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https://www.canva.com/design/DAFfJRXv6Gk/WYFtt9SHKevy2TLGGClR_w/edit?utm_content=DAFfJRXv6Gk&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

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https://www.linkedin.com/in/isabella-hughes-5a2372249

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Isabella Hughes - Head Waitress - Churchtown Stores | LinkedIn

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View Isabella Hughes’ profile on LinkedIn, the world’s largest professional community. Isabella has 5 jobs listed on their profile. See the complete profile on LinkedIn and discover Isabella’s connections and jobs at similar companies.

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In the above pdf, I have written a privacy policy that covers all the needs and clauses I wish for as a snapchat user. In my policy i discussed pieces that were already discussed in snapchats existing policy as well as new information that i deem just as important in my policy.

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Privacy Policy - Data Policy | Snapchat Privacy

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When you use our services, you'll share some information with us. So we want to be upfront about the information we collect and how we use it.

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https://datawrapper.dwcdn.net/yPA7R/1/

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180 London Captions That’ll Inspire You To Plan an Epic Trip

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I now have a better understanding of how to use both platforms and can distinguish and contrast them after using both Pocket and Pintrest for my Digi-Life project. The bulk of postings on Pocket are articles, as opposed to only being images on Pinterest, which is one of the first obvious contrasts. There isn't a search box on Pocket, so the simplest approach to find information is to browse the topic subheadings at the bottom of each page. With Pintrest, you may search for specific subjects and locations, which can provide you with a far greater selection of niche photos.  In contrast to pocket, Pintrest is more about categorizing your images and posts than it is about finding them. You are able to make many different boards with separate headings to save your images. Similar to pocket where you can save articles that you might like to read or save for later. I found using pocket to be slightly challenging as it was far harder to find articles relating to my topic as I could just use a search bar tool to look up London aesthetics. Instead I used the entertainment subheading on Pocket to try find articles that might somewhat relate to my topic. However on Pintrest immediately upon looking up London aesthetics', I was met with many photos of London that were both fashionable and aesthetically pleasing. In conclusion I found Pintrest to be far more precise in finding content relating to my topic.

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London Winter Wonderland • A Broke Girl's Diary

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https://www.pinterest.ie/ihughes0486/

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Isabella Hughes (ihughes0486) - Profile | Pinterest

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See what Isabella Hughes (ihughes0486) has discovered on Pinterest, the world's biggest collection of ideas.

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https://getpocket.com/saves?src=navbar

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Shallow, fake, showy, and performative -these are a few of the adjectives used to describe BookTok, the corner of TikTok where young women share and discuss books on camera, by drive-by tourists to a culture they don't understand.

I'm no BookTok tourist. I've lived here for nine months. As a chronically online millennial, I've become a translator between the readers on BookTok and the literary community that looks down upon them. On TikTok, I post a video about Mary Ruefle that gets forty thousand views and yields comments like: "this just gave a whole new perspective on my entire existence."

In a banquet room in South Carolina, I'm giving the keynote speech at a writing conference. To inspire the audience, I tell the Cinderella story of Colleen Hoover, the bestselling author in America. Three days before my speech, her novel It Starts with Us sold 800,000 copies on release day. There are 120 writers in the room; only one has heard of Hoover.
For every bestselling BookTok title, you can find a hundred videos from creators telling you it's overhyped-and recommending something else to read instead.
It's a little lonely over here. I've been baffled by why my esteemed colleagues, who gather in the thousands at AWP to kvetch about how hard it is to make a living as a writer, are so incurious about the place on the internet where readers are buying a metric fuckton of books.

Because it's the "same 20 books over and over," bestselling novelist Stephanie Danler sighs in Bustle, in a piece about her failed attempt to become a popular girl on BookTok.

"There was just something about watching the same twenty books being flaunted again and again," former BookTuber Barry Pierce moans in GQ.

When I ask Satoria Ray, a 26-year-old creator, how she would respond to the claim that BookTok only flaunts the same twenty books, she says, "I would say that's someone who has probably been on BookTok for a day."

We're on the fourth floor of the Union Square Barnes & Noble in Manhattan for their first-ever BookTok Festival. Tickets to the event sold out in two days. Ray is waiting patiently in line with at least fifty other women, who queued up before 10 AM to get first access to the tables where publishers including Simon & Schuster, Penguin Random House, HarperCollins, Hachette, and Sourcebooks are giving away swag and coveted advance reader copies. Some fans have brought rolling suitcases for the haul.

"I don't think that any of us in this room are on the same BookTok," Ray tells me.

Although the Barnes & Noble event caters to fans of romance and fantasy, BookTok is vast and multifarious. The community is a constellation of fandoms. There are fandoms around authors (Ottessa Moshfegh, Sally Rooney, Elif Batuman); identity tags (Sapphic lit; Black romance); feelings (saddest books I've ever read); vibes (dark academia; dark romance). For every bestselling BookTok title, you can find a hundred videos from creators telling you it's overhyped-and recommending something else to read instead.

The hype, and the backlash to that hype, have helped to make BookTok into the most powerful word-of-mouth engine the book publishing industry has ever seen. According to Publishers Lunch, the top 90 BookTok authors saw their cumulative sales go from nine million units in 2020 to 20 million in 2021. Overall, 2022 print book sales were slightly down from 2021, but are still ahead of 2019; adult fiction sales in 2022 outperformed every other category.

By 10:30 AM, twenty-two-year-old Molly Mathes is sitting on the floor, inside a walled garden she's built of tote bags stuffed with ARCs.

"I didn't even realize we got free books," she confesses. "I just came to see the panel."

"What's the best ARC you got?"

"Yellowface by R.F. Kuang." This satirical thriller, about diversity and cultural appropriation in the publishing industry, doesn't come out until May 16.

Mathes lives in Albany, three hours away. In between graduating college and starting her first full-time job, BookTok made her a voracious reader. This is the first book event she's ever attended.

"So what time did you get on the train this morning?"

"6:15."

While outsiders perceive BookTok as a contraction or reduction of books and ideas to what "performs" best in a visual medium engineered by Chinese geniuses to destroy our attention spans, fans tell me that being on BookTok has expanded their horizons as readers.

Elvir Belardi, a college senior with 30,000 followers on TikTok, describes the BookTok community as "a place to learn new things and expand your reading tastes." The audio and visual trends, or memes, that may appear derivative and repetitive to newcomers to the platform actually "introduce you to a lot of new books and ideas."

