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How does the overall use of colour relate to the genre?

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How does the overall use of colour relate to the genre?

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I think with the use of dark colours relates to the genre of hip hop/rap. As well as, the use of specks of gold which could represent the jewellery which is always featured in the hip hop and rap scene.

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What institutional information is found on the digipak?

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What institutional information is found on the digipak?

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You can find information like the company he is under. You see 'Interscope Records' and 'ColliPark Music'. The name 'ColliPark', also was shown in the music video. Stuff like UMG Recordings, All Rights Reserved are shown alongside company information.

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First of all, the images are always massive in size compared to the small text. On the front of the digipak, the image takes up most of the frame. Inside the digipak, there is only text. Then on the back of the digipak, there is some text but again, the image takes up most of the space, just like on the front cover.

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What other images are used on the digipak?

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What other images are used on the digipak?

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Another image is on the back of the digipak. It is a medium close up (from the shoulders up) of the artist but instead of him wearing sunglasses with the reflections of buildings, the buildings are now behind him. The image is shown in the synergy box to the left.

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How does the digipak link with the music video, website/advertisement? What are the elements of synergy? Are some of the same images used? Is the same font used?

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How does the digipak link with the music video, website/advertisement? What are the elements of synergy? Are some of the same images used? Is the same font used?

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Yes, the text in the music video matches with the font style and colours of the white text which is shown on the back of the digipak when informing the audience of the tracks featured in this album. There is also a use of the sunglasses, the hat and the jewellery in the music video, as well as, the digipak.

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Fonts: what styles, colours and sizes of fonts are used?

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Fonts: what styles, colours and sizes of fonts are used?

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Seems to use a mixture of serif and sans serif font. The white/grey text and ones written in capitals seems to be serif. The album name is written in a blue san serif font. There are a variety of sizes used. The largest font seems to be the artists name/album name which is conventional.

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What is the central image on the front panel of the digipak

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What is the central image on the front panel of the digipak

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The central image is a close up of the artists face. The artist is wearing sunglasses with a reflection of buildings in the lenses. This could suggest that he has the whole world ahead of him and showing how ambitious he is. The background behind the artist is pretty plain and seems to black, however, I can see a bridge in the background. The artist is wearing a gold chain and big diamond studs which suggests that he is wealthy. He seems to also be wearing a hat which seems normal for a hip hop artist.

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Album Name: iSouljaBoyTellem
Genre: Hip Hop