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SELLICKS BEACH

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What were your initial thoughts about creating the video?

Initial thoughts when first given the assignment to create and produce my very own video was exciting. I viewed it as a way to explore my creativity even further as well as an opportunity to apply the skills and to practice what we have been taught in the past few weeks and from completing assignment one.

Did the video turn out the way you wanted it to?

I had lots of ideas of how I wanted to capture my clips and to start with, I was overwhelmed with the amount of ideas. Having to promote my video under the length of time given to us helped me narrowed my ideas to capture the really important scenes that would be best fitted for my target audience and the message I was sending. I was able to recreate and produce the vision that I wanted for my promotional video. During the time of filming for the clips, my treatment and ideas for some of the clips changed. I saw this as a way of expanding my thinking and going beyond my treatment was a way of exploring my creativity. I was able to achieve what I wanted my audience to feel when watching my video, which is to feel relaxed, positive and motivated to experience being out in the beach environment.

What would you do differently next time?

To improve the quality, I would most definitely use a better camera and also use a tripod when filming in order to achieve that still and smooth movement. I would also allocate a lot more time to visit the beach and I'd like capture the different looks of the beach on different days. The weather was a factor in how my video looked. Another improvement I need to work on is to refine the transition and work on other techniques Adobe Premiere offers.

What do you think you did well in this assignment?

I think I did well in managing to produce the vision that I wanted to create for my promotional video. I was able to put together my plan and I am pleased with the way it turned out.

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For this assignment, we were asked to promote a topic of our own choice. I have chosen Sellicks Beach to promote as I grew up here and my aim is to showcase the beauty of this place. To do this, I brainstormed ideas and gathered resources that will help better my promotional video. Particularly the treatment of the video, I found very insightful as I was able to visualise in my head the images of how I want my video to look like, from scene to scene. This gave me a better understanding of what I needed to do, how to do it as well as improve on other points as I was writing it.

Exploring new ways of thinking and ideas as well as looked at various view points, different angles and different ways to take a video has given me better knowledge and understanding in what it means to promote my topic.

What I would do differently is engage more and give myself more time to practice and learn the techniques and how to use the programs as well as expand even more into other ways and ideas how to promote a video.

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A snap shot of Sellicks beach, taken from to top of the cliff looking down to the entire beach. This photo has inspired me to take similar snap shots for my promotional video, it is a great way for viewers to have an entire visualisation of what the beach looks like. Looking at this photo, it also looks like I have a bird's eye view of the entire beach. This is what I will try to aim for my audience to feel when capturing similar image/ video.

http://www.weekendnotes.com/im/008/07/sellicks-beach-fleurieu-peninsula-south-australia-1.jpg

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Australia beach cultures the history of sun, sand and surf

Booth, D & Ebrary, I 2001, Australian beach cultures the history of sun, sand, and surf, F. Cass, London ; Portland, Or.

The Health Effects of Swimming at Sydney Beaches

Corbett, S, Rubin, G, Curry, G, & Kleinbaum, D 1993, 'The Health Effects of Swimming at Sydney Beaches', American Journal Of Public Health, 83, 12, pp. 1701-1706, Health Business Elite, EBSCOhost, viewed 23 March 2017.

Exercise-, nature- and socially interactive-based initiatives improve mood and self-esteem in the clinical population

Barton, J, Griffin, M & Pretty, J 2012, 'Exercise-, nature- and socially interactive-based initiatives improve mood and self-esteem in the clinical population', Perspectives in Public Health, vol. 132, no. 2, pp. 89-96.

Being beside the seaside: Beach use and preferences among coastal residents of south-eastern Australia

Maguire, G, Miller, K, Weston, M & Young, K 2011,' Being beside the seaside: Beach use and preferences among coastal residents of south-easter Australia', Ocean & Coastal Management, vol. 54, no. 10, pp. 781-788.

The beach as a setting for families’ health promotion: A qualitative study with parents and children living in coastal regions in Southwest England

Ashbully, K, Sabine, P, Webley, P & White M 2013, 'The beach as a setting for families' health promotion: A qualitative study with parents and children living in coastal regions in Southwest England', Health & Place, vol. 23, no. 1, pp. 138-147.

The articles discusses underlying important reasons of the experiences of individuals and families engaging with beach environments, especially in local areas. In the article Ashbully et. al. the authors emphasised on the results of their findings that shows the wide range of improvement with psychological, social as well as physical health benefits of children aged 8-11 years who regularly engage with beach environments. My aim will be to emphasise these points and show this on my promotional video by showing positive interaction with teenagers and the beach environment .

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Beautiful Boracy
A short clip showcasing Boracay beach, inspirational for my promotional video showing different ways to capture the beauty of the beach as well as different angles.
https://www.youtube.com/watch?v=BkPzJCyEBvE

Vibrant Boracay: A Travel Guide to Philippines' Top Destination

A quick travel guide to one of the top islands of the world, Boracay. Slightly different to just the normal simple beach video.

https://www.youtube.com/watch?v=CXg8F7-RPiU

Aerial view of Sellicks beach South Australia, DJI Phantom 3 standard.