Belardi has spent the past two-and-a-half years creating content around books; when he graduates from college this spring, he plans to leverage his fluency in TikTok into a career in book publishing. Multiple literary agents have already shown interest in his work. Describing his success on TikTok, he sounds like a stunned lottery winner who can't believe he picked the lucky number.

Madison Fairbanks, a sixty-something professional from Chicago, also credits BookTok with exposing her to a subgenre (dark romance) she wouldn't have otherwise picked up. Because she reads between 250 and 350 romance novels each year, and travels to book events once a month, the appeal of the Barnes & Noble event was not the authors but the ARCs.

I arrive forty-five minutes early to the 2 PM romance panel with Tessa Bailey, Ana Huang, Kennedy Ryan, and Melissa Blair, moderated by the charismatic YA author Ryan La Sala ( he has 25,000 followers on TikTok). Blair, an Anishinaabe-kwe of mixed ancestry, originally started creating content on BookTok to showcase indigenous authors. In December 2021, she self-published her first novel A Broken Blade anonymously and created a campaign around the launch that invited BookTok creators to solve the mystery: " Unmask me if you can." The campaign went viral; Union Square picked up the series; the second title, A Shadow Crown, comes out in May.

Tessa Bailey, the author of 49 novels and five novellas (you can download a book checklist from her website to keep track), has been dubbed "the Michelangelo of dirty talk" by Entertainment Weekly.

La Sala asks her about the secret to writing steamy dialogue.

"When you're in those moments, all the things that you are can be stripped away: your profession and what you are to your family..." Bailey explains. "And all you are in that moment is a vessel seeking pleasure. And I think that's so sexy."

A vessel seeking pleasure: as Bailey is speaking, I realize she could be describing every reader in this bookstore. She could be describing me. When we read fiction, we're no longer our workplace nametags, our email addresses, the emergency contact number on the school form. Our lives are hard enough. Readers are vessels seeking pleasure.
When I scroll TikTok, I see creativity, joy, pleasure, energy, and a contagious enthusiasm for books.
"I love the comfort of having a happily ever after in the end," Ana Huang, who writes steamy New Adult, says. "No matter how much angst, or how many dark times these characters go through, it always ends on a note of hope."

It should come as no surprise that sales of romance novels exploded during the pandemic and show no sign of slowing down: romance was the bestselling genre of 2022, according to NPD BookScan, and print sales of romance were up 52.4% over 2021 (as reported in the 2/1/23 edition of Jane Friedman's newsletter).

"Romance is the only genre where we as women are the absolute authority," Kennedy Ryan, a former journalist who now writes romance novels threaded with social justice themes, says to a round of applause.

BookTok has become the gathering place for readers who know what they want. They aren't seeking the approval of New Yorker subscribers-they have the same tote bag you do-and they aren't apologizing for what they like.

In her book Everything I Need I Get from You: How Fangirls Created the Internet as We Know It, Kaitlyn Tiffany shines a light on the role young women have played through internet fandoms over the last 30 years. "Though early internet fandom was invite-only and near exclusive to well-paid white men," she writes, "it was also the first evidence of a pattern. Fans became, almost as a rule, the first to adopt new platforms and to invent new features of the internet-a habit molded by the fact that they were the people with the most obvious incentive to do so."

Referencing Nancy Kaplan and Eva Farrell's 1994 ethnography of "young women on the net," Tiffany writes that they found that teenage girls "had no professional reason to be online, and so it was only their 'desires' that brought them there." In contrast to the men who were early adopters, girls were there to make connections, rather than share information.

I spent last summer studying abroad on BookTok, after I found out that My Year of Rest and Relaxation was one of the novels that became a viral sensation on the platform. I'd used this book as a comp for selling my own satire of girlboss excess and narcissism, , and I set to find the MYORAR fans and send them copies of my book. Then I started creating my own content. My first video to go viral was about the MYORAR fandom.

When I scroll TikTok, I see creativity, joy, pleasure, energy, and a contagious enthusiasm for books.

When I scroll past millennial and gen X writers on Twitter or Instagram, I see the symptoms of major depressive disorder: fatigue and feelings of worthlessness, irritability, lack of pleasure. More than see it-I feel it. I'm there.

Our careers have not turned out as expected. We thought we could model our paths to success after our idols-Joan Didion and Margaret Atwood, Toni Morrison and Nora Ephron-by persevering, saying the thing others were unwilling to say, publishing books that mattered, hitting the Hollywood jackpot at least once. We thought if we stayed in the game long enough, we could have both prestige and an apartment big enough to throw dinner parties.

But the last twenty years of tech have fundamentally changed how authors (and other artists) make names for themselves and earn their livings. I'm thirty-eight years old and the secret to my success is that I don't have any children: I can work seven days a week whenever I want to!

And now I'm telling you that you have to pay attention to TikTok?

For the writers who still haven't received the life-changing book advance, or the TV series adaptation, or the tenure-track teaching job, or the award that comes with prize money, or the other forms of prestige and influence that could offer some compensation for feeling broke and unappreciated, maybe you can sleep at night because you tell yourself at least you have good taste. Standards. You know what literature is. Giving pleasure to readers is not on your to-do list. No happy endings. Your work is much more important. And that's fine.

If you need me, I'll be over here, playing in the fangirl kingdom.

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BookTok is Good, Actually: On the Undersung Joys of a Vast and Multifarious Platform

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Shallow, fake, showy, and performative-these are a few of the adjectives used to describe BookTok, the corner of TikTok where young women share and discuss books on camera, by drive-by tourists to ...

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Gerard Sekoto. Amrita Sher-Gil. Camilo Egas. Unless you studied art history or live in South Africa, India, or Ecuador, chances are you have not heard of these painters. That is unfortunate, because they were as trend-setting and forward-thinking as Pablo Picasso or Andy Warhol, two other artists from the same time period who are much more well-known.

Often, an artist's renown says less about the quality of their work than it does about the society that prices and exhibits that work. Picasso and Warhol are omnipresent not only because they were talented but also because the international art market - dominated by Western institutions and individuals - has historically shown the most interest in art from Europe and the U.S.

While this bias is disappearing, there are many non-Western artists who have yet to receive their due. Whereas the legacies of Picasso, Warhol, Henri Matisse, Jackson Pollock, and Vincent van Gogh are constantly assessed in mainstream media, discussions of Sekoto, Sher-Gil, and Egas - to use them as examples - remain mostly limited to obscure scholarly articles and excerpts from museum catalogs.

