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A digipack is beneficial for an artist as it works as a form of promotion for their music whilst simultaneously appealing to an often neglected audience, those who like physical music. Also it creates another source of income for the artist or their label. The digipack represents the artist visually which can strengthen the connection between artist and fan making it more likely for the fan to buy more music from the artist in the future

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A digipack can include

Name of the artist or band

Name of the album

Track Listing

Production info (copyright info, company details)

A booklet

Shout out (reference to those who made a contribution to the album)

Promotional sticker

Serial Code on spine

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A digipack is a type of covering for CD disks which is usually made from cardboard with an internal plastic holder for one or more discs.

Graphic imagery or typography will be seen throughout
It allows for inclusion of more information about the artist or band

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From viewing real life magazine promotions I have noticed that the Artists name is the biggest text on the page and also follows the usual colour scheme used by the artist. The poster also includes the digipack cover for further promotion

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What I have noticed is that consistency is a major aspect, from colour to imagery the artists digipacks always shows links between each product.
For example the previous students digipack for the artist Haze, the neon effect/colours, and the pink typography can be referenced throughout all her products, and relates to her music video in gods own junkyard

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For my ancilliarary research I have looked at some digipacks and promotional products from previous artists to find similarities amongst the so that i could identify conventions