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What influences shoppers in supermarkets ?

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What influences shoppers in supermarkets ?

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Identify the tips about the right dress code

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Dresscode: first job - first suit | DW English

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Workplace Etiquette-Dress Code: Your task/Can we wear what we want at work? Answer the question by picking as many tips as possible.

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Workplace Etiquette-Dress Code: Your task/Can we wear what we want at work? Answer the question by picking as many tips as possible.

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Voc: delve into = plonger dans an attire = a look

slacks=pants sloppy = peu soigné khakis = pantalon beige overly=excessively flip flops = tongs

grooming = hygiène

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Your task: Introduce the candidate , present his strengths, weaknesses and his goals. Then pick information about the salary, working hours and the bank manager's answer.

Mr Wang: the candidate

Mrs Clark: the bank manager

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Sneaky sales tactics: The ways stores trick you into buying more and how to avoid overspending

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Sneaky sales tactics: The ways stores trick you into buying more and how to avoid overspending

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Influence of sensory perception on purchase

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1/A brand visibility: logos,slogans and colours

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1/A brand visibility: logos,slogans and colours

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Applicants for the job of marketing manager

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Applicants for the job of marketing manager

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For each applicant, take notes on their present situation, main motivation,positive and negative points before deciding which one best suits the job

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LVA (niveau B2): coef 3
1) Ecrit de 2h ( coef 1.5 ) en fin de 2è année (compte rendu en français d'un article + rédaction en anglais d'un courrier professionel ou expression écrite en relation avec l'article.
2) Oral en CCF ( coef 1.5 )20 min de préparation + 10 min d'exposé + 10 min entretien (compte rendu en français d'une video de 3min puis présentation et analyse en anglais)
LVB (niveau B1) : coef 2
1 épreuve orale uniquement: 20 min de préparation + 20 min de passage (présentation en anglais de plusieurs documents en relation avec le domaine professionnel)

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ORAL- Rendre compte d'un document audio

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ECRIT - Rédiger un compte rendu d'article

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ECRIT - Rédiger un compte rendu d'article

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According to Wikipedia, the brand is a manufacturer's mark and a trademark having a high reputation among consumers.

We should note that the concept of the brand is much narrower than that of a company; a company may possess several brands, for example, Google is a brand, and Alphabet Inc. is the company owning that brand.

In this article, we collected the current information on the most valuable (richest) global brands as of 18 Janury 2021.

We suggest you have a look at it and compare it with our list of the largest companies by market capitalization.

So, let's get started.

TOP 10 Most Valuable Brands In The World

Apple is the most valuable brand in the world. Today the company's logo is recognized by a lot of people, as Apple truly became the most successful and powerful brand ever. Its value is estimated at $323 billion by rating agencies experts.

The company was established on 1 April 1976 by Steve Wozniak, Ronald Wayne, and Steve Jobs. The trio initially engaged in the assembly of home computers and the production of proprietary models of PC. But their greatest success came in recent years when Apple introduced its line of mobile products to the world - iPhone smartphones and iPad tablets.

Nowadays, the range of Apple products is wide and includes smartwatches, computers and laptops, tablets, smartphones, and more. However, the hallmark of "apple" gadgets' popularity is high quality, stylish design, and a brilliant marketing program by Steve Jobs.

Today the company has thousands of offices, brand stores, and service centers worldwide with a staff of nearly 132,000 employees.

The headquarter is located in Cupertino, California, USA.

Industry: retail business.

Amazon is the second richest brand in the world. Amazon also ranks fourth as the most expensive company by market capitalization.

Amazon is the American biggest retail company selling and delivering various goods over the Internet.

Internet users, suppliers, and producers can sell any goods on their own by using Amazon's website as an online platform. So, the company's major business line is the sale of products. The popularity of the service soared due to high-quality goods, low prices, prompt delivery, and a wide assortment.

The company was established in 1994 by Jeff Bezos. Amazon is headquartered in Seattle, Washington.

According to overall estimations, the company employs about 647,500 employees and has more than $162 billion in assets. Its annual turnover amounts to approximately $232 billion.

