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Curbside Pick Up & Feedback to Implement Changes: These two stood out to me the most across multiple examples. The goal of the business is to get product into the hands of customers, and each of these businesses changed HOW they had to do that to serve customers AND to survive during the pandemic. It was great to hear that this is something that will continue. In addition, the examples I heard seek and use feedback from the employees and customer base to make change/additions in their model in order to better serve customers.

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Personalization:
-employee recommendations, encourage
-include staff members in decision-making processes
-it's all about the customer service and customer experience (not about the money!)
-the mission doesn't change; the way that you accomplish it does
-always seeking feedback from customers and staff members
-always reevaluate your practices and be open to making changes to meet the needs of your customers

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There were a lot of COVID examples of businesses utilizing their websites more than before and providing new services to meet safety guidelines and make patrons more comfortable. The coffee shop also utilized the feedback it got from customs and added new aspects such as the chessboard and the storyboard showing where the beans came from. Adding these things makes that environment more welcoming and adds to the experience of visiting that business.

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I think businesses should continue to evaluate the changes and enhancements they are implementing and continue to elicit feedback from employees and customers, so that their business model remains personalized but not stretched so thin that it impacts the service it provides or the success as a business.

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My favorite snip from the videos was James Kelly of FCPL discussing dropping library fines. He shared how he and those he works with reflected on their values and came to the realization that library fines do not mesh with their values. So they dropped them! I think we need to continually reflect on what we value in education. For example, if I value the growth of every child, then my one-size-fits-all approach isn't going to mesh with that value. That reflection can light a fire for personalized learning.

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Continue to solicit feedback from customers to provide the experience that they desire. Not everything is feasible, but it is worth consideration.

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-Always seek student feedback.  Make it a priority to get subjective feedback from your students, not just at the end of a term/year.
-Be open to making on-the-spot,  short, and long-term changes.
-Recognizing the needs of the school community (COVID or not) and make adjustments. Think about: what experiences do I need to provide inside and outside of the classroom to ensure that I my students and school community feel connected and supported?

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Ask students what they prefer. By asking and listening to what they say is effective or not, we can tailor the experiences in the classroom to fit what they need or desire better. We also need to be able to evaluate their ideas/requests for feasibility and effectiveness.

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-Reflection!  Use this past year or so to acknowledge the changes that you have made and use them as a springboard to become even better.
-Do your research and collaborate!  Talk to other business owners to learn about their perspectives and what models have been successful.
-Ask your community for their feedback. Send out surveys, anonymous rating scales, hold forums/events, etc.

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All of the businesses adjusted to meet the needs of their customers, always but especially during Covid.
-creating a website when they hadn't previously embraced that in their business model.
-curbside pickup
-expanding wifi
-elminating fines

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Personalization

There were a lot of great examples of personalization. I really liked how Dancing Bear had to transition to having an online option for people to buy items. This is now something that will stay in place and is a great tool for those customers who don't necessarily want to spend time in the store or are on the go. I also loved the FCPL curbside pick up addition. I know it is a tool that our family used through out the pandemic and it was something we really looked forward too. I am so glad that it is hear to stay!

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Improvements

I liked how Dublin Roasters said that the changes that happen in the store are directly related to what the consumers have requested. That is a critical part of identify what does our new normal look like. Business need to keep asking customers what they think will improve their business and adapt to their needs.

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Dublin Roasters was a great example of how business can enhance or improve personalization. Seek feedback from customers, respond to and implement changes that work and improve the customer experience.

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Many of these companies began with a focus on personalization and customer service. With the pandemic, these companies had to make quick adaptations to continue their strong customer service in a way that made their customers feel comfortable. Some of the standouts were the drive thru window at Dublin and the delivery/curbside pickup at Dancing Bear.

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Classroom

I need to keep asking my students, how to you want to learn. As a special educator, they students don't have control of the "what", but I can give them control of the environment, or the pacing, or the how. I need to give them time to explore and then allow them to have time to share feedback. I need to give as much ownership to my students as I can.

