# data[].attributes.body
I'm eager to make a promotional video about something I'm very interested in, particularly a message of some kind. I feel like this will be similar to the year 12 research project in terms of researching something I'm passionate about.

# data[].attributes.body
Trans mental health is important and far too commonly undermined or dismissed.

# data[].attributes.body
Cisgender people - those who don't understand the trans experience. I want to create sympathy so that the audience has a window into the tragedy and hardships that trans people face daily.

# data[].attributes.body
Trans people over the age of 18 are eleven times for likely to attempt suicide.
Almost 80% of trans and gender diverse people from ages 14 to 25 have self harmed in their lifetime.
57% of trans people over the age of 18 have been diagnosed with depression.

These statistics will be key to the first half of my video, which will present a few important facts about trans suffering. Before I can get the audience on board with the message emotionally, I need to convey how severe the issue is.

# data[].attributes.headline
International Journal of Transgender Health

# data[].attributes.subject
International Journal of Transgender Health

# data[].attributes.body
There is a correlation between recent transgender suicide attempts in AU/NZ and lack of social support.

My whole message is to "check up on a trans friend" and this study strongly suggests that by responding to this call to action a change can be made.

# data[].attributes.body
This PSA contains a similar creative style that I'd like to incorporate in my video. It presents statistics and uses harsh urban imagery to confront the audience to stand up against transphobia.

# data[].attributes.headline
Human Rights Campaign Foundation Trans Visibility PSA

# data[].attributes.subject
Human Rights Campaign Foundation Trans Visibility PSA

# data[].attributes.body
This advertisement is great as its goal is to humanise trans people and break down and prove to cisgender people that trans people are just like anyone else, and deserve the same basic human rights.

# data[].attributes.attachment_link.readable_text
The Human Rights Campaign Foundation has teamed up with WarnerMedia for a new series of PSAs supporting the trans and non-binary communities.

The inaugural video features "Pose" star Dominique Jackson proclaiming, "I could not live without love, more importantly respect."

The series of short PSAs will begin airing Thursday and throughout the fall on all WarnerMedia channels. The Human Rights Campaign Foundation is the educational arm of the Human Rights Campaign (HRC), the nation's largest LGBTQ civil rights organization.

"We're proud to announce this new education campaign in collaboration with WarnerMedia," ​HRC Foundation president Alphonso David said in a statement.​ "For too long, the overarching narrative about trans and non-binary people in the media, especially for Black, Latinx and trans people of color, has been a negative one. It's time for us to dismantle that narrative and instead lift up the voices, stories and everyday lived experiences of transgender and non-binary people.

WarnerMedia SVP of corporate social responsibility Dennis Williams said, "The stories we tell, and who gets to tell them, matters. Invisibility only perpetuates vulnerability, which is why we are thrilled to collaborate with the HRC Foundation to help tell these powerful stories and amplify the voices within the transgender and non-binary community."

Also featured in the campaign are Tori Cooper, Nakiya Lynch, Alexis Abarca, Sybastian Smith and Brandi Smith.

The PSA ends with the tagline, "See Each Other. Save Trans Lives."

HRC reports that at least 27 trans and gender non-conforming people were violently killed so far this year. 2020 is likely to become the deadliest year for violence against trans and gender non-conforming people since HRC began collecting data in 2013.

# data[].attributes.attachment_link.title
'Pose' Star Dominique Jackson Appears in New PSA for Trans Visibility

# data[].attributes.attachment_link.description
The Human Rights Campaign Foundation has teamed up with WarnerMedia for a new series of PSAs supporting the trans and non-binary communities. The inaugural video features "Pose" star Dominique Jackson proclaiming, "I could not live without love, more importantly respect." The series of short PSAs will begin airing Thursday and throughout the fall on all WarnerMedia channels.

# data[].attributes.body
1. Importance of preservation of film
2. Fictional independent film distribution company
3. Fictional film festival advertisement
4. Short film trailer
5. Trailer for a YouTube channel that promotes short films
6. Fictional independent cinema
7. An Oscar 'for your consideration' promo reel for a fictional film
8. Fictional anime festival
9. Fictional book trailer
10. Fictional library advertisement
11. Sale of books of a fictional closing down library
12. Fictional online library
13. Library converting to online audiobooks instead of CDs
14. Author meet and greet
15. Importance of reading for children
16. Promoting diversity in comic books
17. Diversity in film/TV
18. Recycling jingle
19. Environmental awareness
20. Using social media positively
21. Ad for a fictional app
22. Digital footprint
23. An app that does your homework for you
24. Encouragement to learn a language
25. Gardening and having a green thumb
26. Shoes that are also trampolines
27. Energy drink that dissolves fat
28. Glow in the dark socks
29. Watches that are also defibrillators
30. Magnetic anti gravity backpack
31. Ladders but escalators
32. AI therapist
33. Sticky phone cases
34. Auto-sizing hat
35. Campaign ad
36. Squishy bricks
37. Sunglasses with different settings
38. Dog food that humans can eat too
39. Dog food that cats can eat too
40. Pocket fire extinguisher
41. Pocket vacuum
42. Depression/suicide awareness
43. Animal extinction awareness
44. Face-recognition bike locks
45. Sticky hand but longer
46. Fictional website to trade collectible items
47. Domestic violence awareness
48. Trans mental health awareness
49. LGBT representation in media
50. Social media app for books
51. Road safety
52. Battery that charges with kinetic energy
53. Dangers of bad representation in media
54. Virtual cinemas to function during COVID
55. Virtual concert
56. A sale for sails
57. Trailer for a fictional documentary
58. Push for more wheelchair accessibility
59. Soap that is also mouthwash/gum
60. Homeless awareness
61. COVID QR wristbands
62. Global warming
63. Fictional political party
64. Talking guide dogs
65. Fictional streaming service that exclusively shows LGBT content
66. Fire safety for kids
67. Dangers of drugs and alcohol
68. Robot dog-walker
69. Clothing brand that only sells denim
70. Funky sock shop
71. Earrings that are earphones
72. Bins that automatically sort trash
73. Vitamin D fun in the sun ad
74. Importance of exercise
75. Machine that records your dreams
76. Jetpack
77. Edible glass to save the environment
78. Unicycle motorcycle
79. Edible chocolate wrappers
80. COVIDSAFE ad

