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women are usually seen as sexual objects in certain genres and the males seem to lead the narrative role most of the time in most genres.

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Laura Mulvey ephasises on the idea that even women are made to see certain visuals in the perspective of a mean, for example Katy Perry's teenage dream song is generally targeted towards women, however the visuals of the music video still portray the perspective of a male gaze. forcing women to also view it that way.

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this term refers to the way the audience have to view the characters from the perspective of the heterosexual male.

the male gaze is the act of depicting the world and women in the visual arts and in literature from a masculine and heterosexual point of view, which present women as objects of male pleasure.

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Mulvey's theory is mostly seen in HipHop, rap and R&B music videos. this is because the usual music video convention of there genres include the nudity of women and club settings. in these genres the males seem to usually have the lead roles and seem to control the female artist
males seem to lead the narrative as being heroes or just something important to the females
females also usually seem to be outnumbered