The internationally famous Microsoft Corporation was founded in 1975 by Bill Gates. At that time, Microsoft was the first software developer that suggested using packaged software for personal computers (PC) that would thereby make the PC experience user-friendly and intuitive. This software - the Windows operating system - was a real breakthrough since it allowed ordinary users to master PC skills easily. The system brought the company an incredible success and huge profits.

Today Microsoft is one of the leading companies in the PC software market as well. It releases the new-generation Windows operating systems, a set of applications to work with documents called Microsoft Office, and many other software programs. Besides, Microsoft produces own mobile devices and accessories, video, audio, and office equipment.

The headquarter is in Redmond, Washington, USA.

Industry: Internet.

Google is the 4th largest brand in the world now. As it is the most used search engine on the internet, probably all users of the global network know Google. That is why the "Google" brand is one of the most expensive in the global ranking.

The experts estimate its value at $165.4 billion, which makes it the second most expensive brand in the world.

The company was established in 1993 by Sergey Brin and Larry Page. It provides the search service that processes billions of queries per day. Because of its advanced search engine, the Google creators managed to implement one of the most powerful advertising aggregates on the Internet, which generates the single largest share of the revenue for the company.

However, it is not the only product of the company. Alphabet Inc. constantly develops new projects. For example, Google currently releases mobile gadgets of its own making, creates software (e.g., Android OS) intended to work with them, and owns many popular Internet services such as YouTube, Gmail, Google Maps, Google AdWords and so on.

Headquarter is in Mountain View, California, USA.

Samsung is globally known as a consumer electronics producer.

The company was established in South Korea in 1938. In 1969 Sanyo merged with Samsung, which gave birth to Samsung Group and changed the marketing approach and company mission.

In 1980, the first models of Samsung air conditioners appeared in the market. This was the beginning of the successful development in the European and Asian markets of climatic equipment.

In 1983, the Samsung company started the production of personal computers. By 1991-1992 the development of the first product line of mobile phones was completed. And in 1999, Samsung Electronics won the Forbes Global award in the category of consumer electronics manufacturing.

Nowadays, Samsung Group has plenty of lines for various kinds of products.

The company is headquartered in Suwon, the provincial capital of Gyeonggi-do, Republic of South Korea.

Coca-Cola is the most famous worldwide carbonated soft drink that brings more than $6 billion in net profit for its company per year.

The famous beverage brand was established in 1882. Today the company's product suite also includes Fanta, Sprite, Diet Coke, and Schweppes.

Due to the large value of its assets, high profitability, a huge staff, and high profits, the value of the "Coca-Cola" brand is estimated at $56.9 billion.

The headquarter is located in Atlanta, Georgia, USA.

Toyota is a Japanese company founded in 1924 by Sakichi Toyoda. It is interesting that initially he didn't even engage in the manufacturing of automobiles, but was producing weaving looms.

His son, Kiichiro Toyoda, took an interest in automobile manufacturing and established the division with the funds received from selling a patent on an intelligent production machine.

Global annual sales of Toyota cars almost reached $272 bln. in 2018. And, as car sales in Japan declined significantly, it is a testimony to the company's activity in the global market.

The headquarter is in Toyota, Aichi, Japan.

Mercedes-Benz is one of the most recognized automotive brands in the world. The German company was founded in 1926 through the merger of two main competitors. Since 2018, Mercedes-Benz has taken the second place in the ranking of car manufacturing companies.

Mercedes-Benz produces premium cars, buses and trucks that are renowned throughout the world. In total, the company employs almost 168,000 people worldwide.

The headquarters are located in Stuttgart, Germany.

McDonald's is a worldwide chain of fast-food restaurants that places 9th in the ranking of the most valuable brands. The company's current estimated value is $42.8 billion despite its capitalization decreased in 2015 by 11% as a result of a series of incidents.

The company was founded in 1940 by two brothers, Mac and Dick McDonalds, who opened their first restaurant in San Bernardino, California.

The brand was created back in 1923 by Walt Disney and his brother Roy Disney. The brand started as a small animation studio and is now one of the largest in Hollywood.

The company also owns 11 entertainment parks, two water parks, and ABC - the major television and radio broadcasting network.

The headquarters and primary production facilities are located in Burbank, California, USA.

Out of TOP 10 most valuable brands list

Despite its immense popularity, Facebook lost ground in early 2021 and is now only 13th in the ranking of the most expensive brands in the world.

