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Links to Behance, Padlat brainstorm and Flapsnack

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Links to Behance, Padlat brainstorm and Flapsnack

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AC2: Problem Solving
AC3: Technical Skills
AC4: Communication

Design a typographic title page in the style of Paula Scher, using Adobe Indesign.

Utilise a range of tools within Adobe Indesign and evidence this using both screenshots and annotation.

Apply 4 types of contrast within the design and discuss its effectiveness.

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AC1: Informing Ideas
AC3: Technical Skills

Review an interview with Neville Brody for The Blank Sheet Project, discussing personal thoughts and opinions to influence own work.

Research graphic designer Neville Brody, discussing the inspiration and message of his work and analysing the media and techniques used.

Design an industry standard digital mood board using Adobe Photoshop to explore Neville Brody's typographic artwork.

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AC2: Problem Solving
AC3: Technical Skills
AC4: Communication

Define the industry term ‘scamps’.

Explain the importance of scamps within the creative industry.

Create a series of three scamps, to explore potential design concepts for the title page of your zine.

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AC1: Informing Ideas
AC3: Technical Skills

Review an Abstract: The Art of Design documentary on Paula Scher, discussing personal thoughts and opinions to influence own work.

Research graphic designer Paula Scher, discussing the inspiration and message of her work and analysing the media and techniques used.

Design an industry standard digital mood board using Adobe Photoshop to explore Paula Schers typographic artwork.

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AC1: Informing Ideas
AC2: Problem  Solving
AC3: Technical Skills
AC4: Communication

Research and identify the anatomy of type.

Recognise the importance of teamwork and effective communication.

Illustrate the anatomy of type through experimenting with video creation, inspired by social media platform TikTok.

Value a safe and relaxed creative space and demonstrate mutual respect when analysing your peers work.

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AC3: Technical Skills

Define what kerning means and discuss 5 ways you can improve your kerning practice.

List 3 examples of when kerning is necessary.

Apply kerning to a variety of typographic examples, achieving a score of 75% or above.

Define the terms tracking and leading, further discussing their importance within graphic design.

Evidence the kerning, tracking and leading tools available within Adobe Indesign.

Design a typographic logo using Adobe Indesign, with consideration to communication, colour and kerning.

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AC2 : Problem Solving
AC3 : Technical Skills

Define the terms 'serif' and 'sans serif' and recognise key historical developments for each typographic style.

Research when you should use a serif font, or when you should use a sans serif font within design.

Create a informative poster to evidence findings, using Adobe Photoshop.

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AC1 : Informing Ideas

Define the industry term 'typography'.

Record key information on the subconscious effects typography can have within design and marketing.

Analyse a typographic logo and evaluate how effectively the typeface communicates to its target audience.

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Outcome - Here, I have had my first attempt at photoshop and I have tried my best to get a handle of it.

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AC1 : Informing Ideas
AC2 : Problem Solving

Outline how the power of colour can be used within graphic design.

Investigate colour connotations within a variety of cultures around the world.

Present findings in a creative and informative format, in order to share knowledge with peers and others.

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AC2: Problem Solving
AC3: Technical Skills

Define the terms RGB, CMYK and HEX, explaining how these colour systems are used within graphic design.

Identify RGB, CYMK and HEX colour codes using the Pantone application.

Create a series of colour mood boards using Adobe Illustrator, based on a selection of colour harmonies.

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AC1: Informing Ideas

Recognise why colour is so important within art and design.

Identify the colour harmonies represented within Issac Newton's colour wheel.

Analyse a company/brand logo, discussing the colour harmony used and how effectively this communicates to its audience.

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AC2: Problem Solving

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AC2: Problem Solving

Recognise the role and importance of a mood board within the creative industry.

Identify and discuss key mood board design considerations.

Collect suitable imagery in response to the creative brief, in order to prepare for own mood board creation.

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AC1: Informing Ideas

Analyse a creative brief, by highlighting key words and translating them into an initial ideas mind map.

Define how mind maps can be used and why they are important within the creative industry.

Create a collaborative mind map using the 7 principles of mind-mapping, to develop strong creative concepts.