Art and apartheid

Painter and pianist Gerard Sekoto was born in Transvaal, South Africa in 1913. Remembered as a pioneer of South African art as well as one of the fathers of Black contemporary art in general, he became the first Black artist in South Africa to sell to a museum when the Johannesburg Art Gallery purchased his painting Yellow Houses - a Street in Sophiatown in 1940.

Fatefully, Sekoto's artistic career coincided with the institutionalization of apartheid. Sophiatown, the Johannesburg suburb where Sekoto lived when he organized his first exhibitions, served as a center for Black art, culture, and politics until its residents were forcibly relocated to segregated neighborhoods by the all-White South African Nationalist Party in 1950.

As Julie McGee notes in her review of N. Chabani Manganyi's biography of Gerard Sekoto, Black South African artists are often studied in a political rather than an artistic context. In other words, critics, curators, and scholars approach their paintings not just as works of art, but as political statements and expressions of ethnic identity.

Sekoto's oeuvre does not easily fit into this mold. While some paintings like Prisoners Carrying a Boulder (1945) or Song of the Pick (1947) contain elements of Resistance Art, they aren't as overtly political as the paintings of other artists they inspired. Gerard Sekoto was, first and foremost, a painter. He didn't use his brush as a pen, but as a brush - a tool that can capture the essence of reality better than a camera.

In 1947, Sekoto left South Africa for France. While his home country mourned the loss of one of their best artists, Sekoto found work as a pianist, wrote and published musical compositions, and dove deeper into his studies of line, form, shape, and color, using his newfound knowledge to represent Black subjects and experiences in Paris.

Painting women's bodies

Amrita Sher-Gil lived a regrettably short life, dying at age 28 under unknown circumstances. The daughter of a Sikh aristocrat and a Hungarian opera singer, she was born in Budapest in 1913 - the same year as Sekoto - and studied painting at the École des Beaux-Arts in Paris, where she encountered the work of Paul Cézanne and Amedeo Modigliani.

Sher-Gil credited these modernist painters - who were themselves inspired by traditional art from Africa and Asia - for helping her understand and appreciate painting and sculpture from India, a country she had visited sporadically during her childhood and was eager to move to after she completed her art education. It was there, she thought, that her future as a great painter awaited.

In India, Sher-Gil became known for her depictions of women's bodies. "Unlike usual depictions in India," Elena Martinique discusses in an article for Widewalls, "where women were cast happy and obedient, her subtly expressive representations conveyed a sense of silent resolve. A female body characterized by a passive sexuality emerged as one of her favorite subjects."

Indian art critics of the early 20th century interpreted paintings through a Hindu lens. Their essays mention "aesthetic emotion" and "hypnosis." They echo the Russian writer Leo Tolstoy in his belief that art should be experienced rather than analyzed, and that a work of art can be considered "good" if it communicates its message in a manner that is largely instinctive.

Sher-Gil followed the same philosophy. Like Sekoto, she used abstraction to intensify the mood and emotion of a scene. "Good art always tends towards simplification," she is quoted in GHR Tillotson's article "A Painter of Concern: Critical Writings on Amrita Sher-Gil," adding that form is never imitated and that it can only be interpreted by the artist, which is another way of saying that abstraction can do a better job at capturing the essence of a subject than straightforward representation.

Indigenismo

Camilo Egas, born in Quito's San Blas neighborhood in 1889, learned to paint in a time when the Ecuadorian government sought to Westernize the country by pressuring art schools into teaching Neoclassicism and hiring European teachers. These efforts had the opposite effect, as painters such as Paul Bar and Luigi Casadio encouraged students to incorporate their unique heritage into their work.

Thus, the Western-inspired or Costumbrista style gave way to Indigenismo, a movement characterized by a renewed interest in pre-Colombian art and the relationship between the state and Indigenous minorities. Egas emerged as an early champion of Indigenismo, drawing on his studies in Ecuador, Spain, and France to introduce the movement to a global audience.

It's no accident that rise of Indigenismo corresponded with the rise of Marxist parties and guerilla groups in South America. Some of Egas' paintings are vaguely reminiscent of the Socialist Realism produced under Joseph Stalin in Russia: They walk the line between abstraction and representation, are extremely colorful, and somewhat idealized their depiction of Indigenous peoples.

Some argue that this idealization borders on discrimination. An article by Juan Cabrera distinguishes between South American artists that depict Indigenous people inclusively, as subjects, and those that depict them exclusively, as objects. Egas is placed in the second group. Others disagree, finding Egas' approach sympathetic.

This kind of ambiguity - the idea that multiple conflicting interpretations can be true at the same time - is not just present in the work of Camilo Egas but in that of Amrita Sher-Gil and Gerard Sekoto as well. It explains why their work has made such a profound impact on the people that have taken the time and effort to become acquainted with them.

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The relatively unknown artists who produced masterpieces

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Gerard Sekoto. Amrita Sher-Gil. Camilo Egas. Unless you studied art history or live in South Africa, India, or Ecuador, chances are you have not heard of these painters. That is unfortunate, because they were as trend-setting and forward-thinking as Pablo Picasso or Andy Warhol, two other artists from the same time period who are much more well-known.

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She is YouTube's most influential auteur. He is a rising singer-songwriter whose real name is Tucker Pillsbury. They're crazy about each other, and they're finally ready to talk about it on main.

GQ Hype: It's the big story of right now.

Last winter, the YouTube star Emma Chamberlain starred in the music video for her boyfriend Tucker Pillsbury's single "neverletyougo," though to this day, neither of them will exactly admit to her appearance. Tucker, who performs under the moniker Role Model, has, however, fessed up to writing the song about falling in love with her.

"My dad always says that me and Tucker are soft-launched," says Emma. The music video, she concedes, "was so soft launch. Tucker, be honest, that was a soft launch."

"There's no proof that she was there," Tucker counters.

"Yeah, there's no proof," Emma deadpans, jumping sides once again. "It was a clone. Tucker's been cloning me. Put that on the record: 'Tucker's cloning me.' I'm kidding."

