to print an Annual Report. These reports are often thought of as just a boring financial information, but many organisations will put a lot of time and effort into them, so they can be used as the flagship for their marketing for the coming year.

The big question then becomes, what can I do to make my Annual Report stand out from the crowd? There are many elements that can be incorporated into an annual report to give it that special WOW! factor. Let's explore some options, starting with the cover.

Annual Report Covers

Celloglaze

This is a thin film which is heat bonded to a cover. Celloglaze comes in many finishes, but the most commonly used finishes are gloss and matt. This coating is sometimes referred to as 'laminate'. Celloglaze acts like a protective coating which can increase the lifespan of the item it is applied to. Celloglaze is a great way to finish off an annual report as a stand alone option, but it is also a wonderful foundation on which to add other finishes to highlight certain design aspects or the organisation's logo

Spot Gloss UV

This is the application of a UV gloss coating to certain areas of the printed cover, but not to the entire surface. When applied, this coating gives a highly glossy finish which has the appearance of a varnished surface. Spot UV is often applied to a matt celloglazed surface to take advantage of the extra contrast between the matt base and the highly glossy UV finish. This has the impact of attracting attention to the coated areas and will also give the impression that this is a high quality printed item.

Matt Spot UV

This is the application of a matt UV coating to certain areas of the printed cover. The greatest impact and contrast is achieved when applied over a gloss celloglazed cover. This combination is much less common and will definitely allow you to stand out from the crowd.

Hi-Build Spot UV

Regular spot UV has a flat finish. Hi-build spot UV, on the other hand, is applied as a much thicker varnish and is raised up from the surface of the annual report cover. Hi-build spot UV gives the illusion of an embossed surface to the audience. With this tactile finish, various design elements on the cover can be highlighted. Hi-build spot UV is a great way to attract the attention of your audience and to show off a bit of flair.

Die Cutting

This is the process of using a die (a thin razor sharp steel blade bent into a certain shape) to cut outlines out of base card stock in a specific pattern. Using this method the die cut patterns are uniform throughout the entire batch of covers. Highlight your logo by die cutting a custom window for it to show through. This is a great way to make your annual report cover stand out and make it a topic for conversation.

Textured Card Stock

Knight textured card from Ball and Doggett is another wonderful way to add a tactile feel to your annual report covers. This range of bright white, uncoated paper inspires confidence and strength with it's extra bulk. The most popular Knight textured finishes are the Knight Linen and Knight Hammered ranges. Both of these have high ink retention to not only give them a quality look, but also that wonderful feeling too. Ball and Dogget recommend this paper for use in Annual Reports.

Annual Report Text Pages

When considering stocks to use for your text pages, you need to look at the approximate age of your possible viewing audience. A younger viewer will be quite taken with a bright glossy interior and will not mind the surface reflecting the light. The bright appearance will hold their attention well. An older viewer will have issues with reflection from the shine of the gloss paper and will be far more comfortable reading a matt, or uncoated paper, which will diffuse the light to make the text easier to see. Keep this in mind when making your paper selection.

100% Recycled Uncoated Paper

This is the perfect choice for an eco friendly annual report. There are ranges of recycled paper available which are bright white with excellent environmental specifications. Some of these papers are made from 100% post consumer recycled waste and can be carbon neutral. The great advantage with this type of paper is the way it takes the ink when printing photographs on the annual report text pages. Most recycled papers have a semi smooth surface, which lends a dreamy, nostalgic style to the photos. This will bring back memories of magazines in the 60's or wedding magazines now.

Silk/Matt Coated Papers

These paper types are a popular choice for text pages in annual reports. The crispness & clarity it gives to the printed words and text is the reason for its popularity. Silk/Matt coated papers are semi gloss coated papers without the hard glare of a glossy page. These are generally high white papers which are available in both text and cover weights. The excellent thing about these types of paper is that they also tend to be quite economical.

Carbon Neutral Papers

If one of your core values is sustainability, then you can show your support for the environment by using carbon neutral papers. If a paper is carbon neutral, it means that it has been produced by a paper mill that calculates all of its carbon usage in the manufacturing process and then offsets it. (An offset is as initiative that funds projects which produce emission free energy such as wind farms).

It is best to speak with your printer about cover and text choices to make your Annual Report stand out from the crowd. Newcastle's number one print company, Jennings Print Group is the ideal choice to print and bind this document for you. Jennings Print Group are able to assist with the graphic design of the annual report to show off your branding and services to their best advantage. With their help you can turn a potentially boring old annual report into a marketing triumph.

When you are ready to produce your next annual report, please get in touch with Jennings Print Group via 02 4933 5735 or go to the website at https://www.jenningsprint.com.au/.

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It's the time of year when Australian companies, government agencies and charities and not -for-profits are getting ready to print an Annual Report. These reports are often thought of as just a boring financial information, but many organisations will put a lot of time and effort into them, so they can be used as the flagship for their marketing for the coming year.

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Even in the digital age, a well-thought-out business card still stands out. Business cards have been around for quite a long time; there’s even an article identifying the Chinese as having invented calling cards as far back as the 15th century. After hundreds of years, the business card still plays a vital role in a business setting.

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Even in the digital age, a well-thought-out business card still stands out. Business cards have been around for quite a long time; there's even an identifying the Chinese as having invented calling cards as far back as the 15 th century. After hundreds of years, the business card still plays a vital role in a business setting.

Have you heard of the virtual business card? It was invented and even tried to replace a printed business card, but nothing can add to the impact of a first meeting than an exchange of printed out business cards. An article from lifestyle website Executive Style argues that the exchanging of business cards is an essential part of the ceremony of meeting a person in a business setting. Despite with the advent of business-centric social media platforms such as LinkedIn, a business card still proves to be more appealing, especially in a face-to-face meeting.

That only highlights the need to make your business card stand out. Especially if you'll be attending a networking event, where business cards are being exchanged in every corner of the room. You don't want your business card to end up left on a table or worse, abandoned on the floor.

Make your business card stand out with these 5 tips

1. Opt for a simple business card.

Yes, your business card should stand out. This, however, doesn't mean you want it looking too cluttered because of too much information or too many details on the layout.

Remember that your business card should only provide a snippet of information about you. Your business card is not a novel; it should not tell your whole story. Basically, you'd want to inspire people to learn more about you. You need to find that perfect balance between design and empty space. Especially in such a limited area, less can definitely be more.

2. Choose a design that fits you.

Make sure that in picking your business card's design, it aligns with your values, the services you offer, and your personality. The people you meet should be able to make a connection between you and your business card. Consider a printing service provider that also does great graphic design. Take note of the following aspects when it comes to determining the design of your business card:

3. Utilise your blank space.

As we just mentioned, simplicity is key. But this does not automatically mean that your business card should be all blank/white space. A good idea is to use your own illustration, or even a photograph. This is most especially applicable to designers, illustrators or photographers. Use your business card's blank space smartly and showcase your work.

4. Don't forget about the back side of your business card.

Your business card only holds a few pieces of information about you. Sometimes it can be so few that you are left with a completely blank space at the back. Don't let this space go to waste and think of something creative to make your business card stand out. Consider the following suggestions in designing the back of your card:

5. Consider a tactile route.

Make a unique first impression with your business card by switching up the paper texture, the finish (matte or glossy), or making the edges rounded instead of squared off. Check with your printer, they should be able to recommend different print finishing services to you.

6. Take note of the size.

The standard business card size in Australia is 90mm by 55mm, which is around 3.5 inches by 2 inches. Most business cards come in this size, and it is the easiest to prepare and print. But this should not stop you from being creative. This is most applicable to those in the creative and entertainment industries.