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Ask for feedback. Reflect. Adjust. Try new things. Don't give up when something new doesn't work, try to adjust and make changes as needed.

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As I viewed the videos, I thought that VOICE and CHOICE were themes that kept coming up for both the customers and the employees - especially at Dancing Bear, Curious Iguana, and Dublin Roasters. Marlene England of Curious Iguana said, "What does the public want?" and "Our employees have choice ...and a say in what we do." Another example of personalization would be that Dublin Roasters offers "everything customized."

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In my opinion, Matt Long and Serena Roy had the best ideas for personalization in their businesses.  Serena was super impressive in that she brings real-life experiences to her customers and make their coffee-drinking experiences more than just a cup of coffee.  It's impressive how she also values each and every customer's suggestion and tries to make a change in her business to support the suggestion.  Matt obviously LOVES what he does and doesn't seem to mind taking on any challenge to give you want you want.  He seems to love making people happy simply by making what's in his mind come alive for others to witness.

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There are lots of ways that Curious Iguana and Dancing Bears Toys have personalized their business. To name just a few: They had daily events to meet the needs of different groups, staff recommendations of books (the staff has to be readers to make this happen), offering of virtual book clubs for different groups, etc

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Personal and employee recommendations, curbside/delivery options during COVID and keeping those as options even though businesses are open now, considerations for addressing multiple needs within a group class format

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Never settle on one idea, step out of comfort zones (like when Dancing Bear began using an online ordering format), and listen to customers ideas (as Dublin coffee does).

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Try students ideas. Purposefully ask students to participate in scheduling (when applicable), classroom design, and lesson topics.

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Continue to elicit customer feedback, respond to suggestions, keep practices in place that address customer preferences whether they are still necessary or not (ie curbside pickup)

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It seemed that Roy's customer experience and personalization is driven almost entirely from customer suggestions.  Being open to suggestions and change has allowed them to thrive and build a large customer base.

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Most of the owners want their customers to have an experience they won't forget and seem willing to eliminate any barriers (curbside pickup, virtual options, websites, etc).

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Feedback & Reflection! I thought it was really cool how all of the businesses were able to reflect on their processes prior to and during the pandemic to determine how they will continue to better serve the public. I also thought customer feedback was essential to helping these businesses survive and thrive during the pandemic.

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Be open and willing to made changes, whether they were part of your plan or not. I really appreciated how Tom from Dancing Bear, who never wanted to be an online retailer, pivoted during COVID to keep the business going for his customers and will keep it as an ongoing practice because it is meeting a need and a desire from his customers.

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FCPL had to expand their Wifi so that folks could access in the parking lot and on the sidewalk during the pandemic.  They moved to full curbside pick up.  They have now become FINE FREE!

Curious Iguana and Dancing Bear Toys never wanted to be an online store.  They only had basic information on a website but with in a few days after the pandemic began,  they had to begin selling their products online.   They hope to get back to in-person events in their store soon.

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I think businesses can enhance personalization by continuing to listen to and adapt to the needs of their customers, employees, and the business itself. We can all agree that COVID has changed our lives forever - we must continually pivot and adapt - and I don't think that is going to go away. When business owners learn what their customers and employees want and are able to make changes, it will improve the customer experience & personalization for everyone.

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Don't limit your possibilities. While I think Dancing Bears has made some great improvements to reach its customers they still presented with more a fixed mindset since their branding was "old fashioned". I was thinking that using technology to reach and teach the community about their toys and books would really help their business to grow.

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Elicit and provide valuable feedback, often. Stay flexible and adapt to the needs of my students. Reflect, rethink, recreate, redo and reflect some more!

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What is our student's experience? If we don't ask then we don't really know what our teaching practices feel like from our student's perspective. Just like asking customers for suggestion and listening to those ideas -- we can and should be doing this with our students early and often!

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Well, it seems like now more than ever, business owners have had to really listen to what their customers are saying and try to give them what they want to make them feel happy (whether it's a workout they'll never forget, a cup of coffee along with the story of where that coffee bean came from, a beautiful design in a place that stands out, etc.) Every student and teacher has had to transform their homes into a learning environment to the max capacity, so now that we're being asked to come back into the school building, how can we bring some of those routines from home into the building? When we went all virtual, we had to work together to create a learning environment that had never been created before--but we did it together. When we start the year off next year, I think it's important to have those discussions: What did they enjoy about virtual learning? What did they miss about the physical classroom? What did they learn about themselves as a learner? What supports were the most effective for themselves? We've learned to be flexible, and we've learned that going outside of our comfort zones sometimes creates situations that are far better than we could've ever imagined. Instead of going back into the school year and recreating what we've always created, it's important to remember the point that Brett from Cycle Fit made about being crazy to think that we can actually "recover" and to embrace that business (and schools) have been changed forever.

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Personalization was apparent in the three stops that I visited: FCPL, Dublin Roasters, and Matt Long. FCPL provides curbside pickup - giving individuals the opportunity to quickly select and get books that meet their interests and needs. They expanded their wifi - allowing more people to access their needed sites. Matt Long (graphic designer) tailors his artwork to the customer. For example, his art matched the curves of the car that he was decorating. Dublin Roasters provides many options of coffee, syrups, and milk. Customers even have the option to name their own blend.

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In all of the businesses I explored, each one had to adapt to their customers in different ways to meet needs.  As we work with our students and colleagues, we also have to adapt to their needs and be able to step back and observe, listen and learn from them. As we learn from them, we can make adjustments allowing choice as well as personalizing the best paths for each one.

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I really enjoyed how the owners of Curious Iguana and Dancing Bear said customer experience is their number 1 priority. That shows in their stores, but it also shows the value they give to personalization in their business.

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One example of personalization that I saw today was at Curious Iguana and Dancing Bear. The owners mentioned that they really personalize their recommendations for their readers at The Curious Iguana. I really liked how Marlene mentioned how adolescent readers may be more reluctant to ask for book suggestions, so they make sure to offer many shelf talkers or other ways to reach that audience without making their customer feel uncomfortable. Another example of personalization was at Dublin Roasters. Serina mentioned that the products (besides coffee) brought into the store were because of customer and employee suggestions. She is personalizing her store to meet the interests of her customers.

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Continue to listen to customers and be open to new ideas. The owner of Dublin Roasters gave the example of the chess set in her business and how it was a customer's idea, and I thought that really showed an enhancement of personalization by asking customers and listening to their opinions for business decisions.

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FCPL provides many opportunities and events for a wide variety of learners/customers. With the lift of restrictions, it may be beneficial to gather feedback from families about how to best connect with others. I think that a lot of people are looking for connections after such a year of isolation.

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Overall, just the ability to roll with changes. Making changes can lead to giving students a more personalized experience. A huge theme was just providing what was needed or listening to feeback from customers/community. Taking this approach into the classroom would benefit all.

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2 things really come to my mind. I want to give many options for students so they can explore and see what they like. Then I want to ask students what they prefer so with future activities I can personalize them. I feel like that initial exposure is really imperative before asking, because they have not experienced every type of input or output, so that needs to come first.

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(1) continually seek and listen to feedback (2) be willing to change the way I do things in order to better meet the needs of my students (3) offer more options/choices (4) maintain flexibility

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I visited Curious Iguana/Dancing Bear, FCPL, and Dublin Roasters. The best examples of personalization I saw was the willingness to adapt to customer needs. Understanding that people want "help" in a variety of ways and respecting that. Being responsive to customer suggestions.

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All of these emaples showed that they were commited to providing a continued or better experience for their customers/community. To improve, continuing to remove or cut down on any barriers that hold back any individual from getting the experience they want/need. This of course should be within reason and what they can do.

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Dublin Roasters ability to adapt to the needs of customers and personalize the experience is exceptional. Not only do they offer a wide variety of options for creating a drink but they also allow for personalization in how you get it - delivered, curbside, in your car, in the shop, membership.

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Application to the Classroom - Amanda Mag.

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Application to the Classroom - Amanda Mag.

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From the three stops that I visited, I can adjust my classroom by adapting the way that I teach to the individuals in the room and/or the situations of the school year. I can foster flexibility and utilize feedback to make changes. Many of the businesses talked about their focus on COMMUNITY - so I think that I can branch out more to involve the community in my classroom and my classroom in the community,

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Dublin Roasters was by far one of the most rearding to listening to in my opnion. Just taking advantage of this situation to look at it in a way to turn everything on its haed and dive into the new possibilities. The owners statements about putting so many new procedures or items into place to give customers what they wanted. From creating a monthly java lover club, to putting in to take out window. It seems that the owner focused on the positive aspects that could come out of this for customers andthe community.

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I liked how Serina Roy from Dublin Roasters said she considered everything, she didn't just dismiss ideas out of hand. I like the idea of applying this to the classroom because our students and colleagues are full of ideas! If we are open to listening, at the very least, we may create opportunities that would have been otherwise missed.

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Through letting go of what isn't working and always looking for ways to adapt and grow.

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Always keep in mind student learning preferences - personalize how they go about getting their information.  Create partnerships with colleagues and be open to suggestions.  Sometimes to meet the needs we need to think outside the box and do things not in our “job description” - (FCPL staff making masks, delivering food).

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I think that continuing to monitor customer feedback to prepare for events is going to be a great way for businesses to enhance personalization. If public events are not an option, potentially offering private events like the roasting tours offered at Dublin Roasters might be a great way to personalize experiences.

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After viewing the videos, it appeared that the majority of business consulted with customers to see what was desired, or needed. Therefore, it would make sense to enhance personalization in the classroom, one should consult with those the decisions would impact the most; the students. Relieving their feedback and gauging their interest will increase intrinsic motivation, enhance your rapport with students, and build that student agency.

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I think that the best way to enhance personalization is to continue to reflect and listen to feedback. Just like Dancing Bear decided to start an online product website because of COVID, though that was something they never thought of doing and now they are continuing with that website because of how well it is doing. It's always great to be open to new ideas.

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Changes are inevitable; especially in the COVID/Post-COVID years. Therefore, to improve personalization, businesses would need to continue checking in with their customer base to scope out the necessities and desires of those that support their business and then change accordingly.

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The best examples are those that changed on an instance in the COVID era. Developing curb-side pickups and online ordering tools that were previously not available to customers aided in keeping customers and staying afloat by customizing methods in delivering a product during a pandemic.

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I think my biggest takeaways for personalization in my classroom would be to seek feedback from my students and to be open to changing my teaching practices. It's okay to change to meet the needs of my "customers" and it's also okay to change my teaching to meet the needs of the ever changing technological world that we live in. Not only should I take suggestions from my students, but I should also continue to take suggestions from my colleagues and new connections from Vanguard.

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At Dublin Roasters, the owner took all suggestions made by customers and employees into consideration, and implemented those suggestions whenever possible. I think all businesses could consider this approach to give a more personalized experience for customers.

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The coffee shop, and the library adjusted to meet the needs of their consumer base.  The library getting rid of fines!!!  I notice down town they opened up the parking decks  - park for free, too.

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Many of these businesses had to adapt in the last year, in some ways for the better. From providing a variety of product, ordering, and pickup options in a coffee shop, to offering programs in the public library that meet the needs of the community, these businesses have created customizable experiences for their customers.

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Dublin listen to their customers and adapted to meet their needs.
Toy/book store were adamant about the online platform; however, grew and adapted to reach more consumers to survive the pandemic.

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One of the things I heard Serina from Dublin Roasters mention is that she knows her own strengths and weaknesses, and she relies on the strengths of others in the areas she may not be as strong. This is an attitude that I would like to adopt as I make changes to personalize my classroom. I can find those around me who are experts and lean on their experiences. In order to personalize my classroom for my students, I can also lean into the suggestions my students give.

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One I have to fine that connection.  I have a heavy population of boys and typically we can connect via sports.  But what about those who are not athletes?  I need to build and spread my wings to gather more information.  Second, I know the more I grow in the class so does the students.  It's like a share experience of learning together - celebrating the wins and picking ourselves up from the falls.   Finally, taking that temperature - often. How are we? What can we do to move us forward? What are the goals? Do we need to adjust?

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I really thought Dublin Roasters had great things about personalization. They allow customers to customize coffee blends, to make suggestions of what to include in the environment of the coffee shop, and they try to allow as must customization as possible for how patrons take their coffee (different milks/creams, sugars and syrups). They also adapted during the pandemic to create online experiences to allow patrons to feel connected to their coffee shop. Dancing Bear did similar, with changing their online model of "basic informational site" to one where customers can interact with the store virtually.

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The theme that wound throughout all of the examples was one of seeking feedback and responding positively to it. There are certainly ways that I can do more to find out early on how to best to incorporate student preferences and interests into the classroom

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By listening to the customers/patrons, and making it clear that suggestions are heard and considered by changing and adapting. Also, meeting people where they are at -- during the pandemic, that meant online.

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I think I could take a page from Dublin and allow students to have more of a part in how the classroom is decorated and possibly at times set up (depending on the needs for a particular day/activity). If I want student feedback on their terms, then I should have a place where students can provide feedback -- not just a predefined times of my choosing. And for my "online" presence, I could incorporate student imagery into Schoology a big more -- maybe harnessing some of Schoology's features to make my class site more *their* class site.

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Business owners seem to emphasize that you can't be everything, so you have to personalize for customers within the constraints dictated by your business model, space, or capacity.

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I loved listening to many of these business owners discuss how they personalize their business to meet the needs of their specific customers. I specifically enjoyed hearing about how Dancing Bear and Curious Iguana encourage their staff to be knowledgeable and create an experience for each customer. This allows the customer to feel like they can walk in and get a personalized experience every time. I also enjoyed listening to the owner of Dublin Roasters because she discussed how she entertains every suggestion that is made by a customer. As a customer of this business, I would feel like the experience is personalized by the people who enter it each day because the suggestions are took into account.

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I think each of these businesses have done a wonderful job with personalization, but they need to be futurists and think about how COVID will change the way we do life from now on. Many of the business owners discussed things that they added that will stick around, and things that will disappear. I would encourage the businesses to keep reflecting and adapting as life opens back up. I am sure that people's comfort level will continue to change, so businesses will need to continue to adapt to meet the needs of the community.

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I love the idea of listening to suggestions and making them heard. Like Dublin Roasters, I can listen to suggestions and do my best to implement them; this would do wonders for the classroom community. I also think that recognizing student battles and community need can make a huge difference in the classroom. Allowing students to choose topics that are relevant and meaningful to them will create a more personalized experience for them. I loved what the owner of Cycle Fit said about valuing the person's time, money, and mindset. I want my students to feel that I value them in that way and care about they way they feel so that they feel their time at school is worth it.

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Dublin Roasters because the owner entertains every customer suggestion. For example someone said they would like a chess board and chess board was put in. Dancing Bear creating an actual online website where they delivered orders to shoppers then providing curbside pick up which will stay. I love the fact that they are marketing about you picking a gift they will wrap it and then you can head off to the birthday party.

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Personalization:
- FEEDBACK - using what the customers AND employees recommend
- Reflecting and adjusting to what people what/ need for example Dancing Bear not using a website before because they wanted people to come to the story and experience the story - Have you seen their website ? Its great and not like a typical website

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When looking at CycleFit, the owner stated that there is no way to really personalize, he stated that there are 21 cycles and people come to cycle, listen to loud music, and sweat. While I do agree that was the initial focus when the idea of stationary cycling became popular, however, just like everything else, it's always changing! I think the owner could talk to his cliental and ask them what could we do to make your experience more personalized, see what common responses are given and then create other class offerings based on the needs of the cliental.

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Dancing Bear- I really related to their discussion on how they utilize an "expert Model" in their business strategy: Employees have a say in how they manage their company and pride themselves in being experts. This relates directly to student voice and agency. We also often have experts in our classes in our students. Utilizing each students skill set helps to promote and personalize their learning experience through peer to peer collaboration.

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Continue to listen to feedback and look at what's working and people want to see.

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Providing Choice in the how things are presented- I can not always provide choice in the what but I can give options in the how, the pace.

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Constantly ask for student feedback, what's working for their learning, what is not. What would they like to see as an option to direct their learning? Value their suggestions so they know they truly have a stake in their learning.

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I really related to what the owner of Cycle Fit had to say about each of their clients come with different battles they are confronting.  Our students are the same...each has different backgrounds and issues they are dealing with in school and at home.  Building strong relationships with them will allow you as a teacher be able to not only personalize your instruction but also dive deeper into understanding they whys in the classroom...why a student may be struggling.

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Three of the business that I looked over talked about providing a curbside option to allow customers to still get the items that they wanted. They also changed into putting a focus on an online presence which sounds like even after covid, they would still keep around. Two highlights that I really want to talk about though is first that FCPL expanded its internet service so that community members could sit in their parking lot to connect to the wifi. They took into account what their community groups needed and provided that directly do them, which I am sure will directly affect who visits the library now. Another business, Cycle Fit started working on making the messages during the classes more positive so that when the clients left it wasn't just about getting a workout in and feeling good that way, but also feeling good mentally. In both cases, it was the business meeting a need that supported and builds up those that are visiting their locations.

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As challenging as the last 15 months have been I prefer to look at the positives that have evolved.  Businesses have had to alter or change their business models to evolve to the pandemic...so did we as teachers.  Businesses have adopted a number of plans to accommodate to this change and have been forced to listen to the needs of their clients, often due to circumstances outside of their control.  We as teachers have faced this same situation in having to use technology different, connect with our students differently, and being able to access their needs.

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Dublin Roasters:

- Took what the customers wanted/suggested and incorporated it into their business/environment.

- Allow customers to customize their coffee (beans, milk, type, etc.)

- Monthly Java Club

- Samples

Curious Iguana/Dancing Bear:
- "CECE": Consistently Excellent Customer Experience: Making the customers have an experience that makes them want to come back.

- Employees who know the products or books so that they can appropriately guide customers to what they would like.

- Curbside pick up and deliveries

Matt Long:

- completely custom and will do whatever the customer asks.

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Some of the pieces that I thought were most interesting and related directly to teaching were:

Meeting customers where they are currently at and comfortable (online, curb side, drive through, virtual classes/events, etc,)
Being explicit with the events and services they have to offer
Using social media/social media platforms to clearly advertise

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One area for improvement could just be to continue getting feedback from customers. I think there is a lot that we can carry over from what really was a traumatic and still is for some, experience/time period. But I do think some of the changes that happened to help us during covid, are things that would filter well into any time. For instance the toy store did not have an online presence prior to covid, because they were focused on the in store experience, but they learned through this whole thing that they STILL can give that same experience.
The second thing would be that some of the owners had some negative mindsets about the events that happened and how drastically it changed their business. Yes, it sucked, but it taught us a lot and it taught us that we need to be able to find ways to connect with customers or clients. They need to look at what good came of it, and focus on that.

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Based on the companies that I learned about today, people want to feel connections. I learned about Dublin Roasters, Curious Iguana/Dancing Bear, and Matt Long. All three of these business owners understand that the customer experience is what has helped their business grow to what it is today. People want to feel seen and connected with. I think that is important to remember when planning for the future with these businesses. However, like the Curious Iguana video stated, sometimes people do not want a full on conversation about a book. So, you need to find ways to help people in ways they want to be helped.

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By continuing to listen to and adapt to the needs of the consumer by providing opportunities for feedback and implementing ideas that align with the mission and vision of the business

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I think the based place to start is with student feedback to understand what they want or need. I can only assume what would work best for them when in the media center, but to get feedback will help me to improve or fix things. The other thing that was mentioned is about creating an experience where the students or "customers" feel valued and supported. So by trying to create lessons where they feel empowered as learners could create a personalized experience.

