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Graphic design is a visual art that aids the dissemination of messages through typography, images, illustrations and colours.
A graphic work functions as a mediation between the person performing it and a viewer or possible customer. The viewer or customer must be able to perceive and grasp the message through the image, which can lead to a purchase or feedback on what the image represents.
Graphic design is present in almost all forms of advertising design: advertising, signage, prints for various uses, and focuses on attracting people and engaging them to purchase a product or to emotionally engage them through that image.
Since graphic design is a form of creative expression, this means that graphic design can be done in different ways and with different techniques; different graphic designers differ from each other in the various types of design, whether on paper or digital, or in the use of certain shapes and colours over others.
One of the best graphic designers and artists is Shepard Fairey, a true artist, creator of OBEY, a very famous and well-known streetwear brand for the past 15 years. In addition to the clothing brand, Fairey uses his work to send a social message against injustice and bad political choices.
His role in the world of graphic design has made a big impact with his exhibitions all over the world in recent years and he has been exhibited in various museums related to the world of art and graphic design

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Graphic design is the visual art of representing in an attractive and effective way the values and the message we want to communicate.

Visual communication to present, express and show through composition, typography and writing sensations, ideas, information, emotions, ways of living or lifestyles.

Graphic design can be a strong digital or manual tool to transform oral messages into visual messages, thus being able to break linguistic barriers.

It is said that a picture is worth a thousand words, it can be a strong communication tool that overcomes the language barrier.

It is a way of communicating an ideology, a lifestyle or values using visual communication. It is an art that we are exposed to continuously, almost 24/07.

The final function of graphic design is not to capture the attention of potential customers and thus generate a need to buy, its function is to convey a message.

The difference with visual art is that what it wants to transmit is an emotion, not a message.