Check if your trusted Newcastle printer does die-cutting, so you can customise the shape of your business card. However, you still have to make sure that the size and shape match with what you're trying to sell. If in doubt, go back to tip number one, which is to opt for a simple business card.

The Jennings Print Group should be your go-to for business card concerns.

Having a hard time creating your business card design? Need some advice on the finish or the type of printing to be done? Jennings Print Group can help you achieve the perfect business card for you.

Jennings has over 45 years of experience in printing services. We're a family-owned print house, and we've worked with various clients including small business and corporate ones. Let's help you design a business card that stands out. Call us now at 02 4933 5735 for enquiries.

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How to Make Your Business Card Stand Out - Jennings Print

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Even in the digital age, a well-thought-out business card still stands out. Business cards have been around for quite a long time; there's even an identifying the Chinese as having invented calling cards as far back as the 15 th century. After hundreds of years, the business card still plays a vital role in a business setting.

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Business Marketing through different platforms

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Business Marketing through different platforms

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In our current digital age, most industries are looking at marketing that can be done on digital platforms such as Facebook, Instagram, and LinkedIn. There seems to be one trusted format that is missing from this line-up. Good, time-tested, print marketing.

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Marketing is a necessary component of the day to day functioning of every company, but it can be a complex and time-consuming operation. The list of requirements to take into consideration can seem endless starting with:

Conducting market research

Identifying your points of difference

Preserving your business brand

Choosing the method and platform for your campaign

Setting your budgets

Setting your campaign goals

Selecting your KPI criteria

With that being just a small sample of the things to look at, it is no wonder that many companies are looking to take the pain out of their marketing. Check online at Small Business WA for more handy hints and information for what to take into consideration for your next marketing campaign.

In our current digital age, most industries are looking at marketing that can be done on digital platforms such as Facebook, Instagram, and LinkedIn. There seems to be one trusted format that is missing from this line-up. Good, time-tested, print marketing. There are some brands out there who still use printing to engage and inspire their customers with catalogues, flyers, brochures, customised notepads, and printed vouchers.

Print marketing is still very popular and, according to CampaignDrive, 92% of shoppers say that they prefer print marketing when making a purchasing decision. We then have to ask the question: Why is print so popular and effective? The answer comes down to the fact that a digital message will arrive, be looked at, and then the person will either make a spot decision and purchase or just get on with their day. Digital media is also limited by the attention span of the viewer. Anyone in digital marketing will tell you that the message needs to be short and to the point so it can be viewed in seconds. This means the customer will seldom receive enough information in that time to make an informed decision.

With printed media there is the added advantage of longevity. If you hand a customer a flyer or brochure, they can read it at their leisure but they also have the advantage of reading it again if they need to prior to making a decision. This also alleviates the pressure of needing to make a decision on the spot, like with digital media. The other advantage is that there will be enough product information on the printed material to make a decision they are happy to go ahead with.

The best way to take the pain out of your marketing is to engage a reliable print company like Jennings Print Group to do this for you. Jennings Print is a family-owned, quality printing firm which services Newcastle, Lake Macquarie, Maitland, the Hunter Valley, and the Central Coast. Jennings Print works with small businesses all the way through to large multinational corporations.

The Jennings team prides themselves on their attention to detail and their commitment to exceeding the customer's expectations from the time the enquiry is received through until the time the order is delivered. Jennings Print provides their customers with all of their promotional marketing needs from a single, reliable, high-quality source. They will assist you with creative marketing, glorious designs, brand consistency, exceptional quality and fantastic imagery that's 'Pinspirational'.

The range of products available from Jennings Print will meet all of your corporate marketing needs. The selection includes booklets, brochures, flyers, business cards, and promotional products, and of course they can also produce high quality product catalogues to cover your entire range. It doesn't stop there, Jennings Print also have graphic design facilities, pull-up banners, posters, window decals, vehicle signage, and so much more.

Every item with your logo on it is a part of your brand awareness and therefore a part of the marketing collateral for your business. This even filters down to the safety products you use throughout your organisation. Jennings Print offers a full range of branded safety products including danger tags, information tags, inspection stickers, first aid signs, warning signs, emergency signs, and fire signs. Visitors can feel secure in the knowledge that their safety is a priority for you. Another advantage of this is that the company brand is on display, upholding your marketing strategy.

If you would like to save time, save money and take the pain out your marketing, please contact Jennings Print on 02 4933 5735 or via the website at www.jenningsprint.com.au.

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How to Take the Pain Out of Marketing - Jennings Print

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Marketing is a necessary component of the day to day functioning of every company, but it can be a complex and time-consuming operation.

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The digital age has changed the way we communicate with customers. As business owners, we now rely heavily on the internet and email for day-to-day operations. We can even talk directly to our customers via chat. Why then do you still need corporate stationery?

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Why You Need Corporate Stationery - Jennings Print

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Corporate stationery is not just your official letterhead. It includes all printed documents that bear your business name, logo, slogan, and other details.

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Believe it or not, nothing can replace the good old business card. The fact that it has stuck around for over a century shows the benefits that giving out business cards brings to professionals and business owners.

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You have a potentially great business to showcase to prospective customers. You have your own website, and you've set up social media pages to get the word out. You even have a well-written LinkedIn profile that will surely allure potential customers and business partners alike.

Most of all, you have a promising business strategy that you can't wait to roll out.

Then, when everything looks all geared up, you have a gut feeling that something's left out. Something's missing.
Business cards.
You want to trust your hunch, but then you ask, "Are business cards still necessary today?"

Every professional or business owner knows business cards are still necessary for 2019.

Believe it or not, nothing can replace the good old business card. The fact that it has stuck around for over a century shows the benefits that giving out business cards brings to professionals and business owners. Even the super successful ones, who have the most flawless online marketing and advertising strategies for their businesses, still have a handful of business cards in their pockets and portfolio at all times.

Still not convinced? Here are compelling reasons why business cards are still necessary in 2019 and why you should stock up on them if you haven't already:

1. Business cards are still essential in 2019 to allow you to give a good lasting impression and reputable branding.

Given the choice between two cheesecakes - one baked and presented to smooth to perfection texture and presentation and another served in a sloppy and messy way - you know pretty well which you want to order and eat, right? More often than not, customers will go for the former as they look legit and scrumptious.

The same principle applies to business owners and professionals like you. Prospective clients and partners will most likely engage with someone who they see as upfront and professional-looking. Giving out well-crafted business cards creates the impression that you are an authority in your field, an authentic professional with credibility and a solid reputation. This is the kind of branding that you need to have to get these clients and partners to do business with you.

Magic? No, not really.

Studies show that people typically draw conclusions about others from the limited information they see or perceive in the moment. Therefore, you want nothing but to give all the favourable cues and information about you and your brand in these brief engagements.

Given our fast-paced day and age, it is in these encounters that you will realise that business cards are still necessary in 2019.

2. Business cards make sharing of information easier and faster.

Business cards give you a sure and easy way to share your brand and business with as many people as you meet daily. They are tangible objects that retain their purpose and usefulness, even without an internet connection or mobile data available.

Sure, sharing online LinkedIn profiles and website links with prospective clients seems easy and time-saving. However, this degree of efficiency is not always the case. If you are at a forum, convention, or summit, having a business card on hand decreases the chance that a client gets away without you getting the word out about your brand or business.

Moreover, being tangible objects, business cards can be handed to basically anyone. Now, that's easy and fast!