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Virtual Brainstorm & Ideation Board Link:

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Virtual Brainstorm & Ideation Board Link:

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Padlet page (because no-one can see it) 

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Padlet page (because no-one can see it) 

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Here, The first year of me working in graphic design shows My Work encompassing pieces in the style of other prolific designers, the new tools I used by experimenting with adobe products such as photoshop and illustrator.

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Here, The first year of me working in graphic design shows My Work encompassing pieces in the style of other prolific designers, the new tools I used by experimenting with adobe products such as photoshop and illustrator.

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I am proud of this piece as it utilises the pen tool on illustrator effectively and created an overall good design however the piece isn't without mistakes, such as some the words looking a bit messy and some have a white outline to them therefore I could take a bit more time to refine them to perfection.

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This piece wasn't necessarily base on any artist, but I did want something that pleasing to the eye and wanted to test my ability with the blend tool after a not so good first attempt that took to long. I quite like this piece but have said it is a bit too dark

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probably need a bit more practice with this as it didn't work out first time as seen here I have worked out the process to make said 3D word.

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for this piece I would keep the title font and the overall colours of this piece as it looks nice however I do need to change the kerning and leading of this piece as most of the text doesn't match up with the rest and also increase the size of the text and kerning so that the page isn't half empty and then maybe do something with the background that both links with subject of whitespace and is visually interesting.

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not a big fan of this piece now that's its finished as I feel like the gradient I added at the end makes this feel washed out and dirty but I do admire the composition of the letters making it look like a rollercoaster of a skeleton to some although I feel this idea could be take further.

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Here my first 3D blend attempt feels like it came right out of the 80s. I do believe that the letters could have been positioned better and the background square feels out of place.

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I much prefer this piece to the one above cause I feel like the black background adds to the overall aesthetic of the piece because the piece looks like an 80s analog computer screen, something you might see in the first Alien film.

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I like this piece the least out of the rest I've done I feel like everything from Beirut's work is crammed into this piece and not in a good way where you can clearly see the artists work therefore I would change just the positioning of the work and edit them bit better so it doesn't look more messy.

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This Bierut analysis is good technically but I feel like this piece was made by beginner in photoshop as it looks flat to me personally. some of the text is too close to the edges including the title above which looks lazily tacked on without much process

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The use of repetition in this design has been used by replicating the same patter to make the peacock design in different bright colours emphasising the peacock and it's bright colours.
the Pattern has been duplicated in order to again, reference the peacock, with the beak coming into the purple sphere. This creates a clear, consistent design which is easily familiar and simple for the viewer and creates a memorable image in their head, there fore it utilises repetition well due to its crisp, clear colours and simple shapes.

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Youtube Video: Gareth David 'Repetition' 

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Youtube Video: Gareth David 'Repetition' 

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Group Brainstorm: Repetition in a design.

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Group Brainstorm: Repetition in a design.

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1. Symmetrical - Able to make the design more Balanced therefore  the weight is evenly distributed in a visual sense. This can be achieved by mirroring the centre of your design on each of the sides.
2. Asymmetrical - This is (obviously) the complete opposite of #1 as the designer aims to imbalance the piece. Can be achieved by making one side feel "heavier" than another therefore creating a diverse piece of design
3.Radial - This involves the design spreading out from the middle/centre, after careful consideration of composition and spacing it will then create a sense of order and harmony between the design
4.Mosaic - This part will lack a definite start or focal point resulting in a idea called "Balanced Chaos" and allows the piece to somehow fit all together.
5.Off Balanced - basically involves breaking all 4 of these rules and needs the viewer to take a close look at your design creating visual interest.

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In my opinion this is my favourite moodpboard I have created as I believe it fully encompasses Katro's work. The colours on this piece pop in the background with the gradient but I think it could be a bit more shiny and metallic looking. the composition of his pieces are also pretty good as each has it's space for the viewer to look at his work and makes this piece look overall more visually interesting except for the top left image with I think the leading could be better.

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another favourite of mine as again, I feel like I have made a piece reminiscent of katro's work especially with the colour he frequently uses. going from the top I have included pieces of his work that altogther packed together still show his style and aesthetic of his work and not just crammed on top of each other. the main problem however is with the annotation I feel like I could've written more about katro's work and included more leading techniques.

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1/ It what you make is important
2/Feeling free in Graphics
3/ Encompasses all styles
4/ Colour, Style, everything
5/Nothing Typical in Design.

