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This selected business which is Brainlabs is categorised as a small business in the UK because the business has not expanded its scale of services within the market of business. This has created difficulties in coping with the external business environment on a large scale (Attaran and Woods, 2019). This has helped in analysing the aspects of how major growth and development of the business are lacking. The major drawback of the company is that the company serves the lowest pay to the employees as it has not expanded its scale and diverse functions within the digital marketing agency. This has created a major drawback for the company and for the business which has not been set up properly in the larger market. Brainlabs has been categorised as a small business in the UK as it helps in addressing the aspects as to what are the limitations of the business due to which the company is not able to serve within the market structure (Julien, 2018). The business is considered and is mentioned as small scale due to its business capacity which is narrowed in the market and is trying to diversify its standards of growth and development at a large scale. This helps in addressing the aspects of considering the best manner in which the digital marketing agency can serve the customers inappropriate manner.

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2.2 The characteristics  that  make  your  selected  small  business successful. 

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2.2 The characteristics  that  make  your  selected  small  business successful. 

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The business of Brainlabs is serving to the limited scale of the market and is serving its services in the small areas which address the key functions due to which all aspects of growth and development are enabled. The owner of the company has ensured that this small-scale business will ensure the aspects of how the service of digital marketing is enabling the customers and is providing the job opportunities to the employees at small scale (McKenzie, 2021). The growth and development of the company is addressed as how effectively and in appropriate manner the digital marketing services such as SEO, paid social, creative, programmatic key services the business is providing which helps in moving forward with the current trends and techniques which are used within the digital marketing world. There are certain aspects as to how the small business which is Brainlabs is serving the fewer customers as it is a small business but is planning to expand more in the market by serving best to the customers’ at a large scale. The business is also focusing to expand on the newer ways in which digital technologies such as social media marketing channels is utilized and developed on a large scale (Dana, Kumar and et.al., 2021). This helps in addressing the aspects of business due to which newer ways of demonstrating the technological ways in the digital marketing field are analysed and evaluated.

There are certain characteristics that help in addressing that Brainlabs is a successful small business and these characteristics are described as –

The company hires top talent so that the employees can create value for the business a large scale.

It is among the independent agencies which help in addressing the aspects of how the agency is keeping in touch with the newer marketing trends and techniques.

The company has initiated newer ways in development of the newer forms of technology such that different functions play different role in the digital marketing agency.

Brainlabs has helped in providing the employees best of the work culture and has provided satisfied services to the customers.

Therefore, the agency has been serving with the best how effectively and inappropriate manner the company is able to serve its best to the customers at a small scale and is trying to expand the basis of how the company is creating value for the trends and technological being served by the company inappropriate manner (Kurpayanidi, 2021). The company is also focused on expanding how effectively the company is serving its customers. This helps in understanding that the new technology and digital transformations in marketing can address the aspects of how effectively the digital marketing techniques are addressed within the small business.

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This section is mainly focused on small businesses such as Brainlabs and identifying the gaps, and growth potential analysis. Typically, it has been focused on four different sections and examines the entire business operations, and functions.

3.1 Operations management
Operations are based on the process of managing and controlling the internal working performance of Brainlabs (SME) in the UK. Brainlabs firm has provided digital marketing services in London and also handled digital needs for other enterprises across the global world (Pfister and Lehmann, 2021). Based on the evidence, Brainlabs enterprise can be divided their operations into two different forms such as client-facing and business-related. The manager of an enterprise will start to interact with potential clients and provide internet marketing services.

Nowadays, it has been rapidly increasing the demand for internet marketing services and every enterprise can be used (Dzyubenko, 2021). Brainlabs SME should be categorised as the operational processes for communication, collaboration and managing different projects. For example- if in case, the budget of a client project exceeds, one of the operational tasks perform and use a modern technique to calculate or estimate the overall financial budget.

On the other hand, Brainlabs firm has provided digital services and gained more value in a competitive marketplace. The primary aim of the enterprise is to target a large audience and provide internet marketing services. At a certain point, it has been identified the gaps in the hiring, and training process due to lack of equipment. It may be an increased issue of employee satisfaction level. Apart from that, it is also focused on potential growth analysis which means that offers a digital product service such as sites, apps and tools. Most importantly, it keeps monitoring or tracking processes, updating software as required to streamline a better collaboration (Owalla et. al., 2021). These kinds of operational activities are performed in the Brainlabs firm and manage daily operations in a proper manner. Operations management is one of the important parts of running a business like Brainlabs which is always digital marketing services in a proper manner.

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Brainlabs aims at marketing its brand by running programmatic and pay-per-click (PPC) marketing campaigns to promote its products effectively with the help of digital marketing. The organization may highly focus on using the data and statistics to optimize and automate the process of marketing. The management of the organization believes to help advertisers to extract the maximum amount of value from these campaigns with the help of tried and tested analytical systems to create an effective image of the brand among the people (Lim, 2021). This may have been achieved by the organization by recruiting highly trained professionals which could contribute to raising the profile of the business.