Facebook was developed by Mark Zuckerberg in February 2004. The Facebook social network is currently being visited by more than 2 billion people every day. The value of $35.2 billion is simply an astronomical indicator of the popularity and demand for an Internet project.

Today Facebook yields more than $22 billion net yearly profit thanks to online advertising.

The headquarter is in Menlo Park, California, USA.

#11 - #30 most valuable brands list

*Some data may not be accurate for lack of or limited access to published reports in recent periods.

How is the brand value estimated?

There are different ways to estimate brand value, but many of them are controversial. Everyone understands the concept of value in their manner, so estimation is generally subjective.

Popular methods and approaches to the estimation of the brand value are the following:

Total Costs. The brand is estimated based on the sum of all costs incurred to build the brand since its creation. Those may include advertising costs, costs for assets purchase, employee salaries, etc. After adjusting the annual values for inflation, the obtained sum shall stand for the real value of the brand.

Note that the resulting value will reflect only the cost of brand creation, and the owners most likely will refuse to sell it for that price.

Market Value. This is the easiest method of estimation. We simply multiply the number of issued shares by their current market price. By the way, we have a list of the most expensive shares in the world.

The drawback of this method is the following: stock prices change rather fast, the brand value drops significantly during a crisis and, on the contrary, an asset might be overvalued by investors.

Income. The essence of the method is that future net income, which is directly related to the brand, is calculated to estimate the value of the brand at the moment.

The methods described above generate raw information, so in this article, we have used data on value according to the online edition of Forbes.

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TOP 10 World's Most Valuable Brands in 2021

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According to Wikipedia, the brand is a manufacturer's mark and a trademark having a high reputation among consumers. We should note that the concept of the brand is much narrower than that of a company; a company may possess several brands, for example, Google is a brand, and Alphabet Inc.

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Pair-work: Student A watch 2 videos on IKEA and student B the video on Detego.

Then you'll share what you've understood in French

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Examen: Grille évaluation de l'épreuve écrite

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Examen: Grille évaluation de l'épreuve écrite

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Voc: genuine = authentic

YOUR TASK : 1/ Ecoutez de 0'22'' jusqu'à la fin et rendez compte en fraçais du document 2/ And you ? Are you probrands or antibrands.? Explain ( about 80 words)

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Voc: enhance= improve ( améliorer)

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Voc: Adj: playful=ludique V: figure=imagine

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IKEA - Virtual Reality Showroom _ Demodern Digital Agency

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Voc: Hopes = expectations N/V: move=shift

V: spoil = ruin N: a request= une demande

N: a brick and mortar shop = un magasin physique

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3/ Branded/ Own branded/ Unbranded products

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3/ Branded/ Own branded/ Unbranded products

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Why Are Brands Choosing To Work With Influencers? | The Business of Influence | Forbes

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What is a brand extension? Explanation & Examples

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CAPSULES VIDEO SUR LA GRAMMAIRE
POUR TRAVAILLER EN AUTONOMIE

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https://quizlet.com/fr/550798019/quizlet-n2-preparing-for-a-job-interview-flash-cards/?x=1qqt

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At the bank ( CO étudiée dans "Basics" )

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At the bank ( CO étudiée dans "Basics" )

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What China's nearly cashless society looks like

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Be ready to present your internship in September 2026

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Be ready to present your internship in September 2026

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Dictionnaires bilingues en ligne gratuits. Français-Anglais : plus de 300 000 traductions, et la réponse à plus de 500 000 questions de traduction dans les forums.

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Cambridge Dictionary | English Dictionary, Translations & Thesaurus

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The most popular dictionary and thesaurus for learners of English. Meanings and definitions of words with pronunciations and translations.

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CAPSULES VIDEO SUR LA GRAMMAIRE
POUR TRAVAILLER EN AUTONOMIE

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When words sound different in isolation vs. in a sentence, look up the pronunciation first in a dictionary, then use https://youglish.com

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Job interview 2: "Mr Thomas job interview" 

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Job interview 2: "Mr Thomas job interview" 

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Philadelphia becomes first major US city to ban cashless stores

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Day in the life of a retail merchandiser

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Day in the life of a retail merchandiser

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Day in the Life of a Retail Merchandiser