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Synergy in Di-Gi packs, websites and the music promo

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Synergy in Di-Gi packs, websites and the music promo

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when promoting a new single or album, the musician(s) and the record label like to use synergy with all their products and technologies to help and promote them. They normally do this by making the music promo, then when it comes to actually selling the music album/single they create/recreate products that link in with the music promo, for example they change their websites and CD covers so they have relation to the music promo video; this most likely is keeping a similar theme through the products. This is done so that once an audience see a promo and they are walking around town and they see a CD shop and in the CD shop there is a CD with a cover with a similar them to the one you saw in the video you liked you will be attracted to by it as there is that connection you are able to recognise it. Similarly if you are searching on the internet most likely you may come across a website with a similar theme also to the music promo you watch and more than likely it will be the actual song website and again you may be attracted to buy it from there. One excellent example of this is 'Greenday' In the poster earlier is has a very eye-catching typography and behind it is a weird pattern in green, if you look at the CD cover for the same song it also has exactly the same typography and it also has a weird pattern in the back ground but with a different colour, and lastly if you go to the website for greenday similar themes are repeated, the typography is the same and the pattern is there also.

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With pop and especially things such as Taylor Swift, there are many different, in fact it probably all is different. First things first, the colours in pop posters are extremely vibrant and eye-catching especially the purple colour in Taylor swifts poster below. This extremely different to the harsh black and white colours seen in the two posters above, this has been done to emphasise that pop songs and the musicians are more happy and that comes through in their songs and posters, this appealing to a much bigger audience as not a lot of people like load and angry sounding music rock has but quite a lot of people like the subtle, rhythmic tunes that get stuck in your head from what pop offers. The next thing we see is the title and its typography and colours, its retained the purple textured water coloured feel and the typography is like it is hand drawn as it is very flowing and gives a sense of calmness (perfect contrast to those seen in Greenday's poster) , it is less in your face but still eye-catching that you still are attracted to it and want to listen. Next, Mise-en-scene, this is also very different to those of rock and indie rock; a complete contrast is that the main image contains a woman vocalist , this is never really seen in rock or indie rock but it is the main convention in the pop genre, she is in a purple flowing dress and is quite made up with make up, this making her look pretty beautiful, something that will not only attract the female audience of all ages but also the male audience (if you know what I mean).  Another difference is that there is not musical instruments whereas in rock and indie rock there is loads, this is because in pop the convention is that there isn't much instruments, but the main focus is the main roles vocals, the rest of the melody is made elsewhere.  As she is alone and the main focus it creates a sense of calmness in the poster what reflects the calmness and flowing that is normally heard in her songs, also this is a direct contrast to rock and indie rock as in them the whole poster is filled and is slightly chaotic.

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With kings of Leon there are many similarities and differences. Firstly although it is indie rock there is still quite a bit of use of the colour black and white, this staying in convention of having black and white in it so that it gives a sense of angriness and uneasiness that we saw in the Green Day poster, but on the other hand there is a lot of different varying colours in the poster, like the strong vibrant yellow of the title and the subtle soft blue colours in the background, this kind of countering the harsh black and white colours - giving the poster a sense of happiness but still retaining the rock feel; and that is what indie rock is - Rock but what is a little more happier and subtle rather than the full on music from someone like green day. The Mise-en-scene is very similar they have very similar instruments with electric guitars and bases, The costumes are smarter than those of greenday's but still has the scruffy sense about them keeping a little bit of rock genre. One main difference is the way the main image is in a cartoon style and not a photograph, This something seen in many indie rock posters and it makes it emphasise that indie rock isn't quite the same as normal rock and that it is a little more tame, also because it is more tame and subtle and the picture is cartoonish this will attract maybe a younger audience, this promoting to a bigger audience. Following on from this point the main title/band name also follows this convention as it is bright textured yellow and is in a font that interlocks into itself and is flowing, a much more relaxed 'not in your face' kind of title.

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With rock we can see the genre coming out straight away when looking at this 'Green Day' poster. Firstly there is a big use of the colours black and white, both colours very stereotypical to rock as many rock songs aren't supposed to be such happy narratives so this is shown by very saturated black and white giving it a very impactful, eye catching picture that gives of the sense uneasiness and unhappiness/angriness. But on the other hand there is the introduction of the very bright pinks and green colours, this done to contrast the black and white, this further making the poster even more eye-catching but also maybe done so it appeals to the younger generations and not just to the older generations who only associate with black and white colouring. The next thing that is very noticeable is the main title of the band and its typography, it is extremely bold and has a shadow effect that looks like its coming out of the page this very stereotypical of the rock genre as the boldness of the title reflects the boldness and 'in you face' style that rock and especially Green Day come out with. The next thing we come to is the main picture and what the Mise-en-scene consists of; Firstly the types of props/instruments that can be scene: two of the main people on the front main image have electric guitars and the other is on the drums, all of which are very stereotypical instruments seen in the rock genre, the way in which they seem to be playing them is also stereotypical, they seem to be playing very emphatically with a lot of energy, something that all rock music songs have. The clothes and make up are also very stereotypical, most have short sleeved tops or have sleeves rolled up and they look a little scruffy and have tattoos on their arms, all this creating a scruffy chaotic feel, exactly what the rock genre should be.

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Conventions of music posters/music magazines

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Conventions of music posters/music magazines

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when it comes to music posters and magazines there are a few things that it should contain these are:

The name of the band

The name of the song or album

Typography relating to the genre

Different types of Mise-En-Scene relating to the genre

Main image

Release date

Logo of the record label

Maybe where you can buy the album/single

maybe reviews

Prices

Special features

Website

Age certificate

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Music magazines are an amazing way for a musician to promote themselves and their new single/album. Most contain short reviews and interviews about the musician and also can contain posters for up and coming tours that they may have soon. This is excellent promotion as there is a huge fan base that read the different types of music videos, and here are a few examples: Rolling stones, NME, Karrang, Q and Vibe.