In the clip, filmed during frigid golden hour in the Brooklyn neighborhood of Red Hook, Role Model crosses paths with a faceless girl in a glossy black Aritzia puffer and decides to serenade her down the sidewalk. "Boys mad, got the girl they dream 'bout / Girls mad 'cause I ain't as free now," he croon-raps over a woozy beat, detailing the milestones of early love: bringing your significant other home for the holidays, showing off on Instagram, enjoying on-the-books sleepovers, basking in the awe of having found one another. "Texting me, told you come have sex with me / Respectfully, I think about you sexually." (Much of Role Model's songwriting is like this; nothing and everything is a euphemism.)

They go on like that, in one long, continuous take, walking the couple blocks around Valentino Pier, a small waterfront park that offers the borough's best view of the Statue of Liberty, before embracing in a kiss at the end. Emma's never confirmed her appearance outright, but her fans, many of whom have followed her for years, don't need her to; they know her hair, her nails, her gait. They also know, though we never quite see her face, there's no way she wasn't grinning at him, too.

"I was laughing the whole time. You can't help it," Emma admits. "We had a really good time-"

She catches herself. "My clone did, I mean."

I meet Emma and Tucker on a sunny Friday in Los Angeles, where the late January sky is blue and warm. After weeks of violent rain, LA is back to looking like a postcard. We're sitting in a bedroom that's been converted into a fitting room, cramped with racks of clothing for the both of them. Though the couple has attended a handful of public events together, they have also, up until this point, been intentional about keeping their nearly three-year relationship offline. Not an easy feat, for a preeminent Gen Z influencer and an up-and-coming pop musician.

In short, "neverletyougo" was a spot-on soft launch, which, for the record, is a bit of marketing jargon the internet has been repurposed to characterize the stages of declaring a romance online. Early on, Emma and Tucker agreed they wanted to keep things off social media, a place where intimacy is always warped; in TikTok parlance, they are a paradigm of a covetable, low-key, "private but not secret" relationship.

A Valentine's Day GQ couples shoot, though? It decidedly feels like...not that.

"I know that people are going to be like, 'Emma, you're a fucking hypocrite,' because I always said this is something I will never do," she tells me when we first sit down. "There's parts of our relationship that are going to be private forever, and those things we keep sacred. But I don't think we need to be secret anymore. It's just like, I'm over that shit."

"That used to be my mindset: 'I'm protecting this at all costs and not letting anybody see it.' But, actually, that's not fun. It's not fucking fun. And what's life about? Having fucking fun, okay? Shit should just be fucking fun! Why stop yourself from doing that?"

Emma, in the midst of hair-and-makeup preparations, is perched on a folding chair wearing baggy jeans and a cropped black jacket; recently a platinum blonde, she's now sporting a shaggy, reddish-brown cut. (Bleaching your hair, Emma warns me, is tricky business: "You end up with a shag whether you wanted one or not.") Tucker sits in the doorway on the opposite side of the room, facing out into the hallway as though he were in time-out. These are comical optics. As I sit in the middle of them, I imagine, briefly, that I am suspended within a very 21st-century version of Marina Abramović and Ulay's 1970s performance art piece Relation in Time: two lovers/artistic collaborators, sitting back to back, bound together by their hair.
So, is this...?
"A hard launch? Totally," says Emma. "This is hard-launch vibes."

Tucker overhears her using the term from across the room and pipes up: "We have to stop saying that!"

For the record, we are not at Emma's mid-century LA home: that zen, 1950s-built, multimillion-dollar pad full of cozy beamed ceilings, honey-colored marble, and sublime tchotchkes that was recently featured in Architectural Digest. Instead, we are at another mid-century LA home: a light-filled, sparsely furnished spot overlooking the green hills of Eagle Rock, with maple-wood walls, floating shelves, and some vaguely global decor. There are a handful of books stacked on a living-room side table: Eve Babitz, Joan Didion, Bret Easton Ellis, Anaïs Nin. (The "LA Airbnb Starter Pack," if you will.) In the kitchen, there is a sole hand-inscribed copy of Alison Roman's cookbook Dining In. As the day unfolds, this is where Emma and Tucker will play house. He'll crack eggs into a pan. She'll film him with a vintage camcorder. Whenever they catch each other's eye, they'll stick out their tongues or goofily throw up a middle finger. In between shots, they'll turn their backs to the crew to steal sips from a shared Juul, which Tucker has stashed in his pocket. Giddy in their own little world, they'll appear majorly, totally, butt-crazy in love.

Emma was born in 2001, four years before YouTube was invented, in San Bruno, California, which is, miraculously, the same San Francisco suburb where the platform would build its official headquarters. Growing up in the Bay Area, she started vlogging in high school, mostly about kooky mundanity-her first big hit was a Dollar Tree "haul"-and eventually dropped out to pursue it full time in LA. Now, at 21, Emma is already something of a YouTube elder, and is perhaps the site's most manifestly influential auteur. Her thumbprint is all over the platforms she frequents: the lo-fi, instinctual video-editing style she pioneered as a teenager, full of meme-y zooms and quick cuts, has become lingua franca for vloggers.

During the pandemic, her vlogging style got more slow and cinematic, as she fashioned herself into a pensive lockdown flâneur: driving around LA in her car, eating cartons of Whole Foods strawberries in bed, standing in front of her bathroom mirror with a pair of orange Fiskars scissors and contemplating if she should cut bangs. A frequent comment under her recent uploads is that her videos make it seem like she's the only person who survived the end of the world.

And as an early purveyor of a particular Gen Z-flavored, thrift-centric fashion sense and the "photo dump" ethos of candid, untidy posting, she's broadly moved the needle among the Instagram set.

While she doesn't vlog as much these days, she's parlayed her influence (nearly 12 million YouTube subscribers, 16 million Instagram followers) into a namesake coffee brand, high-profile fashion and beauty partnerships, a very popular Spotify-exclusive podcast, and an ongoing gig hosting the red carpet for Vogue at the Met Gala, where she had a viral run-in with Hollywood's Class Flirt, Jack Harlow, last spring.

Tucker, 25, arrived in LA around the same time as Emma, though he grew up on the opposite ocean in the coastal Maine town of Cape Elizabeth, just outside Portland. He started experimenting with music-rap, mostly-while he was failing his classes at Point Park University in Pittsburgh. He eventually caught the attention of the late Mac Miller, incidentally a Pittsburgh native, who flew Tucker out to California, where he then stayed. A musician with his own loyal fanbase who released his debut studio album, Rx, under Interscope last year, he makes bright, hazy pop music with on-the-nose lyrics about having sex and getting stoned, pushing through depression and falling in love hard. (His musical hero is Matty Healy from The 1975.) He's also interested in acting, and auditioned for the role of blasé stoner Elliot in HBO's Euphoria, which ultimately went to another sinewy, tattooed musician-turned-actor: Dominic Fike.

