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A rich life with less stuff | The Minimalists | TEDxWhitefish

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“Strange,” mused the Director, as they turned away, “strange to think that even in Our Ford’s day most games were played without more apparatus than a ball or two and a few sticks and perhaps a bit of netting, imagine the folly of allowing people to play elaborate games which do nothing whatever to increase consumption. It’s madness. Nowadays the Controllers won’t approve of any new game unless it can be shown that it requires at least as much apparatus as the most complicated of existing games.” He interrupted himself. (Chapter 3)

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“Strange,” mused the Director, as they turned away, “strange to think that even in Our Ford’s day most games were played without more apparatus than a ball or two and a few sticks and perhaps a bit of netting, imagine the folly of allowing people to play elaborate games which do nothing whatever to increase consumption. It’s madness. Nowadays the Controllers won’t approve of any new game unless it can be shown that it requires at least as much apparatus as the most complicated of existing games.” He interrupted himself. (Chapter 3)

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Arcade Fire - Everything Now (Official Lyric Video)

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A federal committee's recommendation that Americans should limit their consumption of added sugars to 6% of their daily calories-down from the current guideline of 10%-is spotlighting the growing toll of obesity on the nation's health, and drawing pushback from makers of candy and sodas.

The guidance, from a committee's recommendations for new U.S. dietary guidelines, aims to address rising rates of obesity and the poor quality of most Americans' diets. Obesity has been linked to an increased risk of health problems, including Type 2 diabetes, heart disease and cancer-and raises the risk for severe illness with Covid-19.

"One of the biggest health challenges related to nutrition in this country is overweight and obesity," says Elizabeth J. Mayer-Davis, chair of the nutrition department at the University of North Carolina at Chapel Hill, who chaired the federal committee's beverages and added sugars subcommittee.

Most Americans aren't even limiting their added sugar to the current 10% guideline. Nearly two-thirds of people age 1 and older consumed more than 10% of their daily calories in added sugar, according to 2013-2016 data analyzed by the committee. The mean consumption is 13%.

More than 70% of U.S. adults ages 20 and older are overweight or obese, according to 2015-2016 figures from the Centers for Disease Control and Prevention. About 42% are obese, according to 2017-2018 CDC data. Nearly 14% of children ages 2 to 5 are obese, as are about 18% of 6-to-11-year-olds and about 21% of 12-to-19-year-olds. The subcommittee is recommending that toddlers under age 2 not consume any added sugar. These will be the first federal dietary guidelines to include recommendations for children under 2.

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New Limits Urged on Americans' Sugar Consumption Amid Rising Obesity Concerns

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A federal committee's recommendation that Americans should limit their consumption of added sugars to 6% of their daily calories-down from the current guideline of 10%-is spotlighting the growing toll of obesity on the nation's health, and drawing pushback from makers of candy and sodas. The guidance, from a committee's recommendations for new U.S.

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subscribe to Hidden Brain podcast

After you read this sentence, pause for a moment to think back on advertisements you first heard when you were a child.

Perhaps you recall a favorite jingle or the catchphrase of a cereal mascot. You probably can remember more than just one.

On this week's radio replay, we look at the shelf life of commercials. According to University of Arizona researcher Merrie Brucks, an ad we watched when we were five years old can influence our buying behavior when we're fifty.

"Children are vulnerable to messages that are fun and sound good. Because their minds are so open to all of that. They're open to everything," Merrie says.

We discuss Brucks' research about cereal commercials in the first portion of the show. Later in the program, we delve into the history of the advertising industry with Tim Wu, author of The Attention Merchants. In his book, Wu reveals the techniques media companies have developed to hijack our attention.

"You go to your computer and you have the idea you're going to write just one email. You sit down and suddenly an hour goes by. Maybe two hours. And you don't know what happened," Tim says.

"This sort of surrender of control over our lives speaks deeply to the challenge of freedom and what it means to be autonomous."

Hidden Brain is hosted by Shankar Vedantam and produced by Parth Shah, Jennifer Schmidt, Rhaina Cohen, Thomas Lu, and Laura Kwerel. Our supervising producer is Tara Boyle. You can also follow us on Twitter @hiddenbrain.

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subscribe to Hidden Brain podcast After you read this sentence, pause for a moment to think back on advertisements you first heard when you were a child. Perhaps you recall a favorite jingle or the catchphrase of a cereal mascot. You probably can remember more than just one.

# data[].attributes.attachment_link.readable_text
subscribe to Hidden Brain podcast

After you read this sentence, pause for a moment to think back on advertisements you first heard when you were a child.

Perhaps you recall a favorite jingle or the catchphrase of a cereal mascot. You probably can remember more than just one.

On this week's radio replay, we look at the shelf life of commercials. According to University of Arizona researcher Merrie Brucks, an ad we watched when we were five years old can influence our buying behavior when we're fifty.

"Children are vulnerable to messages that are fun and sound good. Because their minds are so open to all of that. They're open to everything," Merrie says.

We discuss Brucks' research about cereal commercials in the first portion of the show. Later in the program, we delve into the history of the advertising industry with Tim Wu, author of The Attention Merchants. In his book, Wu reveals the techniques media companies have developed to hijack our attention.

"You go to your computer and you have the idea you're going to write just one email. You sit down and suddenly an hour goes by. Maybe two hours. And you don't know what happened," Tim says.

"This sort of surrender of control over our lives speaks deeply to the challenge of freedom and what it means to be autonomous."

Hidden Brain is hosted by Shankar Vedantam and produced by Parth Shah, Jennifer Schmidt, Rhaina Cohen, Thomas Lu, and Laura Kwerel. Our supervising producer is Tara Boyle. You can also follow us on Twitter @hiddenbrain.

# data[].attributes.attachment_link.description
subscribe to Hidden Brain podcast After you read this sentence, pause for a moment to think back on advertisements you first heard when you were a child. Perhaps you recall a favorite jingle or the catchphrase of a cereal mascot. You probably can remember more than just one.

# data[].attributes.attachment_link.readable_text
subscribe to Hidden Brain podcast

After you read this sentence, pause for a moment to think back on advertisements you first heard when you were a child.

Perhaps you recall a favorite jingle or the catchphrase of a cereal mascot. You probably can remember more than just one.

On this week's radio replay, we look at the shelf life of commercials. According to University of Arizona researcher Merrie Brucks, an ad we watched when we were five years old can influence our buying behavior when we're fifty.

"Children are vulnerable to messages that are fun and sound good. Because their minds are so open to all of that. They're open to everything," Merrie says.

We discuss Brucks' research about cereal commercials in the first portion of the show. Later in the program, we delve into the history of the advertising industry with Tim Wu, author of The Attention Merchants. In his book, Wu reveals the techniques media companies have developed to hijack our attention.

"You go to your computer and you have the idea you're going to write just one email. You sit down and suddenly an hour goes by. Maybe two hours. And you don't know what happened," Tim says.

"This sort of surrender of control over our lives speaks deeply to the challenge of freedom and what it means to be autonomous."

Hidden Brain is hosted by Shankar Vedantam and produced by Parth Shah, Jennifer Schmidt, Rhaina Cohen, Thomas Lu, and Laura Kwerel. Our supervising producer is Tara Boyle. You can also follow us on Twitter @hiddenbrain.

# data[].attributes.attachment_link.description
subscribe to Hidden Brain podcast After you read this sentence, pause for a moment to think back on advertisements you first heard when you were a child. Perhaps you recall a favorite jingle or the catchphrase of a cereal mascot. You probably can remember more than just one.