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This Intel ad portrays 6 athletes, but all black, since "all black people run fast", but of course, with a white person as the boss.

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This advertisement for coca cola is racist because it shows some black slaves carrying and doing hard work and although it does not say anything against them, it simply gives you an idea of ​​racism with the image. Although it is a very old advertisement, it shows how society thought or viewed black people as inferior

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This advertisement for coca cola is racist because it shows some black slaves carrying and doing hard work and although it does not say anything against them, it simply gives you an idea of ​​racism with the image. Although it is a very old advertisement, it shows how society thought or viewed black people as inferior

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This ad is racist because what it is trying to portray is that you should be scared the man in the picture is a dentist. This is racista because it is implying that people that look like the man in the image are not to be trusted or capable of performing medical activities and procedures. This tells us that some part of our society believes that only certain people should be performing  professional medicine because others are not capable to.

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This ad is racist because it wants to transmit the idea that white is better than black, especially when it comes to peoples skin color.

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this add is completely racist , it promotes the idea that "lighter is better". In the short clip we can see how the beer passes through multiple Black people until ending up with a group of White people. This shows the idea that only White people deserve to enjoy this product, and overall that Black people have to be apart.

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Heineken 2018 'Lighter is better' advert. Racist?

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This ad shows racism since its telling society that before using the product women are not "clean" or in their "best condition", basically making black women less and vulnerable, and after using the product women will become "prettier" and be in their "best condition", making white women seem more important. This is unacceptable and shouldn't be promoted in ads of any sort, less of "beauty" products.

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This is an ad for a chinese restaurant in Dubai and it says "brings out the chinese in everyone" , showing three different races with slanted eyes. This ad promotes asian stereotypes about slanted eyes.

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This image makes a clear reference to slavery by picturing six muscular black runners preparing to run for the white man standing happily in the middle of them. To me, it almost even looks like they're bowing down to him as if he was their God or savior or something. The ad becomes especially racist and clear on slavery after reading the slogan, which states: "Multiply computer performance and maximize the power of your employees." I can't believe this still exist in this decade.

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https://www.forbes.com.mx/dove-enfrenta-desastre-publicitario-por-anuncio-racista/
This ad is super racist since it puts the black woman as dirty and abused and when you put on the wax she turns into a white woman, as if being a person of color was bad. I find it incredible that brands as big as dove do this kind of stupid thing.

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In this add we can see how they are using racist leables against black people to promote a bleach

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This image shows a racist interpretation of former first ladies Michelle Obama and Melania Trump. It paints Michelle, a black woman, as a mean looking ugly woman. On the other hand, Melania is painted as a attractive and warming woman. This comparison is seen throughout history when comparing a black and white person. It sends a message that black people are "mean" while white people are always nicer.

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This is a racist product because it is mocking the black population lips that is something really racist and wrong

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The add shows how a black kid wants to be white and he is using the paint that is ment for hauses. It is racist because it shows a black kid painting himself as white maybe implying that he should have been white.

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this ad was made by Volkswagen and the ad shows how their cars are taught but in a racist way with a Muslim trying to do a terrorist attack with a car bomb, this was made humorously but it offend many Muslim people and we also need to take in mind that this ad was filmed in a time when this was more acceptable and not look that wrong like today but it's still wrong and no matter the time it filmed its offensive

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I found this picture and I was so mad because it is terrible that people can compare a human being that has another color of skin or race  , with a pandemic.
This picture shows racism because it is making a bad impression of people with different race and it is comparing them with a pandemic.
It gives a terrible message of the society because some people created this picture and this talks so bad about them.

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Sony was really racist here since they portrate a white woman fighting and beating up a white woman.

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In here we can see that in today's society racism kills, and threatens each and everyone who lives in this planet, it not only kills lives, it kills jobs opportunities, friendships, etc. We must kill racism before racism kills more of us

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México: Lanzan campaña que muestra racismo en niños

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https://youtu.be/CCYZ5TfP9n0

The racism in this video is when a large white hand is shown that takes a black man's head and takes it up close from the new car parked on a street. The hand is interpreted as a gesture of white supremacy.

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This is clearly racist becuase in the first pic the girl is dirty so she is black, and in the last pic shes white becuase shes clean. It gives a messege that white people are cleaner than black and thats wrong becuase its not true

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This ad for chips shows a white man (Ashton Kutcher), with prosthetics, dressed in typical Indian clothing with a phrase referencing a city in India, it was originally a parody video, and when the company got all of the critiques from the public, the CEO responded with a press conference mentioning that when it was first presented to him, he did not notice anything wrong with it, when it is clear that this is a problem, it is appropriating a culture and generalizing the way an Indian man is supposed to look. It is shocking any company can even think of doing an ad like that.