Tucker has messy '90s-heartthrob hair and a torso full of old-school tattoos, and speaks with a low, careful affect. (Emma, a professional chatterbox who's spiritually more apt to throw spaghetti at the wall and see what sticks, tells me she admires how Tucker tries to do everything as precisely as possible.) I'm curious about his perspective on their private-but-not-secret aura, which he maintains is uncalculated.

"We just are trying to be professional within our own careers," Tucker tells me. The reality of him dating a social-media supernova, who's been monumentally famous since she was 16, makes for some inherent unevenness. "We had conversations about it from the start. My goal was to never be able to attribute my success or anything to someone else. I was always very proud of what I had built, so I was very scared I was just going to lose that." After a rollicking headline tour and festival-circuit run last year, he feels confident that he hasn't.

"We have a very just unproblematic, safe, private-when we want to be private-relationship," he says. "We're never going to be posting photos and selfies of us on a beach in Cabo." That said, it's not like Instagram hasn't been of critical importance to their courtship.

While they had some mutual LA friends, their relationship started out like many modern romances: Tucker slid into Emma's DMs to say her fit pic was fire.

(She remembers the outfit: a maroon turtleneck, black Dickies, black boots.)

But, Tucker confesses, the first moment he really fell for her was, incidentally, the day he first downloaded TikTok.

Scrolling through his feed, he caught a video of Emma, as he recalls it, "trying to twerk to a Dayglow song in the bathroom and surprising herself that her ass moved a little bit. For some reason-I don't know why, had nothing to do with the twerking, I'm not a fucking creep-but it showed her personality."

This, to me, actually makes perfect sense. "I feel like I'm good at reading people through a screen," he clarifies, which is a very useful dating skill these days.

As the universe would have it, all of this went down in the first couple weeks of March 2020. They texted nonstop for two months before they ever met in person. "We were all desperate, we were scared of being alone," he admits. They were sending goodnight texts. "Way too soon to be doing that."

"You do this thing where you're texting someone for two months, where you're just fantasizing about the meeting every day," he says. "I was like, 'Oh, my god. She's going to jump into my arms.'"

When they finally met, however, that is not what happened.

They agreed to hang out at her place. A nervous Tucker showed up on her doorstep carrying an armful of pizza from Crossroads Kitchen, the celeb-favorite LA vegan restaurant of which the drummer Travis Barker is an investor. Then she opened the door and... just sort of let him in.

"I had pizza boxes," he says, "so I couldn't even touch her." A bad omen. They ate their slices sitting on opposite sides of the couch.

"I couldn't speak, because I was shaking," Emma says. "I didn't want to be near him, because I was like, 'He'll see that I'm shaking, so I have to be far away.'" Afterwards, they played Fortnite. They did not kiss. It was a mess.

"I psyched myself out, because [we'd] been talking for so long," she continues. "Like, what if I disappoint him? What if he doesn't like me in person? What if I'm cringe? What if I'm weird? What if I'm ugly? What if I smell?" In hindsight, she realizes that while they texted everyday for months, they never once spoke on the phone.

"I thought we were never going to talk again," Tucker laughs. "I almost cried on the way home. In my head, I was just like, 'I fucked that up. We're done, I got to move on.'"

A few days later, he mentions Emma mercifully phoned a friend, who messaged him to come to a group hang. "We literally just had to hang out [in a party setting] once, and then we were good," he says. Though things weren't smooth sailing yet.

The first TV show they watched together, a few weeks into seeing each other, was Too Hot to Handle, a Netflix reality series in which a group of wildly attractive commitment-phobes are placed together in a house and forbidden from any form of kissing or sexual contact, lest any infractions subtract from their collective prize money.

"I'm so vulnerable this time, and so I'm like, 'Maybe you could come back over and we could finish the show," Emma recollects. Turns out that Tucker, per his own meticulousness, had already committed the cardinal sin of finishing the show on his own.

Tucker, I begin, you were so invested that you just...went home and watched Too Hot to Handle by yourself?

"What a fucking freak!" Emma squeals. "I was like, 'Oh my god, he doesn't fucking like me. This is the truth!'"

This is also Tucker's first relationship. I'm curious, on a scale from 1 to 10, how he's feeling about being in one so far.

"Truthfully, I've always genuinely been against them. I can't express it enough," he admits. "I really was never picturing myself truly being in love." He'd spent time, there had been flings, but he'd never felt the feeling of being "in love with someone and wanting to take care of someone, which just makes me sound like a dick. But I've honestly never... aside from my best friends, I've never felt the desire to take care of someone and be there for them."

He pauses, considering if these are the right words. "I never thought that you could have someone that you feel like is your best friend and you want to sleep with them." Then, he met Emma.

"That's what clicked," he says, laughing. "It's like having a best friend that you can make out with. And I can't do that with my guys back home, because they won't let me."

Tucker's currently at work on a sophomore Role Model album that's due out later this year. In the process, he's been thinking beyond the honeymoon phase that was Rx, and taking a closer look at the complicated, self-critical feelings that come with actually being in a relationship. That being loved might mean having to try and love yourself back.

This past December, Emma once again spent the holidays with Tucker's family in coastal Maine, just like he sang about in "neverletyougo" a year ago. ("Brought you to my family, yeah, my mama said it's definite.") She loves playing card games with his family and going to "weird bars" with his home friends. An only child, his siblings are the ones she never had. The state was a point of connection for them early on. She grew up spending summers in Port Clyde, more north up the coast. "I was so excited to meet a Maine man," she tells me. They love L.L.Bean.

They hang with Emma's folks when they're back on the west coast. Her father, whom they both call CP (which is short for his Instagram handle, ChamberlainPaintings; his real name is Michael and he is a prolific oil-painter of peaceful Northern California sceneries), is teaching Tucker how to surf and play guitar.

"Her dad is my fucking boy," he says.

She counters: "Honestly, my mom is your fucking boy."

While Emma has made a living off sharing the gnarly details of her life for years, she's been historically private about the particulars of her romantic life. Zits and tonsil stones and IBS have always been fair game for content, but love-or the respectfully, I think about you sexually of it all-has not. Plus, for a long time, her YouTube persona has been sort of a long-term ode to being alone.