Very beautiful shots of Sellicks beach, showcasing the beauty of the beach from an aeiral view. An idea that has definitely inspired me to try for my promotional video. I

https://www.youtube.com/watch?v=-94GazlM_TY

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https://bubbl.us/MzcxNTE1OS83NzkzMDQ4LzY5OWIzYjhiYzk4ZTljZTNmYTk0ZTVhMGM3OGE5ZDcx-X?s=7793048

Reflection of my mind map
As I was writing my mind map, after some time I found that my ideas has greatly expanded and this really helped me branch out from my basic knowledge and ideas of what to promote and the different ways to promote my ideas. Throughout time, I also found it useful in a way to challenge my mind and really get to other areas of thinking and creativity possible. Mind map is a great resource tool to explore and broaden my ideas.

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1. Travel

2. Design

3. Beaches

4. Music

5. Hiking

6. Interior design

7. Health

8. Mindfulness

9. Fashion

10. Tourism

11. Australia

12. Arts

13. Local destinations

14. History

15. Greek mythology

16. Movies

17. Mental health

18. Charities

19. Cultures

20. Universities

21. Make up

22. Local cuisines

23. Antiques

24. Adelaide history

25. Games

26. Technology

27. Technology evolution

28. Films and Photography

29. Music and Arts

30. Fashion evolution

31. Health care system

32. Travel and tourism

33. Cultural events

34. Multicultural Australia

35. Architecture

36. Gardening

37. Plants and trees

38. Conservation parks

39. Botanical gardens

40. Forestry

41. Adelaide hiking destinations

42. Mt. Lofty

43. Three Hill Grand Hike

44. Morialta Falls

45. Walking trail experiences

46. Walking SA

47. Brighton walking trail

48. Marino rocks cliff hike

49. Hiking gears

50. Shoes

51. Outdoors

52. Northface

53. Adidas

54. Nike

55. Kathmandu

56. South Australian beaches

57. Local beaches

58. Southern destinations

59. Victor Harbour

60. Cape Jervis

61. Kangaroo Island

62. Mclaren Vale

63. Wineries

64. Barossa Valley

65. Maggie Beer

66. Rockford Winery

67. Jacob's Creek

68. Hahndorf

69. Port Noarlunga

70. Kayaking

71. Fishing

72. Crabbing

73. Aldinga beach

74. Sellicks beach

75. Moana beach

76. Port Noarlunga

77. The Victory Hotel

78. Local sites

79. Adelaide Hills

80. Willunga Hills

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Initial thoughts and feelings about this course and task

My first thought about this course and the tasks ahead is excitement. I'm looking forward to start learning about Introduction to digital media. I feel a little overwhelmed as I have limited knowledge in technology and media, however I'm also confident that I'm able to learn these techniques as I progress into this course.

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The opening scene will show the horizon of the beach, capturing the beach from a bird’s eye view. It’s captured during sunset, to show the warmth and relaxing energy of the beach.

This scene will be showed in slow motion with calming beat playing on the background to enhance the feeling of relaxation in an attempt to let the viewers experience the feeling of physically be there in person.

The next scene will be a girl walking down the ramp towards the beach, this scene will be captured on a wide angle to showcase the view of where she is walking towards which is the beach.

The next will transition to a close up scene of her feet walking on the sand, emphasizing the details of the foot print left on the sand as she takes every step.

The following scene will show another horizon view of the beach, this time captured from waters and looking out to the shore followed by a scene of the girl smiling and laughing. (not included)

It will then transition to a close up scene of the waves crashing into the girl’s feet. The wave crashing into her feet will be shown twice and then transition to a scene where the girl feels the water with her hands, slowly lifting her arms and hands to the air and capturing the water drip and fall back to the water.

The drops of the water will be focused as each one hits the water making a splash. The following scene will show the girl exploring the other side of the beach where there are rocks and her climbing from one to the other and finally her climbing up one of the big rocks to lay and watch the beach in front of her. This will be captured through the girl’s point of view and this particular scene will end with a bird’s eye view of her laying on the rock looking out to the beach.
Next will show the girl laying on a beach towel, wearing sunglasses and a hat soaking up the warmth of the sun. This scene will go on for a while, emphasizing of the girl enjoying her time and relaxing at the beach, with food and cold drinks close to her. This scene will start from a close up of her and slowly face the sun, capturing the rays and fades into the white. The closing scene will be a time lapse of the beach, showing from sunrise to sunset. Ending with the words “Experience the beauty of Sellicks Beach”.

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Your target audience defined

My target audience will be beach goers. Particularly teenagers, age group 13-17 years old.  Girls that love spending their free time at the beach.

The message of your video

For the message of my promotional video, I will keep it simple. “Experience the beauty of Sellicks Beach”. My message will be to encourage teenagers, to spend more time outdoors, particularly on the beach. Health benefits mentally and physically just being outdoors and in a very accessible as well as inexpensive way to have fun and enjoy life.

The tone or emotion of your video

The tone will be vibrant, excitement and happy. I want my target audience to feel the video as inviting and welcoming, to show emotions of wanting to visit and experience the beach.

Identify the call to action – what do you want your audience to do?
After watching the video, my call for action is to persuade the audience to visit and experience the beach itself. To feel the emotions of excitement and a sense of adventure. The aim is to promote the beach with beautiful shots to inspire them to see and feel that emotion themselves.

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Brainstorm online with Bubbl.us. Easily create colorful mind maps to print or share with others. Almost no learning curve. Millions of people are using Bubbl.us worldwide to generate ideas, map out processes and create presentations.