3. Business cards humanise business engagement and communication.

Sending out emails is good, but a face-to-face meeting, even if it's just small talk over wine or coffee is more impactful. What better way to make prospective clients remember your business than living an imprint in their memories through meaningful conversations and thoughtful business cards?

Digital marketing, while more efficient and faster, is often too impersonal. Clients these days are well aware that messages sent online and other digitised means are generic. Most of the time, they come in templates intended to be read by a wider audience.

When you meet with a prospective customer, whether on a set date or by chance in a convention, you can create a personal connection that transcends emails and mobile phones. You get to observe their demeanour and reactions while they see your professionalism, motivation, and determination. And there's no better way to cap off a good start than handing them your business card personally.

4. Business cards give prospective clients total recall.

Humans will be humans. At the end of the day, human nature prevails, and people perceive things only when they can associate them with any of the five senses.

In a study published online by the University of Lausanne in Switzerland, experts reveal that humans perceive their environments through exposure to interacting signals and stimuli. Consequently, they remember sounds when associated with images and vice versa. No wonder, taking notes during discussions have been shown to increase memory in students and adults alike.

The same goes for business cards.

To be able to engage meaningfully with prospective customers or colleagues, business cards are still necessary. They enhance discussions or conversations by bringing the communication to a whole new level. As opposed to someone who just sends an email about their business, clients recall better those who gave them something they can physically see and hold.

Want to be sleek and memorable to clients? Jennings Print Group is here to help!

Located in the heart of Newcastle, Jennings Print has been specialising in offset, digital and corporate colour reproduction for over 45 years. With our commitment to give clients more than just efficient and cost-effective printing services, we make sure that to satisfy our customers' specifications and even exceed their expectations.

Whether you want to have business cards that will showcase how great your brand is or promotional marketing materials to augment your business, Jennings Print has everything you need to get your business noticed. We are adept in working with small-scale businesses and big brands alike. We guarantee that you will be getting the best value for your money and the most high-quality booklets, brochures, catalogues, flyers, business cards, corporate stationery, and other promotional products you need to give your brand a boost.

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Are Business Cards Still Necessary in 2019? - Jennings Print

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You have a potentially great business to showcase to prospective customers. You have your own website, and you've set up social media pages to get the word out. You even have a well-written LinkedIn profile that will surely allure potential customers and business partners alike.

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Fund Raising Awareness to support the fight against Brain Cancer

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Fund Raising Awareness to support the fight against Brain Cancer

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Jennings Print General Manager, Mark Jennings, has committed to the Mark Hughes Foundation Mt Kilimanjaro Trek to make a difference and join the fight against brain cancer. This year a group of 25 MHF supporters will trek to the summit of not only Africa’s tallest peak but the world’s tallest freestanding mountain, Mount Kilimanjaro.

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Jennings Print General Manager, Mark Jennings, has committed to the Mark Hughes Foundation Mt Kilimanjaro Trek to make a difference and join the fight against brain cancer. This year a group of 25 MHF supporters will trek to the summit of not only Africa's tallest peak, but the world's tallest freestanding mountain, Mount Kilimanjaro. The summit, named Uhuru Point, is 5895 metres (19,341 feet) above sea level. It is a significant challenge, but nothing compared to what those battling brain cancer go through. Brain Cancer is the leading cause of cancer death in children and those under 40 years of age.

Join us in raising awareness, but most importantly vital funds with a target of $600,000 this year. This funding is required to support a Brain Care Coordinator in regional and remote NSW. Following diagnosis, brain cancer patients travel to major hospitals in our capital cities and large regional centres for treatment. This initial care and treatment is expertly delivered for these patients with face to face care. Care Coordinators assist patients with their multi-disciplinary care, assist with access to clinical trial opportunities and coordinate allied health services. Following this initial treatment, many patients are able to travel home to receive follow up treatments and other allied health services closer to family and friends. However, for those living in regional or rural areas, Brain Cancer Care Coordination services are not readily available on the ground. These patients struggle to access these treatments, trials and services without the expert assistance city patients receive. This $600,000 will contribute towards a multi-year project, which will see a Brain Cancer Care Coordinator service patients and their carer's across northern NSW, both remotely and with face to face assistance. This pilot project will also evaluate all current models of remote care to develop a best practice model for future expansion of support services by providers across the country.
"As a business, Jennings Print has been a proud supporter of the foundation since day 1... and this is a great opportunity on a personal level in which I can contribute in the fight against brain cancer and in helping find a cure. I'm inspired by the work of the Mark Hughes Foundation and wanted to support them by raising money as part of my participation in Kilimanjaro Trek, Tanzania 2019. I would be most appreciative if you could please help me help the Mark Hughes Foundation by giving whatever you can" - Mark Jennings

Please help support Mark in the quest to provide Brain Cancer Care Services to those in need by donating using the 'Give Now' button via the below link:
kilimanjaro2019.everydayhero.com/au/mark-jennings
The more people that know about the Mark Hughes Foundation, the greater the impact, so please also spread the word by sharing Mark's page with as many contacts as possible. You can also read more about the MHF here.

Thank you in advance for your generosity, it means a lot!

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Support Mark Jennings in Joining the Fight Against Brain Cancer! - Jennings Print

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Jennings Print General Manager, Mark Jennings, has committed to the Mark Hughes Foundation Mt Kilimanjaro Trek to make a difference and join the fight against brain cancer. This year a group of 25 MHF supporters will trek to the summit of not only Africa's tallest peak, but the world's tallest freestanding mountain, Mount Kilimanjaro.

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Once you’ve decided you’re hosting an event, presenting at a conference, or exhibiting at a trade show, there’s a lot of work to do. Don’t let this scare you, we’re here to help, giving you a marketing checklist for your next event or conference to follow!

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Once you've decided you're hosting an event, presenting at a conference or exhibiting at a trade show, there's a lot of work to do. Don't let this scare you, we're here to help, giving you a marketing checklist for your next event or conference to follow! The work involved includes planning pre-event, the work during/at the event, and post-event. An event is a great marketing opportunity for your business if done successfully. To make the most of your event, or presence at a conference or trade show, we have a few tips and tricks.

Planning before your event

Depending on the timeline, how far away the event is, and what your resources are to promote the event, this will differ slightly. However, there are some universal tips we can give you to consider when planning your event.

When planning your event, you need to consider what you want to achieve from it. Are you wanting to build brand awareness, promote a new product or service, increase your contact list...? Think about what you want to achieve from this event or conference and you can then begin to set SMART goals which can help narrow your focus. Setting goals can help monitor your return on investment as well as tracking your budget and outlining your limits when it comes to marketing so you don't throw money at marketing materials without a strategy in place.

Setting goals allows you to consider the true purpose of your event. When setting goals for your next event, they need to be Specific, Measurable, Attainable, Realistic and Timely.

Specific

Wanting to host a successful event is not a specific goal. How do you distinguish the difference between a successful and unsuccessful event? While your intuition can help in determining that, we all know what a successful event feels like to attend or run, for your marketing efforts not to be wasted, you need to set a specific goal, such as host a one-day event with 200+ attendees to increase brand awareness.

Measurable

How will you measure your goal? To measure brand awareness, you might monitor key metrics in this area such as direct traffic to your website (monitored in Google Analytics), earned media (mentions of your business from another source such as coverage of the event in the local newspaper), blog reach, social media engagement, and community reach. Consider your current data and set measurable, specific goals before your event that you hope to achieve.

Attainable

While you'll want to dream big, your goals need to be attainable. If your goals are out of reach, it may dishearten you to see the results.

Realistic

Along the lines of attainable, your goals need to be realistic.

Timely

Set a time limit. Goals with no time limits are useless, there's no incentive to achieve, or deadline to measure your progress. Make sure you always have a timeline for your goals.