"The difference is I've grown up on the internet," she says. "I started as a teenager and I think a lot of times people still kind of feel like I am a teenager, which is understandable. But I'm an adult now and this-it's real stuff."

For Tucker-who had never watched one of Emma's videos until they started talking, after which he watched all of them-the persona's never mattered much. When he first messaged her on Instagram, he says, "it was a dark time and I was very much like, 'Fuck it.'"

"I got a DM from her the next day and I was blown away. I freaked out, called all my friends, and I was like, 'Do you know who Emma Chamberlain is?!' None of them knew who she was," he laughs. "It's not really our world, my friends' and mine back home. Now she's best friends with my friends when we go home, they talk, they ask her for girl advice and everything. It's beautiful. It's like everything I wanted."
Eileen Cartter is a GQ staff writer. PRODUCTION CREDITS:
Photographs by Zamar Velez
Styled by Rachael Wang
Hair by Laura Polko at PRTNRS MGMT
Makeup by Jaime Diaz at RARE CREATIVES
Grooming by Jenna Nelson at The Wall Group
Tailoring by Yelena Travkina
Produced by Peter McClafferty

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This Is Emma Chamberlain and Role Model's Hard Launch

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She is YouTube's most influential auteur. He is a rising singer-songwriter whose real name is Tucker Pillsbury. They're crazy about each other, and they're finally ready to talk about it on main. GQ Hype: It's the big story of right now.

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Reviewed:

February 14, 2023

Caroline Polachek's best album of her career is a transformative pop experience, a passionate, richly melodic odyssey into the darkest corners of love.

Desire can be volatile, excruciating, wonderful, and cruel-but above all, it keeps us going. We want and want and want until we die, these small hopes urging us across the vast expanse of our lives. Caroline Polachek-pop auteur, emotional philosopher, hopeless romantic-makes a muse of this tangled, pervasive force on her virtuosic new album, Desire, I Want to Turn Into You. She knows too well that falling in love suffuses you with possibility, makes a boring world briefly beautiful. And so, as a nod to desire's transformational power, her album's cover displays her on all fours on the grimy subway, lunging forward with a ravenous look in her eyes. On one end of the car is the rat race; on the other end, sand-a mirage of paradise.

Polachek spent much of her career as one half of the indie-pop band Chairlift in the maddening, formative city of New York, and more recently has split her time between Los Angeles and London. In 2020, she decamped to the idylls of the Mediterranean-blaring '70s and '80s Italo-pop out of a beat-up station wagon with her boyfriend in Rome and staying at the base of Mount Etna in Sicily, marveling at the "faceless, tectonic, chaotic energy coming up from below." Inspired by these excursions, the album takes us to breathtaking places, all palm trees and crystalline water, deep red sunsets and smoke-covered volcanoes. On the ecstatic "Welcome to My Island," Polachek is Calypso greeting a shipwrecked Odysseus, waving us to her oasis. She channels a yearning as deep blue as the ocean and howls like a wolf to the moon.

While Polachek was constantly in transit on her 2019 album Pang-descending with a parachute, passing through a door to another door- Desire is grounded in a more real sense of place. Even on songs with few locational details, you can feel the climate: An elusive woman lives out an escapist fantasy on "Bunny Is a Rider," not checking her email because she's "AWOL on a Thursday." Satellites can't find her because she's somewhere in the jungle: Hear the muggy, tropical bassline, the faint bird chirps, the static that resembles the rustle of fronds. "Crude Drawing of an Angel" is staged below the Earth's surface amid dripping stalactites, with jagged breaths creeping up from behind. Polachek's voice slices through the dank atmosphere like a blade: "Forsake me/Here on the ground/All or nothing," she pleads, begging for mercy from a lover whom she knows will disappear.

Perhaps the "crude angel" is painter Paul Klee's Angelus Novus, the " angel of history" who, in one famous account, looks with horror upon the cumulative wreckage of civilization, the damage wrought in the name of glory and beauty. Polachek is not just a swooning lover, but an aesthete and philosopher attuned to contemporary extremes, conceptualizing Desire during a period of grand instability. During the pandemic her father died of COVID-related complications, and she saw cruelty all around her as she contended with the cyclical nature of disease, the fragility of the supply chain, and the rancor of social media morality. "I started thinking about how to re-harmonize myself, and my music, with the reality that there is a destructive side to everything," she said. On the flamenco-inspired " Sunset," Polachek dramatizes the pressure of new love against the backdrop of a destitute society, a collapsed infrastructure of care: "So many stories we were told about a safety net/But when I look for it, it's just a hand that's holding mine."

The love explored on Desire is not the result of a patient and sustainable partnership, but a violent, all-or-nothing immersion. Implicit in the wish in the album's title, I Want to Turn Into You, is the prospect of losing one's own selfhood. Across the album, Polachek indulges in the pleasure of obliteration and surrender: "You are melting everything about me," she sings with her arms outstretched on "Smoke." On "Blood and Butter," her descriptions turn grotesque: She coos breathlessly about diving through her lover's face and underneath his tattoos, longing to be sustained by nothing "but the sun that's in our eyes."

Sometimes Polachek seems so breathless with desire that she can only come up to its surface to gasp up a few intelligible lines at a time. Bristling at our culture's obsession with literalism in art, she proffers, "I'm a deep believer in what lies behind." So songs like "Pretty in Possible" dabble in Cocteau Twins-style abstraction, blotted narratives featuring mayflies and bloody noses. Sonically, the song is Frou Frou meets " Tom's Diner" with its keychain-jangle beat, wordless a capella stretches, and corkscrewed melodies. Polachek and producer Danny L Harle started it as an exercise in pure flow, no explicit choruses or verses. Still, one sweet line wrestles itself from the stream: "I was born to get you home."

The theme of mania is replicated in the songs' twisted, irregular structures. "Blood and Butter" casts off its jacket and just to put it on again, staging a fickle transition between day and night and ending on an epic bagpipe climax lifted out of " The Sensual World." "I Believe" is breakbeat pop fit for a Lizzie McGuire trip to Rome, punctured by glitchy, adrenal breaths that sound like a cyborg subjected to shock therapy. The album's production veers from trip-hop to new wave, trance to flamenco, demonstrating an innate understanding of the pop archive in pursuit of a new personal style. Each creation seems marvelously its own: Who else would pay tribute to their mercurial father with petulant white-girl rapping and cheesy stadium-rock guitar, or use a 1970s young adult novel about an immortal family as fodder for a shimmering Enya ballad?

The cumulative effect is like staring up at a giant fresco, the detail so exquisite you can't decide where to rest your eyes first. Flourishes appear in one place, then echo in a new location-wings flapping, whistles beckoning, blades slicing, bells chiming. She opens Desire with her father's warning to "watch your head, girl" and concludes with the image of a decapitated angel. But what really binds the album is the dynamism of Polachek's vocals, the culmination of years of bel canto operatic training and the hunger to get it right. There is so much conviction in her delivery that ceding space to anyone else, even guest spots from Grimes and Dido, feels like a disservice: Within the span of one song, Polachek's voice will smear like paint, swoop like a crane, and bubble like lava.

All of the best attributes of Desire are reflected on its closer "Billions," a humid tabla-pop song with medieval sound effects and an over-the-top drone squiggle. Polachek brings us into the throes of a shaky love affair, doling out details in succulent little morsels. "Salty flavor/Lies like a sailor/But he loves like a painter," she sings, evoking the tangy taste of skin, the coarse vernacular of the seaman, the uncalloused touch of the artist. There's something brilliant in how she drops down an octave between verses, going from the heady bliss of the evening to the sobriety of the morning after, and how she lends ordinary words their own strange mouthfeel-"zay-zay-zay-something to me" and "bill-lee-yaaans!" After running through scenes of seduction and anguish, the song appears to end on happy note: "I never felt so close to you," Polachek confesses, echoed by the cherubic voices of the Trinity children's choir. But being close to is still not the same as being subsumed by, having turned into. So we nudge and nudge and nudge, never quite reaching fulfillment, longing until the end.

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Caroline Polachek: Desire, I Want to Turn Into You

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Reviewed: February 14, 2023 Caroline Polachek's best album of her career is a transformative pop experience, a passionate, richly melodic odyssey into the darkest corners of love. Desire can be volatile, excruciating, wonderful, and cruel-but above all, it keeps us going.

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Raju Kumar (Digital Marketer | Project Manager | SEO Manager)

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In today's environment, digital marketing is now a crucial component of every firm. As more and more people spend time online, it's crucial for businesses to establish an online presence and market their products and services to potential customers.

However, for beginners, digital marketing can seem overwhelming and complex. In this guide, we'll provide you with some tips and strategies on how to get started with digital marketing.

Tips and Strategies: A Beginner To Start Digital Marketing

1. Understand Your Target Audience

Understanding your target audience is one of the most critical aspects of successful digital marketing. To effectively market your products or services, you need to understand who your target audience is, what their needs are, and how they behave online. Following are some actions you can take to comprehend your target market:

Identify your target market: Find out who your ideal client is to start. Think about things like age, gender, location, interests, and purchasing patterns.

Conduct market research: Use online surveys, focus groups, and other research methods to gather information about your target audience's preferences, pain points, and buying behavior.

Use customer personas: Customer personas are fictional characters that represent your target audience. Create detailed personas that include demographic information, buying behavior, and pain points. This will help you create content and marketing campaigns that resonate with your target audience.

Analyze your competitors: Look at what your competitors are doing and who their target audience is. This will help you identify gaps in the market that you can target with your digital marketing campaigns.

By understanding your target audience, you can create content and marketing campaigns that speak directly to their needs and interests. This will help you build trust and authority with your target audience and increase your chances of success in the digital marketing landscape.
Also Read: How to Learn Digital Marketing? | Raju Kumar
2. Develop a Marketing Plan

Once you have a clear understanding of your target audience, you can start developing a marketing plan that will help you reach and engage with them. Include the following crucial actions in your marketing strategy:

Establish objectives: Decide what you hope to accomplish with digital marketing. This can entail boosting sales, lead generation, or website traffic.

What is your USP (unique selling proposition)? What distinguishes you from your rivals is your USP. Identify what makes your products or services unique and communicate this to your target audience.

Create a content strategy: Develop a plan for creating and sharing content that resonates with your target audience. This might include articles on blogs, posts on social media, videos, and more.

Determine your budget: Decide how much you can afford to spend on your digital marketing efforts. Consider factors such as paid advertising, content creation, and social media management.

By developing a marketing plan, you can ensure that your digital marketing efforts are aligned with your business goals and tailored to your target audience. This will help you reach and engage with your audience more effectively and achieve better results from your digital marketing campaigns.

3. Choose Your Digital Marketing Channels

Website

Social Media

Email Marketing

PPC Advertising

Affiliate Marketing

Influencer Marketing

Once you have developed a marketing plan and determined your budget, you can start choosing the digital marketing channels that will be most effective for your business. Consider these important channels:

Website: Your website is the focal point of your efforts in digital marketing. It should be attractive, simple to use, and search engine optimised.

Social media: Social media platforms such as Facebook, Twitter, Instagram, and LinkedIn can help you connect with your target audience and promote your brand. Choose the social media channels where your target market is most active.

Email marketing: Email marketing allows you to communicate directly with your target audience and nurture leads over time. Use email to share content, promote products, and build relationships with your subscribers.

PPC advertising: Pay-per-click (PPC) advertising allows you to target specific keywords and demographics with ads that appear at the top of search engine results in pages. This can be an effective way to generate leads and increase sales.

Affiliate marketing: Affiliate marketing allows you to partner with other businesses or influencers to promote your products or services. This can help you reach new audiences and increase your brand visibility.

Influencer marketing: Influencer marketing involves partnering with social media influencers or bloggers to promote your products or services to their followers.This may be a useful strategy for expanding your audience and increasing brand recognition.

Choose the digital marketing channels that align with your business goals and budget, and track your results to determine which channels are most effective for reaching and engaging with your target audience.

4. Content is King

Content is king when it comes to digital marketing. High-quality content can help you attract and engage your target audience, build trust and authority, and drive traffic to your website. Here are some key steps to take when creating content for your digital marketing campaigns:

Provide high-quality material that is well-written, educational, and interesting. It should provide value to your target audience and address their pain points.

Use visual content: Visual content such as images, videos, and infographics can help you communicate your message more effectively and make your content more shareable.

Optimize your content for SEO: Use keywords and phrases that your target audience is searching for to optimize your content for search engines. By doing this, you'll improve your search engine ranking and increase visitors to your website.