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https://nypost.com/2020/10/23/man-wearing-burger-king-crown-yells-n-word-on-jetblue-flight/
In this video we can see a man with a burger king crown yelling the N word multiple times on an airplane, the racism is clear, it gives a deplorable message to society

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A man in a paper Burger King crown hurled racist slurs at a fellow passenger on a New York-bound JetBlue flight, after accusing her of taking his seat and kneeing him in the stomach, videos show.

The flight was on the ground in Kingston, Jamaica, preparing to leave for New York's JFK Airport.

The man - who has long blond locks and appears to be white - is seen raging at flight attendants with his mask below his chin, furiously repeating the assault allegation.

In one clip, a woman filming tells him she kneed him "because you deserve it" - eliciting a passionate but ill-conceived defense from her alleged victim.

"Excuse me, I'm part-West African," he screams.

"I can say n--r anytime I want!"

The irate man continues to scream profanities as the plane of mostly black passengers goes into a frenzy.

"Kick that n--r b-h off the plane!" he yells, with a smirk.

"She kneed me in the stomach!"

"I don't care what she did. You're being disrespectful. Shut the f-k up for just two seconds," a fed-up flight attendant replies.

The in-flight fiasco then escalates as the man stands up and dumps water on the flight attendant while yelling, "I want a f-king lawsuit right now, motherf-ker!"

Video of the aftermath of the man's eruption shows multiple people running up the aisle to pounce on him, before being held back by flight crew and fellow fliers.

The man continues to yell profanities - including the N-word - as he and the other passengers return to their seats.

Kingston police later removed the man from the flight in handcuffs, TMZ reported.

JetBlue confirmed the incident, which occurred Tuesday on a plane bound for New York's JFK Airport, the carrier said. The man has been banned from riding with the airline.

"We have zero tolerance for racism or harassment, and after reviewing this customer's abhorrent racist behavior, we have determined he is no longer welcome to fly JetBlue," said spokesman Derek Dombrowski.

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Man wearing Burger King crown yells N-word on JetBlue flight

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A man in a paper Burger King crown hurled racist slurs at a fellow passenger on a New York-bound JetBlue flight, after accusing her of taking his seat and kneeing him in the stomach, videos show. The flight was on the ground in Kingston, Jamaica, preparing to leave for New York's JFK Airport.

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This is a Dolce & Gabbana comercial in this comercial says that people form china dont know how to eat italian food and they only eat food with chopsticks this a strereotype that is very common and not a lot of people are aware that this is acctually very wrong like if mexicans dont know how to eat pasta because we only eat tacos this is hurtfull and sends the wrong massage. This is an example of racism and cultural ignorance. Not so long ago there was a trend were you destroyed and asian owned buisness or if you saw anyone that looked asian or was asian people spat on them or even hurt phisicaly and emotionaly.

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This ad said “you just need to be white to win”.
A company in Thailand got in a lot of trouble because of this ad. The comercial showed a Thai actress attributing her success to her white skin. She added that her popularity will suffer if she loses her whiteness, thus explaining the need for her to use whitening products like Snowz.

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This ad sends a message that interracial relationships are taboo and if you smoke anything with tobacco you cannot be in an interracial relationship. This ad was from nicofresh 2016 campaign. Basically, it implies a lot of things (like, interracial/age-gap relationships) that did not go well with the public.

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In this ad from Strutt & Parker we can see racism because it says that white people are meant for bigger things, more important and "serious" professions like selling flats, while colored people are meant for "less serious" professions such as dancing.
This ad gives the message that racism is something that we can see in peoples everyday life, and even this way, some people are still unaware of the importance and severity of this problem, at such point where this add was made, designed, and approved to be published.
Here we can see racism because of skin color, however, it is not the only type of racism present in our society, and this is just one of many examples of racist advertisements.

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ANDREA REGUERO This Volkswagen advertisement shows a big white hand pushing away an African American man into a cafe called "Little Colonist". It is a very racist ad showing the white hand pushing away a man as if it were superior and discriminating him for his historical background. They defended themselves saying it was not intentional but later on apologized publicly for giving such a negative image. It is a clear example that racism keeps being a very important subject to deal with in our society and that we have normalized it with simple racist comments and actions.

