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Alex was a film director who decided to become a music director. He is another figure that has able to rise to success when he decided to direct music videos. "an exciting new talent working in a dizzying variety of styles across live action and animation. Entirely self-thought and his inventiveness and creativity have caught the eye with a series of diverse promos for the likes of Walkmen, Alt+J and Lianne La Havas.

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A piece of work directed and written in 2014, by Alex Southam.

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Family Business - Reed Short Film Competition 2014

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Short Film for the Reed & Co Competition 2014. A three minute short on the Family Business.

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Southam started as a "one man band" in his projects, he did all the tasks on his videos: camera, lighting and editing. He now uses a director of photography, which he gives a lot of freedom, to help him. an example video is; Barns Courtney, Golden Dandelions.

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This is "Barns Courtney - Golden Dandelions" by Alex Southam on Vimeo, the home for high quality videos and the people who love them.

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Southam has said that he likes the format of music videos as you can be able to try new techniques and you can be able to have artistic freedom. This is what he prefers , than to be filming advertisements as you have much less freedom.

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This is "THOMSON HOLIDAYS Directors Cut" by Alex Southam on Vimeo, the home for high quality videos and the people who love them.

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Southam uses Vimeo rather than Youtube as Vimeo is a 'showcase' for his videos. Vimeo is increasingly, becoming a popular platform as it is considered to have higher 'status' than Youtube.

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This video has a £500,00 budget. It was filmed in Los Angeles. The video was filmed at 36 frames per second and was then slowed down. The style of the video and the early 1990s video look was inspired by Massive attack video for 'unfinished sympathy'

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This is "Chase & Status - Lost and Not Found" by Alex Southam on Vimeo, the home for high quality videos and the people who love them.

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This was Alex Southam's breakthrough video. It has a budget of $10,00 and took one day to shoot. This video featured a large cast and featured special effects on After Effects.

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This is "ALT J - TESSELLATE (CLEAN)" by Alex Southam on Vimeo, the home for high quality videos and the people who love them.