Preparing for your event

Before the event, there are a few practical steps to take. You've worked out your goals, and now you can begin working on the tactics that move you closer to achieving them.

Hype up your audience before your event on social media. Create a Facebook event, do a series of Instagram stories, distribute a promotional video on your social media channels. There are various tactics you can adopt to promote your event or presence at a conference on social media before the event.

If you're promoting the event on social media, you also want this marketing message to be clearly displayed on your website (and if you don't have a website, you can create a simple landing page before the event to ensure you capture leads from the event). Add a banner/notice or blog post on your website to promote the event.

If you have an email newsletter list, keep your audience up-to-date! Let them know about the event through a promotional email, giving details and perhaps an exclusive offer in the lead up to the event.

Flyers and brochures advertising your business and your event/presence at a conference is a great way to market the event. It gives the audience a tangible reminder to hold onto, giving them information about the event. The flyers and brochures can be at your physical store or distributed in public areas and notice boards, if you don't have a physical location.

Effective display material

How will your event or stand at a conference look? You need to consider your display material and how effective it will be. Flyers and brochures won't be enough if you are 1 marquee in a trade show of 300 businesses. You will need to consider pull-up banners, posters and different types of promotional material to promote your brand and share your message. You need to stand out from your competitors. Quality printed marketing material will help you do just that.

Ensure staff are aware of the key messages that align with your brand

Train your staff to ensure there is consistency in the messages being delivered to customers or potential customers in the lead up to the event and also during and post the event. Your brand needs to have consistency, from the tone of voice on your website, through to the interactions between staff and potential customers. Consider branded t-shirts for your staff to wear on the event day.

Download our marketing checklist for your next event

During your event

Your marketing efforts should continue on the actual event day. Ways to keep the momentum building on the event day:

Interesting activities to engage the audience

Live product demos

'Drop your business card in the bowl' to grow your contact list (following Australian Privacy Laws)

Promotional material/merchandise to give away

Lucky door prizes

Hold a major competition, announcing the winner on social media after the event

Live stream from the event on your social media (have you got a hashtag for the event day? You should use this in the lead up to the event, during, and also after the event. The hashtag needs to be simple, relevant and memorable)

Don't forget about your online audience

Not everyone who follows you on social media will be at your event. It's important that you engage and include the audience online, throughout the event. To ensure this happens, delegate people on the day to update your social media, so you aren't swept up in the event and forget to capture and share it. Depending on the type of event, there's also the chance for user-generated content, meaning content shared by other people about your event or business, which you can share or repost (with their permission). Creating a hashtag unique to the event can help you discover this user-generated content.

After your event

Follow up with new prospects and update your contact list based on the responses on the day from email newsletter sign-ups/business cards in the bowl.

Post social media updates to keep the momentum going.

Send follow up email newsletters with an exclusive offer for those that were at the event.

Prepare and distribute company information packs.

For quality, printed marketing materials, Jennings Print are Newcastle's No.1 printing team, servicing Newcastle, Lake Macquarie, Maitland, Hunter Valley and the Central Coast. We design and print quality flyers and brochures, corporate stationery and promotional products for businesses. We can provide all your promotional marketing needs in one place! Give us a call on 02 4933 5735 or email us on admin@jenningsprint.com.au to learn more about our printing and graphic design services.

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Marketing Checklist for Your Next Event - Jennings Print

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Once you've decided you're hosting an event, presenting at a conference or exhibiting at a trade show, there's a lot of work to do. Don't let this scare you, we're here to help, giving you a marketing checklist for your next event or conference to follow!

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How printed marketing materials help boost your business in today's modern technology?

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How printed marketing materials help boost your business in today's modern technology?

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Digital marketing is the latest trend with most companies investing in their websites, social media platforms, and even mobile apps. However, the use of conventional advertising/offline marketing such as flyers, booklets, and brochures are still reliable and sensible marketing ways to boost your business sales.

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Advertising your products and services is one critical way to boost your company's sales further. It puts the word out there that your company exists, helping raise potential customers' awareness of your business and the products/services you offer.

In our modern world, we rely mostly on technology and advertising online. Digital marketing is the latest trend with most companies investing in their websites, social media platforms, and even mobile apps. However, the use of conventional advertising/offline marketing such as flyers, booklets, and brochures are still reliable and sensible marketing ways to boost your business sales.

Here are five points on how it could help you do just that:

1. They help cater to your digitally challenged customers.

Not all have internet access. Even if they do, not all are computer/smartphone savvy. A fair share of your customers may be digitally illiterate and would prefer looking at tangible objects such as flyers, booklets, or brochures for their reference.

Restaurant Times says that teenagers, homemakers, and the elderly prefer picking up the phone and ordering their food while looking at a flyer instead of using complicated smartphone apps/food websites. They claim that these people recall the restaurant's name better if they would come across it on a pamphlet or a flyer. Sales would increase if businesses use flyers to reach out to their potential customers, they say.

2. Flyers, booklets, and brochures are practical, efficient, and cost-effective.

Social media/digital marketing, contrary to popular belief, is not free. It is quite expensive and extremely competitive. These mediums expect monetary contribution for a decent share of online visibility. Mobile apps force an unreasonable discount from companies to get them sales. Broadcast advertising is tremendously expensive.

Offline advertising/printed ads can be one of the most effective and versatile marketing methods you can use to boost your sales. They are economical and educational as well. They are easy to produce and simple to distribute. Talk about practicality!

Time is money. Digital marketing methods need to be constantly adapting, which takes time, effort, and ultimately, money. It will also help your business if you are efficient. Printing your promotion materials saves you a lot of time compared to having to make, update, and maintain your online accounts/websites.

Producing flyers, booklets, or brochures and distributing them near your business location can save you a lot of money. You can print out copies after copies without much to spend or having to agree to unreasonable pricing. If you order and print in bulks, you may also find yourself in a good deal (reduction in costs) with your chosen printing company.

3. They give customers better recall value.

Flyers, booklets, and brochures are tangible and can be kept and filed. This is opposed to mobile messages or e-mails which can be lost through time and may end up in spam or trash, social media posts which can also be deleted or buried through time, and radio/television ads which expire and can be forgotten.

Potential customers can easily access these printed ads when they need them. They are small and portable and can easily be passed on from one person to another. You should include enough details about your business in these printed ads. A summarised content gives a lasting impression of what your business is all about.

Having a catchy promotion material can boost your sales in no time. Just always remember that appearance does matter. A snappy title and an attractive overall layout or design could potentially be a game changer. Striking graphics, stunning photos, and informative content can all contribute to a greater recall value.

4. Flyers and brochures give your business a sense of legitimacy and authority.

Printed ad adds validity to your business. High-quality flyers, booklets, and brochures can give a lasting impression to potential customers that the business/product/services you offer is professional, reliable, and superior to other competitors. It sends a message that your business is serious, legal, and credible.

To boost your sales, you can lay out evidence of past customers who can give positive testimonials about your business/product/services. You can gain your customers' trust. You can further increase this trust by presenting your customers with something they can physically look at and touch, unlike marketing online.

5. These make it easy to reach your target market.

With printed ads such as flyers, booklets or brochures, you can control your desired recipients to whom you will hand them to. Demographics of your target customers may include age, sex, location, educational level, income level, political affiliation, and so many more measurable attributes. Psychographics of your target clients like their hobbies, needs, fears, and insecurities, to name a few.

Lastly, geo-graphics of your target customers, which include their location of residency, their office, or their usual route when leaving their homes. Distributing these printed ads within a certain radius boosts the familiarity of your business and so as your sales.

Let Jennings Print Group provide best quality printed materials.

It is vital to find a printing company that will cater to your high-quality printing needs. Jennings Print is the number one printing team in Newcastle, Lake Macquarie, Maitland, Hunter Valley, and the Central Coast. At Jennings Print, we're proud to be a family-owned, high-quality print house that can take care of all your marketing needs in the one place. No matter how big your customer reach (city, state, or nation-wide), we can fulfil all your national distribution needs.

today to discuss how we can help in designing and creating your print material. Ask about our high-quality booklets, brochures, catalogues, flyers, business cards, corporate stationery, and other promotional products. You can also get in touch with us through 02 4933 5735 or admin@jenningsprint.com.au.

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How Flyers, Booklets, and Brochures Can Boost Your Sales - Jennings Print

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Advertising your products and services is one critical way to boost your company's sales further. It puts the word out there that your company exists, helping raise potential customers' awareness of your business and the products/services you offer. In our modern world, we rely mostly on technology and advertising online.

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It is a well-known fact that marketing is a great tool for businesses to increase sales and raise brand awareness among potential customers. Increasing your sales is an important part of your business, whether you are just starting or an already established business.

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It is a well-known fact that marketing is a great tool for businesses to increase sales and raise brand awareness among potential customers. Increasing your sales is an important part of your business, whether you are just starting or an already established business.

No matter what kind of marketing you choose, however, you will inevitably have to spend some money to get the amount of advertising you need to increase your sales. There are different ways to market your business. They may be in the form of print media, online, or through word of mouth.

What is print marketing?

Print marketing is one of the oldest and most traditional types of marketing. It comes in the form of printed materials such as magazines, newspapers, brochures, flyers, catalogues, business cards, stickers, posters, and even personal letters sent through mail. As a reliable marketing strategy, print media has the ability to double, even triple, your sales and propel your business to the next level. Although the rise of online marketing caused some decline on the popularity of print marketing, it is still one of the most reliable ways to promote your business.

If you are a small business owner, you most likely encounter some budget constraints. However, you can still get the benefits of print media while staying on a tight budget. The following are tips for small businesses looking for budget friendly marketing ideas that deliver high impact results.

1. Business Cards

Business cards are among the oldest ways to introduce your business to people. It is worth your money to invest on business cards because as a small business you want to establish reliability and trust among your customers. Having a business card can make your business look more professional. Besides, a business card is a convenient and handy reminder to your customer that you exist and that your services matter to them.

2. Flyers

The simplicity and affordability of flyers makes them one of the most utilised print media materials. Printing flyers does not require too much ink or fancy paper. Flyers are meant to contain precise and brief details about your business. However, you can choose to hire a graphic designer to make a design that you can print on high quality paper.

If you are on a tight budget, you have the option to choose a simple design and print it on black and white paper. The distribution of flyers can also allow you to have face-to-face interaction with potential customers and tell them what more your business can offer.

3. Brochures and Booklets

Compared to flyers, brochures can contain more information about your business. Even if brochures are relatively small and compact, they can contain more details about your business such as the services and products you offer, their prices, and other specifications because of their multi-page format. They can also contain your detailed contact information.

Aside from brochures, you can also have custom booklets for your business. Booklets can contain more information about your business, as well as photos and detailed descriptions. Because of the amount of information that they can contain, booklets, especially when printed in bulk, can be cost-effective. You can mail or personally distribute them, or have brochures on your shop or if you have future events.

4. Stickers

Stickers are definitely cost effective. With a low production cost, stickers can provide information and exposure for your business in a creative and eye-catching way. Because stickers can come in different shapes, colours, sizes, and designs, they can be a way for your company to express your brand uniqueness. Aside from all these benefits, stickers are quite handy and they do not take up as much space as flyers and brochures so you can take them anywhere with you.

5. Corporate Stationery

Corporate stationery usually has your company name and business logo printed on it. Having your own corporate stationery is a smart and efficient way to promote your business.

Aside from making your business look professional, stationery strengthens your brand presence and leaves a lasting impression on your customers. By having something useful, you remind your customers about your business each time they use it, effectively increasing your company's exposure even in your absence.

6. Posters

Posters give your business prolonged exposure at a budget-friendly price. Appealing and eye-catching, posters can easily increase your sales especially when placed in strategic places.

Put posters in busy areas such as stations or malls. Having your posters on these areas can increase the chances that people will remember your brand especially when your poster has an attention-grabbing design. Make sure your poster has a simple yet creative design and colour to maximise its effect on consumers. Also make sure that your posting is not illegal.

7. Pull-up Banners

Pull-up banners, or pop-up banners as they are also known, are perfect when you want to deliver your message across people in a high impact manner. All you need is a stand space during exhibits and conferences, and you can set up your pull up banner for people to see. Although this may cost a little bit more than other print media, pull-up banners have a long shelf-life. This allows you to store and use them for a long time.

Contact Jennings Print Group for your Printed Marketing Needs

For quality print marketing materials like stickers, flyers, brochures, posters, corporate stationary, and much more you can trust Jennings Printto give you high quality materials that fit your budget. We value your business as much as you do, which is why we want you to have the chance to promote your business without hurting your wallet.

As a small business owner, print marketing could be a surprisingly useful tool to help you sell your products or services. Need more ideas? We're a phone call away! and let's talk about how we can give your marketing strategy a boost.

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Budget Friendly Print Marketing Tips for Small Businesses - Jennings Print

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It is a well-known fact that marketing is a great tool for businesses to increase sales and raise brand awareness among potential customers. Increasing your sales is an important part of your business, whether you are just starting or an already established business.

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Importance of choosing the perfect font for your flyers

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Importance of choosing the perfect font for your flyers

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Printed marketing material isn’t as simple as putting words on a page and distributing it. While you need bold, bright, and captivating visuals, make sure the flyer’s font is readable and attractive.

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Printed marketing material isn't as simple as putting some words on a page and distributing it. Future customers can be fickle and hard to capture. While you need to have bold, bright, and captivating visuals, you also need to make sure the flyer's font is readable and attractive. Otherwise, your flyers will just take up space in the nearest rubbish bin.

Choosing the right font for your flyers can be an afterthought for marketers, but it definitely shouldn't be. With the right choice in font, you can complement the images and colour scheme of your flyer. You can also elevate the overall feel of your printed marketing material.

Why you need to choose the right font

Before you disregard this idea, try imagining what would happen if this entire article (or even just this paragraph) was written in complicated cursive. Then imagine if the font was light blue. Wouldn't reading be such a chore? You wouldn't want to read the rest of this article we had made it hard for you to even decipher the letters.

Luckily, this article was written with the reader's needs and comfort in mind. Instead of glaring neon font, the body of this article is optimised with the right font type and colour. The font was chosen for the web. Likewise, printed marketing materials also need to have optimised font to cater to the needs and comfort of the viewer.

No matter how catchy your tagline is, or how wonderful the accompanying images are, no flyer is worth its salt if the message can't be read. The power of your flyer is instantly lost the moment people decide that deciphering the font is too much trouble.

Ensuring that your message can be clearly and easily read is the first function of font choice. Another reason why you need to choose the right font is to reinforce your brand identity.

What the right font means for your brand

Graphic designers, marketers, and printing companies stress the importance of keeping things consistent. For example, brand consistency and professional presentation are two of our top priorities here at Jennings. From point-of-sale signs, to business cards and letterheads, to pull-up banners and vehicle decals, the designs should all reflect a single brand identity.