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The brand's origin and logo is based off the song "Old Aunt Jemima" from a minstrel show performer and reportedly sung by slaves.The company's website said the logo started in 1890 and was based on Nancy Green, a "storyteller, cook and missionary worker." However, the website fails to mention Green was born into slavery.
This is a case of racism and shouldn't be a logo for any brand they should change the name and logotype since a lot of people might feel offended since it is a sensitive topic . All brands should be inclusive and make people comfortable in certain way.

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The Aunt Jemima brand, acknowledging its racist past, will be retired

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Quaker Oats is retiring the more than 130-year-old Aunt Jemima brand and logo, acknowledging its origins are based on a racial stereotype.

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in this volkswagen commercial you can see a man with a stereotyped muslim aspect and to promote the car they made it look like the guy was trying to set an explosion but since the car is so resistant he wasn't able to. The message this gives to society is that muslim people are terrorists and they have that aspect.

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H&M was accused of racism after they posted this picture on their website. As you can see, an African American boy is wearing a  hoodie that says "coolest monkey in the Jungle", and a white boy is wearing a hoodie that says "Mangrove Jungle Survival expert". People were offended by this post, therefore the brand was obligated to take it down and remove it from the market.

As you can see, both images have terrible racist messages since it clearly shows how whites are stronger and more valuable than African-Americans. This tells us how society now a day still hasn't improved and still stereotype physical appearance and back history.

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The slogan of this add is super offensive, just starting by of the "buffet", is super out of place, this add was quickly turned off by the authorities of human rights, but what is truly surprising is that the add was made in 2018, really recent add and by a big companie that is Tecate.
This mewssage to society is a realñly bad one, because its trying to realet alcohol and women as something only men take and that it practically belongs to them,, its so out of our time ands no one can ever make an announcement like this, and less if its such a big companie, like what the hell where they thinking.

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In this ad we can clearly see racism, it is making us understand that before using the product, we are poorly cared for and we are not in our best condition, using a black woman as an example and after using the product, we are clean, cared for and healthy, using a white woman as an example.

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Nivea tried telling blacks to re-civilize themselves.

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Nivea tried telling blacks to re-civilize themselves.

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Nivea's Re-Civilize yourself ad is showing a well dressed and clean shaven African-American male throwing the head of a not so clean shaven and afro donning male. This is very racist because it is telling blacks to civilize themselves. This tells us that we don't see blacks as civilized and nice people.

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This ad represents how the black child is portrayed as a "monkey in the jungle" where the message is stereotypical to his appearance and historical context.  This said, this makes reference to a bias that carries historic references as when slavery permitted black people to be put down by these types of labels.
For our society this tells us that intolerance is still very present, and that we haven't learned anything from history itself. This types of labels shouldn't be still used to discriminate against another human being.

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This intel ad shows an office full of black employees working for their white boss. This is telling a message of white superiority against the black race and its unforgivable

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In 2007 Intel released a national print ad to promote its Core 2 Duo processor chips. The ad featured a slender, un-athletic white man in casual business attire, surrounded by six muscular black runners bowing down in a starting position in front of the him. The white manager stands under the headline "maximize the power of your employees." This ad has overtly obvious parallels to plantations and slavery. It reads as if the African-Americans are still the slaves and that the white man is still the boss, or owner. It seems to be an affirmation of the dominant white ideology that perceives African-Americans as inferior to whites.

Applying both critical race analysis and ideological analysis suggests that Intel's 2007 ad is an example of overt racism. This advertisement reinforces racist beliefs regarding African-Americans and their 'white masters.' The ad seems to condone slavery in the United States, which was both brutal and degrading. The white slave master would whip, execute and even sexually abuse the African-American slaves. Slaves were prevented from becoming literate, in order to prevent them from forming slave rebellions. This ad more than reminds the consumer of a time where slavery was accepted. Racism is a terrible thing, and most consumers would not want to be linked with a brand that is believed to be racist. Besides being overtly racist, this ad also suffers from gender stereotypes. No women are depicted in the ad, implying that the technology industry has no place for women. Though we are in the 21 st century it is evident that racism and sexism are still a prominent problem in our society, and our media.

