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My topic for the fabric board that I had to research.

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From this WGSN article, I was able to find out what were the key trends that were at the Milan Fashion week. For their fashion week, some of the key themes were 'noughtiesnostalgia' and 'vibrantvacation.' I didn't actually choose any of these trends to do for my own trend report, but it gave me an idea of what I could do for my own trend.

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On this article, it is a rundown of everything that was included at London Fashion Week, including colours, items, patterns, fabrics and many others. I used this article to look into which fabrics will be trending in SS22. I found that cutouts, sheer materials will be the most popular in the new season. This helped me with closing my trend for my trend report as I was able to narrow dow what trend I was going to as it gave me an insight into what was going to be trending next year.

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This article is showing us about the trending colours for this season and what colours we will most likely be seeing in our wardrobes. From this article, I can gather that block colours are going to be the staple of our wardrobes and that prints and patterns will be around in the summer but not as much as block colours. Colours such as pastel green, blue, pastel pink are the prominent colours in the new season. Overall this is showing me that bright colours are the main focus of SS22.

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I used Acorn for my customer profile, to use a background for what my customer would be like for my brand. This was for my customer Amber as she was young adult who was living in London for the first time.

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This was the Acorn that I used for one of my customers. Her name was Emma who is living in London with her partner and it is their first home together.