A big part of brand consistency is the right font. The choice of a font can be a fun way to communicate brand values to the audience. For example, a professional company trying to establish a formal or even conservative brand shouldn't use experimental fonts. A company that's trying to be cutting edge and modern shouldn't invest in designs with the everyday default types.

This 2019 Calendar print for Betts Bower Haulage Group Pty Ltd uses bold fonts for the headers, in line with the company's heavy and strong branding.

Tips on choosing the right font for flyers

With those two considerations in mind, here are some tips in choosing the right font for your flyer.

1. Aim for maximum readability

Don't get too excited about adventurous font types and colours. At the end of the day, you want your flyer to be readable to your potential customers.

Fonts which provide maximum readability in print flyers include commonly used types such as Century Gothic, Verdana, and Helvetica. These sans serif fonts are simple and clean. Sans-serif fonts, unlike serif fonts, don't have little lines underlining the ends of the letters. These are especially great for digital posters. For longer body flyers, serif fonts can help people read the lines of text. Serif fonts include Times New Roman and Garamond.

To create diversity with font, many designers use the same type in multiple weights, such as regular or bold or bold italic. Graphic elements such as colour, size, and lines can also help differentiate walls of text.

2. Think of your brand identity

Your brand can be vintage, western, quirky, bold, or anything under the sun. The key is being consistent with your brand while delivering a specific message through the flyer.

Serif fonts, for example, can add a sense of tradition and sophistication to a flyer design. This can be great for brands which are more formal or conservative, or for brands which are aiming for a vintage feel.

3. Choose with your audience in mind

What do you think will appeal to your audience? If you have some idea of your target audience and demographic, it's best to choose a font that will suit their style. Children are attracted to friendly and light fonts such as Comic Sans. If you're promoting a product at the higher end of the price scale, your audience will be enticed by an elegant and minimalist modern font.

Display and decorative fonts aim to make a statement. They are usually unique and serve to catch attention. Unlike sans serif or serif fonts, they aren't meant to be used for long sentences or full paragraphs.

What type of display font will work best as the header of your flyer? What is your audience attracted to?

These flyers/brochures for Meditate in Newcastle Australia feature a handwritten-style font face, which communicates the feeling of calmness and reflection.

1. Match the tone of your flyer

A bold, red font will work great in discount flyers. In informative flyers promoting an existing product, a standard font will work well.

You need to match your font choice with the overall tone of the flyer. This means going for more exciting fonts when the flyer is advertising something new and adventurous, and going for formal fonts when the event promoted is more subdued. Minimalist fonts will match a minimalist theme.

Other things you need to match are the other design elements, such as images, layout, and background colour of the flyer.

2. Balance with visual impact

While you need to consider all of the tips above, you also need to aim for maximum visual impact. After all, you need to catch the attention of people passing by.

The right font can balance all of these factors with a dash of uniqueness and quality. There are many different font types with their own nuances. Your flyer's visual impact can differentiate you from your competition.

Printing quality flyers with Jennings Print Group

For over 45 years, Jennings Print Group continues to recognise the power of the right font and design in coming up with high quality promotional marketing. As the No. 1 printing team in Newcastle, Jennings Print Group provides everything - branding services, graphic design, creative solutions, and quality printing.

Our different products include:

Logo design

Booklets and brochures

Flyers

Docket books

Corporate stationery

Pull-up banners

Posters

Vehicle signage

Window decals

Choosing the right font for your flyers can be intimidating or even confusing. Jennings Print Group can help you successfully get your promotions on paper. Contact us today!

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Choosing the Right Font for Your Flyers - Jennings Print

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Printed marketing material isn't as simple as putting some words on a page and distributing it. Future customers can be fickle and hard to capture. While you need to have bold, bright, and captivating visuals, you also need to make sure the flyer's font is readable and attractive.

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Tips on improving your business visual content

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Tips on improving your business visual content

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They say 90% of the information that the brain takes in is visual. Still images, videos, graphs, and even memes are able to tap into the intuitive subconscious of your audience.

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They say 90% of the information that the brain takes in is visual. Still images, videos, graphs, and even memes are able to tap into the intuitive subconscious of your audience. Compared to text, visual content can present even the most complex of concepts in a simple, easy to understand format. Visual content is also easier to share because it is more appealing than written content.

The visual highlights of last year focused on minimalism and negative space. For 2019, the graphic design trends are all about maximum exposure - size, shape, colour, and details.

Here are a few tips on how to make your graphic design stand out this year.

1. Bold fonts

Typography is one of the most important aspects of graphic design. The best way to deliver your message is through a clear, readable font. Insert white space to break up hard-to-read blocks of text. Instead of writing long sentences, make a list of ideas in bullets to help your audience remember key points. Introduce new paragraphs with titles or headers to keep the reader from getting bored.

Fonts come in two general categories: serif and sans serif.

Serif refers to the stroke at the end of a letter. Popular serif fonts include Times New Roman, Palatino, Georgia, and Garamond. Although serif fonts are considered decorative, they do increase readability because they help the eye travel across the line of text.

On the other hand, sans serif literally means 'without serif', so sans serif fonts do not have the stroke - perfect for body texts that require simple and legible typefaces. Popular sans serif typefaces include Arial, Helvetica, Gill Sans, and Tahoma.

This year, graphic artists are embracing bold fonts that capture the attention of the intended audience.

2. Text hierarchy

Text hierarchy is important in grouping paragraphs according to their importance. This creates a strong impression of professionalism and enhances the look and feel of your material. Headings also help break up a long document so that your design is easy on the eyes.

To make a clear distinction between the heading and body text, try to add extra style and contrast with a complementary font. If your heading is in Helvetica or Futura, maybe use Garamond or Georgia for the body text. The contrast between the serif and sans serif could make your text content more attractive.

Make sure that the hierarchy of your text is consistent throughout the entire document.

3. Brand colour

According to marketing research, over 80% of visual information is related to colour. The most famous brands today can be identified simply by their distinctive colours: Coca-Cola red, Facebook blue, Fuji green, UPS brown, Cadbury purple, Tiffany turquoise, and Vegemite yellow. When choosing a colour palette for your graphic design, make sure that your colour scheme reflects your brand and is used consistently throughout the page.

Since black text is very common, why not consider navy blue or dark grey for a change? They are less harsh on the eye than solid matte black. The body text should be placed against a background that makes it easy to read.

Interestingly, while contrast is often a good technique, using the same background colour as the product can create a 3D effect that makes the product stand out.

4. Multi-colour pops

While crisp negative white dominated last year, 2019 is all about colours. Brands are looking into multiple vibrant colour schemes to make their products stand out among a sea of monochrome competition.

As with textual content, hierarchy plays a crucial role when using colours in graphic design. Choose a main colour that represents your brand and add two or three complimentary colours. Apply them consistently throughout your design.

Adobe Color is a great tool for mixing colours in order to create a palette. If you are designing brochures for a financial company, you might want to stick to darker, natural colours. If you are creating an ad for an ink supplier, then by all means splash some colour on it.

5. Custom illustration design

Adding graphics can break up the monotony of black text on a printed material. Photographs, charts, and illustrations attract readers to your page. Back in the day, designers had to rely on stock imagery to enhance their body of work. With creative tools now readily available, graphic artists are able to create custom illustrations to add personality to a product.

When choosing graphics, be sure to always check the image resolution. Blurry graphics are not only hard on the eyes but they also wreak havoc on the professional vibe that you are trying to create. If a photo is too small, do not stretch or distort it. Crop, modify, or resize images with graphic software like Adobe Creative Suite or Pixelmator.