Manthia Diawara argues in her article Black Spectatorship: Problems of Identification that "[t]he dominant cinema situates black characters primarily for the pleasure of white spectators." (Diawara, page 70) Intel's ad borrows the cinema's character placement by placing the African-American men as the inferior, characters, while the white male is seemingly superior. The African-Americans are placed in the ad to complement the white boss. Critical race theorists believe that racism is normal and present in contemporary society, perhaps essential to social practices and institutions. In modern life in the United States, it is widely accepted that racism is a form of inequality and the state has a moral obligation to stop racist acts against citizens, and even has the duty to compensate the victims of racism. In a state that now feels so strongly about the obliteration of racism it seems strange to run an ad with such obvious parallels to a white master observing his African-American slaves. The backlash that Intel received resulting from this ad shows that viewers and consumers actively criticized the ad. They refused to identify with or accept the dominant ideology and representations of the African-Americans as inferior and the white man as superior or African-Americans as muscular and physically talented and white Americans as physically less talented but dominant due to their superior brainpower.

The white boss seems to fall under the 'white privilege' of unearned entitlement. This overtly racist ad was not accepted in the media without criticism. However, the degree of criticism varied. Two individuals took to blogs to comment about the offensiveness of the ad. One blog commentator, David Williams, expressed his grief regarding the ad, and going far as to say it offended him so much he will no longer buy Intel products. He used a cheeky pun to show his distaste for the ad. He wrote, "I do not enjoy seeing black people bow down to any white person or to any people. I am a black computer repairman. I bought Intel product for years thinking they were a Equal Opportunity Employer, but, with this ad I think not and will start using AMD products. Thanks, Intel for showing me your true Color." Another blogger, the web user 'The_pope,' who did not believe this ad was racist, understood that it could fuel some anger among African-Americans, saying, "actually, I'd have to kinda agree. 'Racism' is really about some sort of discrimination based on someone's colour or creed. Sure, the ad might spark some anger from any African-Americans (or others) sensitive about the slavery issue, but this ad isn't really the same as the whole get-to-the-back-of-the-bus thing."

Through active criticism by the viewers Intel's ad was later rejected and withdrawn. After the ad was produced Intel recognized that it was "insensitive and insulting" and the company tried to pull it before the ad ran, but not before a few publications printed the ad. Intel's culturally inappropriate marketing was an amateur move in terms of consumer behavior. Intel easily could have created the ad to send the same message without offending anyone. The company could have replaced the white manager with a non-white man wearing a white button down shirt, and khaki pants, an outfit that is shorthand for "manager." The sprinters did not have to be all African-American; rather they could have been a mixture of different ethnicities to highlight how amazingly diverse America is. It seems bizarre that a major corporation like Intel failed to recognize the likely criticism that the ad would receive. The average viewer, consciously or not, applied critical race analysis to Intel's ad and rejected it.

Works Cited:

Blaze, Alex. "Racist Intel Ad?" The Bilerico Project. Bilerico Project RSS, 20 Aug. 2007. Web. 11 May 2014. <http://www.bilerico.com/2007/08/racist_intel_ad.php>.

Diawara, Manthia. "Black Spectatorship: Problems of Identification and Resistance." Screen 29.4 (1988): 66-76.

Ferret, Wily. "Intel under Fire for 'racist' Ad." The Inquirer. 01 Aug. 2007. Web. 06 May 2014. <http://www.theinquirer.net/inquirer/news/1004060/intel-racist>.

Minato, Charlie. "10 Recent Racist Ads That Companies Wish You Would Forget." Business Insider. Business Insider, Inc, 07 June 2012. Web. 06 May 2014. <http://www.businessinsider.com/the-10-most-racist-ads-of-the-modern-era-2012-6?op=1>.

Thomas, Brett. "Intel in Trouble for 'racist' Ad." Bit-tech. 02 Aug. 2007. Web. 10 May 2014. <http://www.bit-tech.net/news/2007/08/02/intel_in_trouble_for_racist_ad/1>.

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Media and Cultural Analysis, Spring 2014

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In 2007 Intel released a national print ad to promote its Core 2 Duo processor chips. The ad featured a slender, un-athletic white man in casual business attire, surrounded by six muscular black runners bowing down in a starting position in front of the him.

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This ad is clearly racist because it uses a quote that establishes white superiority. It shows that being white is pure and that black people cannot feel this way. This gives a horrible message of how our society segregates people with darker skin tones and even worlwide companies are racist when they advertise.

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You can tell is racist, just by looking on this image. Dove is telling us that their soap is so good it can change your skin color.
This is a terrible message to our society because they are telling to people with color that that have to change and their are not clean. And the worst of all is how famous this company is, I can assure you that this ad was seen in more than 2 countries.

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The video is clearly racist, as it shows that Black people are "dirty" and White people are "clean". It also implies that blackness can be "washed off". I think one of the strongest message of this video is that Racism is a world-wide phenomenon.

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Racism in a Chinese laundry detergent advertisement