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Benefits of virtual reality include that it creates a realistic world and enables users to explore products and services in more detail.
Limitations of virtual reality include the equipment and technology used can be expensive and also could be a waste if customers do not have an interest in this certain area.

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Benefits/ limitations of email marketing

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Benefits/ limitations of email marketing

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Benefits: builds loyalty, brand awareness and trust
Limitations: annoying emails, sending to all customers even if not specific

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Dropbox, Warby Parker, ASOS, Thomas Cook

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Through sending one message to thousands of people, involving direct marketing, advertisements and donations.

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Glasses direct offer a service where a customer can upload a photo of themselves and try on glasses online before purchasing.
Also BMW introduced a virtual test drive app for the i3 in 2013 to allow their customers to experience what it is like being inside this car without actually visiting a dealer.

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How virtual reality can be used in the field of marketing

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How virtual reality can be used in the field of marketing

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Virtual reality gives marketers the opportunity to give their audience the closest experience they can get from a product, service or place without actually physically being there.

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Virtual reality blends real-world digital data captured typically with a digital camera in a webcam or mobile phone to create a browser-based digital representation or experience mimicking that of the real world.

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involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness