# data[].attributes.body
I really liked how the businesses take customer feedback to heart and make changes as available to their business. They think about their customer's needs and implement new things (curbside pick up, expanding wi-fi services, many options for personalizing coffee/drinks)

# data[].attributes.body
We must also reflect and adapt to meet the needs of our students. Our customers/students must have a great experience in the classroom that meets their needs. By personalizing this experience, we motivate our students and help them learn.

# data[].attributes.body
Pivot! Business have to adapt constantly. From customer feedback, supply issues, and new needs of the business and customers, businesses must evolve in order to be successful.

# data[].attributes.body
Have the students participate in as much as possible. Choose something they maybe interested in (PE Unit/lesson/activity). Have them choose a school appropriate song. In PE students are very motivated when they hear their song.

# data[].attributes.body
Be creative and think out of the box for your business. Some of these places do have a challenge tweaking their business plan and reaching farther to improve their business. For instance, cyclefit. They have a specific group of people who come to workout but yet they need to try and reach everyone at different levels (be creative).

# data[].attributes.body
With CycleFit, Brett kept talking about meeting the customers where they were in terms of challenges that they are going through. Things that the instructor is saying, doing, music choices, etc. is all carefully thought out to help motivate the customers to push through and help them through those challenges. For Dancing Bear/Curious Iguana, I loved how they mentioned it is an experience for the customers rather than a service.

# data[].attributes.body
Many of the business' were able to mold and adapt in may different ways during covid. I believe the ones that personalize were the Dublin, Toy Store. They listened to their customers and were able to make changes and reach more people.

# data[].attributes.headline
I think asking patrons how they feel about returning and asking what would make them most comfortable as we transition back to in-person shopping.

# data[].attributes.subject
I think asking patrons how they feel about returning and asking what would make them most comfortable as we transition back to in-person shopping.

# data[].attributes.headline
Dublin had a great way to allow shoppers to experience the product is several different ways including roasting sessions!

# data[].attributes.subject
Dublin had a great way to allow shoppers to experience the product is several different ways including roasting sessions!

# data[].attributes.body
I think one of the things I need to do is request feedback from students more often. I think I shy away from it at times for fear that something I've spent a lot of time on will not be appreciated by students, but in reality, I need to think about making sure that what I've provided is beneficial to them. If it's not, it needs to be let go. I want to provide opportunities for students to feel value in what they're doing and that it's worth their time.

# data[].attributes.body
I think businesses looking at how we can continue to use the internet to support consumers and bring new initiatives. We're seeing that many businesses can continue to look for innovative ways to make consumers experience seamless and fit their lifestyle. I'm more likely to come back to a business if I see they have an online presence and make it easy for me to obtain what I need.

# data[].attributes.body
I loved hearing about the different ways that the Curious Iguana, Dancing Bears, Dublin Roasters, and the Library pivoted to meet the needs of the community and CDC and county guidelines. I loved how each business thought of meeting the customer where they were. They accommodated all levels of comfort and needs of the customers. I love hearing how the use of the internet increased the need for each of the businesses. The ability to order online, have orders ready to be delivered to your car, or access what you need in a parking lot all show how they personalized the needs of their consumers.

# data[].attributes.body
I think by listening to my students and really getting to know how they learn and what they want to learn about is a great way to have my classroom become more personalized for my students. I also think by having them collaborate, share ideas and have some choice  will all help my classroom become more personalized.

# data[].attributes.body
I feel like business need to continue to think outside of the box. If we haven't learned anything from the pandemic it is that we have some really great ideas to make businesses even better. I feel like staying open to new ideas and suggestions is a terrific way to continue to enhance and improve personalization.

# data[].attributes.headline
Feedback from students is extremely important. Using the feedback to enhance the classroom is crucial. Student relationships are critical in the classroom. The more you know about your student the more that the classroom and instruction can meet their needs. 

# data[].attributes.subject
Feedback from students is extremely important. Using the feedback to enhance the classroom is crucial. Student relationships are critical in the classroom. The more you know about your student the more that the classroom and instruction can meet their needs. 

# data[].attributes.body
-offer a variety of seating, ways to learn, show mastery, etc. (student choice)
-ask for feedback and use student interests
-customize and modify material based on needs
-reflect
-build a PLN; support others

# data[].attributes.headline
Best Personalization by Yokechia Kenyatta

# data[].attributes.subject
Best Personalization by Yokechia Kenyatta

# data[].attributes.body
I loved how all the businesses personalized their business but the one I think did it the best was Dublin Roasters. I have been to this place several times and I have always loved my times there.The the that impressed me the most about this business is when the owner said she always takes suggestions no matter how big or small they are. She tries to give her customers what they want. I love that!! The pandemic changed so many businesses and this business rose to the challenge by still creating personalized experiences for their customers by having a pick up window, more outdoor seating and the Javalove club. Everything to keep their customers and to make them happy.

# data[].attributes.body
Continuous feedback, reflecting, and making modifications are all part of the process to ensure personalization for our students.  It is important to share a common language and communicate that to them.

# data[].attributes.body
I was extremely impressed with Cycle Fit. I think it is extremely important that they recognize that each person that walks through the door is experiencing their own mental battle. Even though they do not know the specific battle that people are experiencing, they are sensitive to the "battles" when planning for the cycling class. This personalizes the experience and allow people to not only get their mind health but also their body.

# data[].attributes.body
Continue to ask for feedback from customers and employees.

# data[].attributes.body
To enhance personalization, businesses should reflect on how the changes they made this year. What was successful? What can we improve? Many changes brought by the pandemic can still be implemented to benefit the customers and owners. Also, the businesses should continue to ask for feedback from their customers/ employees. This helps customize the experience. Lastly, they should continue to communicate and support other local business owners to create their own network.

# data[].attributes.body
As I stated in a few other responses, James Kelly stood out to me as someone who was a Futurist, who reflects often with his employees, and has his customers at the forefront (as many other business owners did).
I think the ideas of self reflection are SO incredibly critical when personalizing learning for our students. ALL students need self-reflection, it's healthy and refreshing.  Being able to step back, and analyze "what didn't work so great and why", and then even possibly "get rid of it" like Kelley did with the library fines.  You can also self reflect on what is going well - how are the students learning, are they being successful? Are they taking control? Am I letting them take control?

I also like the idea of keeping the 'customers' or students at the forefront. Yes, we need to keep our teaching style in mind, however, we may need to be flexible in order to enhance our 'customer experience', which again can lead us back to self reflection.

Keeping the idea of being a futurist and looking to the future can also help us to personalize for our kiddos. What's our end goal? What are we hoping to achieve? We truly don't know what the world could hold for us in the next day, so by establishing a reflective, student based model in our classrooms, we are setting ourselves up for success to be flexible and to evolve and change with whatever may come our way.

# data[].attributes.body
As many have also stated, I believe these businesses need to continue reflecting and analyzing what is and is not working for their customers. This past year made us think more than ever and become creative in ways we never knew we could. I think continued reflection, listening to their customers wants/needs, and also looking at what is or could be best for the company is something that will continue to improve personalization. We have no idea what the next year, let alone 6 months could hold, so this continued reflection process can only help businesses to keep moving forward in the right direction.

# data[].attributes.body
I loved that these businesses values their customers voices and feedback. They wanted to create an experience for the customer where they could enjoy themselves! They encouraged staff to read and get excited abut books, so they could share with that with customers. They offered a variety of choices and surrounded themselves with things that people enjoyed or top trends.

# data[].attributes.body
Typically I do an end of the year reflection with students on how the year went; perhaps I could do that quarterly with my students to gauge what their needs are.  Another idea would be to have students set goals and be agents of their own learning by providing more choice in activities. Cindy Barlow

# data[].attributes.body
Shopping is an experience and not just a service. By using CECE, Dancing Bear and Curious Iguana have a shared vision and language.  The library started this week no book fine to ensure equal access for all.

# data[].attributes.body
The adjustments made during COVID were the 'stars' of a lot of these videos, in my opinion.  These businesses adapted and adjusted to meet the needs of their customers during COVID, and have now looked at their customer experience and opted to keep many of the new norms put into place over the last year. For example, The Dancing Bear and Curious Iguana are now continuing to utilize their website for sales as they did during COVID so that they could continue reaching and serving customers.  They focused on the experience as well as service.
James Kelly also stood out to me as a "Futurist". The word futurist caught m y attention yesterday during our Vanguard training , continuously looking towards the future and how they can continue to evolve and grow with their customers (or students) and what they needed. The libraries are keeping the curbside pickup that worked so well for customers and they are continuing to focus on a people-centered approach.

# data[].attributes.body
Some ideas for enhancement would be to ask the customers for feedback . For example, the toy store could ask whether customers would like to see virtual events such as toy demos continue. The bookstore could include book reviews on their website.

# data[].attributes.body
There are many ways that we can personalize our classrooms. I think monthly surveys is a great way to start because the students have the opportunity to tell us what they NEED. Then you can try to give more student choice and voice when it comes to assignments and activities. We also can create playlists or things that students can learn the same concepts but in a way that suits their personal learning.

# data[].attributes.body
The companies made their products accessible to their customers through online ordering websites and curbside pick up; they also were innovators to create new ways of connecting with their customers through virtual events and listening to customer ideas.

# data[].attributes.body
After watching these interviews, it has made me consider these two ways I can adjust my classroom to be more personalized: 1. seek more input/feedback from my students, allowing students more choice and ownership and 2. Continue to use some of the strategies and tools I used with students during the pandemic (student support on GMs, peardecks, allowing students to see the weekly plan and move at their own pace during the week)

# data[].attributes.body
Cold the Cyclefit owner be more flexible in his business model? He seemed pretty set and firm about only offering 21 person classes. Could he offer small group sessions or virtual sessions to personalize more?

# data[].attributes.body
Some of the best examples I saw included the Curious Iguana owners and Dublin Roasters. Curious Iguana owners didn't want to go online pre pandemic but they adapted and created a website during pandemic and now will always have it. They will also continue their curbside pickup. They also will base if they continue to do public events on what the public wants. This shows them being flexible to meet customer's preferences. Dublin Roasters owner collaborates and listens to her employees and customer's suggestions. She personalizes coffee, she has modified the building with a take out window and added the Java Love club and she said they will continue with the changes after the pandemic.

# data[].attributes.body
Businesses can continue to enhance the personal experience by listening to their customers feedback and continually checking it. Sometimes the personalization needs to change (like with covid) so this has to be a revolving process and not just a one time enhancement or improvement.

# data[].attributes.body
I am no business expert! I think each of these business owners are excellent at what they do. The only suggestion I could offer is that they all continue to reflect, grow and adapt as changes manifest. Each of these businesses has demonstrated how they are able to do this in the context of the pandemic, as have we as teachers.

# data[].attributes.body
I loved the CECE acronym from Curious Iguana and Dancing Bear. The concept of providing an experience so that customers want to come back is very personal.

# data[].attributes.body
Each of the businesses I watched did a great job of personalization but one that really stood out was Dublin Roasters. Multiple businesses increased their customers abilities to personalize on their websites, curbside pickup and such but this owner really spoke to listening to the customer. She mentioned how she listens to each customer and the suggestions they have such as the chess board. This is a true example of a business owner giving customers a personalized experience.

# data[].attributes.body
I liked a couple of examples from Dublin Roasters and will use these to respond to this question: Firstly, that personalization is based on trends happening in coffee (the core business). We can also keep abreast of trends in our respective content areas as well as our field and make recommendations based on this knowledge. Secondly, that the store is great at incorporating customer suggestions as they fit budget and space (in other words, Serina is great at listening, something else we can do).

# data[].attributes.body
Individual goal setting I think is a great way for teachers to personalize the learning. When students do not know the "why" behind their learning, they can often times get turned off, and for many different reasons; it is too easy, too hard, and/or because they don't care or see the purpose in learning it. If you give students a goal to reach, and help them navigate the steps to reach that goal, you are giving each student intrinsic motivation to reach that goal. It is theirs and they can take ownership in reaching it. They will also be "seen" once they have reached it, by the teacher. It is important that everyone has moments where they feel successful and special.

# data[].attributes.body
I think the based place to start is with student feedback to understand what they want or need. I can only assume what would work best for them when in the media center, but to get feedback will help me to improve or fix things. The other thing that was mentioned is about creating an experience where the students or "customers" feel valued and supported. So by trying to create lessons where they feel empowered as learners could create a personalized experience.

# data[].attributes.body
By continuing to listen to and adapt to the needs of the consumer by providing opportunities for feedback and implementing ideas that align with the mission and vision of the business

# data[].attributes.body
Some of the pieces that I thought were most interesting and related directly to teaching were:

Meeting customers where they are currently at and comfortable (online, curb side, drive through, virtual classes/events, etc,)
Being explicit with the events and services they have to offer
Using social media/social media platforms to clearly advertise

# data[].attributes.body
Based on the companies that I learned about today, people want to feel connections. I learned about Dublin Roasters, Curious Iguana/Dancing Bear, and Matt Long. All three of these business owners understand that the customer experience is what has helped their business grow to what it is today. People want to feel seen and connected with. I think that is important to remember when planning for the future with these businesses. However, like the Curious Iguana video stated, sometimes people do not want a full on conversation about a book. So, you need to find ways to help people in ways they want to be helped.

# data[].attributes.body
One area for improvement could just be to continue getting feedback from customers. I think there is a lot that we can carry over from what really was a traumatic and still is for some, experience/time period. But I do think some of the changes that happened to help us during covid, are things that would filter well into any time. For instance the toy store did not have an online presence prior to covid, because they were focused on the in store experience, but they learned through this whole thing that they STILL can give that same experience.
The second thing would be that some of the owners had some negative mindsets about the events that happened and how drastically it changed their business. Yes, it sucked, but it taught us a lot and it taught us that we need to be able to find ways to connect with customers or clients. They need to look at what good came of it, and focus on that.

# data[].attributes.body
Dublin Roasters:

- Took what the customers wanted/suggested and incorporated it into their business/environment.

- Allow customers to customize their coffee (beans, milk, type, etc.)

- Monthly Java Club

- Samples

Curious Iguana/Dancing Bear:
- "CECE": Consistently Excellent Customer Experience: Making the customers have an experience that makes them want to come back.

- Employees who know the products or books so that they can appropriately guide customers to what they would like.

- Curbside pick up and deliveries

Matt Long:

- completely custom and will do whatever the customer asks.

# data[].attributes.body
As challenging as the last 15 months have been I prefer to look at the positives that have evolved.  Businesses have had to alter or change their business models to evolve to the pandemic...so did we as teachers.  Businesses have adopted a number of plans to accommodate to this change and have been forced to listen to the needs of their clients, often due to circumstances outside of their control.  We as teachers have faced this same situation in having to use technology different, connect with our students differently, and being able to access their needs.

# data[].attributes.body
Three of the business that I looked over talked about providing a curbside option to allow customers to still get the items that they wanted. They also changed into putting a focus on an online presence which sounds like even after covid, they would still keep around. Two highlights that I really want to talk about though is first that FCPL expanded its internet service so that community members could sit in their parking lot to connect to the wifi. They took into account what their community groups needed and provided that directly do them, which I am sure will directly affect who visits the library now. Another business, Cycle Fit started working on making the messages during the classes more positive so that when the clients left it wasn't just about getting a workout in and feeling good that way, but also feeling good mentally. In both cases, it was the business meeting a need that supported and builds up those that are visiting their locations.

# data[].attributes.body
Constantly ask for student feedback, what's working for their learning, what is not. What would they like to see as an option to direct their learning? Value their suggestions so they know they truly have a stake in their learning.

# data[].attributes.body
I really related to what the owner of Cycle Fit had to say about each of their clients come with different battles they are confronting.  Our students are the same...each has different backgrounds and issues they are dealing with in school and at home.  Building strong relationships with them will allow you as a teacher be able to not only personalize your instruction but also dive deeper into understanding they whys in the classroom...why a student may be struggling.

# data[].attributes.body
Providing Choice in the how things are presented- I can not always provide choice in the what but I can give options in the how, the pace.

# data[].attributes.body
Continue to listen to feedback and look at what's working and people want to see.

# data[].attributes.body
Dancing Bear- I really related to their discussion on how they utilize an "expert Model" in their business strategy: Employees have a say in how they manage their company and pride themselves in being experts. This relates directly to student voice and agency. We also often have experts in our classes in our students. Utilizing each students skill set helps to promote and personalize their learning experience through peer to peer collaboration.

# data[].attributes.body
When looking at CycleFit, the owner stated that there is no way to really personalize, he stated that there are 21 cycles and people come to cycle, listen to loud music, and sweat. While I do agree that was the initial focus when the idea of stationary cycling became popular, however, just like everything else, it's always changing! I think the owner could talk to his cliental and ask them what could we do to make your experience more personalized, see what common responses are given and then create other class offerings based on the needs of the cliental.

# data[].attributes.body
Personalization:
- FEEDBACK - using what the customers AND employees recommend
- Reflecting and adjusting to what people what/ need for example Dancing Bear not using a website before because they wanted people to come to the story and experience the story - Have you seen their website ? Its great and not like a typical website

# data[].attributes.body
Dublin Roasters because the owner entertains every customer suggestion. For example someone said they would like a chess board and chess board was put in. Dancing Bear creating an actual online website where they delivered orders to shoppers then providing curbside pick up which will stay. I love the fact that they are marketing about you picking a gift they will wrap it and then you can head off to the birthday party.

# data[].attributes.body
I love the idea of listening to suggestions and making them heard. Like Dublin Roasters, I can listen to suggestions and do my best to implement them; this would do wonders for the classroom community. I also think that recognizing student battles and community need can make a huge difference in the classroom. Allowing students to choose topics that are relevant and meaningful to them will create a more personalized experience for them. I loved what the owner of Cycle Fit said about valuing the person's time, money, and mindset. I want my students to feel that I value them in that way and care about they way they feel so that they feel their time at school is worth it.

# data[].attributes.body
I think each of these businesses have done a wonderful job with personalization, but they need to be futurists and think about how COVID will change the way we do life from now on. Many of the business owners discussed things that they added that will stick around, and things that will disappear. I would encourage the businesses to keep reflecting and adapting as life opens back up. I am sure that people's comfort level will continue to change, so businesses will need to continue to adapt to meet the needs of the community.

# data[].attributes.body
I loved listening to many of these business owners discuss how they personalize their business to meet the needs of their specific customers. I specifically enjoyed hearing about how Dancing Bear and Curious Iguana encourage their staff to be knowledgeable and create an experience for each customer. This allows the customer to feel like they can walk in and get a personalized experience every time. I also enjoyed listening to the owner of Dublin Roasters because she discussed how she entertains every suggestion that is made by a customer. As a customer of this business, I would feel like the experience is personalized by the people who enter it each day because the suggestions are took into account.

# data[].attributes.body
Business owners seem to emphasize that you can't be everything, so you have to personalize for customers within the constraints dictated by your business model, space, or capacity.

# data[].attributes.body
I think I could take a page from Dublin and allow students to have more of a part in how the classroom is decorated and possibly at times set up (depending on the needs for a particular day/activity). If I want student feedback on their terms, then I should have a place where students can provide feedback -- not just a predefined times of my choosing. And for my "online" presence, I could incorporate student imagery into Schoology a big more -- maybe harnessing some of Schoology's features to make my class site more *their* class site.

# data[].attributes.body
By listening to the customers/patrons, and making it clear that suggestions are heard and considered by changing and adapting. Also, meeting people where they are at -- during the pandemic, that meant online.

# data[].attributes.body
The theme that wound throughout all of the examples was one of seeking feedback and responding positively to it. There are certainly ways that I can do more to find out early on how to best to incorporate student preferences and interests into the classroom

# data[].attributes.body
I really thought Dublin Roasters had great things about personalization. They allow customers to customize coffee blends, to make suggestions of what to include in the environment of the coffee shop, and they try to allow as must customization as possible for how patrons take their coffee (different milks/creams, sugars and syrups). They also adapted during the pandemic to create online experiences to allow patrons to feel connected to their coffee shop. Dancing Bear did similar, with changing their online model of "basic informational site" to one where customers can interact with the store virtually.

# data[].attributes.body
One I have to fine that connection.  I have a heavy population of boys and typically we can connect via sports.  But what about those who are not athletes?  I need to build and spread my wings to gather more information.  Second, I know the more I grow in the class so does the students.  It's like a share experience of learning together - celebrating the wins and picking ourselves up from the falls.   Finally, taking that temperature - often. How are we? What can we do to move us forward? What are the goals? Do we need to adjust?

# data[].attributes.body
One of the things I heard Serina from Dublin Roasters mention is that she knows her own strengths and weaknesses, and she relies on the strengths of others in the areas she may not be as strong. This is an attitude that I would like to adopt as I make changes to personalize my classroom. I can find those around me who are experts and lean on their experiences. In order to personalize my classroom for my students, I can also lean into the suggestions my students give.

# data[].attributes.body
Dublin listen to their customers and adapted to meet their needs.
Toy/book store were adamant about the online platform; however, grew and adapted to reach more consumers to survive the pandemic.

# data[].attributes.body
Many of these businesses had to adapt in the last year, in some ways for the better. From providing a variety of product, ordering, and pickup options in a coffee shop, to offering programs in the public library that meet the needs of the community, these businesses have created customizable experiences for their customers.

# data[].attributes.body
The coffee shop, and the library adjusted to meet the needs of their consumer base.  The library getting rid of fines!!!  I notice down town they opened up the parking decks  - park for free, too.

# data[].attributes.body
At Dublin Roasters, the owner took all suggestions made by customers and employees into consideration, and implemented those suggestions whenever possible. I think all businesses could consider this approach to give a more personalized experience for customers.

# data[].attributes.body
I think my biggest takeaways for personalization in my classroom would be to seek feedback from my students and to be open to changing my teaching practices. It's okay to change to meet the needs of my "customers" and it's also okay to change my teaching to meet the needs of the ever changing technological world that we live in. Not only should I take suggestions from my students, but I should also continue to take suggestions from my colleagues and new connections from Vanguard.

# data[].attributes.body
The best examples are those that changed on an instance in the COVID era. Developing curb-side pickups and online ordering tools that were previously not available to customers aided in keeping customers and staying afloat by customizing methods in delivering a product during a pandemic.

# data[].attributes.body
Changes are inevitable; especially in the COVID/Post-COVID years. Therefore, to improve personalization, businesses would need to continue checking in with their customer base to scope out the necessities and desires of those that support their business and then change accordingly.

# data[].attributes.body
I think that the best way to enhance personalization is to continue to reflect and listen to feedback. Just like Dancing Bear decided to start an online product website because of COVID, though that was something they never thought of doing and now they are continuing with that website because of how well it is doing. It's always great to be open to new ideas.

# data[].attributes.body
After viewing the videos, it appeared that the majority of business consulted with customers to see what was desired, or needed. Therefore, it would make sense to enhance personalization in the classroom, one should consult with those the decisions would impact the most; the students. Relieving their feedback and gauging their interest will increase intrinsic motivation, enhance your rapport with students, and build that student agency.

# data[].attributes.body
I think that continuing to monitor customer feedback to prepare for events is going to be a great way for businesses to enhance personalization. If public events are not an option, potentially offering private events like the roasting tours offered at Dublin Roasters might be a great way to personalize experiences.

# data[].attributes.body
Always keep in mind student learning preferences - personalize how they go about getting their information.  Create partnerships with colleagues and be open to suggestions.  Sometimes to meet the needs we need to think outside the box and do things not in our “job description” - (FCPL staff making masks, delivering food).

# data[].attributes.body
Through letting go of what isn't working and always looking for ways to adapt and grow.

# data[].attributes.body
I liked how Serina Roy from Dublin Roasters said she considered everything, she didn't just dismiss ideas out of hand. I like the idea of applying this to the classroom because our students and colleagues are full of ideas! If we are open to listening, at the very least, we may create opportunities that would have been otherwise missed.

# data[].attributes.body
Dublin Roasters was by far one of the most rearding to listening to in my opnion. Just taking advantage of this situation to look at it in a way to turn everything on its haed and dive into the new possibilities. The owners statements about putting so many new procedures or items into place to give customers what they wanted. From creating a monthly java lover club, to putting in to take out window. It seems that the owner focused on the positive aspects that could come out of this for customers andthe community.

# data[].attributes.headline
Application to the Classroom - Amanda Mag.

# data[].attributes.subject
Application to the Classroom - Amanda Mag.

# data[].attributes.body
From the three stops that I visited, I can adjust my classroom by adapting the way that I teach to the individuals in the room and/or the situations of the school year. I can foster flexibility and utilize feedback to make changes. Many of the businesses talked about their focus on COMMUNITY - so I think that I can branch out more to involve the community in my classroom and my classroom in the community,

# data[].attributes.body
Dublin Roasters ability to adapt to the needs of customers and personalize the experience is exceptional. Not only do they offer a wide variety of options for creating a drink but they also allow for personalization in how you get it - delivered, curbside, in your car, in the shop, membership.

# data[].attributes.body
All of these emaples showed that they were commited to providing a continued or better experience for their customers/community. To improve, continuing to remove or cut down on any barriers that hold back any individual from getting the experience they want/need. This of course should be within reason and what they can do.

# data[].attributes.body
I visited Curious Iguana/Dancing Bear, FCPL, and Dublin Roasters. The best examples of personalization I saw was the willingness to adapt to customer needs. Understanding that people want "help" in a variety of ways and respecting that. Being responsive to customer suggestions.

# data[].attributes.body
(1) continually seek and listen to feedback (2) be willing to change the way I do things in order to better meet the needs of my students (3) offer more options/choices (4) maintain flexibility

# data[].attributes.body
2 things really come to my mind. I want to give many options for students so they can explore and see what they like. Then I want to ask students what they prefer so with future activities I can personalize them. I feel like that initial exposure is really imperative before asking, because they have not experienced every type of input or output, so that needs to come first.

# data[].attributes.body
Overall, just the ability to roll with changes. Making changes can lead to giving students a more personalized experience. A huge theme was just providing what was needed or listening to feeback from customers/community. Taking this approach into the classroom would benefit all.

# data[].attributes.body
One example of personalization that I saw today was at Curious Iguana and Dancing Bear. The owners mentioned that they really personalize their recommendations for their readers at The Curious Iguana. I really liked how Marlene mentioned how adolescent readers may be more reluctant to ask for book suggestions, so they make sure to offer many shelf talkers or other ways to reach that audience without making their customer feel uncomfortable. Another example of personalization was at Dublin Roasters. Serina mentioned that the products (besides coffee) brought into the store were because of customer and employee suggestions. She is personalizing her store to meet the interests of her customers.

# data[].attributes.body
Continue to listen to customers and be open to new ideas. The owner of Dublin Roasters gave the example of the chess set in her business and how it was a customer's idea, and I thought that really showed an enhancement of personalization by asking customers and listening to their opinions for business decisions.

# data[].attributes.body
FCPL provides many opportunities and events for a wide variety of learners/customers. With the lift of restrictions, it may be beneficial to gather feedback from families about how to best connect with others. I think that a lot of people are looking for connections after such a year of isolation.

# data[].attributes.body
I really enjoyed how the owners of Curious Iguana and Dancing Bear said customer experience is their number 1 priority. That shows in their stores, but it also shows the value they give to personalization in their business.

# data[].attributes.body
In all of the businesses I explored, each one had to adapt to their customers in different ways to meet needs.  As we work with our students and colleagues, we also have to adapt to their needs and be able to step back and observe, listen and learn from them. As we learn from them, we can make adjustments allowing choice as well as personalizing the best paths for each one.

# data[].attributes.body
Elicit and provide valuable feedback, often. Stay flexible and adapt to the needs of my students. Reflect, rethink, recreate, redo and reflect some more!

# data[].attributes.body
Personalization was apparent in the three stops that I visited: FCPL, Dublin Roasters, and Matt Long. FCPL provides curbside pickup - giving individuals the opportunity to quickly select and get books that meet their interests and needs. They expanded their wifi - allowing more people to access their needed sites. Matt Long (graphic designer) tailors his artwork to the customer. For example, his art matched the curves of the car that he was decorating. Dublin Roasters provides many options of coffee, syrups, and milk. Customers even have the option to name their own blend.

# data[].attributes.body
Don't limit your possibilities. While I think Dancing Bears has made some great improvements to reach its customers they still presented with more a fixed mindset since their branding was "old fashioned". I was thinking that using technology to reach and teach the community about their toys and books would really help their business to grow.

# data[].attributes.body
I think businesses can enhance personalization by continuing to listen to and adapt to the needs of their customers, employees, and the business itself. We can all agree that COVID has changed our lives forever - we must continually pivot and adapt - and I don't think that is going to go away. When business owners learn what their customers and employees want and are able to make changes, it will improve the customer experience & personalization for everyone.

# data[].attributes.body
Well, it seems like now more than ever, business owners have had to really listen to what their customers are saying and try to give them what they want to make them feel happy (whether it's a workout they'll never forget, a cup of coffee along with the story of where that coffee bean came from, a beautiful design in a place that stands out, etc.) Every student and teacher has had to transform their homes into a learning environment to the max capacity, so now that we're being asked to come back into the school building, how can we bring some of those routines from home into the building? When we went all virtual, we had to work together to create a learning environment that had never been created before--but we did it together. When we start the year off next year, I think it's important to have those discussions: What did they enjoy about virtual learning? What did they miss about the physical classroom? What did they learn about themselves as a learner? What supports were the most effective for themselves? We've learned to be flexible, and we've learned that going outside of our comfort zones sometimes creates situations that are far better than we could've ever imagined. Instead of going back into the school year and recreating what we've always created, it's important to remember the point that Brett from Cycle Fit made about being crazy to think that we can actually "recover" and to embrace that business (and schools) have been changed forever.

# data[].attributes.body
What is our student's experience? If we don't ask then we don't really know what our teaching practices feel like from our student's perspective. Just like asking customers for suggestion and listening to those ideas -- we can and should be doing this with our students early and often!

# data[].attributes.body
FCPL had to expand their Wifi so that folks could access in the parking lot and on the sidewalk during the pandemic.  They moved to full curbside pick up.  They have now become FINE FREE!

Curious Iguana and Dancing Bear Toys never wanted to be an online store.  They only had basic information on a website but with in a few days after the pandemic began,  they had to begin selling their products online.   They hope to get back to in-person events in their store soon.

# data[].attributes.body
Feedback & Reflection! I thought it was really cool how all of the businesses were able to reflect on their processes prior to and during the pandemic to determine how they will continue to better serve the public. I also thought customer feedback was essential to helping these businesses survive and thrive during the pandemic.

# data[].attributes.body
Be open and willing to made changes, whether they were part of your plan or not. I really appreciated how Tom from Dancing Bear, who never wanted to be an online retailer, pivoted during COVID to keep the business going for his customers and will keep it as an ongoing practice because it is meeting a need and a desire from his customers.