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The image to side is unconventional in terms of rule of thirds but Is very effective in making him look good.

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The visual metaphors such as having the bad in red and graffiti like is what I wanted to use. That's why the colours are orange and blue to metaphorically present emotion.

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I have a very similar website to The Weekend by having similar links such a store, tour dates, and a visual image in the middle.

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The main conventions of a music website is that all links work. Meaning, if you click on a page is must include information, pictures etc. It should include a social media bar, a range of images and not just one reoccurring one. It should also have an appropriate music video which links to your ancillary. My website follows a blue and orange colour scheme which links to my digipak and video. The links have information such as tour dates and a bio. We had a photoshoot and made a store. During the photoshoot we filmed a backstage interview and an exclusive interview. This follows the conventions of real life media products

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This video from J Hus uses flickering editing in the video which we included in our video to speed up as the verse speeds up

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This video also has conventional framing and positively represents the artist. It's a medium shot which we used a lot in our video.

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The framing of JME's video incorporates the conventions of the rule of thirds

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Stormae - Alors on Danse

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I was influenced by this video because of the framing and diegesis or world of the video. Its similar to mine as it shows a depressed man at work.

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Use the convention of a picture of the artist to take up the whole screen but I challenged this by centering Riser and allowing the viewer to see a bit of London.

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Her theory focused on editing, camerawork, framing and diegesis of a music video. She stated that the rules of continuity editing are broken and there may not be a particular structure but there may be a reoccurring pattern. Jump cuts, Slow motion and special effects are all used to entice the audience. Establishing shots, Close ups and using the rule of thirds is all seen as conventional aspects of a music video according to Vernallis. The ideas we followed in our video is using the rule of thirds, jump cuts and slow motion. As you can see from this image , Jamal is centred so that the main focus is on him. This happens throughout the video.

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Andrew Goodwin's theory suggested that music and its videos have different relationships. These relationhips are categorised into three groups. Illustration, Amplification and Disjuncture. The main focus of our video was amplification. As you can see from the image, It doesn't just show a sad, depressed person. The balloon is a metaphorical representation of his sadness which follows the conventions from Andrew Goodwin's theory.

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The conventions of the inside panels is that there must be a visual link between the outer panels. In my case, the colour scheme for the inner and outer panels are very similar but the inner panels are slight darker in colour to link with our music video and how it cycles between day and night. The background images are also slightly different. One being at noon in daylight while the other image is of a sunset .Another convention is that it must relate to our genre. But its very hard to generically claim that r&b and rap have conventional colour schemes etc. But what I can say is that our bright colours are specific to our artist. My digipak does follow these conventions but develops this convention by having a personal message to the fans on the inside to show his gratitude. This is my artist's usp.

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The main conventions of a digipak is that the artists name is displayed in the front in a front hat is bigger than the album name. There is a track list at the back and all production information such as the production company and copyright information is displayed. I followed most conventions except from 1 which was the Artists name size. Usually, it would take the whole portion of one side but I put it more to the middle as I felt it complemented the structure.