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'Who do you usually visit the cinema with?'

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'Who do you usually visit the cinema with?'

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47 people said they go to the cinema with their friends, mentioning that the whole party is 3-6 people. In contrast, 12 said they prefer to go with their family. 5 even said they go with both!

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'Do you watch films online/pay for online movies?'

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'Do you watch films online/pay for online movies?'

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almost 80% of answers were 'yes', making that 57 people out of 72 in total. Although 15 said no, this is evidently and overwhelming majority as there are so many ways to watch things online nowadays.

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'What is your favourite film, and did you see it at the cinema?'

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'What is your favourite film, and did you see it at the cinema?'

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There were no overlaps in favourite films! It is decidedly conclusive that barely anyone who took part in the survey saw their favourite film in the cinema. Some mention Netflix, others live TV, and some clarify that the film was released before they were born! In terms of the actual films, there was a range of answers, from The Force Awakens to Trainspotting to Mulan to True Romance.

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'Do you prefer to watch Hollywood films at the cinema, or films from elsewhere (e.g. British films or Bollywood films)?'

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'Do you prefer to watch Hollywood films at the cinema, or films from elsewhere (e.g. British films or Bollywood films)?'

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33 people specified a preference for Hollywood films in this question. In comparison, 18 people expressed a preference for British ones. Sometimes there was an overlap, with participants including both in their answer. On the other hand, over half of participants said they didn't mind. A few provided an alternative - for example, one answer read "as a French speaker, I prefer to watch French films."

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'Do you prefer home cinema or the cinema?'

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'Do you prefer home cinema or the cinema?'

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55 people said home cinema in this question. Their reasons were all relatively similar - it's more comfortable and quiet when you watch a film at home, and most of all it's cheap. The minority of people who said cinema justified their answers with arguments like, 'it's a bigger screen' and 'it's a better experience.

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'Are you persuaded to watch films because of particular film stars?['

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'Are you persuaded to watch films because of particular film stars?['

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'The split between 'yes' and 'no' answers here was exactly even. Those who said yes mentioned actors including Liam and Chris Hemsworth, Kristen Stewart, Seth Rogen, Brad Pitt, Amy Poehler and Tina Fey, Megan Fox, James Franco and Seth MacFarlane, and Ruby Rose. Interestingly, one person said they usually go and see a film if a person of colour is the star, because that doesn't happen often and they want to show their support. People who said no sometimes expanded and mentioned reasons for their answer, typically that they don't care who's acting in a film as long as they find the plot/basis interesting. One person even said they avoid watching films with certain actors in them!

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'How do you hear about new films (e.g. posters, social media, magazines, word of mouth etc.)?'

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'How do you hear about new films (e.g. posters, social media, magazines, word of mouth etc.)?'

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Out of 72 people, 50 said they learn about new films through social media. 19 also added the general answer of 'posters' to the list, while 11 people mentioned bus adverts specifically. 33 participants said they hear about films through 'word of mouth' or their friends, and 14 mentioned watching trailers, whether that be on TV or on YouTube.

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This was split into many categories. However, the winning genre was action/adventure, preferred by 19.4% of the participators.

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30 people said they visit the cinema about once every 3 months, while 18 said they visit once or twice a month. Meanwhile, the other 32 participants mostly said they visit it less often than that.

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'What was the last film you saw at the cinema?'

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'What was the last film you saw at the cinema?'

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Out of 72 responses, 14 people said La La Land, 7 said Rogue One, 5 said Moonlight, 4 said Bridget Jones' Baby, and 4 also said Sing.

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95% of participants live in the UK.

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86.1% of the participators were 13-19 years old, which was useful because young people's opinions are what we've been focusing on so far on the course.