# data[].attributes.body
This is a great animated PSA as it does a great job of expressing the emotional side of living a transgender life. The sadness that the main character feels watching his own funeral is similar to the confronting emotion I want the audience to feel to display that gender dysphoria is very real and extremely difficult to live with. This ad is probably closest to my message of protecting trans people from self harm and suicide.

# data[].attributes.body
Before watching my promotional video, most cisgender people would be ignorant towards the issues that transgender people face, as it isn't something that concerns them. I want to confront my audience with the necessary tone for the subject matter, which is dark and dreary. I want a lasting impact of sympathy from the audience, and the hopeful call to action to resonate with them so they realise that they can help, and they're also responsible for trans mental health. By the end of the ad they will be informed of the severity of the subject matter, and motivated to help in whichever way they can.

# data[].attributes.body
As my promotional video will be conveying a serious tone, I want my fonts to match this. Therefore I will be using simple sans serif fonts to avoid drawing attention to the font style rather than the message itself. For statistics, I will be using Roboto Light, as with the right colour it will blend well with the scene and be easily readable while not being too intrusive. For the rhetorical question and call to action at the end, I will use Bebas Neue as it is all capitalised and bold, which fits with the confronting tone I'm going for.

# data[].attributes.body
The three main colours (B,C,D) represent the colours of trans pride, and are integral to my message. I have muted the tones of these colours to match the gloomy tone of the ad, whereas on a flag the pink and blue pops with high saturation. The other two colours (A,E) are darker, more subtle, and add the the overall mood.

# data[].attributes.body
A trans person gets out of bed. The tone is dark and the lighting is dimmed to match this. They have their head in their hands, and a statistic on trans mental health appears on screen.
The trans person looks in the mirror and sees a scribble covering their face, portraying how gender dysphoria warps perception of the self. Another statistic appears. A series of short clips of trans people plays in quick succession, each person looking into the camera and stating, "I am human." The screen goes black. The following text appears:
WE ARE HUMAN
ARE YOU?
The PSA ends with the call to action at the end: "CHECK UP ON A TRANS FRIEND TODAY"

# data[].attributes.body
Results revealed dissatisfaction of access to transgender services in Australia.

While this is a little off topic, this could be a contributing factor to trans mental health as the report suggests, so it is an important aspect to note as I continue my research.

# data[].attributes.body
Attention
The promo video will begin with sorrowful music and a cool colour palette. This will capture the audience's attention as to what the upsetting situation is, and they will be curious to watch further. My imagery will be cold and draw attention to the sad tone.

Interest
Interest of the subject will be gained through confronting and harrowing statistics that the average viewer wouldn't be aware of. This sets up the stakes of the seriousness of the topic.

Desire
I will be gathering a selection of clips from trans people facing the camera and speaking directly to the viewer. This forces the audience to face just some of the many trans lives that are in their hands, and helps create sympathy towards the cause.

Action
The call to action at the end of the video will encourage the audience to enact change. This will be due to the realisation that this issue is preventable and everyone should try and stop it.

# data[].attributes.body
Ho, F & Mussap, A, 'Transgender Mental Health in Australia: Satisfaction with Practitioners and the Standards of Care', Australian Psychologist, vol. 52, no. 3, pp. 209-218.

Malkin, M 2020, '‘Pose’ Star Dominique Jackson Appears in New PSA for Trans Visibility', Variety, 24 September.

Mason Gray 2016, Transgender PSA, video, YouTube, 11 October.

National LGBTI Health Alliance 2020,  SNAPSHOT OF MENTAL HEALTH AND SUICIDE PREVENTION STATISTICS FOR LGBTI PEOPLE, February.

Treharne, G, Riggs, D, Ellis, S, Flett, J & Bartholomaeus, C, 'Suicidality, self-harm, and their correlates among transgender and cisgender people living in Aotearoa/New Zealand or Australia', International Journal of Transgender Health, vol. 21, no. 4, pp. 440-454.

Tyler Seecof 2016, Transgender Awareness PSA, video, YouTube, 15 December.