Most images are saved in a JPEG or PNG file format. If you are working on highly detailed, digital quality photographs, these images are most suitable for JPEG. Logos, icons, transparent images, and images with flat colour areas are compatible with PNG.

6. Isometric projection

Boring flat designs are a thing of the past. 2019 is all about isometric graphics - the best way to visually represent three-dimensional objects in two dimensions. In layman's terms, isometric projection is a method for making 3D images look good in 2D design.

Visual elements such as shadows, tonal contrast, and layering can create more interest for your design. If you are adding effects, apply them consistently across the whole material.

7. Retro modern

Retro design started as a trend in 2017 and it is not going anywhere. As graphic design continues to move further away from ultra-flat designs, retro has morphed into vintage with highly detailed geometric patterns of the 80s and 90s making a comeback. With modern sleek lines meeting throwback colours, retro is in fashion again.

8. Text and visual balance

Graphics bring content to life, but you need to find the perfect balance between text and images. This is so one element does not steal the spotlight from the other. Meanwhile, images that are too big may overwhelm the viewer, while too much text can make the content look dry and cluttered.

9. Negative space

When creating a design, check if the graphic elements are serving their purpose, adding value, or simply taking up space to no purpose. If an image is not working, delete it.

In graphic design, white space is just as important as content. The contrast between black and white helps create balance so that the material does not feel too heavy or too empty.

Let Jennings Print help with your graphic design needs

Follow the above tips when you work on your next design project or ask us to help you bring your marketing ideas to life. Jennings Print offers graphic design and branding services in addition to printing high-quality banners, posters, booklets, brochures, catalogues, flyers, business cards, corporate stationery, window decals, vehicle signage, and other promotional products.

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2019 Tips to Boosting your Graphic Design - Jennings Print

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The visual highlights of last year focused on minimalism and negative space. For 2019, the graphic design trends are all about maximum exposure - size, shape,

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The calendar features the fun theme ‘Baby What a Year’, showcasing an adorable collection of Leighsa Cox photography

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Jennings Print are happy to announce our annual calendar is back for 2019. The calendar features the fun theme 'Baby What a Year', showcasing an adorable collection of Leighsa Cox photography - check out some of the cute additions below:

Our calendar includes a Sunday to Monday layout, pension days, public and school holidays, and a hole for easy wall hanging so you can stay organised all year round. If you would like a free Jennings Print 2019 calendar, please email admin@jenningsprint.com.au or call us on
02 4933 5735 and one of our sales representatives will personally deliver one to you.

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Baby What a Year: Jennings Print 2019 Calendars Out Now! - Jennings Print

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Jennings Print are happy to announce our annual calendar is back for 2019. The calendar features the fun theme 'Baby What a Year', showcasing an adorable collection of Leighsa Cox photography - check out some of the cute additions below: Our calendar includes a Sunday to Monday layout, pension days, public and school holidays, and a hole for easy wall hanging so you can stay organised all year round.

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Step up and gain Exposure this Christmas Season by effectively promoting your brand

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Step up and gain Exposure this Christmas Season by effectively promoting your brand

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Great products and the best customer service make your company sustainable. For customer retention, however, giving gifts this time of the year will make your business stand out from the competition.

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The holiday season is when the most important brand promotion of the year takes place for many companies. This is the best time for your business to step up and gain exposure, tap new leads, increase your ROIs, and tell your customers how much they matter to you.

Great products and the best customer service make your company sustainable. For customer retention, however, giving gifts this time of the year will make your business stand out from the competition. Here are some ideas for Christmas giveaways and brand promotion.

Plan ahead and deliver early.

You want your Christmas gifts to make an impact so you have to make plans early, especially if it's a personalised item. The holidays are going to be a busy time and everyone will have plans. As such, it's better to start arranging the giving earlier. It might make your customers feel like an afterthought if you can't give the gift on time.

Tailor the gifts to your audience.

Corporate gifts aren't one size fits all, as some of your customers might not have any use for what you plan on giving for Christmas. Thus, you should tailor your presents based on what they like, their tastes, or their hobbies, and interests.

A simple detail like their favourite colour will show that you've made an effort and taken the time to understand their taste. If you always consider them when giving a gift, your customers will have more appreciation for your business.

Your special customers won't like opening a Christmas present that's full of advertising brochures from your company. Make sure not to insert everything in your gift; otherwise, your thoughtfulness will be masked by your desire to promote your brand.

Remember, you're giving something to a customer for Christmas to thank them for their business. It is not about just promoting your company. Instead, insert a booklet or brochure that says everything, including a personal handwritten note card along with the present. Corporate gifts may feel impersonal most of the time but your personal note will show thoughtfulness.

Don't get carried away.

Gifting a client an item worth $500 might be overdoing it if they are paying a lot less for your service or product. You want your customers to feel special this Christmas but you might make them feel uncomfortable and awkward instead if you get carried away with the gifting.

Even if Christmas is a time for generosity, you should still give presents that are appropriate for the kind of relationship you have with your clients. If you're fairly comfortable and have been doing business with each other for a long time, an indulgent gift that blows your budget won't seem right. Otherwise, it might appear as if you're bribing your client.

However, you shouldn't also give away cheap presents, especially if your business puts emphasis on first-class products and service.

10 ideas for the best Christmas giveaways

Now that you have some ideas about corporate gift-giving, here are 10 suggestions from us here at Jennings:

1. Basket of goodies

Gift baskets are more innovative today so you'll have plenty of choices to pick from. However, it's always better to find out if your client has special diet needs or food allergies. If they are vegan, gluten-free, or diabetic, you can send a basket specifically for their dietary requirements.

2. Gift cards from restaurants

Treat your client to a great meal from one of the newest or most happening restaurants in town by giving gift cards. They surely won't forget your gesture as they savour the food and flavours.

3. Catered food

You don't have to cater an elaborate and expensive meal, there are sandwich or ice cream bars you can hire for a couple of hours to give away delicious treats for your clients. You could easily please and thank a whole department or company with this gift.

4. Coffee or tea boxes

Most people love a cup of coffee or tea, and your gift will be a godsend to your clients. Take it up a notch by creating a box of special coffee beans, coffee samplers, or a good selection of flavoured tea.

5. Water bottle

Your client likely has a few water bottles but your gift should be useful if you choose a high-quality and well-designed water bottle. Foldable water bottles, for example, are more useful than the regular variety because they aren't bulky to carry inside your client's bag.

6. Calendars

Make your corporate calendars creative and unique. They should not be the type of thing that customers might get from attending a conference or tradeshow, and immediately throw away. Print your calendar on high-quality paper to impress your clients.

7. Tech accessories

Everyone has a use for tech accessories these days so why not give away phone chargers, screen cleaners, magnetic phone holders, earphones, flash drives, or power banks? A mobile phone fan attachment will be welcome when it's scorching and hot outside this time of the year. Tech accessories are instant crowd-pleasers.

8. Travel kits

You'll have plenty of clients traveling so they will have plenty of use for a travel kit. You might want to consider having the bag digitally printed with the client's name or initials. Make sure to carefully select the bag's material. It should be long-lasting, thick, durable, and weatherproof.

9. Fidget spinners or stress balls

Fidget spinners in different designs and colours were last year's trend for both kids and adults. These days, they still have a lot of appeal for clients who are on the go and overwhelmed with work. As an option, you can also giveaway stress balls or doodle pads to show clients you're thinking about their wellbeing. Australia's Biggest Mental Health Check-In report revealed that 31 per cent of the Australian workforce suffers from stress and other forms of mental disorders.