The marketing strategy adopted by the organization may help the organization to expand into new global martlets and understand consumer behaviour with ease. It can be beneficial in increasing the reach of the brand and establishing easy communication between the customers. It can help the organization to get valuable feedback from customers and grow its market share among its competitors. Though this strategy may be unsuccessful in remote areas and the company may find difficulties in promoting its brand where internet accessibility is low (Moorman and et.al., 2019). This can be a major problem for the business to improve its productivity and sustainability. The company may develop effective practices to solve this problem such as providing resources to people in these areas and improving the infrastructure of the areas it is targeting to market the brand.  It can help the business to grow and improve its productivity and profitability.

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In Brainlabs, a good team leader is playing an important role in which focus on the specific vision of SMEs in the marketplace. For business development, a leader of a small business offers the right direction and guidance to other team members. In this way, it ensures that all kinds of requirements are fulfilled in the best possible manner (Rakshit et. al., 2021). The significant role of the team and leader in an organisation is to improve the performance of digital or internet marketing services.

Based on the gap analysis, Brainlabs firm has faced a complex problem in team management. Some employees were not agreed with the opinion of the leaders. Therefore, it will be developing a conflict situation in the workplace (Rakshit et. al., 2021). This kind of challenging gap to identify at the time of analysis.

Apart from that, it is focused on the potential growth of the business which directly depends on the performance of staff members. A leader of Brainlabs will try to interact and communicate with other people. Further, it can be established a strong collaboration so that everyone can handle business tasks in a proper manner (Owalla et. al., 2021). The most common function of a business leader is to encourage, and motivate all staff members of Brainlabs so that everyone does work together and accomplish common goals or objectives.

A strong team do not just happen by qualified or educated staff members, they need to be created and designed approach throughout the business process. Leadership play an important role in which perform a suitable action or method, Brainlabs firm brings a group of people who are continuously establishing a great collaboration and work together. In the context of a small enterprise, team and leadership are one of the best approaches because it helps to build a stronger unit of staff members (Rakshit et. al., 2021). Today, team members put a high effort into the business to maintain the culture or environment. If a great leader will try to build a strong team and help to establish a better culture for Brainlabs.

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There are certain recommendations as to how effectively and inappropriate manner the changes and modifications are needed at a large scale. There are aspects as to what are the improvements which are needed and required by the company which is Brainlabs. The company needs to fill the gaps which have been identified at a large scale so that business enhancement is seen and is taken into consideration at a large scale. These recommendations are based on the gaps which are to be filled at a large scale and are addressed as -

The operations management of Brainlabs should help in developing the aspects of growth and development so that the operations of the company are addressed are taken into a smooth and effective manner (Sharifabad, 2021). The operational processes of the company should be categorised which creates value as to how the company is taking concern of the growth and development at a large scale.

The growth strategies should be framed in such a manner that corresponds to and correlates to the functions of the company on a large scale. This also helps in knowing how the company is governing and is changing its patterns of growth and development. A proper roadmap and direction should be framed for the strategies so that Brainlabs is able to create value for which the functions and techniques within the businesses are adopted.

The leadership and teams aspect should be addressed as important as it helps in evaluating the perspectives of how the company is taking concern of the leadership management and the teams which are framed within the company (Raga, Nag, Reddy and et.al., 2021). A strong team should be framed which helps in addressing the aspects of how effectively the teams can contribute towards the success and the growth of the company overall.

The promotion and advertising of the company should be done in an appropriate manner such that there are aspects as to how the changes and modifications can be served at a large scale. This will help the company to take concern about how the services of Brainlabs should be taken into consideration and new ways of working are promoted on a large scale (Fayyaz, Ebrahimian and et.al., 2020).

Brainlabs will be benefitted from the recommendations which will help in analysing the key measures as to how the growth and development of the company in digital marketing will be analysed at a large scale in an effective and efficient manner possible.

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The main points which were covered in the work are regarding the introduction of the business which included the aspects and key points as to when and where the business was set up. Further, what were the services which Brainlabs served were SEO paid social, programmatic, creative and CRO. This helped in addressing the aspects of what are the key services that are addressed and are in the compilation of the growth and development at a large scale. Moreover, small business criteria were analysed and evaluated which helped in creating value for the aspects of growth and identifying why Brainlabs was considered a small business in the UK. This also further was explained with the help of characteristics that made the small business successful in an appropriate manner at a large scale.

The Brainlabs further assessed the gaps and growth potential analysis to which the detailed description was based on the gaps which were identified in the key areas of business of Brainlabs mentioned as marketing, leadership and teams, growth strategies and operations management at a large scale within the small business. Further, the recommendations were provided to remove the gaps which have been identified and to crate valuable aspects of improvement and enhancement in the systems of the company’s process at a large scale. The recommendations were provided to fill the gaps which have been identified on a large scale. These will help in knowing the growth and development scales of how the effectively the changes and modifications can be made effective within the company.

This is what has been concluded from the above report which helps in addressing the aspects of what are the changes and modifications which the company Brainlabs need, and this helps in analysing that this is the factor of analysis for the company to take charge of the processes and functions within the digital marketing industry at a larger scale. The company was also able to analyse the gaps and growth potential aspects which helped in addressing what are the major recommendations which are to be framed and are to be followed within the company to make its success in the digital marketing business at a large scale inappropriate manner. The company is also able to create value for which all major aspects of growth are being addressed by being a small company in an appropriate manner.