Share your content on social media: Social media platforms such as Facebook, Twitter, and LinkedIn can help you promote your content and reach a wider audience. Share your content on these platforms and engage with your followers to build relationships and increase brand awareness.

By creating high-quality content that is optimized for SEO and sharing it on social media, you can attract and engage your target audience, build trust and authority, and drive traffic to your website. This will help you achieve your digital marketing goals and grow your business over time.

5. Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is a key component of digital marketing that can help you improve your website's visibility and attract more organic traffic from search engines. Here are some key steps to take when optimizing your website for search engines:

Research relevant keywords: Use tools like Google Keyword Planner to identify the keywords and phrases that your target audience is searching for. This will help you create content that is more likely to rank well in search engine results pages.

Optimize your website for search engines: This includes making sure your website is mobile-friendly, has a clear site structure, and uses relevant keywords in titles, meta descriptions, and content. This will raise your rating and aid search engines in comprehending the content of your website.

Make backlinks to your website: A backlink is an outside link pointing to your website. Search engines are informed by them that your website is trustworthy and knowledgeable. Concentrate on acquiring quality backlinks from websites that are related to your industry.

Monitor your SEO performance: Use tools like Google Analytics to track your website's traffic and rankings over time. This will enable you to evaluate the success of your SEO efforts and pinpoint any areas that require improvement.

By researching relevant keywords, optimizing your website for search engines, building backlinks, and monitoring your SEO performance, you can improve your website's visibility and attract more organic traffic from search engines. This will help you achieve your digital marketing goals and grow your business over time.

6. Social Media Marketing

Social media marketing is a powerful tool for engaging with your target audience, building brand awareness, and driving website traffic. Here are some key steps to take when implementing a social media marketing strategy:

Choose the right social media platforms: Different social media platforms are better suited to different audiences and types of content. Research the demographics and behavior of your target audience to determine which platforms are most likely to reach them.

Create a social media content calendar: A content calendar can help you plan and organize your social media content in advance. This ensures that your content is timely, relevant, and aligned with your overall marketing strategy.

Communicate with your audience: In social media, there is constant dialogue. Engage with your followers by responding to comments and messages, and by sharing and commenting on their content. This helps build relationships and trust with your audience.

Monitor your social media performance: Use analytics tools like Facebook Insights or Twitter Analytics to track the performance of your social media content. This will help you understand what works and what doesn't, and make adjustments to improve engagement and reach.

By choosing the right social media platforms, creating a social media content calendar, engaging with your followers, and monitoring your social media performance, you can create a successful social media marketing strategy that helps you achieve your digital marketing goals and grow your business.

7. Pay-Per-Click Advertising (PPC)

Pay-Per-Click Advertising (PPC) is a form of digital marketing where advertisers pay each time a user clicks on one of their ads. Here are some key steps to take when implementing a PPC advertising campaign:

Choose your advertising platform: There are a variety of PPC advertising platforms available, including Google Ads, Bing Ads, and Facebook Ads. Select the platform that most closely matches your target market and marketing objectives.

Set your advertising budget: Determine how much you are willing to spend on PPC advertising and set a daily or monthly budget. This will help you control costs and maximize the return on your investment.

Create effective ads: Your PPC ads should be compelling, relevant, and targeted to your audience. Use attention-grabbing headlines, clear calls to action, and high-quality images or videos to attract clicks.

Monitor your PPC performance: Use analytics tools like Google Ads or Facebook Ads Manager to track the performance of your ads. This will help you identify areas for improvement, such as ad copy or targeting, and make adjustments to improve your click-through rates and conversion rates.

By choosing your advertising platform, setting your advertising budget, creating effective ads, and monitoring your PPC performance, you can create a successful PPC advertising campaign that helps you achieve your digital marketing goals and grow your business.

8. Email Marketing

Email marketing is a cost-effective way to communicate with your target audience and build relationships with your customers. Here are some key steps to take when implementing an email marketing strategy:

Build your email list: Start by building an email list of people who have given you permission to send them emails. This can include customers, prospects, and subscribers to your blog or newsletter.

Create effective email campaigns: Your email campaigns should be engaging, relevant, and aligned with your overall marketing strategy. Use attention-grabbing subject lines, clear calls to action, and high-quality content to encourage clicks and conversions.

Personalize your emails: Personalizing your emails with the recipient's name, location, or past purchase history can improve open rates and engagement. Use email marketing tools to segment your list and send targeted messages to specific groups of subscribers.

Monitor your email marketing performance: Use analytics tools like Mailchimp or Constant Contact to track the performance of your email campaigns. This will help you understand what works and what doesn't, and make adjustments to improve engagement and conversions.

By building your email list, creating effective email campaigns, personalizing your emails, and monitoring your email marketing performance, you can create a successful email marketing strategy that helps you achieve your digital marketing goals and grow your business.

9. Analyze and Adjust Your Strategy

Analyzing and adjusting your digital marketing strategy is an essential part of achieving your marketing goals and growing your business. Here are some key steps to take when analyzing and adjusting your digital marketing strategy:

Use analytics tools: Use analytics tools like Google Analytics or HubSpot to track your website traffic, social media engagement, email open rates, and other key metrics. This will help you understand how your digital marketing efforts are performing and identify areas for improvement.

Monitor your key performance indicators (KPIs): Choose KPIs that align with your marketing goals, such as website traffic, conversion rates, or social media engagement. Monitor your KPIs regularly to ensure you are on track to achieve your goals.

Adjust your strategy based on your results: Use the insights gained from your analytics tools and KPI monitoring to adjust your digital marketing strategy. This could include changes to your website, social media content, email campaigns, or PPC advertising.

Continuously improve your digital marketing strategy: Digital marketing is an ongoing process, and there is always room for improvement. Continuously test and refine your strategy to improve your results over time.

By using analytics tools, monitoring your KPIs, adjusting your strategy based on your results, and continuously improving your digital marketing strategy, you can achieve your marketing goals and grow your business in the digital age.

Also read: Why you should choose Digital marketing as a career? | Raju Kumar

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How Can a Beginner Start Digital Marketing? Tips and Strategies | Raju Kumar

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In today's environment, digital marketing is now a crucial component of every firm. As more and more people spend time online, it's crucial for businesses to establish an online presence and market their products and services to potential customers. However, for beginners, digital marketing can seem overwhelming and complex.