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Ikea serve affordable Swedish style dish. While shopping, consumer get to dine in under one roof. They have enhance they menu and provide FREE baby food with any purchase.

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STRENGTHS:

It's a "Global Brand"

"Strong Concept"

Vision to create a "better everyday life for many people"

Balance between function, quality, design and price. COST CONSCIOUSNESS

Weakness:

Low cost products needed balanced against producing good quality

Because of it's global business, it's hard to control standards and quality

Opportunities

Agenda a growing demand for greener products

Developing Social responsibility

Reducing Carbon footprint

Threats

Social trends - slow down first time buyer

Market forces - more competitors entering low price household and furnishing markets

Economic factors - recession slows down consumer spending

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-Price v.s Quality reason; Affordable but will not hold up over the long term as it is cheaply built.
-Assembly required; A challenge for most people as we have to fix it on our own (troublesome, time consuming)

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market forces more competitors entering the low price household and furnishings markets. IKEA needs to reinforce its unique qualities to compete with these

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Greener products

Low prices

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The size and scale of its business. IKEA’s global activities may make it difficult to control standards.

The demand for low-cost products. The cost needs to be balanced against quality.

The need to keep the public and IKEA stakeholders well informed about its environmental activities.

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A clear vision

Strong concept

Democratic design’ (the equal balance of function, quality, design and price).

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Given its size and scale globally, difficult to manage IKEA's standards equally. For example, some of its products such as carpets, are outsourced from third world countries. Because, the raw materials are cheaper and in abundance there. We can't expect the same quality standard and environmental awareness to be followed in these countries!
This will contribute to its IKEA's reputation in the international market.
Solution
Buy the raw materials from cheap sources and manufacture the final product in IKEA's own plant.

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Consumers are changing their tastes very quickly
(Roland: Could this be an opportunity for IKEA - because they are relatively less expensive furniture and hence consumers can dispose them when they no longer require them?)

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Designs are not attractive enough for consumer.

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international markets offers
(Roland: Please explain more?)

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- Poor economy will affect consumer's spending

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Low cost product will not be able to produce a high quality item.
(Roland: I agree with you but IKEA has also made the proposition that their products are of both good value and quality.

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- Consumers demand for lower priced product (Roland: why?)

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Customers have wider range of choices for furniture and household items.

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- Mass production

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- Affordable to most consumers

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SWOT analysis (alternatively SWOT matrix) is an acronym for strengths, weaknesses, opportunities, and threats and is a structured planning method that evaluates those four elements of a project or business venture. A SWOT analysis can be carried out for a company, product, place, industry, or person.

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A lion met a Tiger
As they drank beside a pool
Said the tiger, "Tell me why
you're roaring like a fool".

"That's not foolish, said the lion
with a twinkle in his eyes
"They call me King of all beasts
Because I advertise!"

A rabbit heard them talking
And ran home like a streak
He thought he'd try the lion's plan,
But his roar was just a squeak,

A fox came to investigate -
Had luncheon in the woods.
Moral: when you advertise, my friends,
Be sure you've got the goods!

- Anonymous Poem

Taken from page 2
"The Ultimate Marketing Plan"

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It will give you some cool inputs on IKEA

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The IKEA Group - The Story of How We Work

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- Internet purchases from TaoBao getting more common

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- Consumers are increasingly willing to pay for good designs

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- Limited Customisation

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- Great Design
-  Price and quality matches.
-  Unique product
- Customers have wider range of choices for furniture and household items.