10. Reusable bags or lunch totes

These are practical and ethical giveaways since everyone uses recyclable bags. Additionally, you can personalise these bags with your client's name.
Need more ideas for your Christmas giveaways and brand promotion? Contact us at Jennings Print and our graphic designers can help you come up with creative ways to make your gifts stand out.

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Christmas Giveaways and Brand Promotion - Jennings Print

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The holiday season is when the most important brand promotion of the year takes place for many companies. This is the best time for your business to step up and gain exposure, tap new leads, increase your ROIs, and tell your customers how much they matter to you.

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Point-of-sale displays take various forms, but all work towards the same aim of convincing a customer at the checkout or register that they should add to their purchase.

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Point of sale displays take various forms but all work towards the same aim of convincing a customer at the checkout or register that they should add to their purchase. So, 'point of sale' refers to the location of the final purchase, and a display at this pertinent location can capture the attention of a customer and lead to increased sales.

A little psychology

Our psychology about money isn't always logical, but it can be predictable. When we are already going to spend X amount of money, spending a little bit more, X+Y, doesn't generate the same adversity as spending Y separate to X. For example, when you are debating whether to buy a new office chair for $100 I'm sure you're tossing up what else the $100 could be put towards, or whether the old chair could last just another month. However, when it comes to hiring or buying a new office premise, are you really seeing much difference between a $115,300 property and a $115,500? If the later is a nicer premise, it's likely that the extra $200 won't factor in. Who needs to save $200 when their spending $100,000? In reality that $200 isn't actually worth less than the $100 you were thinking of spending on an office chair.

So, the customer who is already buying $70 worth of groceries, isn't going to mind an extra $2 going towards a tin of mints, and the customer purchasing a $50,000 car is more likely to buy the $250 set of on-sale carpet mats than the customer who is only considering whether to spend $250 on any given Tuesday. What does this mean for your business? It puts into context the buying psychology of 'extras'.

Types of Point of Sale Displays

Like the examples above, some point of sale displays offer 'extras' at the last minute. At the supermarket or service-station extras can be mints, chocolates, magazines, etc. At a business like a car dealership, optional extras might be advertised at the point of sale, like carpet mats, window tinting, window shades etc. At a theatre or cinema ticket office, point of sale displays often advertise popcorn, choc-tops, beverage deals, and, in the case of theatres, programs or merchandise. Depending on the proportional costs of X to Y, it can be easy to suggest the extra purchase of Y.

Coming Soon!

The point of sale is a great opportunity to share with your customers about upcoming events, product releases, sales, and deals. For example, a travel agent might advertise an upcoming cruise deal, a craft store might advertise an upcoming clear out of fabric, or a technology provider might alert customers to a product release date. Coming Soon! displays are really important for holiday offers such as Christmas or Easter specific sales.

Did you Know?

Point of sale displays are often employed by charities to generate awareness for their cause. These kinds of displays draw attention to the cause and can elicit an emotional response from customers. A 'Did you Know' display might reveal the statistics of mortality due to poor water sanitation and invite donations. Or a 'Did you Know' display could reveal the harmful effects of plastic bags on marine life and urge customers to buy re-usable bags.

Point of Sale Displays can take the form of flyers, window displays, hanging signs (mobiles), posters, banners, shelving, and more and are aimed at influencing the purchasing behavior of a consumer.

Point of sale material needs to capture the attention of your audience and target market in a crucial moment, right when the consumer is making their final spending decision. Our in-house graphic designers will put your brand identity at the for, or develop a new design to promote your product range. From counter displays to posters and pull up banners, Jennings Print can design and print all the point of sale material for your business.

Contact Jennings Print to find out what we can do for your business!

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Entice Your Customers with Creative Point of Sale Displays - Jennings Print

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Point of sale displays take various forms but all work towards the same aim of convincing a customer at the checkout or register that they should add to their purchase. So, 'point of sale' refers to the location of the final purchase, and a display at this pertinent location can capture the attention of a customer and lead to increased sales.

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Reaching to the community through School magazines and calendars

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Reaching to the community through School magazines and calendars

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School magazines are the connection between students, teachers, and parents. School magazines are the link to the community beyond the school gates.

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School magazines are the connection between student, teachers and parents. School magazines are the link to the community beyond the school gates. The role of a school magazine is varied, it showcases the work of students, achievements, news and updates, upcoming events, includes advertisements and can even act as a recruitment tool. They celebrate the developments inside and outside of the school, building a community, giving the students a voice, and promoting the school's values.

Benefits of creating a quality school magazine include boosting the morale of the school, engaging students in literacy, attracting high calibre staff members, making news exciting for students, and interacting with the wider community.

It's a great way to engage parents in their child's learning, achievements and development. School magazines can provide a practical way of extending learning beyond the classroom to the home, creating behavioural change and communicating key messages.

In addition to a school magazine, another way you can engage parents in their child's education is by setting up blogs. As written in The Guardian, the blogs should cover the curriculum and learning activities, as well as recounts of when the students are on school excursions. Parents have responded regularly to these blogs so that there was a dialogue between them and the children.

Teachers can assist children in sharing their school experiences with their parents through the creation of a school magazine, newspaper or blog.

In 10 Ideas for Engaging Parents, educators share their ideas on how they communicate and partner with parents:

"In order to keep parents current on classroom milestones, activities and events, and to meet the technology goals of my students, I have my students create a classroom newspaper," says high school special education teacher Heather Vanover says. "It consists of topics such as sports schedules, upcoming events like picture day and prom, school news, and classroom topics."

And, because students write the columns and help produce the newspaper, Vanover doesn't have to spend much time working on it outside the classroom. The end result is a successful product for parents that shows off their children's skills while keeping them up-to-date on school happenings.

"Each edition has my contact information and a current report of any classroom issues or rewards," Vanover says. "It's a fun way to communicate with parents and publish students' writing."

When you've put a lot of effort into producing a quality school magazine, you'll want to show it off. Printing a few extra copies to distribute around local areas can gain more impact for the school - placing copies (with permission) in doctors' surgeries, real estate agents, local libraries and community centres is a great way to reach the wider community.

Another option is to compile an address book to send school magazines to, once you've developed contacts in the community.

Print Quality School Magazines and School Calendars with Jennings Print

With the expansion of our Graphic Design Department and the latest technology in machinery, we can supply a quality, competitively priced school magazine.

Our Special Offer:

One of our professional graphic design staff will give you or your
students FREE tuition in page layout and set up of your magazine
and a FREE tour of our printing factory.

You can also call us at anytime for FREE advice with any
design problems that may occur.

Call 4933 5735 or email one of our lovely staff today!

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Special Offer: School Magazines and Calendars - Jennings Print

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School magazines are the connection between student, teachers and parents. School magazines are the link to the community beyond the school gates. The role of a school magazine is varied, it showcases the work of students, achievements, news and updates, upcoming events, includes advertisements and can even act as a recruitment tool.

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Why consider sticker marketing to boost your business

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Why consider sticker marketing to boost your business

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While stickers have made a long-lasting impression and impact, businesses often overlook this tool for their marketing campaigns. Most, in fact, would argue in favour of using social media and other online tools because of their supposed cost-effectiveness.

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How Sticker Marketing Can Create a Buzz for Your Business - Jennings Print

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Likewise, pertinent details on your promotions can be placed at the back of your stickers. When your sticker marketing campaign is done well

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Any event needs promotion for it to be fruitful. The event promotion must be effective to ensure its success. There are various ways to boost a Christmas event and encourage people to go.

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Tips for Marketing Your Christmas Events - Jennings Print

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Any event needs to be marketed properly, otherwise, it won’t be fruitful. The event promotion must be effective to ensure its success. Fortunately, there are