# data[].attributes.body
Innovation: Camera in Glasses

Growth: Iphone and Samsung Cameras

Maturity: Digtial Cameras

# data[].attributes.body
Innovation: computer and electronic devices.

Growth: ai

Maturity: robot

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growth stage - robotic systems (e.g robotic vacuum)

maturity stage - laptops (sales are falling as new products enter the market such as iPad with extra features)

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Introduction: Return of augmented reality (Meta's glasses)

Growth: GPT-chatbots

Maturity: Modern smartphones

Decline: Diesel cars, MP3 players, CDs.

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Innovation: Solar powered vehicles

Growth: Electric vehicles

Maturity: Petrol/Diesel Vehicles

# data[].attributes.body
When Coca-Cola started to decline they introduced new product lines and other campaigns like:

1982 - Diet Coke

2000s - Coke Zero

2010 - Open Happiness campaign

2018 - Share a coke campaign with personalised messages and names on the coke cans

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Innovation: augmented reality software/hardware

Growth: AI

Maturity: the iPhone

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Innovation: AI in healthcare

Growth: Virtual Health check-ups

Maturity: everyday use of technology within healthcare

Anthony

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Growth: scent boosters

Innovation: 30 degrees washing pods.

Maturity: washing powers.

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innovation: electric cars

Growth: hybrid cars

Maturity: petrol and diesel cars

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Smart wearables: innovation stage : VR headset's e.g Apple vision pro / Facebook meta / Oculus 

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Smart wearables: innovation stage : VR headset's e.g Apple vision pro / Facebook meta / Oculus 

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Innovation: AI

Growth: VR

Maturity: Ben and Jerry's Ice Cream

# data[].attributes.body
They cope with intangibility because they have employees from 11 different locations around the world.

# data[].attributes.body
Growth: Tablets
Innovation:

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Innovation: artificial intelligence
Growth: software like Microsoft Teams and zoom?
Maturity: electronics e.g. phones and laptops

-Mel

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Innovation - maybe the development of self-driving cars?
Growth - electric cars
Maturity - petrol / diesel cars

Esther

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Innovation - 3D printing?
Growth - Electric cars
Maturity  - I -pods

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Sustainable fashion clothing for an example of growth

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Sustainable fashion clothing for an example of growth