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Individual goal setting I think is a great way for teachers to personalize the learning. When students do not know the "why" behind their learning, they can often times get turned off, and for many different reasons; it is too easy, too hard, and/or because they don't care or see the purpose in learning it. If you give students a goal to reach, and help them navigate the steps to reach that goal, you are giving each student intrinsic motivation to reach that goal. It is theirs and they can take ownership in reaching it. They will also be "seen" once they have reached it, by the teacher. It is important that everyone has moments where they feel successful and special.

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I liked a couple of examples from Dublin Roasters and will use these to respond to this question: Firstly, that personalization is based on trends happening in coffee (the core business). We can also keep abreast of trends in our respective content areas as well as our field and make recommendations based on this knowledge. Secondly, that the store is great at incorporating customer suggestions as they fit budget and space (in other words, Serina is great at listening, something else we can do).

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Each of the businesses I watched did a great job of personalization but one that really stood out was Dublin Roasters. Multiple businesses increased their customers abilities to personalize on their websites, curbside pickup and such but this owner really spoke to listening to the customer. She mentioned how she listens to each customer and the suggestions they have such as the chess board. This is a true example of a business owner giving customers a personalized experience.

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I loved the CECE acronym from Curious Iguana and Dancing Bear. The concept of providing an experience so that customers want to come back is very personal.

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I am no business expert! I think each of these business owners are excellent at what they do. The only suggestion I could offer is that they all continue to reflect, grow and adapt as changes manifest. Each of these businesses has demonstrated how they are able to do this in the context of the pandemic, as have we as teachers.

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Businesses can continue to enhance the personal experience by listening to their customers feedback and continually checking it. Sometimes the personalization needs to change (like with covid) so this has to be a revolving process and not just a one time enhancement or improvement.

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Some of the best examples I saw included the Curious Iguana owners and Dublin Roasters. Curious Iguana owners didn't want to go online pre pandemic but they adapted and created a website during pandemic and now will always have it. They will also continue their curbside pickup. They also will base if they continue to do public events on what the public wants. This shows them being flexible to meet customer's preferences. Dublin Roasters owner collaborates and listens to her employees and customer's suggestions. She personalizes coffee, she has modified the building with a take out window and added the Java Love club and she said they will continue with the changes after the pandemic.

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Cold the Cyclefit owner be more flexible in his business model? He seemed pretty set and firm about only offering 21 person classes. Could he offer small group sessions or virtual sessions to personalize more?

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There are many ways that we can personalize our classrooms. I think monthly surveys is a great way to start because the students have the opportunity to tell us what they NEED. Then you can try to give more student choice and voice when it comes to assignments and activities. We also can create playlists or things that students can learn the same concepts but in a way that suits their personal learning.

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After watching these interviews, it has made me consider these two ways I can adjust my classroom to be more personalized: 1. seek more input/feedback from my students, allowing students more choice and ownership and 2. Continue to use some of the strategies and tools I used with students during the pandemic (student support on GMs, peardecks, allowing students to see the weekly plan and move at their own pace during the week)

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The companies made their products accessible to their customers through online ordering websites and curbside pick up; they also were innovators to create new ways of connecting with their customers through virtual events and listening to customer ideas.

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Some ideas for enhancement would be to ask the customers for feedback . For example, the toy store could ask whether customers would like to see virtual events such as toy demos continue. The bookstore could include book reviews on their website.

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The adjustments made during COVID were the 'stars' of a lot of these videos, in my opinion.  These businesses adapted and adjusted to meet the needs of their customers during COVID, and have now looked at their customer experience and opted to keep many of the new norms put into place over the last year. For example, The Dancing Bear and Curious Iguana are now continuing to utilize their website for sales as they did during COVID so that they could continue reaching and serving customers.  They focused on the experience as well as service.
James Kelly also stood out to me as a "Futurist". The word futurist caught m y attention yesterday during our Vanguard training , continuously looking towards the future and how they can continue to evolve and grow with their customers (or students) and what they needed. The libraries are keeping the curbside pickup that worked so well for customers and they are continuing to focus on a people-centered approach.

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Shopping is an experience and not just a service. By using CECE, Dancing Bear and Curious Iguana have a shared vision and language.  The library started this week no book fine to ensure equal access for all.