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In the screen grab above we can see the amount of traffic our website received as a result of our MVP test, which came to a grand total of 44 hits.
We also managed collect 11 emails from consumers who were extremely interested in the service and wanted to be emailed updates for when we had stock to sell them.
We were very pleased with the response and even though we were 6 website hits short of achieving our goal for the test we were still happy with the results. It was great to ‘get out of the building’ and take our idea to our consumers and validate our learning.

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Website link -https://www.devilsbrownies.com
(no longer available)
Here we see our website landing page. The website features an about us section which interested consumers could use to learn more about our business. We also included an ‘interested?’ link on our landing page which when clicked allowed the consumer to leave their email to be alerted when our product was ready for market.

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These pamphlets will be mailed through our target consumers (people leaving in Falmouth) front doors. We hope that the intriguing copy on the pamphlet will make the audience intrigued and want to learn more about our naught brownies through our website or Instagram account.

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Here a short video of Ralph delivering some pamphlets!

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We did however receive some negative feedback from our MVP test. It is appears due to our branding of ‘devils brownies’ some of our younger consumers believed our ‘naughty’ brownies to be made with some illegal substances. We may have to change our branding to avoid this issue.

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In terms of what we could have done differently we believe it would have been prudent to incentivise our consumers to feedback to us more. We think if we offered a discount in return for consumers leaving their emails with us we may have been able to collect more.

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1. Pamphlets delivered through doors have the potential to carry Covid-19 into households.
In order to counter this concern we will be sterilising the pamphlet's prior to putting them through front doors and regularly using hand sanitiser when handling pamphlets to reduce the risk of transferring anything. Also if any of the team have symptoms relating too Covid we will be suspending the test immediately.
2. Adverse weather conditions. Falmouth is prone to some relatively strong winds which can become a hazard when walking around. We will be mitigating this risk by conducting the test on a day where the weather is fair.
3. Some household don’t want to receive promotional materials through their letter boxes. In some cases we may potentially be angering someone if we put a pamphlet through the wrong front door. This could be potentially dangerous for us handing out pamphlets. So to mitigate this risk we will be checking every household for ‘no soliciting’ signs and avoiding putting pamphlets into those households.

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We have discovered that our key hypothesis is actually about our customers being 'lazy' or unmotivated to go to the shops to actually purchases these snacks.

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We started this week with an evaluation of our various assumptions about our audience and the service we are providing them. In this evaluation we wrote each of our assumptions and evaluated the risk of each to our business if they were wrong. Through this process we learned that our riskiest assumption is that there is a desire for delivery sweet treats in the local Falmouth area. This assumption being correct is highly critical to the success our business, as if there is not as much demand for the product as we thought then there may not be a market for us capitalise on. In order to move forward we have decided to test this assumption to see if sweet treats really are desired by our target audience/.

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Moving forward from this we have overall discovered that there is an interest in sweet treats delivered in the Falmouth area. Baring some of the feedback from our audience in mind we need to adjust our branding in order to make it clear to the audience that these brownies are not in fact illegal.