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Micro Whitespace: Works as the in-between space of the elements in graphic design making the texts and letters more legible to read for the viewer and heavily involves Kerning, tracking and leading which can help adjust the speed of which the readers can read. Seen above where Brody uses kerning to make text stand close to one another and make it standout.

Macro Whitespace: is the opposite of Micro, as it refers to larger space between the much bigger elements. this can help make a design more attractive to look at and allows the viewer to effortlessly scan your design not making difficult that can turn off some people. It can also be seen on the Brody piece above as the size of the letters makes the viewers eyes scan from the top to the bottom and allows the viewer to read more on the page.

active whitespace: The name highlights this effect as the artist has intentionally brought something unto the page to create focus and to lead the viewers eyes to a certain part or feature. Also seen above in the Brody piece above as layout of the piece allows to create emphasis on key features.

Passive whitespace:  This being most simple, passive whitespace is to go unnoticed in design so that key features are front and centre and to increase the effect and readability, creating a more organic feeling on the piece.

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I am particualry proud of this design mainly due it's composition of Brody's piece and I have utilised opacity and positioning to an extent. however I would change the way the images lapse over each-other especially with Coke advert and freedom poster as it it just looks like it was place on with out much thought process.

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Notes are down below

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Now when I design for anything, especially print, before I jump onto the computer I usually start on paper, sketching my ideas and thinking about how I might want to layout out my design or focus on various design elements and details.

In the industry, these drawings are referred to as scamps.
So what are scamps?
Well to put it simply, a scamp is a drawing, or sketch of an idea. These, are created to bring to life and visualise your idea and share them with others.

Now a scamp can be a quick idea you had in a coffee shop, a simple doodle on a handkerchief, or a full blow colour work of art.

Scamps are used in the industry to communicate an idea, and depending on how much you want to communicate you can draw your scamp accordingly.

My experience with scamps is to draw out a design, or composition where it is passed on to other design professionals like a photographer who will use the scamp as a reference to get the right angle or a picture close to what I want that will work in the main design.

I may have to sketch a magazine layout, or paper fold idea to get sign off from a creative director or client.

In this video, I am going to show some examples of scamps and discuss the importance of them.

If you're not currently in the habit of creating them yourself, I'll be explaining why you might want to consider drawing your ideas more and how this will help you in future.

Tutorial by GD.
Follow for future tutorials & news.

Written by Gareth David

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Now when I design for anything, especially print, before I jump onto the computer I usually start on paper, sketching my ideas and thinking about how I might want to layout out my design or focus on various design elements and details. In the industry, these drawings are referred to as scamps.

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Overall, not entirely impressed with how this came out especially with the outlines of the lip and how Janky it sorta looks but I do like what I have done with my title and colour

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we were given this Paula Scher piece created for a theatre project.

Firstly the colours used: Black, White, red and Grey contrast each other as the black type against the white background makes it easy to read and it is clear to decipher, thanks to the white background that creates space for the text; plus the red cast list makes out stand out from the black text goes across and proves a nice contrast to the black than having the cast list just vertically. However the colour doesn't make this stand out and doesn't allow the viewer to think what the play could be about.

we both decided that the piece was incoherent, as the viewers eyes would be looking everywhere on this piece: the title, the cast list and the public theatre notice makes the eyes divert from place to place making the image generally hard to look at, however this may make the viewer start to think about what it could be, encouraging them to watch the play.

the typography on this piece allows the viewer to properly view the lettering and is compacted as to not confuse the viewer as the sides have a black outline and would be more harder to read

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Here for this Mood board I tried to make the Image, look like it was building upwards but overall I'm pretty impressed with it as I do like the composition but it does look messy in some areas.

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Here I have done the Burger King logo

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Here, I have created four logos for a company selling jewellery to women in their late 30s

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On this Mood board, I have multiple image on the theme of typography mostly considering of Band logos.
Overall I am proud of this mood board as it has an interesting aesthetic and I am particularly happy with how the composition looks amongst the image and how some overlay each other, for example the "All in your head" comes out nicely from the more square images and looks good to look at.
However, I would maybe change how some the image are presented because most are squares and looks weird amongst each other and looks rushed plus I would also fill it in more as especially at the bottom of the page, it looks empty

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on this day i have noted the difference between a san serif and serif fonts